2014 Brandcameo Product Placement Awards

doing good

Pizza Hut and Zynga Partner for Hunger Relief

Posted by Sheila Shayon on September 27, 2011 12:04 PM

Pizza Hut, America’s largest pizza chain, 7,200 restaurants strong, has thrown down the gauntlet (again) against global hunger with "Share a Slice of Hope."

"Global hunger statistics are astounding, with nearly one billion people going days or weeks without a substantial meal," said Scott Bergren, Pizza Hut CEO in a release. "We want to make a difference and we're asking our customers and employees to 'Share a Slice of Hope' with those in need. Just $1 donated to the World Hunger Relief campaign feeds four children in need." 

Pizza Hut’s campaign, accessible on multiple donation channels including its website, has social gaming giant Zynga in its court for the first ever offline-to-online contribution rewards-based play.Continue reading...

doing good

Mashable's Social Good Summit Brings Social Good News

Posted by Sheila Shayon on September 21, 2011 11:20 AM

News aplenty at Mashable's Social Good Summit taking place this week in New York (which continues through Thursday — watch the livestream here). A few highlights from the proceedings, starting with lessons learned by Lance Armstrong's LIVESTRONG movement:

• LIVESTRONG brought founder and chairman Lance Armstrong and president and CEO Doug Ulman talking about how the yellow wristband sparked a movement that democratized philanthropy (and a rainbow of other wristband-related causes). The $1 band de-stigmatized cancer and changed the conversation, and the organization is getting savvier at refining, targeting and leveraging social (esp. Facebook); more in the video above.Continue reading...

doing good

Viral Video Watch: Star Wars Fans Invited to Use the Force to Stand Up 2 Cancer

Posted by Michael Waltzer on September 16, 2011 05:29 PM

Celebrating the upcoming release of Star Wars: The Complete Saga on Blu-ray, George Lucas via his Lucasfilm studio is collaborating with the non-profit Stand Up To Cancer (SU2C) on the aptly titled "Use The Force For Good." Of course, "good" means driving donations to the Stand Up To Cancer website, where all proceeds go to cancer research.

Any celebrities promoting this? Only Aziz Ansari, Zach Galifianakis, Bill Hader, Ed Helms, Ken Jeong, Jaime King, Seth Rogen, Andy Samberg, Emma Stone and even Star Wars alum Samuel L. Jackson. In the video, they each "Use the Force for Good" as they reenact classic Star Wars scenes to raise awareness, and funds, for cancer research.Continue reading...

doing good

Mashable's 2011 Social Good Summit: New Power, New Players, New Platforms

Posted by Sheila Shayon on September 12, 2011 02:32 PM

Mashable announced in July that it was bringing back its Social Good Summit — and now it's just a week away. Taking place Sept. 19-22 in New York, the conference organizers gave a sneak peek at SGS 2011 on a preview call today.

Pete Cashmore, the ubiquitous founder and face of Mashable, says the goal of the SGS “to make the conversation more accessible to a wider world. Digital media and social media along with new technology can solve issues in the charity and non-profit worlds. The trend started a few years ago with start-ups for social good, but it spreads so quickly via social media and those in the charity activist space are using technology to spread the message.”

Henry Timms, Director, 92Y Charles Simon Center for Adult Life and Learning, announced that Jakaya Mrisho Kikwete, President of Tanzania will be participating at the summit on Wednesday 9/21, speaking about the impact of social media on government in Africa.

“Holding the summit during UN week is the natural time to create civic and civil dialogue, new conversations with new audiences… about the sheer possibilities ahead from entrepreneurial minds for world solutions," Timms observed.Continue reading...

doing good

NIKE MAG eBay Auction Goes Live - and Back to the Future [Video]

Posted by Michael Waltzer on September 8, 2011 07:30 PM

Following a viral campaign that drove sneaker-heads, movie buffs and Back to the Future fans crazy this week, Nike has confirmed that it's all to do with the release of its latest shoe — the Air Mag — and a good great cause.

The limited-edition shoe is based on Marty McFly's self-tying, glowing Nike kicks in Back to the Future II, the release is a fundraiser for the foundation of the actor of who played McFly, Michael J. Fox.

The "McFly's Closet" video at top was born to go viral, posted by a YouTube user calling himself DocEmmettBrown88 and featuring McFly's sneakers.

Watch Nike's Air Mag spot below and read about the build-up, timed (cleverly) to the Fashion Week and Fashion's Night Out frenzy revving up into high gear today.Continue reading...

doing good

Sir Richard’s: The Philanthropic Prophylactic

Posted by Sheila Shayon on September 1, 2011 11:14 AM

Sir Richard's Condoms is the TOMS of prophylactics. And no, it isn't one of the multitude of brands founded by Virgin-in-chief Sir Richard Branson.

“We're all for socially conscious companies, and we're also all for getting laid,” says the Boulder, Colorado-based ethical (and vegan!) condom company, which donates one condom to a country in need for every one sold.

Its distinctive packaging at right isn't the only appealing element of the brand, but also its humanitarian mission that safe sex is a basic human right. Its target audience: "discerning, responsible individuals who seek to align their purchases with the change they want to see in the world." Hence the brand's motto, “Doing good never felt better.” 

Their buy-one-give-one product is not, however, one-size-fits-all, with varieties including Pleasure Dots, Ultra Thin, Extra Large, Classic Ribbed, and a 3-Pack grab-bag, each of which is vegan-friendly and 100% natural latex.

To promote the philanthropic prophylactic, TDA Advertising and Design revived the oft-maligned 80’s accessory, the fanny pack, and placed special green packs on bikes strategically near Sir Richard’s retailers Walgreens and Whole Foods in N.Y., L.A., San Francisco and Boulder.Continue reading...

doing good

Mercedes Proves Our Cyborg Future Will be Branded

Posted by Abe Sauer on August 31, 2011 11:01 AM

It's a given that the future human will be a cyborg. Now, the only question about our bionic future is how branded it will be. 

A recent heartwarming tale from the UK shows that, even in the realm of bionic limbs, Mercedes is maintaining its luxury brand pedigree.  

"This is not a sad story" begins teenager Matthew James' fundraising website Newhandfund.com, which chronicles the lad's campaign to petition F1 team Mercedes GP Petronas to sponsor his prosthetic hand.

But the Mercedes-Benz team did one better, and worked with Touch Bionics to give the new hand a sleek F1-like carbon fiber design. That's right, Mercedes now makes hands.Continue reading...

doing good

Mashable Brings Back Social Good Summit

Posted by Sheila Shayon on July 29, 2011 11:00 AM

Social media-watcher Mashable, which turned six this week, is getting ready for the second annual Social Good Summit

Co-hosted by Mashable, the 92nd Street Y and the UN Foundation from September 19th-22nd in New York, organizers are hoping to top last year's attendance of 1,500 in-person participants and 45,000 virtual attendees via LiveStream.

The agenda: to "explore how communities and audiences are connecting with each other through social and digital innovations. We will share best practices (via) keynote speeches, Q&As, conversations, case studies and networking sessions." Hot topics will include the Arab Spring, global health, human rights, women's rights, poverty alleviation, education, reinventing activism and peace in the Middle East.

"The Social Good Summit unites an extraordinary community of social entrepreneurs and new media leaders," commented CNN founder Ted Turner, who's returning as a speaker this year. "They share a commitment to finding and sharing the best ways technology and media can solve the world's problems. As the world's attention turns to New York for the opening of the UN General Assembly, these voices need to be heard. The people in this audience are the ones who will help the UN address some of the globe's toughest challenges."Continue reading...

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