Posted by Sheila Shayon on October 4, 2011 12:06 PM
Forget New Jersey governor Chris Christie — we're waiting for Starbucks CEO Howard Schultz to officially declare he's running for president.
The man who changed the way the world drinks coffee now seems hellbent on changing the world, period. Last month Schultz held a town hall to encourage Americans and their political representatives to put aside partisan politics and try to work together to improve our communities. He's also been lobbying his fellow CEOs to boycott donating to political campaigns until Washington (in his view) gets its priorities straight.
Presumably dissatisfied at the rate of change that politicking sparked, he's now taking matters into his (and his brand's) hands.
On Monday, Starbucks announced that it's getting into the job creation business. It's partnering with the Opportunity Finance Network to set up the Create Jobs for USA project. And today comes news that Starbucks is testing a profit-sharing retail concept in Los Angeles and New York, as a way to give back to the communities it serves.Continue reading...
Posted by Sheila Shayon on September 30, 2011 02:09 PM
On October 1, the first day of Breast Cancer Awareness Month, Susan G. Komen for the Cure kicks off a new initiative, “What I Might Have Missed.”
At its heart, the campaign urges women to “Get Screened,” as Nancy Brinker, Komen’s sister, invites breast cancer survivors to upload their personal stories and share moments from their lives that might not have happened if they hadn’t been screened.
The overarching theme, “Less Talk – More Action,” underscores the fact that of the estimated 1.5 million American women over 40 who have insurance, fewer than 50% received regular mammograms according to a recent nationwide study.
Komen is no stranger to publicity, social media and innovation. A year ago today, for a 24-hour window beginning September 30th at 12:01am and ending at midnight, the organization launched the world’s largest one-day social media/online event with the goal of “turning the world pink.”Continue reading...
Posted by Sheila Shayon on September 27, 2011 12:04 PM
Pizza Hut, America’s largest pizza chain, 7,200 restaurants strong, has thrown down the gauntlet (again) against global hunger with "Share a Slice of Hope."
"Global hunger statistics are astounding, with nearly one billion people going days or weeks without a substantial meal," said Scott Bergren, Pizza Hut CEO in a release. "We want to make a difference and we're asking our customers and employees to 'Share a Slice of Hope' with those in need. Just $1 donated to the World Hunger Relief campaign feeds four children in need."
Pizza Hut’s campaign, accessible on multiple donation channels including its website, has social gaming giant Zynga in its court for the first ever offline-to-online contribution rewards-based play.Continue reading...
Posted by Sheila Shayon on September 21, 2011 11:20 AM
News aplenty at Mashable's Social Good Summit taking place this week in New York (which continues through Thursday — watch the livestream here). A few highlights from the proceedings, starting with lessons learned by Lance Armstrong's LIVESTRONG movement:
• LIVESTRONG brought founder and chairman Lance Armstrong and president and CEO Doug Ulman talking about how the yellow wristband sparked a movement that democratized philanthropy (and a rainbow of other wristband-related causes). The $1 band de-stigmatized cancer and changed the conversation, and the organization is getting savvier at refining, targeting and leveraging social (esp. Facebook); more in the video above.Continue reading...
Posted by Michael Waltzer on September 16, 2011 05:29 PM
Celebrating the upcoming release of Star Wars: The Complete Saga on Blu-ray, George Lucas via his Lucasfilm studio is collaborating with the non-profit Stand Up To Cancer (SU2C) on the aptly titled "Use The Force For Good." Of course, "good" means driving donations to the Stand Up To Cancer website, where all proceeds go to cancer research.
Any celebrities promoting this? Only Aziz Ansari, Zach Galifianakis, Bill Hader, Ed Helms, Ken Jeong, Jaime King, Seth Rogen, Andy Samberg, Emma Stone and even Star Wars alum Samuel L. Jackson. In the video, they each "Use the Force for Good" as they reenact classic Star Wars scenes to raise awareness, and funds, for cancer research.Continue reading...
Posted by Sheila Shayon on September 12, 2011 02:32 PM
Mashable announced in July that it was bringing back its Social Good Summit — and now it's just a week away. Taking place Sept. 19-22 in New York, the conference organizers gave a sneak peek at SGS 2011 on a preview call today.
Pete Cashmore, the ubiquitous founder and face of Mashable, says the goal of the SGS “to make the conversation more accessible to a wider world. Digital media and social media along with new technology can solve issues in the charity and non-profit worlds. The trend started a few years ago with start-ups for social good, but it spreads so quickly via social media and those in the charity activist space are using technology to spread the message.”
Henry Timms, Director, 92Y Charles Simon Center for Adult Life and Learning, announced that Jakaya Mrisho Kikwete, President of Tanzania will be participating at the summit on Wednesday 9/21, speaking about the impact of social media on government in Africa.
“Holding the summit during UN week is the natural time to create civic and civil dialogue, new conversations with new audiences… about the sheer possibilities ahead from entrepreneurial minds for world solutions," Timms observed.Continue reading...
Posted by Michael Waltzer on September 8, 2011 07:30 PM
Following a viral campaign that drove sneaker-heads, movie buffs and Back to the Future fans crazy this week, Nike has confirmed that it's all to do with the release of its latest shoe — the Air Mag — and a good great cause.
The limited-edition shoe is based on Marty McFly's self-tying, glowing Nike kicks in Back to the Future II, the release is a fundraiser for the foundation of the actor of who played McFly, Michael J. Fox.
The "McFly's Closet" video at top was born to go viral, posted by a YouTube user calling himself DocEmmettBrown88 and featuring McFly's sneakers.
Watch Nike's Air Mag spot below and read about the build-up, timed (cleverly) to the Fashion Week and Fashion's Night Out frenzy revving up into high gear today.Continue reading...
Posted by Sheila Shayon on September 1, 2011 11:14 AM
Sir Richard's Condoms is the TOMS of prophylactics. And no, it isn't one of the multitude of brands founded by Virgin-in-chief Sir Richard Branson.
“We're all for socially conscious companies, and we're also all for getting laid,” says the Boulder, Colorado-based ethical (and vegan!) condom company, which donates one condom to a country in need for every one sold.
Its distinctive packaging at right isn't the only appealing element of the brand, but also its humanitarian mission that safe sex is a basic human right. Its target audience: "discerning, responsible individuals who seek to align their purchases with the change they want to see in the world." Hence the brand's motto, “Doing good never felt better.”
Their buy-one-give-one product is not, however, one-size-fits-all, with varieties including Pleasure Dots, Ultra Thin, Extra Large, Classic Ribbed, and a 3-Pack grab-bag, each of which is vegan-friendly and 100% natural latex.
To promote the philanthropic prophylactic, TDA Advertising and Design revived the oft-maligned 80’s accessory, the fanny pack, and placed special green packs on bikes strategically near Sir Richard’s retailers Walgreens and Whole Foods in N.Y., L.A., San Francisco and Boulder.Continue reading...