doing good

California Law Creates New "Flexible Purpose" Category of Positive Impact Corporation

Posted by Sheila Shayon on October 17, 2011 11:07 AM

Even as Occupy Wall Street cuts a broad swath of attention through business, government and media, a revolutionary model for corporations to "do good" better was just signed into law by California Governor Jerry Brown. Assembly Bill 361 creates two new classes of corporations that are legally required to pursue a positive impact on society and the environment: Benefit Corporations and Flexible Purpose Corporations.

The new legal structures widen traditional corporate shareholder value to include stakeholder value, extending to environmental and social responsibility and increased transparency and accountability.Continue reading...

doing good

Deutsche Bank, UBS and Unilever Remain Steady Arts Patrons

Posted by Mark J. Miller on October 13, 2011 12:03 PM

Since the start of the global recession, plenty of companies have shut down, entered bankruptcy, or laid off a good chunk of their workforce. Yet, as the Financial Times points out, some corporations manage to continue funding large museums and exhibitions, such as Deutsche Bank’s sponsorship of England’s Frieze Art Fair.

Deutsche Bank is so steady that it didn’t seem to bat an eye earlier this year when Frieze decided to also throw a fair in New York and another one alongside the one that already sprouts up in London, the FT notes: Deutsche went ahead and sponsored both of them, too. 

UBS sponsors Art Basel and Miami Basel; Unilever’s dollars are tied up in an annual commission at the Tate Modern. Other such brands as Converse, JP Morgan, Louis Vuitton, and Agnès B give as well. But despite these instances of corporate generosity, overall support for the arts by corporations has fallen 20 percent, according to a report cited by the FT.Continue reading...

doing good

Starbucks' Howard Schultz for President?

Posted by Sheila Shayon on October 4, 2011 12:06 PM

Forget New Jersey governor Chris Christie — we're waiting for Starbucks CEO Howard Schultz to officially declare he's running for president.

The man who changed the way the world drinks coffee now seems hellbent on changing the world, period. Last month Schultz held a town hall to encourage Americans and their political representatives to put aside partisan politics and try to work together to improve our communities. He's also been lobbying his fellow CEOs to boycott donating to political campaigns until Washington (in his view) gets its priorities straight.

Presumably dissatisfied at the rate of change that politicking sparked, he's now taking matters into his (and his brand's) hands.

On Monday, Starbucks announced that it's getting into the job creation business. It's partnering with the Opportunity Finance Network to set up the Create Jobs for USA project. And today comes news that Starbucks is testing a profit-sharing retail concept in Los Angeles and New York, as a way to give back to the communities it serves.Continue reading...

doing good

Komen for the Cure and CitizenGlobal Promote Sharing and Screenings

Posted by Sheila Shayon on September 30, 2011 02:09 PM

On October 1, the first day of Breast Cancer Awareness Month, Susan G. Komen for the Cure kicks off a new initiative, “What I Might Have Missed.”

At its heart, the campaign urges women to “Get Screened,” as Nancy Brinker, Komen’s sister, invites breast cancer survivors to upload their personal stories and share moments from their lives that might not have happened if they hadn’t been screened.

The overarching theme, “Less Talk – More Action,” underscores the fact that of the estimated 1.5 million American women over 40 who have insurance, fewer than 50% received regular mammograms according to a recent nationwide study.

Komen is no stranger to publicity, social media and innovation. A year ago today, for a 24-hour window beginning September 30th at 12:01am and ending at midnight, the organization launched the world’s largest one-day social media/online event with the goal of “turning the world pink.”Continue reading...

doing good

Pizza Hut and Zynga Partner for Hunger Relief

Posted by Sheila Shayon on September 27, 2011 12:04 PM

Pizza Hut, America’s largest pizza chain, 7,200 restaurants strong, has thrown down the gauntlet (again) against global hunger with "Share a Slice of Hope."

"Global hunger statistics are astounding, with nearly one billion people going days or weeks without a substantial meal," said Scott Bergren, Pizza Hut CEO in a release. "We want to make a difference and we're asking our customers and employees to 'Share a Slice of Hope' with those in need. Just $1 donated to the World Hunger Relief campaign feeds four children in need." 

Pizza Hut’s campaign, accessible on multiple donation channels including its website, has social gaming giant Zynga in its court for the first ever offline-to-online contribution rewards-based play.Continue reading...

doing good

Mashable's Social Good Summit Brings Social Good News

Posted by Sheila Shayon on September 21, 2011 11:20 AM

News aplenty at Mashable's Social Good Summit taking place this week in New York (which continues through Thursday — watch the livestream here). A few highlights from the proceedings, starting with lessons learned by Lance Armstrong's LIVESTRONG movement:

• LIVESTRONG brought founder and chairman Lance Armstrong and president and CEO Doug Ulman talking about how the yellow wristband sparked a movement that democratized philanthropy (and a rainbow of other wristband-related causes). The $1 band de-stigmatized cancer and changed the conversation, and the organization is getting savvier at refining, targeting and leveraging social (esp. Facebook); more in the video above.Continue reading...

doing good

Viral Video Watch: Star Wars Fans Invited to Use the Force to Stand Up 2 Cancer

Posted by Michael Waltzer on September 16, 2011 05:29 PM

Celebrating the upcoming release of Star Wars: The Complete Saga on Blu-ray, George Lucas via his Lucasfilm studio is collaborating with the non-profit Stand Up To Cancer (SU2C) on the aptly titled "Use The Force For Good." Of course, "good" means driving donations to the Stand Up To Cancer website, where all proceeds go to cancer research.

Any celebrities promoting this? Only Aziz Ansari, Zach Galifianakis, Bill Hader, Ed Helms, Ken Jeong, Jaime King, Seth Rogen, Andy Samberg, Emma Stone and even Star Wars alum Samuel L. Jackson. In the video, they each "Use the Force for Good" as they reenact classic Star Wars scenes to raise awareness, and funds, for cancer research.Continue reading...

doing good

Mashable's 2011 Social Good Summit: New Power, New Players, New Platforms

Posted by Sheila Shayon on September 12, 2011 02:32 PM

Mashable announced in July that it was bringing back its Social Good Summit — and now it's just a week away. Taking place Sept. 19-22 in New York, the conference organizers gave a sneak peek at SGS 2011 on a preview call today.

Pete Cashmore, the ubiquitous founder and face of Mashable, says the goal of the SGS “to make the conversation more accessible to a wider world. Digital media and social media along with new technology can solve issues in the charity and non-profit worlds. The trend started a few years ago with start-ups for social good, but it spreads so quickly via social media and those in the charity activist space are using technology to spread the message.”

Henry Timms, Director, 92Y Charles Simon Center for Adult Life and Learning, announced that Jakaya Mrisho Kikwete, President of Tanzania will be participating at the summit on Wednesday 9/21, speaking about the impact of social media on government in Africa.

“Holding the summit during UN week is the natural time to create civic and civil dialogue, new conversations with new audiences… about the sheer possibilities ahead from entrepreneurial minds for world solutions," Timms observed.Continue reading...

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