e-commerce

Tesla, Zara Join China Shopping Spree as 11.11 Singles Day Sale Goes Global

Posted by Abe Sauer on October 28, 2014 10:32 AM

November 11 is why Alibaba's recent IPO set a $25 billion record-breaking debut. Last year, on China's Nov. 11 "Singles Day" holiday ("光棍节" or "双11"), Alibaba's Taobao (Tmall.com) and others recorded 35 billion yuan or RMB (US$5.75 billion) in sales.

It was a world record for single day online sales—one that Taobao intends to break this "11.11" with an estimated 26,000 vendors set to participate in the world's biggest shopping event for a project $8 billion payday.

This year, Tesla and Zara are in the mix with new Tmall stores, while the e-commerce portal's success has many other brands and e-tailers in China and beyond looking to skim some of the cream off the top. Continue reading...

e-commerce

Japan's Rakuten E-Commerce Giant Launches in America With Fashion Site

Posted by Sheila Shayon on October 22, 2014 11:29 AM

Amazon, Google, and American consumers, take note: If you haven’t yet heard of Rakuten, you will soon.

The Japanese electronic commerce and Internet company is the world’s third-largest online marketplace behind Amazon and eBay. In its homeland, Rakuten Ichiba is the largest e-commerce site in the country, earning $4.9 billion in revenue last year to make it the Amazon and Alibaba of Japan.

Founded in 1997 by CEO Hiroshi Mikitani, the Tokyo-based Rakuten now has more than 10,000 employees worldwide and is ready to take on the big dog of e-commerce—Amazon—with the launch of its first website in the U.S. this week: Rakuten Fashion, which delivers the same level of tech savvy and device acumen that has helped the company grow exponentially over the years. Continue reading...

e-commerce

eBay Invites Everyone to Shop the World This Holiday Season

Posted by Sheila Shayon on October 9, 2014 08:57 PM

In a new global brand campaign debuting Oct. 13, eBay wants customers to "Shop The World" this holiday season.

It's releasing a series of spots showcasing the wealth of goods available on eBay in action scenarios like surfboards riding waves, smartphones with global scenes and iconic images like Jimi Hendrix’s guitar or Dorothy's red shoes from The Wizard of Oz, with the tagline, "It’s a great big world and it can all be yours. Here, and only here."

Running in four of its largest markets—the US, Australia, Germany and the UK—the campaign follows eBay’s recent announcement of its split with PayPal, its fastest-growing segment.

The goal of the campaign is to "drive great traffic into the eBay stores of our sellers," stated CMO Richelle Parham, who was in New York today at the New York Stock Exchange celebrating the brand's rising stature—up nine spots on Interbrand's new Best Global Brands report.Continue reading...

e-commerce

PayPal Checks Out of eBay for Future Growth

Posted by Sheila Shayon on September 30, 2014 11:01 AM

Call it a "Conscious Uncoupling." Or more accurately, an "Icahn-scious Uncoupling." After months of lobbying by activist investor Carl Icahn, PayPal is splitting from parent eBay and will become a separate, publicly traded company next year. 

In its announcement today, eBay said the board made the decision as the best path for growth and shareholder value creation for each business going forward—and already, eBay shares jumped more than 11 percent in pre-market trading.

In tandem with the news, Dan Schulman was named the new president of PayPal, joining the company from president of the enterprise growth group at American Express and previous roles at AT&T, Priceline and Virgin Mobile. eBay veteran Devin Wenig becomes CEO of the new eBay, replacing current president and CEO John Donahoe.

While the companies already operate fairly independently, the move will free each entity to grow and thrive—assuming all goes to plan—even though eBay stands to lose half its revenue as a result of the separation.Continue reading...

e-commerce

China’s Great Wall of e-Commerce Just Got a Whole Lot Bigger with Wanda Deal

Posted by Sheila Shayon on August 29, 2014 01:06 PM

Three Chinese billionaires are partnering to take on Alibaba as it prepares for what may be the largest IPO ever. 

Wanda Group, China’s largest commercial land developer, Tencent Holdings and Baidu, will create a 5 billion yuan ($813 million) joint venture e-commerce company, "Wanda E-Commerce Company" that Wanda will control 70 percent of. The venture marries Tencent’s WeChat social messaging network, Baidu’s search engine prowess and Wanda’s 40 hotels, 49 commercial holdings and 40 department stores in a Chinese market that is already home to the world's biggest e-commerce operations, which are projected to hit $395 billion by 2015

“It’s a very interesting battle to watch—three top rich people join hands to challenge another bigger billionaire,” Cao Lei, director of the China E-Commerce Research Center, told Bloomberg. “The new venture will not be an immediate challenge to Alibaba. Rome can’t be built in a day.”

Indeed, Alibaba is a lot to reckon with. In the last quarter, the company's income rose to $1.1 billion, 42 percent higher than Amazon and eBay combined for the same period. Jack Ma, Alibaba’s founder, is China’s richest person with $21.8 billion, according to the Bloomberg Billionaires Index.Continue reading...

e-commerce

Yahoo Dives Back In to E-Commerce with Revamped Yahoo Stores Platform

Posted by Sheila Shayon on August 18, 2014 02:03 PM

With e-commerce projected to account for 11 percent of US retail sales, totaling $414 billion by 2018, Yahoo is re-launching Yahoo Stores so it can grab a bigger piece of the growing online merchant market.

Initially launched in 1998, the updated platform enables merchants to build and transact on sites hosted by Yahoo for up to $9 per month, complete with tools for creation, marketing, analytics, custom templates and domain names. The platform is already used by more than 1.5 million small businesses as more sellers take to the Web to sell their wares.

"We’ve taken care of some of the stumbling points that small businesses face in setting up online stores," said Amit Kumar, head of Yahoo Small Business, according to the Wall Street Journal.

But Yahoo is a late re-entrant into an increasingly crowded field, with steep competition from Amazon, eBay, Shopify and Etsy, many of which offer customized online storefronts for small businesses.Continue reading...

e-commerce

Walmart.com Gets a Mobile-First Facelift to Take On Amazon

Posted by Mark J. Miller on August 5, 2014 02:07 PM

For years now, Amazon has dominated the e-commerce sector, swatting away attempts to eat into its business like King Kong taking swings at the planes surrounding him on the Empire State Building. 

Finally, Amazon meets its Godzilla. Despite a less than positive outlook from big box investors, Walmart is taking its best step forward to do battle with the online retailer by completely rebuilding its website to make it more accessible, especially for mobile users, and more personalized. Consumers can find seven million products on the site, some of which will be offered up “based on a consumer’s shopping history, his or her location and the weather outside,” according to SiliconBeat.

Walmart's new president and CEO Doug McMillon has made challenging Amazon and building out e-commerce a priority—spending $500 million on e-commerce in 2013 and another $150 million this year—and the effort is starting to pay off. For the first time, Walmart's online sales growth outpaced Amazon's in 2013, the Wall Street Journal reported. Of course, Amazon's sales still dwarf those of Walmart by tens of billions of dollars.Continue reading...

e-commerce

PayPal Wants to Take Your Money—and Lend It to You, Too

Posted by Sheila Shayon on July 31, 2014 11:18 AM

eBay, the parent company of PayPal, is rebranding the online transaction service's Bill Me Later function to PayPal Credit, bringing consumer lending to the central part of the brand as it blows out the service globally. 

It’s part of the company’s evolution to become a more integral part of commerce. The changes signal a strategic shift to “bring credit more to the center of PayPal,” said PayPal’s VP of Credit, Steve Allocca, according to TechCrunch. “[Credit is] especially important to us as we look to expand into the offline world and omni-channel. It’s going to be all the more important for us to have more levers to proactively manage and control our transaction expense.” 

Allocca said customer spend rises by 30 percent after adoption of a PayPal credit vehicle and the recent changes support future goals of the brand to compete in retail POS as well as on mobile. Bill Me Later will cycle payments monthly through PayPal Wallet instead of the current website, minimizing steps between PayPal and Bill Me Later.

Meanwhile, PayPal is also expanding its small business lending program, PayPal Working Capital, which is still in invite-only beta. Since September of last year, the program has loaned more than 20,000 businesses upwards of $150 million from PayPal and lending partner, WebBank.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements