Posted by Sheila Shayon on May 16, 2013 01:49 PM
Having conquered the internet, video and now launched into music, Google is moving into shopping through YouTube's new "channel gadget."
"To shorten the path to purchase and translate video views to sales, today we’re introducing a new channel gadget on YouTube that will enable consumer goods brands to connect consumers directly with retailers throughout the entire YouTube experience," Google wrote in a blog post. "This new channel gadget will enable shoppers to seamlessly move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase, all with fewer clicks than today."
Google's first client is Unilever’s Tresemmé, which already has a robust YouTube channel in place featuring celebrities and style setters. Now users can click on the products in demo videos for purchase information, a perk that will only appear on brand channel pages.Continue reading...
Posted by Mark J. Miller on May 13, 2013 05:17 PM
For what began as a bookseller, Amazon has grown into a sizeable and powerful empire, but what’s an empire without its own money? The web retailer has now introduced its own virtual currency, Amazon Coins.
To introduce customers to the product, Amazon has dumped 500 coins (worth $5) into the accounts of every new and existing Kindle Fire user for them to use for apps or in-app purchases, TechCrunch reports.
“With discounts of up to 10 percent when you buy Coins, this is a great way for customers to save money when they buy apps, games and in-app items,” said Mike George, vice president of apps and games at Amazon, in a statement. “We will continue to add more ways to earn and spend Coins on a wider range of content and activities—today is Day One for Coins.” The more ways to bring in revenue, the better, right?Continue reading...
Posted by Sheila Shayon on April 29, 2013 07:02 PM
Kraft Food Group’s Crystal Light is open for business online as the brand launches its first e-commerce platform, Shop.CrystalLight.com. As more consumers shop online, niche brands like Crystal Light are establishing beachheads for easy access, mindshare and money.
"For years we have heard for some of our most loyal fans that they want easier access to the flavors they love, especially Crystal Light Pure," said Adam Butler, Senior Brand Manager for Crystal Light in a release. "This new e-commerce platform enables us to make a wide variety of unique flavors and varieties readily available to fans anywhere in the country."Continue reading...
Posted by Sheila Shayon on April 22, 2013 03:41 PM
Back in 1994, when Amazon was just a book seller, online sales tax was a thought as far away as standard same-day delivery. But today, the biggest online retailer and its constituents—eBay, Etsy, Walmart—are keeping states from collecting billions of dollars in tax revenue, and they aren't too happy about it.
According to the National Retail Federation, 45 states lose a combined estimated $24 billion annually from unreported internet purchases. In turn, the Marketplace Fairness Act—legislation that would force online merchants to collect sales tax for America's approximately 9,600 state and local taxing authorities—was recently approved by the US Senate. While e-commerce giants like Amazon and Walmart support the bill, others like eBay, which have large communities of sellers, are fighting back against the mandate.
eBay CEO John Donahoe is reportedly sending emails to the site's 40 million users asking them to email Congress and let them know that the Marketplace Fairness Act is actually unfair to online small business owners, and places an inordinate amount of burden on sellers, who should be exempt.Continue reading...
Posted by Sheila Shayon on March 5, 2013 01:33 PM
The same-day delivery battle just turned towards all-out war as Amazon, eBay and now Google enter the fray. Google is preparing to take on Amazon Prime, eBay Now and Postmates’ “Get It Now” with its own “Google Shopping Express.”
“In our competitive retail space, retailers that transform the shopping experience to hit on convenience, economics, exclusivity, and overall experience, will win over nearly every type of consumer—one exclusive product, deal, or delivery at a time.”
Google Shopping Express, which has yet to be launched, will be offered for a rumored $10 or $15 cheaper ($69 or $64 a year) than Amazon's Prime, with same-day delivery from brick-and-mortar stores including Target, Walmart, Walgreens and Safeway. Continue reading...
Posted by Mark J. Miller on November 6, 2012 03:29 PM
Heading into last year's year-end holiday selling season, Amazon flexed its muscles and felt some backlash when it provided an app that allowed consumers to find lower prices on any products they found at competing brick-and-mortar retailers. This year, Amazon is finding plenty of new ways to corral consumers as the holiday seasons looms ever closer. One marketing tactic sees the e-tail giant expanding its premium Amazon Prime program. For an extra $8 a month, consumers can get free 2-day shipping, monthly Kindle rentals, and a selection of unlimited streaming video.
And back on the muscle-flexing front, the company just won a legal battle against Apple and such publishers as Simon & Schuster and HarperCollins in Europe, which allows the online retailer to sell online books cheaper than its competitors. Another battle keeping its lawyers busy is for the .cloud domain name, which Amazon wants to secure — but so does Symantec, ARUBA S.p.A., CloudNames AS, and Dash Cedar, among others.
But don’t think Amazon has completely ditched the brick-and-mortar world. Staples, the largest U.S. office supply retailer, is planning to install Amazon-branded lockers in its stores that would allow consumers to have Amazon packages shipped to their stores for pick-up. Amazon already has similar deals with a few grocery, convenience, and drug stores, including at select D'Agostino, Gristede and Rite-Aid stores in New York.
Posted by Sheila Shayon on October 17, 2012 02:53 PM
The redesigned website for the Disney Store is an enhanced e-commerce channel for the brand’s toys, clothes, entertainment and packaged media. “The new DisneyStore.com delivers a magical shopping experience that guests can only receive from Disney,” stated Disney EVP Paul Gainer.
Part of that magic is the ability for shoppers to record and customize a “Disney Magical Message” video to send along with any DisneyStore.com gift purchase. Recipients receive email notification of a special delivery and when the gift arrives, a card provides a site URL and a personal ID where they can view their personal video.
Enhanced tools for sharing on Pinterest, Facebook, Twitter and e-mail, via desktop, tablet or mobile have amped up the social shopping experience while an animation feature lets users interact with favorite characters and classic Disney films.Continue reading...
Posted by Sheila Shayon on September 3, 2012 01:19 PM
WePay, as the above video illustrates, offers a simple formula that lets merchants accept online payments and donations through its just-released WePay Payment Buttons.
“Our main customers are individuals and small businesses looking for a quick and easy way to collect money online. We found that other payment buttons were not doing the trick,” WePay CEO Bill Clerico told Venture Beat.
Founded in 2008, WePay has raised $19.2 million and boasts hundreds of millions of dollars in annual payments. Their accessible grab-embed-stick process offers payment buttons including “Buy Now,” “Donate,” and “Register.” The pricing structure is 2.9 percent and 30 cents per transaction for credit cards, and 1 percent plus 30 cents for bank payments.Continue reading...