event marketing

Treading Carefully, Brands Head to Vegas for a Different Kind of Show

Posted by Abe Sauer on January 17, 2014 07:32 PM

CES wasn't the only big trade show to take over Las Vegas this month.

The hordes of tech-loving geeks that took over the city earlier this month have been replaced by a flock of Duck Dynasty-loving show-goers at an event wrapping up today: the 16th largest annual trade show in the United States, with 12.5 miles of exhibitors accounting for a multi-billion dollar industry with a lucrative lifestyle attendance that has gone from just 5,600 in 1979 to a record 630,000 last year.

Brand sponsors, however, have tread lightly this year to court attendees. That's because the US National Shooting Sports Foundation's Shooting, Hunting and Outdoor Trade Show, better known as the NSSF SHOT Show, has had a rough go of it in the past year. Indeed, its 2013 trade show took place just a month after the tragic 2012 shooting at the Sandy Hook school in Newtown, Conn.

Several longtime, non-firearm industry partners begged off partnerships this year, citing the show's heavy presence and promotion of the kind of "assault" rifle used at the Newtown incident.Continue reading...

event marketing

Kid Rock Puts Money Where His Mouth Is with Cut-Rate Tickets this Summer

Posted by Dale Buss on June 7, 2013 03:39 PM

He may not yet make the pantheon of Detroit business innovators that includes Henry Ford and Mike Ilitch of Little Caesars Pizza fame, but local music icon Kid Rock is making his concert tour this summer as much about the economics of the music business as the music itself.

Kid Rock is working with promoter Live Nation Entertainment to price most tickets for his summer concerts at just $20 and make them available for purchase at Walmart. He hopes the good old-fashioned price discount will spur buying and, so far, he told the Wall Street Journal, that is exactly what has happened at his concerts.

Instead of taking a big upfront fee from Live Nation, Kid Rock has shouldered more risk by sharing ticket sales but also should benefit from an unusual arrangement with Live Nation in which he gets a cut of revenue from food, drinks and other "house earnings."Continue reading...

event marketing

Big Brands Take Over SXSW to Mixed Fanfare

Posted by Sheila Shayon on March 11, 2013 03:30 PM

SXSW epitomizes how the cutting-edge becomes the status quo and eventually (but not yet) borders on the edge of passé. This year, “the event has a different feel, nearly as much a marketing event as it is about tech,” notes Digiday

The week-long festival in Austin, Texas is ever more a breeding ground for flashy campaigns, giveaways and concerts, a far cry from the festival's roots as a geeky tech meet-up. Brian Solis, principal analyst at Altimeter Group told CNET, "The original posse is probably aghast at what [SXSW] has turned into." While there is still plenty of tech and start up presence, the event is now, more than ever, a joint digital venture between the marketing teams of the biggest brands and emerging tech stars peddling cool products and innovations.Continue reading...

event marketing

Good Vibrations: Trojan Gives Away Vibrators Via NYC Hot Dog Carts [Update]

Posted by Mark J. Miller on August 7, 2012 05:06 PM

Hot dog carts are icons of the American entrepreneurial spirit. And two that are roaming the streets of New York this week fit that spirit in a bold new way.

Instead of being filled with firm, all-beef dogs, however, these carts will be filled with (cough!) vibrators. Thanks to the folks at Trojan Vibrations, 10,000 of the things will be handed out gratis from the carts this week, according to the New York Times. Talk about good vibrations.

The carts will feature the company’s brand as well as the inevitable hot dog puns such as “Relish the moment” and “Getcha vibes here!” You can be sure joy-seeking New Yorkers will be lining up at the so-called pleasure carts on Wednesday and Thursday when the largest vibrator giveaway ever is scheduled to take place.

According to the press release, "The carts will hit hot spots around Manhattan and will be giving away free Trojan Tri-Phoria (MSRP $39.99) and Trojan Pulse Intimate Massagers (MSRP $29.99) to thousands of New Yorkers seeking a little pleasure pick-me-up." The two-day NYC vibe-a-thon gets rolling at 11am at 6th Avenue at 48th Street.

For those who need to know where the carts are as they continuing roaming the Big Apple, info will be posted continuously on the Trojan Vibration Facebook page. This isn’t the first promotion for these products, either. Last summer, Trojan embarked on a mobile "Vibe truck tour" to share the love.Continue reading...

event marketing

Ikea Skips to the Loo in Milan

Posted by Mark J. Miller on May 4, 2012 05:06 PM

The Salone Internazionale del Mobile in Milan has a sweet-sounding name, but it is just an incredibly massive furniture fair that is held each April in one of the world’s design capitals.

This year’s trade show featured a nice surprise from the folks at IKEA, who were in Milan to talk up their sustainable designs: a pleasant place to go to the bathroom. However, the company did themselves a big favor on the marketing front with the public bathroom created for the event.Continue reading...

event marketing

Here Comes the Sun: Tropicana Wakes Up London

Posted by Shirley Brady on January 24, 2012 11:50 AM

Tropicana UK's new TV commercial, "Awake to Alive," shows how the world wakes up to a brighter morning with Tropicana. The PepsiCo-owned brand, the top-selling juice in the UK, is also giving away 1,000 litre cartons of Tropicana on its Facebook page — and used the ad as the inspiration for an eye-opening event: an artificial sunrise in London's Trafalgar Square on January 23rd. Watch below.Continue reading...

event marketing

Not Your Mother’s Vending Machine

Posted by Mark J. Miller on October 13, 2011 09:57 AM

Vending machines, long the home of candy and sodas, are changing rapidly. Technology is now allowing for credit- and debit-card enabled machines to offer fresh fruit, yogurt, and other such healthy alternatives instead of just the sugarfests of old.

So consumers across the land can take a gander at this new generation of vending machines, the National Automatic Merchandising Association is taking 20 newfangled machines to six major cities to show ‘em off, according to Crain’s New York Business.

NAMA's "The Gratitude Tour" started in Boston, stopped off in New York and is due to finish up its travels in Madison, WI, today. Along the way, it also stopped in Atlanta; Austin, TX; Phoenix, and Minneapolis.

The idea behind the mobile branding campaign, according to the organization’s website, is to hit cities that have large university and Gen-Y populations.Continue reading...

event marketing

Chrysler Touts Fiat 500 in Times Square, Lowers Sales Forecast

Posted by Shirley Brady on August 16, 2011 01:00 PM

Continuing the trend of brands taking over Times Square, FIAT North America brought its first TV commercial, "Drive-in," to life with an event that evoked Italia for Big Apple tourists and shoppers this past weekend, not letting Sunday's rain spoil the fun.

The lure of free espresso and gelato, bocce ball, music and a drive-in movie experience — thirty Fiat 500 sedans and cabrios arranged,  drive-in style, to watch movies on the Times Square jumbotron as dusk fell — wooed passersby to check out the "Simply More by Fiat" experience, where they could chat with Fiat product specialists (including Fiat North America head Laura Soave) and check out the 2012 Fiat 500 and Fiat 500 Cabrio.Continue reading...

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