2014 Brandcameo Product Placement Awards

fashion week

Pinterest Will No Doubt Have a Hit with Dedicated Fashion Week Coverage

Posted by Sheila Shayon on August 28, 2013 06:43 PM

Pinterest plans to take its photo-centric platform to the next level with its dedicated hub for New York's upcoming Fashion Week. 

In partnership with over 100 influencers, Pinterest will provide a landing page which will be continuously updated with news on the latest shows, looks and inspiration behind designs with the help of high-profile brands such as Michael Kors, the Style Network, Kate Spade, Lucky Magazine, Elle, Garance Doré, Huffington Post Style, Into the Gloss, Man Repeller, Nordstrom, Oscar de la Renta, 3.1 Phillip Lim, PopSugar, Refinery29, Style.com and Song of Style.

Katie Garlinghouse, Pinterest's head of community marketing, said Pinterest’s role in Fashion Week is “less about the real-time photos of the event, and more around the backstory of the event.” For example, "For Kate Spade, we'll see what inspired the collection, versus actual [live] images of the collection."Continue reading...

fashion week

London Fashion Week Secures Its Place Among Fashion Elite with a Brand All Its Own

Posted by Barry Silverstein on August 28, 2013 03:42 PM

Working hard for its spot among elite fashion destinations like New York and Milan, London Fashion Week, which begins Friday, Sept. 13, is morphing into not just a bigger event but a brand all its own. 

For the first time, London Fashion Week will have its own branded product line, in association with Toni&Guy, plastering its logo on "label.m Professional Haircare" products. The line launches in September in the UK and in 2014 will expand to 41 countries, appearing in over 5,000 Toni&Guy and label.m salons. Caroline Rush, CEO of London Fashion Week's parent, the British Fashion Council, tells the UK's MarketingWeek, "This commercial collaboration marks a turning point in the way we have previously operated. By rolling out an exclusive branded product, we will be directly engaging with the consumer and sharing the London Fashion Week 'behind-the-scenes' expertise with the global market."

There's another strong motivation for creating a London Fashion Week brand: Generating more revenue from a wider audience.Continue reading...

fashion week

As Fashion Week Begins, Digital Shows It's Far More Than a Passing Fad

Posted by Sheila Shayon on February 7, 2013 11:20 AM

Mercedes-Benz Fashion Week has begun its annual run at Lincoln Center, and several industry firsts will be on display — including a live stream of every runway show and video on-demand provided by Rightster and IMG Fashion.

"We constantly look to provide innovative solutions for designers to connect with buyers, press and consumers around the globe,” said Peter Levy, senior vice president of IMG Fashion Worldwide Events and Properties. “Our extended partnership with Rightster will allow us to bring the rich content live from the runways to fans and media who support the event, opening the doors for designers worldwide.” 

Last year, IMG Fashion and Rightster’s distribution of live streamed shows brought a 165% increase in viewership.Continue reading...

fashion week

Warning: Do Not Handwash or Greenwash Your Chanel Garments

Posted by Mark J. Miller on October 5, 2012 02:19 PM

The Chanel Spring/Summer 2013 women's ready to wear runway show at the Grand Palais in Paris on Tuesday raised a few eyebrows, and not just for the new outfits from designer Karl Lagerfeld but for the design of the sets the 68 models strutted on, or the celeb wattage of Kanye West, Jennifer Lopez and her bedazzled four-year-old daughter in the front row.

It was hard to miss the 13 towering wind turbines that dominated the stage, and the solar panels that graced the stage and inspired the tiles on the catwalk. Green, it seems, must be the new black. What’s sexier than a few turbines? "Energy is the most important thing in life," Lagerfeld, who's known for his grand pronouncements, stated. "If I had to build a house, I would put (wind turbines) in the garden.”Continue reading...

fashion week

Louis Vuitton Turns Back on Bling With Logo-Free Paris Show

Posted by Shirley Brady on October 4, 2012 10:01 AM

Louis Vuitton's Spring/Summer 2013 women's ready-to-wear show in Paris on Oct. 3rd raised eyebrows not only with the unusual choice of venue (a bank of escalators at the Louvre) but the fact that there was nary a logo in sight. There were plenty of checks, splats and other dramatic, bold and graphic elements in a retro nod to the mod 60's ("joie sixties") from designer Marc Jacobs, but no iconic LV logo anywhere for the luxury brand. The fashion show was also covered live on Instagram and streamed worldwide via Facebook. Check it out, so to speak, below.Continue reading...

fashion week

American Apparel Hitting the Catwalk at Tokyo Fashion Week

Posted by Mark J. Miller on September 20, 2012 06:11 PM

American Apparel has been selling its wares in Japan for six years, generating enough sales and attention that the L.A.-based clothing manufacturer has been asked to participate in Mercedes-Benz Fashion Week in Tokyo, which kicks off on Oct. 15.

"We wanted to do something new this year and Tokyo is a city that is very open-minded to new, creative ideas, particularly when it comes to fashion,” stated Katherine Johnson, American Apparel's Japan operations manager. “We are honored to be one of the first brands without an appointed designer to show at a high-profile Mercedes-Benz Fashion Week like this." 

American Apparel operates four stores in Japan as well as an online and mobile store and an e-commerce platform with Amazon Japan, while “sales for the company are up 50% over 2011" in the market.

The brand has been under fire in its home market in recent years, but things appear to be calming down as it evolves from fashion weak to Fashion Week. The company posted a sales uptick of 24 percent in its retail stores and 19 percent in e-commerce sales in August, according to the Associated Press.

fashion week

Is This Black Diamond Dress Worth $5.7 Million?

Posted by Shirley Brady on September 17, 2012 11:54 AM

London Fashion Week is now running through Sept. 18, but the priciest new frock by a British designer premiered more than 2,000 km away. British designer Debbie Wingham debuted what's described as one of the most expensive dresses ever in front of the fashion cognoscenti of Kiev.

Her evening gown, adorned with 50 two-carat black diamonds and weighing in at 13 kg, is valued at £3.5 million (US$5.68 million) drew mixed reviews from the fashionistas assembled at the city's Fairmont Grand Hotel for the reveal. As The Telegraph of London reporter heard, above, at least one appalled onlooker considered it more schmatte-luxury than meta-luxury.

fashion week

Old Navy's New York Fashion Week After-Party Puts Mere Mortals on the Runway

Posted by Mark J. Miller on September 13, 2012 02:02 PM

The fashion runway is generally seen as a place that is not in the reality of everyday Americans. Not only do they typically not ever get to see a fashion show live and in person but they certainly don’t get to strut their stuff up on the actual runway itself. That job is for models whose physical forms aren’t exactly shapes that typical Americans relate to and who have clothes specifically constructed to fit them. 

But Old Navy is trying to take back the fashion show for all the little people (and not so little). The idea is to take over a runway when Fashion Week ends this week in New York and let any woman who wants to walk the runway to do so. They’ll only get to do it, though, if they are wearing a pair of Old Navy’s Rockstar Skinny Jeans, which the company will not only provide but actually give to anybody who cares to take the stroll. Those participating in the stroll down the catwalk will also get “coaching on how to work it,” according to the release. Old Navy will be posting info to Facebook and Twitter, of course. 

And if you don’t live in the New York City area and aren’t interested in buying a ticket to get there for Friday’s show, worry not.Continue reading...

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