Posted by Sheila Shayon on September 5, 2013 04:58 PM
Front row seats at New York Fashion Week may be in less demand now that the world-famous fashion displays have been turned into a second-screen experience of sorts as more brands take their collections digital.
Designer Rebecca Minkoff is setting the pace with plans to debut photos of her new looks on social photo app Snapchat moments before the models strut their stuff on the runway at Lincoln Center in New York City. Given the 10-second life of the app, users must request to connect to Minkoff for the brief preview.
"There's been a lot of debate this year about fashion shows and the circus around it; some people are cutting back," said Uri Minkoff, CEO of Rebecca Minkoff and Ms. Minkoff’s brother, according to Mashable. "We believe in a different approach. We believe the consumer is part of [fashion week], and that their inclusion is going to grow. The consumer has a voice and say in [our] brand, they should get special perks even if they can't attend the show."
This year's shows will be live-streamed online on Mercedes-Benz's dedicated Fashion Week website, making it even less necessary for fashionistas to attend the shows in-person.Continue reading...
Posted by Sheila Shayon on August 30, 2013 06:03 PM
Tumblr is blowing out its previous New York Fashion Week promotions this year by pairing 20 fashion bloggers with 18 top designers and two "secret" organizations for two-week long apprenticeships prior to the famous runway shows.
The result will be a visually-appealing—and offline—gallery meant to elevate "their art and collaborations into something that's physical," said Valentine Uhovski, Tumblr's fashion evangelist, according to Mashable.
While Tumblr says it wants to keep the list of partnerships secret, the blogosphere has revealed thus far that blogger Miguel Yatco of Living in the Stills is partnered with Oscar de la Renta, Sara Zucker with Anna Sui, and Jamie Beck of Ann Street Studio with Donna Karan.Continue reading...
Posted by Sheila Shayon on August 28, 2013 06:43 PM
Pinterest plans to take its photo-centric platform to the next level with its dedicated hub for New York's upcoming Fashion Week.
In partnership with over 100 influencers, Pinterest will provide a landing page which will be continuously updated with news on the latest shows, looks and inspiration behind designs with the help of high-profile brands such as Michael Kors, the Style Network, Kate Spade, Lucky Magazine, Elle, Garance Doré, Huffington Post Style, Into the Gloss, Man Repeller, Nordstrom, Oscar de la Renta, 3.1 Phillip Lim, PopSugar, Refinery29, Style.com and Song of Style.
Katie Garlinghouse, Pinterest's head of community marketing, said Pinterest’s role in Fashion Week is “less about the real-time photos of the event, and more around the backstory of the event.” For example, "For Kate Spade, we'll see what inspired the collection, versus actual [live] images of the collection."Continue reading...
Posted by Barry Silverstein on August 28, 2013 03:42 PM
Working hard for its spot among elite fashion destinations like New York and Milan, London Fashion Week, which begins Friday, Sept. 13, is morphing into not just a bigger event but a brand all its own.
For the first time, London Fashion Week will have its own branded product line, in association with Toni&Guy, plastering its logo on "label.m Professional Haircare" products. The line launches in September in the UK and in 2014 will expand to 41 countries, appearing in over 5,000 Toni&Guy and label.m salons. Caroline Rush, CEO of London Fashion Week's parent, the British Fashion Council, tells the UK's MarketingWeek, "This commercial collaboration marks a turning point in the way we have previously operated. By rolling out an exclusive branded product, we will be directly engaging with the consumer and sharing the London Fashion Week 'behind-the-scenes' expertise with the global market."
There's another strong motivation for creating a London Fashion Week brand: Generating more revenue from a wider audience.Continue reading...
Posted by Sheila Shayon on February 7, 2013 11:20 AM
Mercedes-Benz Fashion Week has begun its annual run at Lincoln Center, and several industry firsts will be on display — including a live stream of every runway show and video on-demand provided by Rightster and IMG Fashion.
"We constantly look to provide innovative solutions for designers to connect with buyers, press and consumers around the globe,” said Peter Levy, senior vice president of IMG Fashion Worldwide Events and Properties. “Our extended partnership with Rightster will allow us to bring the rich content live from the runways to fans and media who support the event, opening the doors for designers worldwide.”
Last year, IMG Fashion and Rightster’s distribution of live streamed shows brought a 165% increase in viewership.Continue reading...
Posted by Mark J. Miller on October 5, 2012 02:19 PM
The Chanel Spring/Summer 2013 women's ready to wear runway show at the Grand Palais in Paris on Tuesday raised a few eyebrows, and not just for the new outfits from designer Karl Lagerfeld but for the design of the sets the 68 models strutted on, or the celeb wattage of Kanye West, Jennifer Lopez and her bedazzled four-year-old daughter in the front row.
It was hard to miss the 13 towering wind turbines that dominated the stage, and the solar panels that graced the stage and inspired the tiles on the catwalk. Green, it seems, must be the new black. What’s sexier than a few turbines? "Energy is the most important thing in life," Lagerfeld, who's known for his grand pronouncements, stated. "If I had to build a house, I would put (wind turbines) in the garden.”Continue reading...
Posted by Shirley Brady on October 4, 2012 10:01 AM
Louis Vuitton's Spring/Summer 2013 women's ready-to-wear show in Paris on Oct. 3rd raised eyebrows not only with the unusual choice of venue (a bank of escalators at the Louvre) but the fact that there was nary a logo in sight. There were plenty of checks, splats and other dramatic, bold and graphic elements in a retro nod to the mod 60's ("joie sixties") from designer Marc Jacobs, but no iconic LV logo anywhere for the luxury brand. The fashion show was also covered live on Instagram and streamed worldwide via Facebook. Check it out, so to speak, below.Continue reading...
Posted by Mark J. Miller on September 20, 2012 06:11 PM
American Apparel has been selling its wares in Japan for six years, generating enough sales and attention that the L.A.-based clothing manufacturer has been asked to participate in Mercedes-Benz Fashion Week in Tokyo, which kicks off on Oct. 15.
"We wanted to do something new this year and Tokyo is a city that is very open-minded to new, creative ideas, particularly when it comes to fashion,” stated Katherine Johnson, American Apparel's Japan operations manager. “We are honored to be one of the first brands without an appointed designer to show at a high-profile Mercedes-Benz Fashion Week like this."
American Apparel operates four stores in Japan as well as an online and mobile store and an e-commerce platform with Amazon Japan, while “sales for the company are up 50% over 2011" in the market.
The brand has been under fire in its home market in recent years, but things appear to be calming down as it evolves from fashion weak to Fashion Week. The company posted a sales uptick of 24 percent in its retail stores and 19 percent in e-commerce sales in August, according to the Associated Press.