Posted by Shirley Brady on October 4, 2012 10:01 AM
Louis Vuitton's Spring/Summer 2013 women's ready-to-wear show in Paris on Oct. 3rd raised eyebrows not only with the unusual choice of venue (a bank of escalators at the Louvre) but the fact that there was nary a logo in sight. There were plenty of checks, splats and other dramatic, bold and graphic elements in a retro nod to the mod 60's ("joie sixties") from designer Marc Jacobs, but no iconic LV logo anywhere for the luxury brand. The fashion show was also covered live on Instagram and streamed worldwide via Facebook. Check it out, so to speak, below.Continue reading...
Posted by Mark J. Miller on September 20, 2012 06:11 PM
American Apparel has been selling its wares in Japan for six years, generating enough sales and attention that the L.A.-based clothing manufacturer has been asked to participate in Mercedes-Benz Fashion Week in Tokyo, which kicks off on Oct. 15.
"We wanted to do something new this year and Tokyo is a city that is very open-minded to new, creative ideas, particularly when it comes to fashion,” stated Katherine Johnson, American Apparel's Japan operations manager. “We are honored to be one of the first brands without an appointed designer to show at a high-profile Mercedes-Benz Fashion Week like this."
American Apparel operates four stores in Japan as well as an online and mobile store and an e-commerce platform with Amazon Japan, while “sales for the company are up 50% over 2011" in the market.
The brand has been under fire in its home market in recent years, but things appear to be calming down as it evolves from fashion weak to Fashion Week. The company posted a sales uptick of 24 percent in its retail stores and 19 percent in e-commerce sales in August, according to the Associated Press.
Posted by Shirley Brady on September 17, 2012 11:54 AM
London Fashion Week is now running through Sept. 18, but the priciest new frock by a British designer premiered more than 2,000 km away. British designer Debbie Wingham debuted what's described as one of the most expensive dresses ever in front of the fashion cognoscenti of Kiev.
Her evening gown, adorned with 50 two-carat black diamonds and weighing in at 13 kg, is valued at £3.5 million (US$5.68 million) drew mixed reviews from the fashionistas assembled at the city's Fairmont Grand Hotel for the reveal. As The Telegraph of London reporter heard, above, at least one appalled onlooker considered it more schmatte-luxury than meta-luxury.
Posted by Mark J. Miller on September 13, 2012 02:02 PM
The fashion runway is generally seen as a place that is not in the reality of everyday Americans. Not only do they typically not ever get to see a fashion show live and in person but they certainly don’t get to strut their stuff up on the actual runway itself. That job is for models whose physical forms aren’t exactly shapes that typical Americans relate to and who have clothes specifically constructed to fit them.
But Old Navy is trying to take back the fashion show for all the little people (and not so little). The idea is to take over a runway when Fashion Week ends this week in New York and let any woman who wants to walk the runway to do so. They’ll only get to do it, though, if they are wearing a pair of Old Navy’s Rockstar Skinny Jeans, which the company will not only provide but actually give to anybody who cares to take the stroll. Those participating in the stroll down the catwalk will also get “coaching on how to work it,” according to the release. Old Navy will be posting info to Facebook and Twitter, of course.
And if you don’t live in the New York City area and aren’t interested in buying a ticket to get there for Friday’s show, worry not.Continue reading...
Posted by Shirley Brady on September 11, 2012 02:02 PM
Victoria Beckham's lower priced spring/summer 2013 ready to wear collection hit the runway at New York Fashion Week with a collection of accessories that belonged to her main collection, including a shoulder bag named after her daughter Harper and another with a detail caught by Huffington Post's resident fashionista, Jim Shi — a series of V's for Victoria. It was her second NYFW show following Sunday's runway show. Watch the RTW runway show below.Continue reading...
Posted by Mark J. Miller on September 11, 2012 11:02 AM
While fashionistas bring their stilettos to the streets of New York for the Mercedes-Benz Fashion Week spring runway shows, wool is likely one of the last fabrics on their minds.
Woolite is hoping to change that, opening its first pop-up store in New York's Soho district an extra week, through Sept. 16. The installation promotes the brand's new laundry detergent — all of the items sold in the store have been washed in the detergent and carry its distinctive scent — and will be promoted with a Twitter party today.
According to the press release,
True to the brand's campaign slogan, "WooliteWashed. Clothes look like new, longer", each item showcased will be washed in Woolite® so that consumers can experience firsthand and be amazed by the brand's product benefits. Consumers will be able to purchase limited-edition garments and accessories (which have been) pre-washed in Woolite, from five notable designers – Dannijo, Felix Rey, LNA, Laundry by Shelli Segal, and Timo Weiland. Items will retail from $28-$60, and 100% of the proceeds will be donated to Save the Children, a non-profit creating lasting change in the lives of children in need in the United States and around the world.
Halfway around the world, one of wool’s top wool-producing nations and trademarks – Woolmark – has partnered with famed Australian photographer Anne Geddes, who has made a name for herself taking photos of babies in flowers and other fairytale-like settings, “to photograph them nestling in cradles of wool,” as Stock and Land notes, for a 2013 calendar that features what may be the cutest interpretation of a logo ever.Continue reading...
Posted by Shirley Brady on September 10, 2012 12:51 PM
In a sponsorship deal that was to the manor born, Ralph Lauren announced its first ever TV sponsorship — with PBS for Masterpiece, the U.S. public member-supported TV brand's flagship drama series that has "won six Emmy awards for outstanding costumes" as the Hollywood Reporter notes.
In tandem to updating its Facebook cover photo with a tweedy image evoking the roaring twenties, above, the brand's FB page announced: "Ralph Lauren is proud to announce its national corporate sponsorship of MASTERPIECE | PBS (Masterpiece Theatre), the celebrated PBS drama series known for hit programs such as Downton Abbey and Sherlock."Continue reading...
Posted by Shirley Brady on September 10, 2012 10:04 AM
Call it Projector Runway. Diane von Furstenberg made a splash with her collection that debuted Sunday during the New York Fashion Week Spring/Summer 2013 shows — and not just for her chic prints and flowing palazzo pants.
The New York-based designer also put Google Glass augmented reality glasses on the catwalk, with her models wearing the high-tech specs and capturing the action on the runway (more on that below).
Also wearing the web-enabled specs at the show: Google co-founder Sergey Brin and von Furstenberg (who addressed Googlers on her vision back in 2006) herself.Continue reading...