fashion week

Motorola Will Have Its Moment in the Spotlight with Moto X Fashion Week Appearance

Posted by Mark J. Miller on September 5, 2013 08:12 PM

Other smartphones can play up all the technical details of how fast they are and how much data they can hold, but Motorola’s Moto X seems to prefer to sell itself as a fashion accessory. 

New York Fashion Week begins today, and besides fashion's top design houses, the Google-owned brand will also make its debut on the runway—in the hands of models. The brand has sponsored four designers—Hood by Air, Telfar, En Noir, and Rochambeau—that will show their newest spring lines on Sunday, and at least one of those shows will include an appearance by the Moto X, Ad Age reports

Another Google device, Glass, has made it into the September issue of Vogue, but there's no word yet if the futuristic spectacles will appear on the runway.Continue reading...

fashion week

Is Social Media Making Fashion Week Less Relevant?

Posted by Sheila Shayon on September 5, 2013 04:58 PM

Front row seats at New York Fashion Week may be in less demand now that the world-famous fashion displays have been turned into a second-screen experience of sorts as more brands take their collections digital. 

Designer Rebecca Minkoff is setting the pace with plans to debut photos of her new looks on social photo app Snapchat moments before the models strut their stuff on the runway at Lincoln Center in New York City. Given the 10-second life of the app, users must request to connect to Minkoff for the brief preview. 

"There's been a lot of debate this year about fashion shows and the circus around it; some people are cutting back," said Uri Minkoff, CEO of Rebecca Minkoff and Ms. Minkoff’s brother, according to Mashable. "We believe in a different approach. We believe the consumer is part of [fashion week], and that their inclusion is going to grow. The consumer has a voice and say in [our] brand, they should get special perks even if they can't attend the show."

This year's shows will be live-streamed online on Mercedes-Benz's dedicated Fashion Week website, making it even less necessary for fashionistas to attend the shows in-person.Continue reading...

fashion week

Tumblr Teams with Major Fashion Brands for Offline Fashion Week Display

Posted by Sheila Shayon on August 30, 2013 06:03 PM

Tumblr is blowing out its previous New York Fashion Week promotions this year by pairing 20 fashion bloggers with 18 top designers and two "secret" organizations for two-week long apprenticeships prior to the famous runway shows. 

The result will be a visually-appealing—and offline—gallery meant to elevate "their art and collaborations into something that's physical," said Valentine Uhovski, Tumblr's fashion evangelist, according to Mashable. 

While Tumblr says it wants to keep the list of partnerships secret, the blogosphere has revealed thus far that blogger Miguel Yatco of Living in the Stills is partnered with Oscar de la Renta, Sara Zucker with Anna Sui, and Jamie Beck of Ann Street Studio with Donna Karan.Continue reading...

fashion week

Pinterest Will No Doubt Have a Hit with Dedicated Fashion Week Coverage

Posted by Sheila Shayon on August 28, 2013 06:43 PM

Pinterest plans to take its photo-centric platform to the next level with its dedicated hub for New York's upcoming Fashion Week. 

In partnership with over 100 influencers, Pinterest will provide a landing page which will be continuously updated with news on the latest shows, looks and inspiration behind designs with the help of high-profile brands such as Michael Kors, the Style Network, Kate Spade, Lucky Magazine, Elle, Garance Doré, Huffington Post Style, Into the Gloss, Man Repeller, Nordstrom, Oscar de la Renta, 3.1 Phillip Lim, PopSugar, Refinery29, Style.com and Song of Style.

Katie Garlinghouse, Pinterest's head of community marketing, said Pinterest’s role in Fashion Week is “less about the real-time photos of the event, and more around the backstory of the event.” For example, "For Kate Spade, we'll see what inspired the collection, versus actual [live] images of the collection."Continue reading...

fashion week

London Fashion Week Secures Its Place Among Fashion Elite with a Brand All Its Own

Posted by Barry Silverstein on August 28, 2013 03:42 PM

Working hard for its spot among elite fashion destinations like New York and Milan, London Fashion Week, which begins Friday, Sept. 13, is morphing into not just a bigger event but a brand all its own. 

For the first time, London Fashion Week will have its own branded product line, in association with Toni&Guy, plastering its logo on "label.m Professional Haircare" products. The line launches in September in the UK and in 2014 will expand to 41 countries, appearing in over 5,000 Toni&Guy and label.m salons. Caroline Rush, CEO of London Fashion Week's parent, the British Fashion Council, tells the UK's MarketingWeek, "This commercial collaboration marks a turning point in the way we have previously operated. By rolling out an exclusive branded product, we will be directly engaging with the consumer and sharing the London Fashion Week 'behind-the-scenes' expertise with the global market."

There's another strong motivation for creating a London Fashion Week brand: Generating more revenue from a wider audience.Continue reading...

fashion week

As Fashion Week Begins, Digital Shows It's Far More Than a Passing Fad

Posted by Sheila Shayon on February 7, 2013 11:20 AM

Mercedes-Benz Fashion Week has begun its annual run at Lincoln Center, and several industry firsts will be on display — including a live stream of every runway show and video on-demand provided by Rightster and IMG Fashion.

"We constantly look to provide innovative solutions for designers to connect with buyers, press and consumers around the globe,” said Peter Levy, senior vice president of IMG Fashion Worldwide Events and Properties. “Our extended partnership with Rightster will allow us to bring the rich content live from the runways to fans and media who support the event, opening the doors for designers worldwide.” 

Last year, IMG Fashion and Rightster’s distribution of live streamed shows brought a 165% increase in viewership.Continue reading...

fashion week

Warning: Do Not Handwash or Greenwash Your Chanel Garments

Posted by Mark J. Miller on October 5, 2012 02:19 PM

The Chanel Spring/Summer 2013 women's ready to wear runway show at the Grand Palais in Paris on Tuesday raised a few eyebrows, and not just for the new outfits from designer Karl Lagerfeld but for the design of the sets the 68 models strutted on, or the celeb wattage of Kanye West, Jennifer Lopez and her bedazzled four-year-old daughter in the front row.

It was hard to miss the 13 towering wind turbines that dominated the stage, and the solar panels that graced the stage and inspired the tiles on the catwalk. Green, it seems, must be the new black. What’s sexier than a few turbines? "Energy is the most important thing in life," Lagerfeld, who's known for his grand pronouncements, stated. "If I had to build a house, I would put (wind turbines) in the garden.”Continue reading...

fashion week

Louis Vuitton Turns Back on Bling With Logo-Free Paris Show

Posted by Shirley Brady on October 4, 2012 10:01 AM

Louis Vuitton's Spring/Summer 2013 women's ready-to-wear show in Paris on Oct. 3rd raised eyebrows not only with the unusual choice of venue (a bank of escalators at the Louvre) but the fact that there was nary a logo in sight. There were plenty of checks, splats and other dramatic, bold and graphic elements in a retro nod to the mod 60's ("joie sixties") from designer Marc Jacobs, but no iconic LV logo anywhere for the luxury brand. The fashion show was also covered live on Instagram and streamed worldwide via Facebook. Check it out, so to speak, below.Continue reading...

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