follow the money

Citi Reinvents the Credit Card

Posted by Barry Silverstein on October 28, 2010 10:00 AM

The rest of the world is abandoning the black magnetic strip on the back of credit cards, moving instead to embedded chips. While new U.S. passports and some state licenses use such technology, U.S. credit card companies have not made any significant advances beyond the use of the strip in recent years. But that's all about to change.

Next month Citibank will begin testing a new 2G credit card, which incorporates an embedded chip and a battery, along with two buttons and lights. The buttons let cardholders choose whether to pay for a purchase with credit or "thank you points" (rewards), according to the New York Times.

Citi plans to offer the new card to existing account holders of two rewards accounts.Continue reading...

follow the money

Citi Supports Fair Lending in the U.K.

Posted by Shirley Brady on October 21, 2010 11:00 AM

Citi's commitment to boosting communities in need includes bringing microfinance lending to communities in need — even in developed countries.

It's been working with grassroots organizations including Fair Finance, a London-based social enterprise founded by Faisel Rahman, a former World Bank staffer. The goal of the partnership: support fair lending and financial services for local entrepreneurs and struggling individuals in the underserved community of East London.Continue reading...

follow the money

Raymond James Pitches "Tales of Financial Pragmatism"

Posted by Barry Silverstein on October 20, 2010 10:00 AM

It's a fanciful scenario, to be sure: Emily Skinner, a "fastidious librarian," lives to the improbable age of 187, enjoying life to the fullest every step of the way because she had the money she needed to do so — thanks to the prudent investment strategies of U.S. financial advisory brand Raymond James.

This is the first in a series of "Tales of Financial Pragmatism," a new ad campaign that the firm hopes will differentiate its financial services in a marketplace in which consumers are still reeling from economic shock. The message is carefully constructed to appeal to prospective clients who have taken a much more conservative approach to investing their funds.

Mike Gray, president of ad agency Martin/Williams who developed the campaign, thinks the timing is just right.Continue reading...

follow the money

ING Direct Adopts New U.S. Slogan

Posted by Shirley Brady on October 1, 2010 10:00 AM

ING Direct may have just replaced cheeky Scots comedian Billy Connolly in its Australian marketing, but in the US it's attempting to go for the funny bone with slightly tongue in cheek spots.

This week unveiled a new campaign and slogan in the US, with a new catchphrase — "Touch the Ball" — replacing "The Road to Happiness," which featured a spokesperson in an orange 1962 Chevy Impala saving people from bad financial situations.

In the spot above, a job applicant's cellphone emits an embarassing toilet flush sound as an alert for a checking fee. Another spot features a family in slow motion, representing the glacial rate at which they're paying off their mortgage.Continue reading...

follow the money

TD Ameritrade Pitches the Invested Life

Posted by Shirley Brady on September 29, 2010 10:00 AM

Financial services brand TD Ameritrade is investing in original Web programming with The Invested Life, which it's billing as a "financial reality series" (Tagline: "Live to invest. Invest to live. Learn how one triumph at a time") for MSN that's also available on a standalone YouTube channel.

“We do plenty of advertising on TV, and our executives appear on CNBC to talk about the market,” said Peter Sidebottom, the brand's EVP for product and marketing, to the New York Times. “This is an additional way for people to engage, and puts it in a context that makes it more accessible to more people.”.Continue reading...

follow the money

AmEx Stays Current with Twenty-Somethings

Posted by Sheila Shayon on September 27, 2010 10:33 AM

American Express has launched a digital platform for the generation that grew up thinking money grows in ATMs.

Currency hopes to help young people be smarter about their finances, with tools including an iPhone app called Social Currency, which is linked to Foursquare so users can upload pictures of purchases and share text, comments and captions at check-in locations. Users can earn points and unlock badges to share information on good deals.

Developed in partnership with blog network Federated Media, Currency offers advice and tips on a broad range of topics facing college graduates and other 20-somethings: career advice, juggling roommate expenses, hidden costs of living alone, paying off a student loan, planning for the future, starting a family.Continue reading...

follow the money

Intuit Ends Quicken Online to Promote

Posted by Shirley Brady on August 20, 2010 10:00 AM

Quicken is about to disappear as one of the Web's leading brands for personal finance and budgeting. The Associated Press is reporting that Intuit is pulling the plug on Quicken Online (which also has a mobile app) on Aug. 29. Instead, it will drive users to an upgraded, which it acquired last year.

"Users of Quicken Online don't necessarily need to do anything," AP notes, as "Intuit says it will delete and securely remove all account information from its servers. Users who want a record of their transactions can export the data to a file before the site is shut down."

More details on the transition from Quicken Online to are here.

follow the money

India Gets Its Dollar Sign

Posted by Sheila Shayon on July 16, 2010 01:00 PM

The Indian rupee joins the U.S. dollar, the British pound, the euro and the Japanese yen with its own, unique symbol unveiled yesterday.

Chosen from more than 3,000 submitted designs, D. Udaya Kumar, Indian Institute of Technology assistant professor, created the winning design. "I don't have words to express my happiness,” he's quoted by Fast Company. "Most of them were almost similar in concept and execution. I thought I had an edge, as Indian script was represented."

It’s a modified version of a letter in Devanagari script which is used to write Hindi, India’s official language. Kumar’s prize is 250,000 rupees, or about $5,363. It also speaks to India’s current status as a growing international market.Continue reading...

More about: , ,

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia