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games people play

March Madness: The Likeness of Legends

Posted by Nicole Briggs on March 30, 2012 04:31 PM

As you tune into the March Madness games, what do you think your favorite college athletics should receive for their hard work on the court, their image, and likeness? As you mull over that question, consider this case. 

In the fall of 2011, former Boston Celtic and University of San Francisco athlete, Bill Russell, who led University of San Francisco to the NCAA championship in 1955 and 1956, joined forces with former UCLA basketball star Ed O’Bannon on the behalf of other former NCAA players to sue Electronic Arts and the NCAA, as covered by Bloomberg News. 

The former college basketball stars accused the NCAA and Electronic Arts for “violating federal antitrust law by unlawfully foreclosing former Division I men’s basketball and football players from receiving any compensation related to the commercial use of their images and likeness,” stated Jon King, an attorney for the former players, to Bloomberg.Continue reading...

games people play

Z's Leaving Home: Zynga Expands Beyond Facebook

Posted by Sheila Shayon on March 2, 2012 04:55 PM

Zynga raised a few eyebrows this week when the social games publisher announced it’s launching an online destination outside of Facebook – the mothership that nurtured its unrivalled success.

As it tests life beyond the great FacebookVille with its own standalone website to offer and connect gameplay, the beta version of Zynga.com will give players access to social games created by, for the first time, third party developers.

“We built Zynga.com to give our players more ways to connect with each other and play great social games whether built by Zynga or other talented developers,” stated Mark Pincus, founder and CEO, Zynga. “Together with our platform partners, we look forward to bringing more play to the world on our platform.”Continue reading...

games people play

Sony Brings "World-Changing" PS Vita to US and Europe

Posted by Mark J. Miller on February 22, 2012 12:11 PM

When Sony’s new handheld gaming system, PlayStation Vita, launched in Japan in December, it came with some unfortunate bugs that caused it to crash on occasion and lag a bit during some games.

Sony says it has updated the software and is feeling good enough about things that it launched the product Wednesday in the United States and Europe. What's new and improved about PS Vita? To paraphrase Shakespeare, the game's the thing.Continue reading...

games people play

Jeep Finds Traction With Interactive Games in Europe

Posted by Shirley Brady on January 17, 2012 10:29 AM

Above, watch a video case study submitted to the Cannes Lions for Jeep-In, a mobile interactive game created for Chrysler's Jeep brand in Poland by Leo Burnett's Warsaw office. The mobile marketing promotion targeted young car-buyers by inviting them to hit the off-road and check-in along a virtual treasure map and collect awards along the way, with the player collecting the most awards winning a Jeep Grand Cherokee.

Elsewhere in Europe last year, Leo Burnett Brussels tested a different spin on treasure hunts for a different Jeep model (the Compass) with a different interactive game challenge: to find Belgium's most deserted mailbox.

games people play

Zynga IPO: Social Gaming Comes of Age

Posted by Sheila Shayon on December 16, 2011 03:11 PM

“The virtual cow is the new cash cow of Wall Street,” writes the New York Times of Zynga's blockbuster IPO today.

Even as its first-day performance is closely watched, Zynga's public debut is being seen as a coming of age for the gaming industry; the largest tech IPO since Google in 2004 and the biggest in gaming history, and an exoneration of sorts for CEO Mark Pincus, who persisted in his vision of the ‘freemium’ model (free basic play with incentives to pay for upgrades) despite derision from investors and critics of his company’s relentlessly hard-driving corporate culture.

Founded in 2007, Zynga now has 230 million monthly active users on Facebook and is a lead player in an explosive virtual goods market worth $9 billion last year.

“Zynga embodies a confluence of trends in the gaming industry. Its whimsical games cater to casual users, who may not own a console like a PlayStation 3. Its games, which are available on Facebook and mobile devices, also use social networks to allow players to share activity with their friends,” summarizes the Times.Continue reading...

games people play

WeTopia: Facebook Gaming for Good

Posted by Sheila Shayon on November 30, 2011 03:01 PM

“If you’re going to waste your time playing games on Facebook, you might as well do it and help build a better world while you’re at it,” writes Techcrunch.com about Sojo Studios’ WeTopia, an online game launching today that’s designed to have fun while raising money for children’s charities.

It’s a free-to-play Facebook game where players build villages and help their neighbors – all for ‘joy’ currency, in-game coins for real charitable works. They're convertible to real-world non-profit donations to promote healthcare and education. WeTopia is advancing the collective notion of gaming rewards beyond points, discounts and coupon redemption.

“Each purchase results in a direct donation to a real world cause. Buying an in-game fountain, for instance, leads to the contribution of a donation of clean water,” notes Venturebeat.

WeTopia heralds the next iteration of combining social games with non-profit beneficiaries. It's backed by former Facebook employee, Path CEO Dave Morin, with digital doyenne Esther Dyson on the advisory board and an exclusive partnership with Ellen DeGeneres.Continue reading...

games people play

Disney Universe Crosses the UK With Giant Game Console

Posted by Shirley Brady on November 28, 2011 11:01 AM

To promote the  Disney Universe game for Wii, Playstation 3, Xbox 360 and PCs this holiday season, Disney marketers are grabbing the British public's attention with a different kind of mobile experience: Digital ad vans that are touring the U.K. (from London to Edinburgh) through Christmas. The giant game console lets passersby experience the multiplayer action-adventure game and play to win special Disney Universe merchandise.

games people play

Zynga’s CastleVille Could Boost Its IPO

Posted by Sheila Shayon on November 24, 2011 04:30 PM

CastleVille, the latest bullet in Zynga’s arsenal, may help keep its anticipated post-Thanksgiving IPO squarely on track. The new Facebook game reached five million daily active users in its first six days, conquering CityVille's record, the most successful Zynga game to date, of 3.2 million daily active users six days after its launch, according to AppData. 

CastleVille, set as a medieval fantasy, gives players a chance to build and manage the Kingdom of their dreams. Launched in 17 languages, it poses serious competition for Electronic Arts’ The Sims Social with 6.1 million daily active users – and is growing faster than any other Zynga game at this early stage.Continue reading...

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