going green

Ricoh Brings Green Billboard to UK

Posted by Mark J. Miller on July 6, 2011 01:30 PM

Coca-Cola isn't the only big brand to erect a green billboard. 

Richoh, known for its "managed document services" (based on its copiers and fax machines business), isn’t the first company you’d think of when you think of who is going green, but it's pulling out the stops to show the world that it is serious about lowering the company’s environmental impact by one-eighth of its 2000 levels by 2050.

Last year, Ricoh put up the first solar-powered billboard in New York's Times Square. And now EarthTechling.com notes that Ricoh has installed “the very first 100% eco-powered billboard in London.”Continue reading...

going green

Coke and WWF Green the Philippines with “Living Billboard”

Posted by Mark J. Miller on July 1, 2011 10:00 AM

Big-name brands are loathe to be accused of greenwashing these days, but Coca-Cola is proud of its commitment to sustainability.

That's why Coca-Cola Philippines and the World Wildlife Fund have teamed up to create a billboard there totally made up of plants that will suck air pollutants from the surrounding environment.

The 60x60 billboard is covered with thousands of Fukien tea plants with a Coke-bottle-shaped space in the middle surrounded by the words, "This billboard absorbs air pollutants."Continue reading...

going green

Timberland: In the Green

Posted by Mark J. Miller on June 24, 2011 10:00 AM

Timberland is proud of its sustainable store design, talking up the eco-conscious retail elements at its San Francisco flagship in the video above.

It isn't just green at heart; it's considerably more green in the wallet, too. That's because it was just sold to the VF Corporation for $43 a share, or a whopping $2 billion.Continue reading...

going green

Panasonic Promotes Green Business With World Heritage Campaign

Posted by Shirley Brady on June 10, 2011 04:30 PM

Panasonic North America is launching an advertising campaign "to highlight Panasonic's growing leadership in green business innovation looking toward 2018, the 100th anniversary of the founding of its parent company, Panasonic Corporation."

In addition to print ads, TV commercials featuring British singer Sarah Brightman will "emphasize the importance of pursuing a sustainable future and will highlight some of Panasonic's own eco initiatives."Continue reading...

going green

Is Mattel Playing At More Than Green PR?

Posted by Abe Sauer on April 25, 2011 02:00 PM

After years of litigation between MGA and Mattel, with Barbie-maker Mattel charging copyright violation over the latter's Bratz line of dolls with a former employee, a court has finally found Mattel to be in the wrong.

The corporate espionage case has been brutal, with Mattel winning itself no sympathies with ad hominem attacks, referring to MGA as a "mediocre toy company."

On the (high) heels of news that it will be slammed by a $88 million court decision against it, Mattel is looking to positive areas, including playing nice with the environment with a new green initiative that was announced for Earth Day.Continue reading...

going green

Volkswagen Thinks Blue for Earth Day

Posted by Shirley Brady on April 22, 2011 10:00 AM

In honor of Earth Day today, Volkswagen Canada released the above PSA to let people know that a little air in their tires can go a long way toward making a big impact on the environment.

The 30-second TV spot, featuring a simple but graphic image of a slowly inflating globe, is meant to reinforce the idea that by checking tire pressure regularly, drivers can help conserve gasoline (and, by extension, the environment).

It's all part of Volkswagen’s global Think Blue sustainability program, which launched last year in Germany. VW Canada is supporting its launch of Think Blue with a microsite that offers tips to help consumers make more eco-conscious choices, in addition to running this commercial on national broadcast networks.

going green

Target's Earth Day Spot: The Earth Thanks You

Posted by Shirley Brady on April 22, 2011 09:30 AM

With mud. Also a great shout-out for Seventh Generation's line of eco-friendly cleaning products (and a reminder that it's not exclusive to Walmart).

going green

Starbucks Critiques Its Environmental Progress as Earth Day Looms

Posted by Barry Silverstein on April 20, 2011 12:00 PM

As Earth Day approaches, we're seeing a flurry of reports (and ads) from companies touting their commitment to or involvement with Earth Day. More importantly, of course, are a firm's long-term goals for being environmentally responsible.

Among the most visible abusers of the environment are the QSRs (quick service restaurants) who churn out gobs of paper and plastic cups and wrappings on a daily basis. So it's notable when a high-profile brand — Starbucks — offers a very public glimpse of its own environmental report card, including areas in which the company needs improvement.Continue reading...

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