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going green

O2 Ranks Mobile Phones’ Green Ratings

Posted by Sheila Shayon on August 27, 2010 10:15 AM

O2 just launched the UK’s first eco ratings for mobile phones.

The reason for divulging its internal ranking of "sustainability credentials": customers told the Telefonica-owned wireless service provider "that they want the whole story about the phones they choose. So as well as specifications on battery life, web-access and connectivity, they also want to know about carbon performance, how ethical our suppliers are, how free from complex chemicals the handsets are, and so on."

The only hiccup to the ratings, as Brand Republic notes — Apple refused to participate.Continue reading...

going green

TerraCycle: One Brand's Trash, Another Brand's Business

Posted by Sheila Shayon on August 24, 2010 11:30 AM

“Send us your trash – we’ll make it into cool products.” That's the simple premise and promise aof New Jersey-based startup TerraCycle, a green recycler founded by two former Princeton University classmates who dreamed up the idea in 2001 for a business plan contest.

Now full-time "eco-capitalists," they're making good business from trash by partnering with brands to create recycling campaigns for their products, and a halo effect for their affiliates.

Instead of used packaging clogging up landfills, they encourage organizations such as schools (at no cost) to send them, for example, used Capri Sun juice packets (above) so they can turn them into products such as bags and backpacks.Continue reading...

going green

P&G Plans Sustainable Packaging on Select Brands

Posted by Barry Silverstein on August 12, 2010 04:00 PM

Add Procter & Gamble to the list of companies pitching "sustainable packaging" — a buzz term that has become in vogue with big brands lately.

Coca-Cola, for example, long criticized for its disposable packaging, now uses a "PlantBottle" manufactured from a blend of petroleum-based materials and up to 30% plant-based materials, which makes it 100% recyclable. The bottle has been endorsed by conservation groups. Puma, after weighing its options, decided it will replace shoeboxes with plastic bags by the end of the year.

P&G, for its part, announced today that it will use renewable, sustainable, sugarcane-derived plastic for certain packaging applications on three of its leading brands: Covergirl, Max Factor, and Pantene Pro-V. Its new packaging is sustainable because it is made from a renewable resource, unlike traditional plastic, which is made from non-renewable petroleum.Continue reading...

going green

Green Branding Watch: Apple, Boeing, P&G + more

Posted by Shirley Brady on August 11, 2010 05:00 PM

Global sustainable packaging market will exceed $142 billion by 2015 according to new projections.

P&G releases study (under news, here) showing gap between businesses' green intentions and actions.

Apple's iPhone 3G leads the 10 most recycled phones in the UK.

Boeing's vision of its future aircraft includes hypothetical SUGAR Volt that will use less fuel, reduce noise and take off from short distances.

Chevrolet's 2011 Cruze Eco is billed as a "shape-shifter" that can become more fuel-efficient on the fly.

Clorox is aiming to make its Green Works line "all-natural," new products director Michael Ott tells the SF Chronicle.

Dreft detergent highlights recycled fashion in print campaign.

Green Mountain Coffee Roasters' K-Cups raise questions about packaging waste.

Greenpeace shifts focus from BP to nuclear power industry with new logo redesign contest.

HBO and Planet Green star Adrian Grenier is lobbying to get plastic bags banned in the state of California.Continue reading...

going green

Leaf of Faith: Enterprise Orders 500 EVs

Posted by Dale Buss on July 27, 2010 03:00 PM

Pollinating daily-rental fleets with new models has been a tried-and-true way for Detroit to build consumer interest and acceptability. And now, Nissan is applying this traditional strategy with the most non-traditional vehicle it has ever introduced: Leaf.

Enterprise Holdings plans to buy 500 of the all-electric Leaf vehicles and sprinkle them into the rental fleets of its Enterprise, Alamo and National brands in eight U.S. cities. The company also pledged to install charging stations at some of its locations in 30 U.S. cities beginning this fall and to purchase other electric vehicles as manufacturers make them available.

The announcement is a major development in Enterprise's Keys to Green sustainability program, and also represents another significant step forward for Leaf, which emerged basically from nowhere over the last year to capture the most buzz of any of the still-to-be-debuted electric vehicles and plug-in hybrids.Continue reading...

going green

Wal-Mart Looks to Get More Sustainable

Posted by Sheila Shayon on July 26, 2010 04:00 PM

Seventh Generation Inc. co-founder Jeffrey Hollender has been quoted as saying "hell would freeze over" before his environmentally friendly household products would be sold in Wal-Mart's stores.

Good thing his words are non-toxic, as he's now eating them. Starting in August, Seventh Generation's eco-friendly laundry detergent, dish soap, all-purpose sprays and disinfectant wipes will be available in 1,500 Walmart-branded stores. And by September, additional cleaning products, diapers and baby wipes will be available on walmart.com.

Why the sudden change of mind?Continue reading...

going green

Echo: Drink Locally, Think Globally

Posted by Sheila Shayon on June 9, 2010 12:45 PM

Echo Beverages, a Los Angeles startup, launched with a mission to manufacture locally sourced and environmentally sound packaged beverages. Echo Water, which hit the shelves at Whole Foods earlier this year, is the company's first product, in keeping with its aim is to change the way bottled water is made, marketed, and affects the planet.

Founded by friends Michael Balyasny and Isaac Traynis, Echo is broadening its green base and adding innovation such as removable labels which can be peeled off by consumers before recycling.

“We’re always looking for new ways to further reduce our impact and get people involved,” says Balyasny, “Improving how we make the product is just one part of the equation, ultimately it’s up to our customers to close the loop and recycle the bottle. We want to make that process more fun and engaging.”Continue reading...

going green

Gucci Goes Green

Posted by Sheila Shayon on June 9, 2010 11:16 AM

Hope springs eternal – even in luxury retail. Gucci is going green.

Delivering on the brand's promise last November to reduce paper use and its carbon footprint, Gucci says its signature luxury packaging now conforms to FSC Certified paper standards and is 100% recyclable.

It's the latest luxury brand to make good on a Rainforest Action Network-backed pledge to reduce paper in packaging, a commitment that has already signed up Valentino, Versace and Prada.

Gucci Group now joins those ranks, with a commitment that also extends to its Yves Saint Laurent, Alexander McQueen, Stella McCartney and Balenciaga brands.

It’s a major change for Gucci. Bags, boxes, and tissue paper will no longer contain plastic laminate; ribbon and garment bags will change from polyester to cotton; and bags will be labeled: "This shopping bag is FSC certified and made of 100% recyclable material."Continue reading...

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