Land Rover unveiled its "smallest, lightest, greenest" (and cheapest) Range Rover - the 2011 Evoque, designed by Victoria Beckham.

The Spice Girl-turned-fashion-designer attended its unveiling, above, at a posh (pun intended) party at Kensington Palace with Vogue UK yesterday. Given its partners, the new "baby Rover" was unveiled with all the glitz of a red carpet fashion show. The event also celebrated the 40th anniversary of Range Rover, which will roll its millionth vehicle off the assembly line this summer.

Beckham was also named Range Rover's creative director, in a similar partnership to Polaroid's deal with Lady Gaga and Popchips' arrangement with its new part-owner, Ashton Kutcher.Continue reading...

This could be the Age of the Tattoo. Tattoo parlors seem more prevalent than pizza joints. Everybody under 30 seems to sport at least one, if not several, tattoos.

Body art has become so fashionable these days that it's not only a mainstay of labels such as Ed Hardy and Lucky Brand Jeans, some fans have gone so far as to get inked with designer logos. Now, fashion's returning the favor.Continue reading...

It seems that both designers and mass distributors are trying to keep their minds off the recession by staying as busy as possible, finding more and more new ways to stimulate consumerism. And that makes perfect sense, doesn't it?

With their Mise en Scene collection with Anthropologie just recently in stores, Ruffian designers Brian Wolk and Claude Morais have announced another collaboration, this time with Macy's on a menswear collection. The line, called Threads & Heirs, is part of a new strategy, similar to that of Target with guest designer collaborations. It also marks the first time Macy's has tapped high-end womenswear designers to take on a men's line, an innovative way for fashion talent to stretch their muscles and show that they can conquer both sexes in the market.Continue reading...