While Old Navy is encouraging folks to do the Gobble this Thanksgiving, others are worried about how to cook their bird to perfection.

When you take a big bite of your turkey this Thanksgiving, there are likely 5,500 people hanging on your every bite (and would be happy to hand you a kitchen mitt if they could).

Whose the crowd that’s so invested in whether you find that fowl to be fair or not? The employees of Butterball, of course. And if you’re not enjoying your bird for any reason, you can be sure the folks at this North Carolina-based company would have some advice on how to fix things up.

They should know — they sell more than one billion pounds of turkey annually. Find out more in our Butterball profile — Happy Thanksgiving!

As the US celebrates Thanksgiving, brandchannel is thankful to our loyal readers and commenters who have seen us through our relaunch. Here are some other brands who have reason to be thankful this year:

Myspace to Facebook: Thanks for the ad(d)!

Thanks to Toys "R" Us, FAO Schwarz lives.

Volvo is happy for the teenage fans of the Twilight series.

Starbucks' CEO sent McDonald's McCafé a venti thank you.

Google, Motorola, and Verizon give thanks for strong Droid sales.

Thankful Goldman Sachs announced a $500 million assistance program.

Kids and parents are thankful for Nickelodeon’s “Yo Gabba Gabba.”

Designer Alexander Wang is thankful for winning the Swiss Textiles Award.

The whole world is grateful that fashion prevailed over terrorism in Pakistan.

Alaskan salmon are thankful for Tiffany's leadership of a luxury industry boycott.

Check back tomorrow for Abe Sauer's coverage of the Black Friday holiday craziness, and we may find out whether consumers and retailers will have a holiday season to be thankful for!