Posted by Sheila Shayon on October 2, 2012 11:31 AM
More than 80% of adult smokers in the U.S. tried smoking by age 18, up to 90% by age 20, so the truth, the largest American youth smoking prevention campaign (and the only national campaign not directed by the tobacco industry) is launching truthlive this week, kicking off a series of five free concerts featuring musicians Cobra Starship and Outasight at East Coast and southern universities in a bid to stop the next generation of tobacco addicts.
“truth’s success stems from offering facts and information about tobacco use and tobacco industry marketing practices in channels and through media that are relevant with teens and young people – then allowing them to spread the message themselves with their peers and friend groups,” stated Cheryl G. Healton, DrPH, president and CEO of Legacy, the national public health foundation that directs and funds the truth campaign.
Using music as a ‘passion point’ to connect with students, on-campus activities feature the iconic orange truth truck and truth tour riders, young adults armed with games, interactive activities, dancing, contests and mucho swag, educating their peers on the truth about smoking.Continue reading...
Posted by Dale Buss on August 22, 2012 05:54 PM
Sodium reduction is the cause du jour among nutritionists and policymakers who want to keep pushing the American diet in a better-for-you direction. The latest federal guidelines call for huge reductions in sodium content across the food chain to help battle hypertension and other maladies, and implicitly to make food taste less appealing -- and thereby to curb consumption.
Boston Market has just struck the latest in what is sure to become a growing list of blows against sodium input by crowing about plans to remove salt shakers from the guest tables at all 476 of its locations; you'll have to go to the beverage areas to get a shaker. It's also unveiling plans to cut sodium in signature dishes.
Clearing salt shakers from tables is a largely symbolic gesture, since relatively little of the salt that Americans consume comes right out of the shaker. Still, food-regulating interests hailed Boston Market's gambit. "I haven't heard of any other restaurant doing that," said Michael Jacobson, executive director of the Center for Science in the Public Interest, presumingly approvingly, to USA Today. Continue reading...
Posted by Mark J. Miller on August 2, 2012 12:03 PM
Nike has its FuelBand, the bracelet that tracks everything a “serious” athlete wants to know about so she or he can finish their workout and yap about whatever their NikeFuel number is at that moment. But soon people will have a whole new and much more invasive tracking system: one that you actually eat like a pill.
This new microchip the size of a grain of sand isn’t built for athletes who want bragging rights. The idea is to help the, well, unhealthy among us track their bodies better so doctors can know what the ill need on a regular basis. For someone who needs to take pills on a regular basis, the device can inform them when their body needs the medicine.
The FDA has just approved what PC World is calling a smart pill from Proteus Digital Health “that keeps track of your insides and relays that medical information back to your healthcare provider.” The so-called ingestible digital sensors are activated by mixing with the stomach’s digestive fluids and then transmitting to a patch on the patient’s skin, the site notes. The patch then sends "vital information about your medication-taking behaviors and how your body is responding" to the doctor or nurse’s mobile device.Continue reading...
Posted by Mark J. Miller on May 25, 2012 11:55 AM
The good folks of Australia are battling hard against the world’s powerful tobacco companies and they aren’t getting a ton of support from some of their brethren across the globe. Australia is planning to ban branded packaging for cigarettes and cigars, and big tobacco isn't having any of it.
The word from Reuters is that “the tobacco industry is providing legal advice to Ukraine and Honduras in their challenges to Australia's new tobacco packaging rules at the World Trade Organization.” These two countries are questioning the move purely for trade reasons since neither owns a big chunk of the Australian tobacco marketplace.
"We know that the tobacco companies, because they have admitted it, are providing legal advice to WTO members in order to encourage them to take action against Australia," said Australian Health Secretary Jane Halton to Reuters.Continue reading...
Posted by Mark J. Miller on May 15, 2012 05:33 PM
The tobacco industry has been looking for some kind of silver lining somewhere for the past few years as cities and countries across the globe have continued to attempt to make it more difficult and more expensive for the world population to sit back and light a few up. From banning smoking in restaurants to replacing brand names on packaging with horrendous images of what could happen to you if you (gasp) inhale, governments of all shapes and sizes have used many strategies to make life more difficult for Big Tobacco.
Now the tobacco industry finally has something it can feel good about. Its product actually has something positive to share. New research from the University of Louisville has it that tobacco “may hold the key to preventing Parkinson’s disease,” according to the Indianapolis Star.
The key component, the paper reports, is something called tobacco mosaic virus, or TMV, which attacks the plants and “may be protective against Parkinson’s,” said Dr. Robert Friedland, a clinical and research neurologist at U of L, the Star reports. The hope is that this discovery will lead to a vaccine against Parkinson’s.
The study was initiated after a number of studies showed that smokers have a lower risk of developing Parkinson’s. Indeed, Friedland warned that people shouldn’t use this new research as an excuse to smoke, since tobacco use has been tied to heart disease and lung cancer, which are much bigger killers annually than Parkinson’s.
The Michael J. Fox Foundation, the largest private funder of Parkinson's Disease research in the world, also cautioned consumers not to raise their hopes about tobacco as a treatment.Continue reading...
Posted by Dale Buss on May 11, 2012 02:11 PM
The obesity debate continues to dominate the public conversation in America. Policymakers and nutritionists and bureaucrats pondered "The Weight of the Nation" at a federal-government conference this week while the four-part HBO series of the same name that debuts on Monday. PepsiCo and Coca-Cola are trying to position their brands as part of the solution, via the lobby group where they're the 800 pound gorilla members at any meeting.
The American Beverage Association's "Delivering Choices" campaign has already launched on TV to promote "how America's beverage companies are making it easier to choose the drink that's right for you — with more choices, smaller portions, fewer calories and clear calorie labels." (The sub-text: consumers have choices, and should take personal responsbility for their weight and health.)
The campaign is now getting more targeted with local marketing in the Big Apple. A New York-centric website talks up the Delivering Choices platform while promoting good works by the ABA's members in the city, such as Dr Pepper Snapple Group funding playgrounds in Brooklyn, and the recent Great Recycle event staged by Coca-Cola's Honest Tea brand in Times Square. Facebook and Twitter marketing are reinforcing the messaging.
Now the ABA is expanding its NYC push to the subway system, with a new campaign placing posters on trains and in the stations — New York being the same market where the mayor, Michael Bloomberg, has been promoting a healthy agenda, including a PSA campaign depicting their beverages with globs of fat and packets of sugar.Continue reading...
Posted by Dale Buss on May 11, 2012 11:44 AM
While there's plenty of attention given to getting children not to eat junk food, as a countermeasure to childhood obesity many brands are putting substantial efforts into persuading kids to eat healthier. This week two companies — one a veteran of "better-for-you" foods, the other not heralded for nutritious fare — have stepped forward to promote childhood consumption of fruit and vegetables.
McDonald's is the unlikelier player here. McDonald's UK is getting ready to launch a fizzy drink for children as an option with its Happy Meal packs on May 16th that claims to provide one of the recommended five-a-day portions of fruits and vegetables.Continue reading...
Posted by Mark J. Miller on April 25, 2012 11:56 AM
The tobacco industry spent $10 billion on marketing in 2008, according to the FTC, and a good part of the portion being spent in California was targeted at low-income and African-American youth, the San Diego Union-Tribune reports.
If you’re an African-American high schooler in the Golden State, you may have noticed the advertising for menthol cigarettes that aren’t far from the school. Researchers that are funded by the state of California found that such ads were more prominently displayed when they were in proximity to a school that served the African-American community, the Union-Tribune adds.Continue reading...