Posted by Dale Buss on May 11, 2012 02:11 PM
The obesity debate continues to dominate the public conversation in America. Policymakers and nutritionists and bureaucrats pondered "The Weight of the Nation" at a federal-government conference this week while the four-part HBO series of the same name that debuts on Monday. PepsiCo and Coca-Cola are trying to position their brands as part of the solution, via the lobby group where they're the 800 pound gorilla members at any meeting.
The American Beverage Association's "Delivering Choices" campaign has already launched on TV to promote "how America's beverage companies are making it easier to choose the drink that's right for you — with more choices, smaller portions, fewer calories and clear calorie labels." (The sub-text: consumers have choices, and should take personal responsbility for their weight and health.)
The campaign is now getting more targeted with local marketing in the Big Apple. A New York-centric website talks up the Delivering Choices platform while promoting good works by the ABA's members in the city, such as Dr Pepper Snapple Group funding playgrounds in Brooklyn, and the recent Great Recycle event staged by Coca-Cola's Honest Tea brand in Times Square. Facebook and Twitter marketing are reinforcing the messaging.
Now the ABA is expanding its NYC push to the subway system, with a new campaign placing posters on trains and in the stations — New York being the same market where the mayor, Michael Bloomberg, has been promoting a healthy agenda, including a PSA campaign depicting their beverages with globs of fat and packets of sugar.Continue reading...
Posted by Dale Buss on May 11, 2012 11:44 AM
While there's plenty of attention given to getting children not to eat junk food, as a countermeasure to childhood obesity many brands are putting substantial efforts into persuading kids to eat healthier. This week two companies — one a veteran of "better-for-you" foods, the other not heralded for nutritious fare — have stepped forward to promote childhood consumption of fruit and vegetables.
McDonald's is the unlikelier player here. McDonald's UK is getting ready to launch a fizzy drink for children as an option with its Happy Meal packs on May 16th that claims to provide one of the recommended five-a-day portions of fruits and vegetables.Continue reading...
Posted by Mark J. Miller on April 25, 2012 11:56 AM
The tobacco industry spent $10 billion on marketing in 2008, according to the FTC, and a good part of the portion being spent in California was targeted at low-income and African-American youth, the San Diego Union-Tribune reports.
If you’re an African-American high schooler in the Golden State, you may have noticed the advertising for menthol cigarettes that aren’t far from the school. Researchers that are funded by the state of California found that such ads were more prominently displayed when they were in proximity to a school that served the African-American community, the Union-Tribune adds.Continue reading...
Posted by Mark J. Miller on April 4, 2012 12:01 PM
America's Food and Drug Administration and city governments are not making life easy for tobacco makers these days. As cities across the U.S. have kicked smokers out into the streets outside of bars and restaurants, the FDA has attempted to make the sale of tobacco products increasingly more expensive and more difficult.
The most recent effort by the FDA is to require tobacco companies to report “the amount of unsafe chemicals in their products and prove their so-called lower-risk alternatives to smoking such as snuff are actually safer,” according to Bloomberg Businessweek.
Back in 2009, the FDA was given the ability to regulate all tobacco products so it is finally moving forward, offering “preliminary guidelines for the industry that it says can educate consumers on exactly what is in cigarettes, such as ammonia and formaldehyde, and police claims that certain tobacco products may be safer than others,” the magazine reports.
“We are forging new territory to ensure that tobacco companies provide accurate information and do not mislead American consumers,” FDA Commissioner Margaret Hamburg said in a statement on the FDA blog. “We are committed to stopping such practices that may cause people to start or continue using tobacco products that could lead to preventable disease and death.”Continue reading...
Posted by Mark J. Miller on March 26, 2012 05:12 PM
Frank Zappa once told his fans not to eat the yellow snow. Now a whole lot of folks are deciding not to eat another colorful item: pink slime.
It's a substance that many Americans (well, the few who watched) Jamie Oliver's Food Revolution last April would have seen in the series' premiere episode on ABC. That's when the British chef, accompanied by a bovine companion, demonstrated what goes into the 70% of America's ground beef that contains leftover cow parts (a.k.a. "pink slime"), meaning meat that has been treated with ammonia to banish bacteria such as e.coli and salmonella. It's also used to convert the fatty beef offcuts into a beef filler for burgers.
Ammonia-treated meat can be found in virtually all U.S. grocery stores, fast food restaurants, many national restaurant chains, and school cafeterias, but a backlash has been forming over fears that it is unsafe — and now the company that produces 'pink slime beef' has suspended operations at three of its four plants.Continue reading...
Posted by Mark J. Miller on March 8, 2012 11:58 AM
When the news came out of the state of California a year ago that the stuff that makes your cola beverage brown has been linked to cancer, there were a number of consumers that likely didn’t put their change into the vending machine that day.
The amount of that compound (4-methylimidazole, or 4-MEI) in soda would cause the state to need to put warning labels on all of its cans, NPR reports. This, in turn, led to the Washington, D.C.-based Center for Science in the Public Interest (CSPI) to lobby the U.S. Food and Drug Administration to “ban ammonia-sulfite caramel color,” according to NPR. Coke Clear, anyone?
While the cola companies and caramel manufacturers are obviously stating that there is no validity to these claims, the FDA is also chiming in that this could be much ado about not much. In any event, Coca-Cola and PepsiCo, which account for almost 90% of the U.S. soda market, have tweaked their formulas in compliance with the Californian law — averting the need to add a cancer warning label.Continue reading...
Posted by Shirley Brady on February 28, 2012 02:25 PM
As McDonald's promotes its produce suppliers and expands the availability of its lower-calorie Happy Meal kids' combo meals across America, lopping off 20% of the calories if kids eat the packaged apple slices instead of French fries, the fast-food giant is rolling out its first national TV commercial (there's also a Spanish-language version) to promote the healthier option.
As noted here last year, "The new Happy Meal includes both apple slices and a new, smaller serving of French fries, and the beverage choice will include a new fat-free chocolate milk as well as 1% low-fat white milk. The company noted in its announcement that it has offered apple slices as an option in Happy Meals since 2004 — and that 88% of customers know about the option, but only 11% choose the slices."
Posted by Mark J. Miller on February 23, 2012 03:02 PM
Walgreen, the nation’s largest pharmacy, and a slew of independent pharmacies are investing in RxAlly, a “private company that is launching a network involving 20,000 pharmacies focused on better care coordination,” according to the Associated Press.
The idea is for pharmacists to have “a chance to work more with patients to improve care and cut costs.”Continue reading...