Posted by Mark J. Miller on November 6, 2014 01:48 PM
British retailer John Lewis has made headlines for itself since 2006 by putting out an annual short film holiday advertisement to great fanfare. Aside from being a heartwarming, music-driven spot, the ads always noticeably go out of their way to not showcase anything about the department store itself.
The videos have become an annual event of sorts for the department store, an indicator that the holiday shopping season is upon us. This year’s edition, revealed online today ahead of Friday's TV debut in the UK, tells the sweet story of a lad and his lovelorn Monty the penguin, set to British Breakthrough Artist nominee Tom Odell singing John Lennon’s Real Love.
There's also an in-store virtual reality experience, a mobile app, an online game and much, much more.Continue reading...
Posted by Sheila Shayon on December 16, 2013 11:27 AM
With the holiday season in full swing, brands big and small are out to spread some cheer (and positive brand messaging).
Last month the Coca-Cola Happiness Truck kept it local on Black Friday, rolling up to Atlanta stores to surprise shoppers with fun activities and refreshments. But the marketing stunt had a positive (branding) message: do good deeds, spread happiness, and make sure to capture and share the moment with #OpenHappiness.
But Coke wasn't the only one handing out smiles.Continue reading...
Posted by Brandchannel Staff on December 21, 2012 05:02 PM
Brandchannel will be back on January 2nd. Until then, happy new year and a safe and happy holiday to all!
Posted by Sheila Shayon on December 17, 2012 11:03 AM
Santa's using video chat, apps and GPS tracking (via Bing and other partners) to stay in touch with kids, so it makes sense that kids are counting down to his arrival on digital too.
The origin of the Advent calendar dates from 19th century German Lutherans with the first known one being handmade in 1851. Advent is observed in Western Christian churches as a time of expectant waiting and preparation for the celebration of the Nativity of Jesus at Christmas. The word is anglicized from the Latin adventus, meaning "coming." In recent years, like everything else, the tradition has gone digital.
And this year, digital advent calendars aren't just for kids, as brand marketers have adopted them; a few examples that have crossed our radar:
• British dessert brand Gü is inviting fans via Facebook to open the fridge that is its digital advent calendar. “This Christmas we wanted to reward our loyal pud lovers and social media communities with a fun, very Gü twist on the traditional advent calendar," says Gü’s Global Creative manager, Lizzie Hanbury-Tenison. "Thanks to some very generous brand partners we have been able to pull together some fantastic prize collaborations made even more entertaining by daily video clues featuring our very own Head Chef, Fred Ponnavoy.”Continue reading...
Posted by Shirley Brady on December 17, 2012 09:57 AM
Coca-Cola's latest variation on its Happiness Machine: The Coca-Cola Sing For Me Machine, in Stockholm, Sweden. The concept: "You sing a Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time."
Posted by Sheila Shayon on December 6, 2012 02:12 PM
It’s a stellar app from Stella Artois. Fans are invited to log into the Belgian beer brand's Facebook page to send personalized holiday cards featuring actress Alice Eve as “Holiday Carole.”
Incorporating Google Street View, Maps, Places, Directions and Geocoding APIs, Eve travels through your neighborhood (it's available globally) before arriving at your virtual front door to deliver a carol and a holiday gift from Stella Artois.Continue reading...
Posted by Shirley Brady on December 4, 2012 11:37 AM
Forget emailing your list to Santa this season. Verizon's FiOS broadband service is sponsoring a free video chat service with the jolly old guy himself, along with the chance to win a $200 gift card. See the trailer below, along with an important bulletin from the North Pole (and Motorola).Continue reading...
Posted by Andrew Chan on November 30, 2012 10:31 AM
Gap is continuing with its colorful theme this season with its new GapKids TV campaign, touting the neon-bright collection hitting stores and its website on Dec. 10:Continue reading...