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in the spotlight

Cat Cafés Offer Cuddling, Experiential Marketing to Feline-Loving Consumers

Posted by Sheila Shayon on December 16, 2014 11:11 AM

The latest in adorable obsessions (and experiential marketing)? Cat cafés are spreading like wildfire.

The "paws marketing" concept began in Asia in the '90s as an antidote to small apartments with no-pet restrictions: Cafés that let customers interact with cats without making the long-term commitment of getting their own. Currently, the model has extended beyond Japan, South Korea and China to Europe, the Middle East and the U.S. The country's first permanent (vs. pop-up) cat cafés opened in New York City and the San Francisco, CA, area this fall.

At the just-opened Meow Parlour in New York's Lower East Side, cat lovers can schedule visits (advanced booking is required) in half-hour increments starting at $4. “You can rent time to access to our space, where we have adoptable free roaming cats. You can come for as little as half an hour so you can just pet the cats or stay for up to five hours where you can use our free wi-fi while a cat naps next to you,” the website says.

Co-founded by Christina Ha and Emilie Legrand, the café's cats are from KittyKind, an all-volunteer, no kill rescue group located in NYC. Human food can be purchased next door at Meow Parlour Patisserie.Continue reading...

in the spotlight

Lanmarq Highlights Present—and Future—of Branding in Latin America and Iberia

Posted by brandchannel on November 19, 2014 11:58 AM

Today, brandchannel parent company Interbrand announced the release of Lanmarq, a book focusing on the most influential brands in Latin America & Iberia. Written by Gonzalo Brujó, Chairman of Interbrand Latin America and Iberia, it includes a prologue from John Wren, President and CEO of Omnicom Group, as well as a closing chapter by Jez Frampton, Global CEO of Interbrand. 

“Never before has a book captured the brand dynamism of both the Latin American & Iberian markets,” said Frampton. “It presents a fascinating overview of Latin American and Iberian brands, while also forecasting the brands that are poised to lead well into the future.”

The book’s title is a combination of “Latin American Networks” and “marq”—an adaptation of "marca," the Spanish word for brand. It also evoques the English word “landmark” in a nod to those Latin American and Iberian brands that are constantly innovating and reshaping the brand landscape in their respective regions for the better.Continue reading...

in the spotlight

Corning Welcomes a New Day With The Glass Age—and Gorilla Glass 4

Posted by Sheila Shayon on November 18, 2014 05:26 PM

Corning, the U.S. glass manufacturer responsible for protecting the majority of our phones, tablets and laptops, is promoting a new view on (and through) glass to generate buzz for new developments at the company.

First is a new spot which highlights the ways in which Corning's glass innovations can make "information move at the speed of light and stability coexist with versatility.” Everyday surfaces come alive with unprecedented benefits in The Glass Age, where glass-enabled tech and design are pushing the boundaries of innovation and emotion.

Corning worked with Omnicom agency Doremus on the new spot, continuing the partnership after the success of the brand's award-winning "A Day Made of Glass" campaign.Continue reading...

in the spotlight

Hewlett-Packard Plans for Next 75 Years with Company Split

Posted by Sheila Shayon on October 6, 2014 11:07 AM

Hewlett-Packard, founded 75 years ago in a garage in Palo Alto, Calif., by Bill Hewlett and Dave Packard, ushered in the PC revolution as a pioneer in the now iterated field of computing. Now it's embarking on a massive restructuring to take it into its next 75 years.

The company announced Monday morning that it plans to break-up into two companies: one targeting business technology, including computer servers and data storage equipment, software and services; and the other selling personal computers, tablets, laptops and printers. As Fortune notes, the news comes "almost three years to the day that she took HP’s top job" and declared "One HP" as the company's rallying cry.

It’s one more sign of the changing of the times in technology, as tech leaders like Microsoft, Dell and IBM shift gears in a mobile, cloud connected world.

As a result of the corporate restructuring, Meg Whitman will serve as President and CEO of the business-focused company, Hewlett-Packard Enterprise, while Dion Weisler will be president and CEO of the consumer-facing PC-based company, HP Inc., which will retain HP’s iconic logo.Continue reading...

in the spotlight

Advertising Week New York: All About Change—and Changing the Channel

Posted by Sheila Shayon on September 29, 2014 12:13 PM

Advertising Week 2014 kicks off today in New York, and (once again) the focus will be all about the shifting tides of marketing budgets from traditional TV advertising to all things digital—particularly all things mobile. From programmatic buying to Facebook's new Atlas ad platform to the rising power of YouTube stars and where brands fit in all this craziness, digital and social change are the new norm. So what to do?

That's what will be chewed over in close to 300 events over four days, expected to draw 100,00 brand marketers and ad professionals for sessions ranging from “Are We There Yet? The Journey From TV to Total Video” to “The Great Debate: Linear TV, ‘Tried and True’ or ‘So Over You’?” and “The New Generation of TV Advertising Is Streamed,” “Advertising’s Gold Rush: Online Video,” “Digital Video: Disrupting Cross-Media Measurement” and “Programmatic TV: Advertising’s Next Great Frontier.” [Click here for Day One highlights.]

With YouTube’s revenue from video advertising predicted by eMarketer to rise 39 percent this year from last year, increases in digital ad spend, the result of consumer video consumption, are seemingly causing a significant decline in spend for traditional TV time.Continue reading...

in the spotlight

Philips Sheds Light on Future Vision by Splitting in Two

Posted by Mark J. Miller on September 23, 2014 11:57 AM

Philips, long known for its lighting—from tradtional bulbs to the innovative app-controlled Hue line—and consumer electronics products ranging from electric shavers to toothbrushes, has been working hard this year to try and get consumers and investors to see it in a new light. As its Instagram bio notes, "Philips is a health and well-being company, focused on improving people’s lives through meaningful innovation."

With innovation often comes disruption, which is why the Dutch company that was founded in 1891 announced Tuesday that it will split into two entities to sharpen its strategic focus: one that will focus on lighting and the other (called HealthTech) centered on healthcare and technology, particularly in fast-growing Asian markets.Continue reading...

in the spotlight

+Pool Makes a Splash with Branding-First Concept

Posted by Katie Conneally on September 17, 2014 02:59 PM

It seems like everyday there’s a new tech startup in the news, a new cool project to back on Kickstarter or a new worthy cause to donate to. But with this abundance of new ideas, it’s easy for the average consumer, investor or donor to become overwhelmed. To combat this new idea fatigue, some startups and projects are getting smart about branding their ideas to stand out—sometimes even before they have a physical product or prototype to tout.

+Pool, a concept for a swimming pool that floats in New York’s East River, is an example of how early branding can play a role in future success. From its debut on Kickstarter in 2011, the +Pool idea ("the world's first water-filtering, floating pool") quickly gained traction and supporting, raising $41,000 to explore filtration materials. Another Kickstarter campaign in 2013 netted over $250,000 to build a test pool to bring the concept, called Float Lab, to life.Continue reading...

in the spotlight

Beats by Apple: The Impact of Announcing a Not-So-Secret Buyout

Posted by Tom Shanahan on May 9, 2014 05:14 PM

The rumor that Apple was considering a $3.2 billion bid for Dr. Dre’s Beats Audio was big news when it broke on Thursday. But in today’s world of acquisitions, buyouts, and mergers, this type of speculation should always be read with a skeptical eye. All it takes is a whisper to create chatter that leads to a theory that sometimes devolves into nothing more than the whisper that started it. 

Except, of course, when one of the parties in question announces it to the world via YouTube and Facebook.

Tyrese Gibson’s not-so-subtle and NSFW YouTube video, uploaded on his Facebook page late Thursday night, proclaimed to his almost 14 million Facebook followers that Forbes should update its renowned Forbes 400 list of America’s wealthiest people—implying that with the buyout, Dr. Dre would now make the cut and must be included in the list. Dre chimed in, proclaiming that he’s now “the first billionaire in hip-hop.” So much for speculation.Continue reading...

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