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in the spotlight

Steve Jobs: A Tribute to a World Changing Brand Visionary

Posted by Michael Waltzer on October 24, 2011 06:36 PM

"Because the people who are crazy enough to think they can change the world, are the ones who do." This quote from Apple's Think Different commercial filled all of the ears of Apple employees as Tim Cook, Apple's new CEO, played the commercial's audio at Steve Jobs' company memorial on October 19th.

Apple last week closed its stores so employees worldwide could tune into a company-wide tribute to Jobs at Apple HQ in Cupertino, CA, which was recorded and is now posted on Apple's website.

The tribute began with Cook introducing Steve Jobs' wife, Laurene Powell Jobs. He went on to describe the many achievements of Jobs, including the Mac, the iMac, the iPod, the iPhone, the iPad, and PIXAR. Cook was constantly reminding the audience on how Jobs wanted to company to do "what was right," and not "what Steve Jobs would have wanted."Continue reading...

in the spotlight

Wall Street Wobbles as Occupy Wall Street Marches On

Posted by Barry Silverstein on October 19, 2011 02:10 PM

With the Occupy Wall Street movement now one month old and continuing to rattle workers in the financial industry around the world, a few big financial brands are being rattled independent of placard-carrying protesters in their midst.

Goldman Sachs lost $428 million in its latest quarterly earnings report, its second quarterly loss ever.

Citigroup has agreed to pay $285 million to settle SEC charges that it misled investors related to its mortgage businesses.

And Bank of America can't bank on being Number 1 anymore, as BofA cedes top spot to JPMorgan Chase this week.Continue reading...

in the spotlight

The Animated Life of Steve Jobs

Posted by Abe Sauer on October 7, 2011 10:04 AM

Steve Jobs last gift to the Internet is pageviews, and an outpouring of creative tributes riffing on the Apple visionary (and logo).

The folks at Next Media Animation are no exception. The Taiwanese group behind all those wacky computer-animated takes on current events put together a poignant tribute to Jobs, reeled alongside a sincere statement that read, in part: "Steve Jobs made the world fall in love with and embrace technology. Much of what Next Media Animation does — indeed what any media company does — would be impossible were it not for Steve Jobs…. Apple and Steve Jobs have featured prominently in our animations. This was not due to enmity or ill will. It was because we admired him."

Indeed, NMA was not always so kind to Jobs, often depicting him as Darth Vader. A look back at some of those animations below.Continue reading...

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in the spotlight

Coca-Cola's London 2012 Gameplan: Woo Teens Through Music, Parents Through Sustainability

Posted by Shirley Brady on September 29, 2011 02:34 PM

Coca-Cola today unveiled its London 2012 Olympics marketing plan, with an integrated campaign called "Move to the Beat" that's inspired by the sounds, spirit and culture" of the host city, and also extends and reinforces its global campaign to engage teens through music.

The centerpiece of the 2012 campaign: Grammy award-winning producer Mark Ronson is creating an anthem with flame-haired British singer Katy B that "fuses the sounds of Olympic sports with the beat of London music."Continue reading...

in the spotlight

Pinkwashing in the Spotlight on Eve of Breast Cancer Awareness Month

Posted by Sheila Shayon on September 28, 2011 12:16 PM

October is Breast Cancer Awareness Month, unleashing a tidal wave of pink products as brands show their solidarity (and raise money) for a life-saving cause: breast cancer research. But consumers and marketers alike are leery of so-called "pinkwashing."

It's the subject of filmmaker Lea Pool’s new documentary about the industry that has grown up around breast cancer, the rise of corporate involvement in fundraising and its deleterious effect on research into the disease: Pink Ribbons, Inc., which premiered at the recent Toronto International Film Festival.

“What Pink Ribbons, Inc. questions is whether all these pink ribbons and marches and rallies are actually accomplishing anything at all, other than making people feel better because they think they’re marching for a cause,” writes Kim Voynar in Movie City News.

“More to the point, it raises the question of whether the effect of putting a pink, cheery face on the issue, and promoting the idea of “positive” fundraising walks as opposed to telling women yes, you should be getting angry and marching and protesting and demanding more support for research for a cancer whose primary risk factor is being born female, is more detrimental to actual progress than people think.”Continue reading...

in the spotlight

Hyatt Workers End Week-Long Strike

Posted by Mark J. Miller on September 15, 2011 05:02 PM

Hyatt workers today returned to work, following a week-long strike that saw local religious leaders join the picket line in a show of solidarity.

Thousands of Hyatt workers in Chicago (with two hotels), Los Angeles, San Francisco and Honolulu walked off the job in a strike that ended at midnight last night, part of an "ongoing demonstration against the hotel chain, which hasn’t renegotiated contracts since Aug. 31, 2009 and has racked up 15 OSHA citations," as the Huffington Post reports.

Contract renewal talks on a new deal for housekeepers, bell staff, and restaurant and banquet workers have apparently did not go well after union workers hit the picket lines last week, “after a series of one-day work stoppages,” according to the Chicago Sun-Times.Continue reading...

in the spotlight

GE's Immelt Burns Bridges One Remark at a Time

Posted by Dale Buss on July 13, 2011 02:00 PM

He may be a captain of industry, but General Electric chairman and CEO Jeff Immelt isn't getting any salutes from other C-Suite comrades this week. They're feeling miffed that Immelt has been taking them to task, beating down US CEOs for not doing more to spur job creation.

In speaking out against corporate America, Immelt further infuriated conservative commentators who can’t abide his cozy relationship with President Obama.

Maybe Immelt didn’t get a Dale Carnegie course in winning friends and influencing people as part of his Harvard MBA, Class of ’82. In any event, earlier this week, the chair of Obama’s Council on Jobs and Competitiveness called out his fellow capitalist titans for being stingy about creating jobs at a time of rising unemployment in the US.Continue reading...

in the spotlight

Apple Leads Brands Cringing Through the Casey Anthony Trial

Posted by Abe Sauer on June 9, 2011 12:30 PM

The sensational trial of Casey Anthony, the mother accused of murdering her 2-year-old daughter, has become the biggest media courtroom circus since O.J. It's also proving to be the most brand-laden trial since O.J. Simpson modeled gloves.Continue reading...

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