2014 Brandcameo Product Placement Awards

in the spotlight

The Animated Life of Steve Jobs

Posted by Abe Sauer on October 7, 2011 10:04 AM

Steve Jobs last gift to the Internet is pageviews, and an outpouring of creative tributes riffing on the Apple visionary (and logo).

The folks at Next Media Animation are no exception. The Taiwanese group behind all those wacky computer-animated takes on current events put together a poignant tribute to Jobs, reeled alongside a sincere statement that read, in part: "Steve Jobs made the world fall in love with and embrace technology. Much of what Next Media Animation does — indeed what any media company does — would be impossible were it not for Steve Jobs…. Apple and Steve Jobs have featured prominently in our animations. This was not due to enmity or ill will. It was because we admired him."

Indeed, NMA was not always so kind to Jobs, often depicting him as Darth Vader. A look back at some of those animations below.Continue reading...

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in the spotlight

Coca-Cola's London 2012 Gameplan: Woo Teens Through Music, Parents Through Sustainability

Posted by Shirley Brady on September 29, 2011 02:34 PM

Coca-Cola today unveiled its London 2012 Olympics marketing plan, with an integrated campaign called "Move to the Beat" that's inspired by the sounds, spirit and culture" of the host city, and also extends and reinforces its global campaign to engage teens through music.

The centerpiece of the 2012 campaign: Grammy award-winning producer Mark Ronson is creating an anthem with flame-haired British singer Katy B that "fuses the sounds of Olympic sports with the beat of London music."Continue reading...

in the spotlight

Pinkwashing in the Spotlight on Eve of Breast Cancer Awareness Month

Posted by Sheila Shayon on September 28, 2011 12:16 PM

October is Breast Cancer Awareness Month, unleashing a tidal wave of pink products as brands show their solidarity (and raise money) for a life-saving cause: breast cancer research. But consumers and marketers alike are leery of so-called "pinkwashing."

It's the subject of filmmaker Lea Pool’s new documentary about the industry that has grown up around breast cancer, the rise of corporate involvement in fundraising and its deleterious effect on research into the disease: Pink Ribbons, Inc., which premiered at the recent Toronto International Film Festival.

“What Pink Ribbons, Inc. questions is whether all these pink ribbons and marches and rallies are actually accomplishing anything at all, other than making people feel better because they think they’re marching for a cause,” writes Kim Voynar in Movie City News.

“More to the point, it raises the question of whether the effect of putting a pink, cheery face on the issue, and promoting the idea of “positive” fundraising walks as opposed to telling women yes, you should be getting angry and marching and protesting and demanding more support for research for a cancer whose primary risk factor is being born female, is more detrimental to actual progress than people think.”Continue reading...

in the spotlight

Hyatt Workers End Week-Long Strike

Posted by Mark J. Miller on September 15, 2011 05:02 PM

Hyatt workers today returned to work, following a week-long strike that saw local religious leaders join the picket line in a show of solidarity.

Thousands of Hyatt workers in Chicago (with two hotels), Los Angeles, San Francisco and Honolulu walked off the job in a strike that ended at midnight last night, part of an "ongoing demonstration against the hotel chain, which hasn’t renegotiated contracts since Aug. 31, 2009 and has racked up 15 OSHA citations," as the Huffington Post reports.

Contract renewal talks on a new deal for housekeepers, bell staff, and restaurant and banquet workers have apparently did not go well after union workers hit the picket lines last week, “after a series of one-day work stoppages,” according to the Chicago Sun-Times.Continue reading...

in the spotlight

GE's Immelt Burns Bridges One Remark at a Time

Posted by Dale Buss on July 13, 2011 02:00 PM

He may be a captain of industry, but General Electric chairman and CEO Jeff Immelt isn't getting any salutes from other C-Suite comrades this week. They're feeling miffed that Immelt has been taking them to task, beating down US CEOs for not doing more to spur job creation.

In speaking out against corporate America, Immelt further infuriated conservative commentators who can’t abide his cozy relationship with President Obama.

Maybe Immelt didn’t get a Dale Carnegie course in winning friends and influencing people as part of his Harvard MBA, Class of ’82. In any event, earlier this week, the chair of Obama’s Council on Jobs and Competitiveness called out his fellow capitalist titans for being stingy about creating jobs at a time of rising unemployment in the US.Continue reading...

in the spotlight

Apple Leads Brands Cringing Through the Casey Anthony Trial

Posted by Abe Sauer on June 9, 2011 12:30 PM

The sensational trial of Casey Anthony, the mother accused of murdering her 2-year-old daughter, has become the biggest media courtroom circus since O.J. It's also proving to be the most brand-laden trial since O.J. Simpson modeled gloves.Continue reading...

in the spotlight

Weekend Recap: Lance Armstrong, Lady Gaga, Beyonce, Tim Pawlenty & more

Posted by Shirley Brady on May 22, 2011 11:00 PM

Weekend news: Lance Armstrong's former teammate, Tyler Hamilton, accuses him of taking performance-enhancing drugs (including during a Tour de France) in an interview on CBS's 60 Minutes — a charge the cycling champ denies. Click here to watch part 1 and part 2 of Hamilton's interview.

Also: Lady Gaga pops up on NBC's Saturday Night Live (and in a Google commercial); Tim Pawlenty confirms he's running for president; Beyonce, Justin Bieber and Taylor Swift earn Billboard nods; Disney's box office Pirates booty; the Miami Heat's Chris Bosh and LeBron James prevail against the Chicago Bulls' MVP Derrick Rose; and more.Continue reading...

in the spotlight

Wallace McCain Remembered for Corporate Citizenship

Posted by Shirley Brady on May 16, 2011 01:30 PM

Wallace McCain, the head of Canada's McCain Foods, died Friday after a 13-month battle with pancreatic cancer. He was 81.

McCain was vice chairman of the privately-owned, family-held multinational manufacturer of frozen and non-frozen food products.

He is remembered as a great philanthropist and humanitarian who put family and corporate citizenship at the heart of McCain Foods and then Maple Leaf Foods, which he took over after being "unceremoniously dumped" (as his New York Times obituary puts it) from the family business following a feud with his brother.

Today, McCain Foods is responsible for one in three French fries, including McDonald's and KFC's, globally, while Maple Leaf is Canada's biggest supplier of packaged meats.Continue reading...

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