kiddie brands

Stroller, Sling Brands Compete For Moms On The Move

Posted by Sheila Shayon on February 23, 2010 03:37 PM

As if being a mother wasn’t already complicated enough, brands are vying for their loyalty in regard to how they transport their babies. Yes, that’s right. There is a branded lifestyle mama war occurring; for now, it is mostly centered in cities, but the phenomenon is spreading rapidly.

Mothers already have enough important decisions to make: breast feed vs. bottle feed, employ a full-time nanny and have a career vs. stay-at-home, public vs. private school – and now stroller vs. sling.

In the stroller corner, the top of the line model is the Stokke Xplory Complete, (think "Sex in the City"), made from automobile-grade plastic with mosquito net included. The innovative height optimizes eye contact and bonding and keeps your child away from dust... Price tag: $1,199.Continue reading...

kiddie brands

Cybertots: Fisher-Price Targets The Preschool Set

Posted by Suzanne Blecher on February 18, 2010 02:15 PM

Set aside the Lincoln Logs and Tinkertoys. Fisher-Price is cyberfying your kids.

Mattel Chief Executive Robert Eckert introduced the Fisher-Price iXL at Toy Fair this week. The learning system is a multi-tech, six-in-one smart device for preschoolers that Eckert has deemed to be the hot toy for the holidays. It goes on sale in July.

The PC and MAC compatible iPad-looking device has a touch screen and six apps including an Art Studio, Music Player, and Photo Album. A software management CD enables users to add their own photos and songs.Continue reading...

kiddie brands

Toy Maker Hasbro Has High Hollywood Hopes

Posted by Barry Silverstein on December 21, 2009 11:08 AM

It's a changing world in the toy business. Kids are focusing more of their attention on visual pursuits -- not just television and movies, but increasingly, video games and online entertainment. That means toy makers are scrambling to reinvent their brands and keep up with the times.

Hasbro, the second largest US toy maker behind Mattel, is making a big Hollywood push to remain competitive. "We actually reorganized the company to focus on our brand. Now we've become more consumer-centric," says Brian Goldner, Hasbro CEO, in an interview with The Wall Street Journal.Continue reading...

kiddie brands

Zhu Zhu Pets Are Hot Hot Holiday Sales

Posted by Stephanie Startz on December 4, 2009 06:44 PM

Call it a sign of the times. The hottest toy this holiday season is a $9.99 hamster.

But they’re not just any hamster. Zhu Zhu Pets are artificially intelligent hamsters, made by Cepia.

The battery-powered plush hamsters respond to touch and environment with 40 different sounds and roam freely, or rather, “Zhu-oom, zhu-oom, zhu-oom” on wheels.

Zhu Zhu Pets' popularity has caused them to become nearly extinct from store shelves, available from price-gougers on Amazon and eBay. Naturally, and sold separately, the hamsters come accompanied with life’s necessities: an Adventure Ball, Fun House, Wheel and Tunnel and Car and Garage, all ranging in price from 11.99 to 21.99; they have sold as swiftly as the hamsters.Continue reading...

kiddie brands

Nickelodeon's "Yo Gabba Gabba!" Wins Over Kids, Parents

Posted by Stephanie Startz on November 20, 2009 05:30 PM

Sesame Street better watch out. There's a new kid on the block -- who makes Elmo look like a dinosaur.

Now in its second season, Nickelodeon's  children's show Yo Gabba Gabba! has won accolades and become an overnight sensation for children and adults alike. Mixing live-action segments hosted by DJ Lance Rock and a cast of puppets along with animated sketches and pop, hip-hop and rock dance sequences, the series plays frequent host to a cast of high-profile celebrities like Elijah Wood, Jack Black, Tony Hawk and The Roots among many others.

The crew of characters -- Muno (a red cyclops), Foofa (a pink flower bubble), Brobee (a hairy green monster), Toodee ( a blue cat-dragon) and Plex (a yellow robot) -- have not only won the hearts and minds of pre-schoolers and their "hip" parents but have made the brand a media darling. Touted by Slate as "the best preschool programming" on television, the show is poised for widespread appeal with its irreverent sketches, educational and family values messages, and captivating imagery.Continue reading...

kiddie brands

Sesame Street Turns The Big 4-0!

Posted by Stephanie Startz on November 10, 2009 06:40 PM

Sesame Street is 40! It doesn’t look a day over six... but then again, felt hides a multitude of sins.

Sesame Street began airing episodes on this date in 1969, intending to captivate children’s attention and educate them through music, comedy and fun.

The 40-year mark has been celebrated over the past week and a half by Google, with the muppets taking their own star turn in the Google “doodle.”

With the rapidly accelerating pace of nostalgia, columnists and commenters have come down from the mountains to offer up their opinion of the show after four decades on the air. Critics have complained that the essence of Sesame Street has changed too drastically since the beginning. Originally an ensemble cast, parents believe the show has become dominated by Elmo. Yet, Elmo himself has been a boon to the brand, driving sales of toys and licensing agreements, and wholly embraced by a new generation.Continue reading...

kiddie brands

Pint-Size Fashionistas, Barbie Is Back And Better Than Ever

Posted by Sara Zucker on November 10, 2009 08:22 AM

It is an established fact that kids just don't understand what a recession is, nor would they care if they did. Trust me, scientists have proven it. Little girls, in particular, love their knick-knacks, and dolls are no exception.

The New York Times recently noted the influx of fashion-"minded" dolls. The Moxie Girlz, along with four Liv dolls and the Barbie Fashionistas, were all introduced this past August. Barbie and her accessories still took in about $3 billion last year. The Liv and Moxie lines are each expected to generate $30 to $40 million this year, according to Jim Silver, editor of industry journal Not too shabby for a pile of plastic, wouldn't you say?Continue reading...

kiddie brands

Disney's Baby Einstein Brand No Genius

Posted by Abe Sauer on October 26, 2009 03:37 PM

Disney has found itself in a bit of a bind as it attempts to handle a major blow to its Baby Einstein brand. But in trying to shore up the baby education video line, is it sending a confused message?

Established in 1997, the Baby Genius brand became the most successful of the booming baby education industry, exemplified by products such as multilingual talking dolls, videos, flash-cards and books -- all with names based on words like "Mozart," "Galileo," and "Shakespeare." It's estimated that as many as one third of all American families own a Baby Einstein video, and that the brand controls the majority of the market.

Meanwhile, the American Academy of Pediatrics has recommended children under the age of 2 watch no TV whatsoever. Can you start to see the conflict?Continue reading...

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