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Wendy's New Logo Leads Transformation for Brand

Posted by Dale Buss on October 11, 2012 02:06 PM

Customers will notice something different about Wendy's starting in March: A new logo that updates the pig-tailed, red-haired "Wendy" in the brand's first revamp of its iconic brand face in 29 years.

Yes, in the tradition of Betty Crocker and Aunt Jemima, Wendy — the name comes from the daughter of late founder Dave Thomas — gets a smoother new 'do and more stylish freckles. It's the first logo change for Wendy's since 1983 for the Dubin, Ohio-based fast food brand, and just the tip of the iceberg for changes coming to the burger chain, which last year dethroned Burger King for #2 spot in America.Continue reading...


Designers, Here's Your Chance to Work With Coke's Logo [Updated]

Posted by Mark J. Miller on October 10, 2012 01:02 PM

Coca-Cola may have just been ranked as the top global brand by brandchannel’s owner, Interbrand, but the beverage giant apparently thinks you might be able to help make its brand even stronger. Yes, you.

For more than 125 years, the company has had a logo that hasn’t changed a whole lot, as you can see above. As the Blank You Very Much design contest website notes, “the classic lettering was originally designed in the early 1900s by Coca-Cola’s former bookkeeper, Frank Robinson,” and the swirl “was added in 1969 to represent the unique contour of the glass bottles.” 

Coca-Cola and the Blank You Very Much site have joined forces and are asking designers across America to work with the iconic logo in a fresh way, incorporating it into a design that could work as a t-shirt. Don’t worry, Coke fans; there is no plan to change the logo. In fact, the rules are very clear on how the logo can be used.Continue reading...


Polish This Apple: Cupertino No Fan of Grocer's Special

Posted by Mark J. Miller on September 13, 2012 04:01 PM

Any other major brand, Apple is vigilant about protecting its trademark and image around the world. But sometimes things can go a teensy bit too far, such as when Kellogg threatened to sue a small nonprofit because it used a toucan that looked nothing like Froot Loops’ Toucan Sam for its logo.

Kellogg eventually backed off and contrite. Apple, as if it didn't have enough to keep it busy, has started the process on what could end up being a similarly silly case. What’s caught the company’s attention is an online grocery in Poland (a “delikatesy internetowe”) that uses the URL A.pl (get it?), according to Reuters. 

Apple isn’t just unhappy with the site’s name. It also claims that the grocery copied “one of Apple's icons to its logo and (is) riding its coattails to win customers,” Reuters reports.Continue reading...


Microsoft’s Xbox 360’s Swing Vote

Posted by Sheila Shayon on August 24, 2012 03:32 PM

With quiet hoopla, Microsoft has changed its logo for the first time in a quarter of a century. The change signals an iterative leap forward for the grandfather of software, founded 37 years ago by Bill Gates and Paul Allen. The charge will be led by Xbox 360, with a supporting role by the Windows phone.

The timing coincides with the upcoming elections and Microsoft’s push to embrace a younger, broader demo through its “Election 2012 on Xbox LIVE” hub on the Xbox 360 dashboard, set to launch August 27th as the GOP convention gets under way in Tampa.

Microsoft is making good on its earlier promise to make Xbox 360 a "media center." Through Xbox Live, users can participate in a daily polls via YouGov, register to vote through Rock the Vote, brush up on background information with Face the Facts USA, and watch the presidential debates and the Republican and Democratic National Conventions live, with coverage from NBC News.Continue reading...


Twitter's New Logo Takes Flight

Posted by Shirley Brady on June 6, 2012 01:28 PM

Twitter unveiled a new logo today — a simplified version of "Larry," its iconic blue bird, that's slimmer, streamlined (and bald), and looking up — that's been in development for nearly two years. Larry, by the way, is also the internal nickname for Quaker Oats' mascot, who also just revealed a slimmer physique.

A blog post by Twitter's creative director Doug Bowman says that "from now on, this bird will be the universally recognizable symbol of Twitter," and that "there's no longer a need for text, bubbled typefaces, or a lowercase 't' to represent Twitter." (Indeed, Twitter.com has only shown a bird logo — Larry's tonsured, slightly chunkier iteration — since last December.) The company added:

Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.

The logo was announced with a hashtag, of course — #twitterbird. Twitter co-founder Jack Dorsey tweeted, "One simple bird, from just three simple circles. I'm proud of the team for this beautiful new representation. ‪#simplify‬"

More details in the usage guidelines and video below.Continue reading...


I (Blank) New York: Iconic Campaign Gives Its Heart Away

Posted by Mark J. Miller on June 1, 2012 03:07 PM

The “I Love NY” advertising campaign in the mid-‘70s was one of the most memorable of all time and certainly ranks up there at the top as far as tourism promotions go. But it’s been more than three decades now and the logo (by ad legend Milt Glaser, who reinterpreted it for JetBlue), tagline and accompanying song are pretty well lodged into the collective cultural consciousness.

So whatcha gonna do? Change it up, natch. New York State has taken the heart (but not the love) out of the logo for its "Follow Your Heart" summer campaign and replaced it with user-submitted symbols and images of things to do around the state.

The goal is to have visitors not just think (or visit) the Big Apple — a smart move for a place branding campaign that is so often mistaken as an image campaign for New York City instead of New York State.Continue reading...


Google Doodle: A Most Eggcellent Tribute to Fabergé

Posted by Shirley Brady on May 30, 2012 09:32 AM

Today's Google Doodle — homepage logo reinterpretation — pays tribute to the Peter Carl Fabergé, who was born May 30, 1846, in Saint Petersburg. The Russian jeweller and goldsmith was known for producing precious metal- and gem-encrusted Fabergé eggs, only 47 of which are believed to have survived.


Mondelez Approval in Hand, Kraft Thumbs Its Nose at Mockers

Posted by Mark J. Miller on May 29, 2012 12:12 PM

Scoff all you want. Kraft Foods is going for it. The company is splitting into two public entities and one half of it — its global snacks business — will be known as Mondelēz International. 

The shareholder vote at the company's May 23rd annual general meeting on the name change wasn’t even close, either. More than 90 percent of those who voted gave the new name the OK, according to a press release.

The word Mondelēz, selected from an internal employee competition, is a "portmanteau" combination of the Latin word for world (“monde”) and “delez,” which is supposed to suggest deliciousness. Sticking "International" on at the tail end gives it that global feel the company is in search of.Continue reading...

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