Posted by Sheila Shayon on August 24, 2012 03:32 PM
With quiet hoopla, Microsoft has changed its logo for the first time in a quarter of a century. The change signals an iterative leap forward for the grandfather of software, founded 37 years ago by Bill Gates and Paul Allen. The charge will be led by Xbox 360, with a supporting role by the Windows phone.
The timing coincides with the upcoming elections and Microsoft’s push to embrace a younger, broader demo through its “Election 2012 on Xbox LIVE” hub on the Xbox 360 dashboard, set to launch August 27th as the GOP convention gets under way in Tampa.
Microsoft is making good on its earlier promise to make Xbox 360 a "media center." Through Xbox Live, users can participate in a daily polls via YouGov, register to vote through Rock the Vote, brush up on background information with Face the Facts USA, and watch the presidential debates and the Republican and Democratic National Conventions live, with coverage from NBC News.Continue reading...
Posted by Shirley Brady on June 6, 2012 01:28 PM
Twitter unveiled a new logo today — a simplified version of "Larry," its iconic blue bird, that's slimmer, streamlined (and bald), and looking up — that's been in development for nearly two years. Larry, by the way, is also the internal nickname for Quaker Oats' mascot, who also just revealed a slimmer physique.
A blog post by Twitter's creative director Doug Bowman says that "from now on, this bird will be the universally recognizable symbol of Twitter," and that "there's no longer a need for text, bubbled typefaces, or a lowercase 't' to represent Twitter." (Indeed, Twitter.com has only shown a bird logo — Larry's tonsured, slightly chunkier iteration — since last December.) The company added:
Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.
The logo was announced with a hashtag, of course — #twitterbird. Twitter co-founder Jack Dorsey tweeted, "One simple bird, from just three simple circles. I'm proud of the team for this beautiful new representation. #simplify"
More details in the usage guidelines and video below.Continue reading...
Posted by Mark J. Miller on June 1, 2012 03:07 PM
The “I Love NY” advertising campaign in the mid-‘70s was one of the most memorable of all time and certainly ranks up there at the top as far as tourism promotions go. But it’s been more than three decades now and the logo (by ad legend Milt Glaser, who reinterpreted it for JetBlue), tagline and accompanying song are pretty well lodged into the collective cultural consciousness.
So whatcha gonna do? Change it up, natch. New York State has taken the heart (but not the love) out of the logo for its "Follow Your Heart" summer campaign and replaced it with user-submitted symbols and images of things to do around the state.
The goal is to have visitors not just think (or visit) the Big Apple — a smart move for a place branding campaign that is so often mistaken as an image campaign for New York City instead of New York State.Continue reading...
Posted by Shirley Brady on May 30, 2012 09:32 AM
Today's Google Doodle — homepage logo reinterpretation — pays tribute to the Peter Carl Fabergé, who was born May 30, 1846, in Saint Petersburg. The Russian jeweller and goldsmith was known for producing precious metal- and gem-encrusted Fabergé eggs, only 47 of which are believed to have survived.
Posted by Mark J. Miller on May 29, 2012 12:12 PM
Scoff all you want. Kraft Foods is going for it. The company is splitting into two public entities and one half of it — its global snacks business — will be known as Mondelēz International.
The shareholder vote at the company's May 23rd annual general meeting on the name change wasn’t even close, either. More than 90 percent of those who voted gave the new name the OK, according to a press release.
The word Mondelēz, selected from an internal employee competition, is a "portmanteau" combination of the Latin word for world (“monde”) and “delez,” which is supposed to suggest deliciousness. Sticking "International" on at the tail end gives it that global feel the company is in search of.Continue reading...
Posted by Shirley Brady on May 17, 2012 10:33 AM
It turns out Chanel won't be selling stick-on velvet tattoos of its famed interlocking C's logo after all.
Decorating models walking in the brand's 2012/13 cruisewear show at the Palace de Versailles on Tuesday, the branded beauty spots were fitting for a collection that channeled Marie Antoinette.
Check out looks from the show here and a video of the collection below. [image via]Continue reading...
Posted by Shirley Brady on May 4, 2012 09:18 AM
Today's "Google doodle" (one-day homepage logo twist) celebrates American graffiti-turned-mainstream artist Keith Haring, who would have been 54 today. Haring, who died of AIDS-related illnesses in 1990 at the age of 31, was also an outspoken activist who continues to inspire fashion, design and art, as seen in the recent pop-up homage to his iconic Pop Shop in New York, and the current Brooklyn Museum exhibition, which is up through July 8th.
Posted by Mark J. Miller on April 13, 2012 01:56 PM
The World Trade Center doesn’t need attention. Since 9/11, the Twin Towers have been seared into America’s collective cerebellum.
But as New York rebuilds, there is a new WTC in town that's looking to unseat the old images, seeking to uplift rather than bring about a bout of grim memories. As part of that quest, One World Trade Center, which will be the tallest building in the U.S. when completed, has released its new logo, designed by UK-based Wordsearch.
The second building tower under construction is going to suspend construction until its developer, Larry Silverstein, can find tenants, the Wall Street Journal reports. Continue reading...