2014 Brandcameo Product Placement Awards

media brands

Time Warner Submits to CBS Demands, Ending Blackout Just in Time for NFL

Posted by Mark J. Miller on September 3, 2013 11:51 AM

CBS and Time Warner Cable have been engaged in a long-running spat over transmission costs, resulting in a month-long CBS blackout in three major cable markets, New York, Los Angeles and Dallas. Finally, and just in time for the start of the NFL season, the broadcaster and cable company have reached a deal, and it looks as if CBS is the victor. 

According to Bloomberg, TWC will pay “a significant increase for the right to transmit CBS signals, though still below $2 per subscriber per month.”

"CBS is the winner,” said cable and telecommunications analyst Craig Moffett of Moffett Research, according to Reuters. “Content owners always win these negotiations, it's just a matter of how much they won. They have all the leverage. Consumers don't get mad and trade in their channel when these fights drag on. They go looking for a different satellite or telephone company." CBS was coming from a particular position of power since it is currently the top-rated network on TV.Continue reading...

media brands

Miley Cyrus + MTV = Record-Setting VMA Ratings

Posted by Sheila Shayon on August 27, 2013 01:47 PM

Sunday's controversy-filled telecast of the MTV Video Music Awards paid off, garnering the network a big boost in viewership and engagement that has returned the annual awards show to near peak 2011 and 2012 levels. 

More than 10 million viewers tuned in, according to Variety, breaking viewership records for 2006 through 2010, but the most significant impact was on social, where the show generated a record-setting 31.56 million mentions across social channels including Twitter, Facebook, GetGlue and Viggle, according to data collected by Trendrr, TVMediaInsights reports

Not only did Miley Cyrus unseat Lady Gaga as the 'queen of obscene' with her overtly sexual performance, but she also booted Beyonce from the top spot with over 306,000 tweets per minute during her performance, a record previously set with 268,000 TPM by Beyonce during last year's Super Bowl halftime show.Continue reading...

media brands

Virgin Nudges Its Way into Airport TV Programming

Posted by Sheila Shayon on August 27, 2013 11:51 AM

Virgin Produced, Richard Branson’s production studio, just inked a deal with ClearVision to add programming to the company’s airport broadcast network. 

Founded in 2010, Virgin Produced has co-produced a half-dozen films including Jobs21 and Over, Immortals and Limitless, as well as short-form music, travel, comedy and lifestyle programming viewed on Virgin's in-flight entertainment system.   

ClearVision, a platform of Clear Channel Outdoor Holdings already has partnerships with ABC, CBS, NBC, History Channel, E!, the NFL Network, BBC America, VH1, Fox Movie Channel and the PGA Tour to stream content to TVs inside three major US airports: Raleigh-Durham International, Dallas Love and New Orleans International.Continue reading...

media brands

Telemundo Turns Up Social Tie-Ins for Popular Awards Show

Posted by Sheila Shayon on August 15, 2013 06:25 PM

Telemundo is digging its heels deep into social media for tonight's broadcast of its “Premios Tu Mundo” pop-culture awards show. The network will utilize Twitter's Vine video app to announce the winner of its "Most Social" award live during the telecast. 

"This primetime TV special, Premios Tu Mundo, evolved from a digital experiment only two years ago," said Peter Blacker, executive VP, digital media & emerging business at Telemundo. "It is exciting to see how we have been able to continue to [sic] pioneering spirit of [sic] show for both our audience and advertisers by delivering a truly innovative Social TV experience."

In addition, TV personalities will serve as “Celebrity Viners” and upload videos from the Allstate-sponsored “blue carpet” pre-show and, in partnership with People en Español, conduct 6-second interviews in a Vine Booth.Continue reading...

media brands

Now Profitable OWN Makes Big Bet on Lohan Special

Posted by Sheila Shayon on August 9, 2013 07:03 PM

Almost as soon as actress Lindsay Lohan left her latest stint in rehab, Oprah Winfrey swooped in to snag an interview with the troubled star. 

"All I can say about it is this: I believe that she believes that she is ready to move forward in her life," Winfrey told Today Show host Al Roker. "We'll see." With that, Winfrey is clearly willing to invest in Lohan's sober future—or at least document it for all the world to see. 

“I've heard a lot of things about me mentoring her,” Oprah said. “When I finished the interview, I gave her one of my favorite books ... 'The Untethered Soul.' And I've texted her a couple times since then. I'm anxious to see whether or not this young woman, who is a really, really fine actress, will be able to allow us into her life and let us see the trajectory of trying to put the pieces back together."Continue reading...

media brands

Red Sox Owner John Henry Buys Boston Globe in Risky Fire Sale

Posted by Sheila Shayon on August 5, 2013 12:50 PM

Boston billionaire John Henry is now the largest employer of journalists in Boston after his purchase of the Boston Globe from the New York Times Co. The principal owner of the Boston Red Sox, Henry is buying the Globe, the Worcester Telegram & Gazette and its website, the Globe’s direct mail business and a 49 percent interest in the free Metro Boston newspaper for $70 million, a virtual steal given the $1.1 billion the New York Times paid almost 20 years ago, but as with most major US dailies, the Globe has consistently lost readers, advertising, and status.

"The first thing to note is that he paid more for his second baseman than for the Globe," commented Lou Ureneck, a journalism professor at BU. As for his investment into the media business, Henry may have to deploy some of his best consumer engagement tactice from the Sox, as traditional revenue streams continue to falter. "Classified advertising is a distant memory, ancient history,” added Ureneck. “Maintaining newspapers—or more importantly the news organizations behind them—is going to be a long and difficult slog, requiring digital products strong enough to attract paying readers."Continue reading...

media brands

Fruits of NBC Sports Network, Yahoo Partnership to Debut This Week on TV, Web

Posted by Mark J. Miller on July 31, 2013 12:49 PM

Microsoft and NBC announced the end of its 16-year relationship last summer, thus finally bringing the MSNBC Internet brand to an end. But don’t think NBC is leery of Internet partnerships. Its sports department just announced a deal that has it working with Yahoo to create new content that will appear on both broadcast and digital. 

The pair will utilize Yahoo’s trending data along with original reporting and social media research to create the daily mid-day talk show “SportsDash with Yahoo! Sports,” set to debut on Aug. 19 on NBC Sports Network—which recently rebranded as NBCSN—as well as streaming on both Yahoo! Sports and NBCSports.com, according to MediaPost. The show will also be viewable through NBC Sports' Live Extra app.Continue reading...

media brands

NBC Outbids ESPN, TNT to Snag 10-Year NASCAR Broadcast Deal

Posted by Sheila Shayon on July 24, 2013 06:13 PM

On the eve of ESPN’s 18-race NASCAR season, NASCAR and NBC have confirmed a 10-year TV broadcasting deal beginning in 2015. The partnership covers all races currently broadcasted by ESPN/ABC Sports and TNT, as well as the rights to 19 NASCAR Nationwide Series races. NBC will share NASCAR broadcasting rights with Fox Sports, which renewed its contract with the brand in 2012. 

“NBC is known for being an exceptional partner and delivering outstanding production quality and presentation of live sports…so we are thrilled with the commitment they have made to NASCAR and its future,” said NASCAR chairman and CEO Brian France. “We know this partnership will yield great value to our entire industry, provide a premium experience to our most important stakeholders, the fans, and help us achieve a number of strategic growth objectives.”

Reports are that NBC will pay a 30 to 35 percent premium for the package, equaling an annual fee between $350 million and $365 million per season.Continue reading...

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