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media brands

96-Year-Old Forbes Media Heads to the Auction Block

Posted by Sheila Shayon on November 18, 2013 01:47 PM

Forbes Media is the latest victim of a dying print industry.

Perhaps best known for ranking wealthy individuals worldwide, Forbes is on the block for an estimated $400 million to $500 million in a sale being handled by Deutsche Bank. Former Republican presidential candidate Steve Forbes, who serves as editor-in-chief told employees on Friday that they’d received numerous inquiries about a sale. 

The venerable, 96-year-old brand, founded by financial newspaper columnist B.C. Forbes in 1917, has been confronted by declining ad sales and dwindling profits as print-based media brands struggle to transform content, platform and purpose in a world wired 24/7.

B.C. Forbes was succeeded by his son, Malcolm, who was known for his expensive tastes including hot air balloons, Faberge eggs, Victorian art, real-estate and a motorcycle collection—all of which was sold off along the way, including Forbes’ longtime headquarters, which was sold to New York University in 2010. Forbes began making changes to its privately-held structure in 2006 to augment its digital presence by selling a 45 percent stake to Elevation Partners, the private equity firm co-founded and backed by U2 frontman Bono and Roger McNamee for close to $240 million.Continue reading...

media brands

Fusion Woos Millennial Latinos Through Their First Language: Social Media

Posted by Sheila Shayon on November 4, 2013 11:02 AM

Spanish-language media giant Univision and Disney/ABC Television launched their joint venture, Fusion, last week—an English language cable channel that targets Millennial Latinos. 

Univision has traditionally eschewed English-language programming, but as demographics shift from an aging population of foreign-born, Spanish-dominant Hispanics to US-born Latinos that have grown up speaking English, traditional Spanish programming fails to resonate, especially with younger viewers. That group, which watches over 26 hours of linear TV weekly and is very active on social media is Fusion's bread and butter. 

"We are winking at Hispanic, it is not overtly Hispanic," Catherine Sullivan, SVP of ad sales for ABC News, told Ad Age. "If you are not Hispanic, you won't feel like the network isn't for me."

It’s a crowded field already, with El Rey launching soon, Mun2, which was acquired by Telemundo in 2001, and Nuvo TV. And marketers that have struck out trying to target younger age groups through traditional Spanish-language networks are salivating at the new opportunities that Fusion and others are creating. "The millennial Latino is not being served by telenovelas, soccer—this isn't relevant to most millennials," Nuvo TV CEO Michael Schwimmer said.Continue reading...

media brands

NBC's Today Show Gets a Very Orange Update in Bid to Reclaim No. 1 Spot

Posted by Sheila Shayon on September 17, 2013 01:49 PM

The Today Show officially unveiled its new studio look and logo on Monday, finalizing the aesthetic trimmings in its strategy to regain the No. 1 morning news slot.

After being knocked off its 16-year perch by Good Morning America, NBC took several big steps to revamp the morning talk show, especially since it delivers the bulk of profits for the studio's news division. In the course of a month, Studio 1A recieved a complete overhaul—the first update in seven years—that has resulted in a more consistent usage of Today's signature orange hue, as well as a 360-degree rotating anchor desk, LED touchscreens and a roomy sofa area. 

Weatherman Al Roker was particularly pleased with his new, larger weather screens. "I love it!" he said. "I think it's America's new living room." Roker will be joined by current co-hosts Natalie Morales and Savannah Guthrie, as well as new host Carson Daly.Continue reading...

media brands

Time Warner Submits to CBS Demands, Ending Blackout Just in Time for NFL

Posted by Mark J. Miller on September 3, 2013 11:51 AM

CBS and Time Warner Cable have been engaged in a long-running spat over transmission costs, resulting in a month-long CBS blackout in three major cable markets, New York, Los Angeles and Dallas. Finally, and just in time for the start of the NFL season, the broadcaster and cable company have reached a deal, and it looks as if CBS is the victor. 

According to Bloomberg, TWC will pay “a significant increase for the right to transmit CBS signals, though still below $2 per subscriber per month.”

"CBS is the winner,” said cable and telecommunications analyst Craig Moffett of Moffett Research, according to Reuters. “Content owners always win these negotiations, it's just a matter of how much they won. They have all the leverage. Consumers don't get mad and trade in their channel when these fights drag on. They go looking for a different satellite or telephone company." CBS was coming from a particular position of power since it is currently the top-rated network on TV.Continue reading...

media brands

Miley Cyrus + MTV = Record-Setting VMA Ratings

Posted by Sheila Shayon on August 27, 2013 01:47 PM

Sunday's controversy-filled telecast of the MTV Video Music Awards paid off, garnering the network a big boost in viewership and engagement that has returned the annual awards show to near peak 2011 and 2012 levels. 

More than 10 million viewers tuned in, according to Variety, breaking viewership records for 2006 through 2010, but the most significant impact was on social, where the show generated a record-setting 31.56 million mentions across social channels including Twitter, Facebook, GetGlue and Viggle, according to data collected by Trendrr, TVMediaInsights reports

Not only did Miley Cyrus unseat Lady Gaga as the 'queen of obscene' with her overtly sexual performance, but she also booted Beyonce from the top spot with over 306,000 tweets per minute during her performance, a record previously set with 268,000 TPM by Beyonce during last year's Super Bowl halftime show.Continue reading...

media brands

Virgin Nudges Its Way into Airport TV Programming

Posted by Sheila Shayon on August 27, 2013 11:51 AM

Virgin Produced, Richard Branson’s production studio, just inked a deal with ClearVision to add programming to the company’s airport broadcast network. 

Founded in 2010, Virgin Produced has co-produced a half-dozen films including Jobs21 and Over, Immortals and Limitless, as well as short-form music, travel, comedy and lifestyle programming viewed on Virgin's in-flight entertainment system.   

ClearVision, a platform of Clear Channel Outdoor Holdings already has partnerships with ABC, CBS, NBC, History Channel, E!, the NFL Network, BBC America, VH1, Fox Movie Channel and the PGA Tour to stream content to TVs inside three major US airports: Raleigh-Durham International, Dallas Love and New Orleans International.Continue reading...

media brands

Telemundo Turns Up Social Tie-Ins for Popular Awards Show

Posted by Sheila Shayon on August 15, 2013 06:25 PM

Telemundo is digging its heels deep into social media for tonight's broadcast of its “Premios Tu Mundo” pop-culture awards show. The network will utilize Twitter's Vine video app to announce the winner of its "Most Social" award live during the telecast. 

"This primetime TV special, Premios Tu Mundo, evolved from a digital experiment only two years ago," said Peter Blacker, executive VP, digital media & emerging business at Telemundo. "It is exciting to see how we have been able to continue to [sic] pioneering spirit of [sic] show for both our audience and advertisers by delivering a truly innovative Social TV experience."

In addition, TV personalities will serve as “Celebrity Viners” and upload videos from the Allstate-sponsored “blue carpet” pre-show and, in partnership with People en Español, conduct 6-second interviews in a Vine Booth.Continue reading...

media brands

Now Profitable OWN Makes Big Bet on Lohan Special

Posted by Sheila Shayon on August 9, 2013 07:03 PM

Almost as soon as actress Lindsay Lohan left her latest stint in rehab, Oprah Winfrey swooped in to snag an interview with the troubled star. 

"All I can say about it is this: I believe that she believes that she is ready to move forward in her life," Winfrey told Today Show host Al Roker. "We'll see." With that, Winfrey is clearly willing to invest in Lohan's sober future—or at least document it for all the world to see. 

“I've heard a lot of things about me mentoring her,” Oprah said. “When I finished the interview, I gave her one of my favorite books ... 'The Untethered Soul.' And I've texted her a couple times since then. I'm anxious to see whether or not this young woman, who is a really, really fine actress, will be able to allow us into her life and let us see the trajectory of trying to put the pieces back together."Continue reading...

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