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media brands

NBC, Xerox Serve Up Branded News Bites in New Native Ad Effort

Posted by Sheila Shayon on March 3, 2014 11:44 AM

NBCUniversal and Xerox have partnered on an industry-first, a one year deal to bring consumers “30 Seconds to Know,” a cross-platform video series that explains complicated topics in quick bites of information. 

Curated for each network including NBC News, MSNBC, CNBC, NBCSN and Golf Channel, the video snapshots of the day’s headlines might answer, “Why does the price of gas fluctuate?” “Are Black Holes dangerous?” and “How should you analyze your golf round?”

“People today consume content on the go. They want easy, digestible information to become better informed about wide ranging topics,” said, Seth Winter, EVP, News and Sports Ad Sales Group, NBCUniversal, in a press release. “Simplifying how audiences consume news pairs well with Xerox’s commitment to help businesses simplify the way people work. And, we are able to scale the multiplatform initiative across our newly formed ‘Live Programming’ group and reach audiences wherever they consume content.”Continue reading...

media brands

Celebrity Parents Net a Win as Media Brands Commit to "No Kids" Photo Policy

Posted by Sheila Shayon on February 28, 2014 03:39 PM

Following a grassroots campaign by actors and couple Kristen Bell and Dax Shepard, People, Entertainment Tonight, NBC's Today Show, CBS's The Insider, E! News and Just Jared have sworn off publishing paparazzi photos of famous kids—an action that simultaneously invades their parents' privacy and exploits the children. 

Fed up with paparazzi snapping photos of their 11-month-old daughter, the celebrity couple took to social media in January to ask consumers to boycott magazines and media outlets that use "pedorazzi" photos.  

Shepard penned a blog post late last month, saying "We pray that one of the classier weeklies, like People, will enact a no-kids policy, and that they will be rewarded by the consumer for doing so,” Shepard wrote. “And we hope that leads to others following suit." 

Soon enough, Entertainment Tonight stepped forward, followed by People and Just Jared, a celebrity gossip site, and vowed to stop using the photos.Continue reading...

media brands

MSNBC Debuts New Partnership with Vocativ on Ronan Farrow Daily

Posted by Sheila Shayon on February 26, 2014 11:52 AM

MSNBC has partnered with digital news startup Vocativ in a concerted effort to attract younger viewers who turn to Twitter and Facebook for their news rather than traditional "prime time" outlets.

“Vocativ navigates the Deep Web to make sense of the 80 percent of the open Internet that search engines don't reach: public social media posts, open databases and records,” according to the site. Targeting digital natives in their 20s and 30s, Vocativ, launched in October 2013, is a mash-up of big journalism and smart, proprietary technology with a brand promise to champion citizen journalism.

“It is an additional tool for us,” Phil Griffin, president of MSNBC, told the New York Times, “and who knows where it is going to go for the entire NBC News group.”

Vocativ doesn’t have a traditional journalism pedigree, as founder Mati Kochavi also started global security and intelligence provider AGT International. Kochavi was inspired by the Arab Spring when social media created a tech platform for citizen journalism, leading Vocativ to be born out of data-mining technology that is more often used by governments and the military.Continue reading...

media brands

Time Inc., MLB, NHL and More Throw Support Behind New 120 Sports Network

Posted by Mark J. Miller on February 21, 2014 01:44 PM

ESPN may consider itself the “World Wide Leader in Sports,” but Sports Illustrated’s owner, Time Inc., and a few major sports leagues are looking to take a big piece of its action with a big investment in online sports network startup, 120 Sports.

Online video is growing exponentially, Time Inc. will join Major League Baseball, the National Basketball Association, the National Hockey League, NASCAR, and college sports conferences to create content for the network that will “include content such as game highlights and commentary in two-minute segments,” according to the Wall Street Journal. No live games will be featured.

The NFL is not currently part of the 120 Sports package since it announced last month that it will have its own online video app, NFL Now, “that will tailor programming according to each user's interests, part of an independent effort by the league to extend its reach on digital platforms,” the Journal reports.

The 120 Sports site will launch later in the spring and have its own app, but the content may also appear on third-party sites. It won’t require viewers to authenticate their cable providers, such as how NBC won't allow online viewers to watch live streams of Olympics coverage without entering such information.Continue reading...

media brands

HLN Lets Viewers Lead the Conversation with Social-Focused Overhaul

Posted by Sheila Shayon on February 11, 2014 12:57 PM

Time Warner's HLN network is stepping back from the "Nancy Grace’d" murder trial coverage of stories ripped from the headlines to topics trending on today’s hottest viral sites, as the cable network aims to be the first-screen home for second- and third-screen content.

Targeting viewers born between 1977 and 1992, the network said it plans to "curate the news from across all platforms." "Headlines will be ripped from the most ‘plugged-in’ sites and blogs, and HLN will make it its mission to share the trending news, viral events and stories that have viewers most obsessed, plus discover emerging social stars.”

HLN will hold on to its high-profile programs, including Morning Express with Robin Meade, News Now, Jane Velez-Mitchell, Dr. Drew On Call, and Nancy Grace, but will debut a custom version of RightThisMinute, which will debut at the 10 p.m. slot. The show, produced by MagicDust Television and syndicated by MGM Domestic Television Distribution, searches out hot stories "before they go viral."Continue reading...

media brands

Net-a-Porter Puts Its Fashion Sense on Paper in New Print Magazine

Posted by Sheila Shayon on February 6, 2014 12:39 PM

In a world where magazines are downsizing or disbanding, digital publisher Net-A-Porter is bucking the trend and launching PORTER, a print and digital magazine at New York Fashion Week. The publication will be available six times a year and available at newsstands globally starting Friday. Digital versions of the fashion publication will be downloadable via Apple Newsstand and Google Play. 

Launched in June, 2000 by Natalie Massenet, “The founding idea for this business was about launching a shoppable magazine online, inspired by the incredible glossy magazines we have grown up with,” she said in a press release. “With the launch of PORTER I feel like we have come full circle at The NET-A-PORTER Group.”

Subscribers will receive both print and digital versions featuring the same advertisements with web links from each ad to that brand’s homepage, with ad pricing starting at $57,000 for both print and digital placement. The 300-page print issue costs $9.99 (as compared to American Vogue, which is $5.99), has 72 pages of ads, including front and rear folds featuring Chanel and Christian Dior. The debut issue features super model and celebrity Gisele Bündchen on the cover.Continue reading...

media brands

ABC Sets Up 'Bachelor' Brand for Success with Big Wedding, Deal with M&M's

Posted by Dale Buss on January 23, 2014 02:32 PM

ABC's The Bachelor franchise is riding a surge in pop-culture relevance these days with a strong current season, controversial comments by its new star, the wedding this Sunday of one of the TV show's most popular recent bachelors, and now one of the first marketing partnerships with a well-known outside brand, M&M's.

Network producers knew they had a good thing last fall when Juan Pablo Galavis of Miami couldn't win the heart of The Bachelorette Desiree Hartsock but was the very popular, and obvious favorite to become the protagonist of the current season. The heartthrob and former pro soccer player from Venezuela was great eye candy for the show's overwhelmingly female viewership, and he came with the endearing attributes of being the single dad of a four-year-old girl as well as the show's first star of either gender with an identifiably ethnic background.

And sure enough, the new season of The Bachelor roared out of the gate earlier this month with huge ratings, 17 percent higher than the previous season. The Monday-night show has managed to maintain about that level in the weeks since, not without the help of its successful second-screen social media strategy.Continue reading...

media brands

AllThingsD Re/codes Tech Coverage with Independent Venture

Posted by Sheila Shayon on January 2, 2014 05:53 PM

Following the break-up of their long-term relationship with the Wall Street Journal, AllThingsD founders and journalists Kara Swisher and Walt Mossberg have launched their new venture, Re/code

Focused on technology news and conferences, the new site is backed by NBCUniversal and Windsor Media, the investment company headed by former Yahoo CEO Terry Semel, and operated under the newly-formed company, Revere Digital.

"Why have we chosen Re/code as the name for our new creation? Simply put: Because everything in tech and media is constantly being refreshed, renewed and reimagined. And this is the reinvention of ourselves," wrote Swisher and Mossberg on their new site.Continue reading...

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