media brands

HLN Lets Viewers Lead the Conversation with Social-Focused Overhaul

Posted by Sheila Shayon on February 11, 2014 12:57 PM

Time Warner's HLN network is stepping back from the "Nancy Grace’d" murder trial coverage of stories ripped from the headlines to topics trending on today’s hottest viral sites, as the cable network aims to be the first-screen home for second- and third-screen content.

Targeting viewers born between 1977 and 1992, the network said it plans to "curate the news from across all platforms." "Headlines will be ripped from the most ‘plugged-in’ sites and blogs, and HLN will make it its mission to share the trending news, viral events and stories that have viewers most obsessed, plus discover emerging social stars.”

HLN will hold on to its high-profile programs, including Morning Express with Robin Meade, News Now, Jane Velez-Mitchell, Dr. Drew On Call, and Nancy Grace, but will debut a custom version of RightThisMinute, which will debut at the 10 p.m. slot. The show, produced by MagicDust Television and syndicated by MGM Domestic Television Distribution, searches out hot stories "before they go viral."Continue reading...

media brands

Net-a-Porter Puts Its Fashion Sense on Paper in New Print Magazine

Posted by Sheila Shayon on February 6, 2014 12:39 PM

In a world where magazines are downsizing or disbanding, digital publisher Net-A-Porter is bucking the trend and launching PORTER, a print and digital magazine at New York Fashion Week. The publication will be available six times a year and available at newsstands globally starting Friday. Digital versions of the fashion publication will be downloadable via Apple Newsstand and Google Play. 

Launched in June, 2000 by Natalie Massenet, “The founding idea for this business was about launching a shoppable magazine online, inspired by the incredible glossy magazines we have grown up with,” she said in a press release. “With the launch of PORTER I feel like we have come full circle at The NET-A-PORTER Group.”

Subscribers will receive both print and digital versions featuring the same advertisements with web links from each ad to that brand’s homepage, with ad pricing starting at $57,000 for both print and digital placement. The 300-page print issue costs $9.99 (as compared to American Vogue, which is $5.99), has 72 pages of ads, including front and rear folds featuring Chanel and Christian Dior. The debut issue features super model and celebrity Gisele Bündchen on the cover.Continue reading...

media brands

ABC Sets Up 'Bachelor' Brand for Success with Big Wedding, Deal with M&M's

Posted by Dale Buss on January 23, 2014 02:32 PM

ABC's The Bachelor franchise is riding a surge in pop-culture relevance these days with a strong current season, controversial comments by its new star, the wedding this Sunday of one of the TV show's most popular recent bachelors, and now one of the first marketing partnerships with a well-known outside brand, M&M's.

Network producers knew they had a good thing last fall when Juan Pablo Galavis of Miami couldn't win the heart of The Bachelorette Desiree Hartsock but was the very popular, and obvious favorite to become the protagonist of the current season. The heartthrob and former pro soccer player from Venezuela was great eye candy for the show's overwhelmingly female viewership, and he came with the endearing attributes of being the single dad of a four-year-old girl as well as the show's first star of either gender with an identifiably ethnic background.

And sure enough, the new season of The Bachelor roared out of the gate earlier this month with huge ratings, 17 percent higher than the previous season. The Monday-night show has managed to maintain about that level in the weeks since, not without the help of its successful second-screen social media strategy.Continue reading...

media brands

AllThingsD Re/codes Tech Coverage with Independent Venture

Posted by Sheila Shayon on January 2, 2014 05:53 PM

Following the break-up of their long-term relationship with the Wall Street Journal, AllThingsD founders and journalists Kara Swisher and Walt Mossberg have launched their new venture, Re/code

Focused on technology news and conferences, the new site is backed by NBCUniversal and Windsor Media, the investment company headed by former Yahoo CEO Terry Semel, and operated under the newly-formed company, Revere Digital.

"Why have we chosen Re/code as the name for our new creation? Simply put: Because everything in tech and media is constantly being refreshed, renewed and reimagined. And this is the reinvention of ourselves," wrote Swisher and Mossberg on their new site.Continue reading...

media brands

Gannett Is Making Its Local Newspapers Into Hybrids with USA Today

Posted by Dale Buss on December 11, 2013 06:03 PM

Gannett and other newspaper publishers continue to scramble to try to keep ahead of their own demise. The latest gambit for the publisher of USA Today is to insert condensed editions of the national newspaper into more of its local newspapers.

The company launched its "Butterfly" initiative in October, adding USA Today inserts to its newspapers in Indianapolis, Rochester, Fort Myers, Fla., and Appleton, Wis. Now 31 more Gannett newspapers will see inserts of 10 to 22 pages of USA Today business, news and lifestyle content.

"This is another step in the reinvention of news that Gannett is uniquely positioned to lead," Gannett President and CEO Gracia Martore said in a statement. "We are bringing the power of these brands together to delight and engage consumers like no one else can." Continue reading...

More about: , ,

media brands

Rolling Stone Goes Country with Plans for New Website

Posted by Mark J. Miller on December 6, 2013 01:29 PM

Rolling Stone is taking a page from Donny & Marie Osmond. The publication that has covered and helped create rock music as we know it will debut a website next year that is all about country music.

The site, Rolling Stone Country, will be open for the public at some point in the second quarter. To get things started, Rolling Stone’s owner, Wenner Media, is opening an office in Nashville that will have 10 or 15 editorial staffers, Ad Age reports. And to help promote the site, Rolling Stone will publish its first-ever country-themed issue.

The venture is being pushed by Gus Wenner, the director of and the son of Jann Wenner, the man who borrowed $7,500 from his family and his soon-to-be wife’s family in order to launch Rolling Stone back in 1967. "There's a really big void in the digital coverage of country music as far as giving it the serious attention it deserves," the younger Wenner said, according to Ad Age. "I saw some similarities (to NASCAR) and thought it could be an opportunity for Rolling Stone."Continue reading...

media brands

Print Success Finds Some, Not Others as Battle for Circulation, Ad Dollars Continues

Posted by Mark J. Miller on December 3, 2013 07:22 PM

Tina Brown, once the editor of venerable print brands like Vanity Fair, The New Yorker, Talk, and Newsweek, doesn’t even read magazines anymore. “The habit has gone,” she told reporters in India last month.

The “habit” is apparently gone for a lot of other folks, too. Everywhere you turn, consumers are looking deeply into their screens rather than into the pages of a magazine or newspaper. Advertisers have noticed and are moving more of their dollars into the digital world. New York magazine’s ad pages are down 9.2 percent so far this year, according to Ad Age

That’s part of the reason the title announced Monday that it would be printing half as many issues next year—ramping down from 42 issues to 29—printing every two weeks while its website,, will start publishing more content. The move will save the company $3.5 million in manufacturing costs—savings that will be recycled back into the magazine and website to product better content.

The announcement came fittingly on Cyber Monday.Continue reading...

media brands

News Team, Assemble: Yahoo Anchors Ad Aspirations to Katie Couric and Staff

Posted by Sheila Shayon on November 25, 2013 05:03 PM

It’s a bold move for Marissa Mayer—and a big bet on video—as the Yahoo CEO confirmed today that TV news mainstay Katie Couric will be joining Yahoo as its "global news anchor." 

“I’ve always respected Katie for her thoughtful, charismatic approach to journalism,” Mayer wrote on Tumblr. “From pivotal coverage of natural disasters and historic elections to the Royal Wedding and the Olympic Games, groundbreaking interviews with heads of state and leading tastemakers, her experience is unmatched. Katie is dynamic, savvy and has a way of connecting with viewers that I really admire.”

It’s no secret that things for Katie on her eponymous ABC talk fest have not panned out as either had hoped, but the former co-anchor of NBC's Today show and first female anchor of the CBS Evening News brings the perfect complement of skills, awareness and style to the search giant as consumers continue to migrate to the Internet for TV-style reporting and programming.

Couric will tape features for the Yahoo homepage, but will continue to host her syndicated daytime talk show, Katie. Couric joins a carefully procured team of journalists that have come together over the last several months, including Editor-in-Chief Megan Liberman, former New York Times tech columnist David Pogue, and designated political analyst Matt Bai.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia