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Fruits of NBC Sports Network, Yahoo Partnership to Debut This Week on TV, Web

Posted by Mark J. Miller on July 31, 2013 12:49 PM

Microsoft and NBC announced the end of its 16-year relationship last summer, thus finally bringing the MSNBC Internet brand to an end. But don’t think NBC is leery of Internet partnerships. Its sports department just announced a deal that has it working with Yahoo to create new content that will appear on both broadcast and digital. 

The pair will utilize Yahoo’s trending data along with original reporting and social media research to create the daily mid-day talk show “SportsDash with Yahoo! Sports,” set to debut on Aug. 19 on NBC Sports Network—which recently rebranded as NBCSN—as well as streaming on both Yahoo! Sports and NBCSports.com, according to MediaPost. The show will also be viewable through NBC Sports' Live Extra app.Continue reading...

media brands

NBC Outbids ESPN, TNT to Snag 10-Year NASCAR Broadcast Deal

Posted by Sheila Shayon on July 24, 2013 06:13 PM

On the eve of ESPN’s 18-race NASCAR season, NASCAR and NBC have confirmed a 10-year TV broadcasting deal beginning in 2015. The partnership covers all races currently broadcasted by ESPN/ABC Sports and TNT, as well as the rights to 19 NASCAR Nationwide Series races. NBC will share NASCAR broadcasting rights with Fox Sports, which renewed its contract with the brand in 2012. 

“NBC is known for being an exceptional partner and delivering outstanding production quality and presentation of live sports…so we are thrilled with the commitment they have made to NASCAR and its future,” said NASCAR chairman and CEO Brian France. “We know this partnership will yield great value to our entire industry, provide a premium experience to our most important stakeholders, the fans, and help us achieve a number of strategic growth objectives.”

Reports are that NBC will pay a 30 to 35 percent premium for the package, equaling an annual fee between $350 million and $365 million per season.Continue reading...

media brands

Univision Marks Network Milestone as US English-Speaking Networks Falter

Posted by Sheila Shayon on July 24, 2013 03:52 PM

For the first time in TV history, a non-english speaking network has come out on top. Univision was crowned July's sweeps victor over Fox, NBC, CBS and ABC with an average of 1.81 million viewers aged 18 to 49, according to Nielsen. The victory speaks to the demographical changes in the US, as well as the widespread struggles that other networks have had sustaining popular programming, especially during the slow summer season. 

The network's full-page ads in The New York Times, LA Times and Wall Street Journal trumpeted, "Numero Uno is the new Number One." The company also published a statement on Slate: “Univision swept ABC, CBS, NBC and FOX. For the first time ever, the Network’s no-repeat lineup of primetime novelas, variety and sports made Univision America’s New #1 Network among both adults 18 – 34 and 18 – 49, including men and women. In any language.”

The network, which boasted all original programming and an average viewer age of 37, had big gains thanks to its youth awards show, "Premios Juventud," which scored close to five million viewers, as well as soccer matches Copa Oro and CONCACAF and popular telenovela Amores Verdaderos.Continue reading...

media brands

Pay-TV Operators Gear Up for Internet TV Invasion

Posted by Sheila Shayon on July 17, 2013 06:39 PM

As if traditional pay-TV operators weren't already feeling the heat from streaming companies like Netflix and Hulu, the internet TV space is ramping up with some of the tech world's biggest players throwing in their bids. 

“If launched, the Internet-TV services could have major implications for the traditional TV ecosystem, creating new competition for pay-TV operators that are already struggling to retain video subscribers," notes the Wall Street Journal. “Existing online-video players like Netflix, Hulu and Amazon.com offer on-demand TV, but the latest efforts are aimed at offering conventional channels, allowing consumers to flip through channels just as they would on cable, as well as on-demand programming.”

Google’s service would offer live TV broadcasts via consumer’s internet connections, bypassing cable operators, with channels bundled so less popular networks would be included—like it or not.Continue reading...

media brands

Publishers Way In on Soft and Hard Paywalls for Online Content

Posted by Sheila Shayon on July 12, 2013 03:27 PM

The question is no longer whether to have a paywall or not, but whether to make it 'soft' or 'hard.'

Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a soft pay wall—making readers watch advertiser videos before having access to content instead of paying. Using a Content Unlock system from Genesis Media, the intent is to lessen the gap between a consumer's willingness to watch advertiser video and marketer's increasing preference for video ads, AdAge reports

"We act as a soft paywall, which allows users to pay for content and services in a smart way—with their attention to targeted brand experiences and videos vs. their credit card," Mark Yackanich, CEO at Genesis Media told AdAge. "In effect, the brands become sponsors for a readers content consumption, in a very direct and memorable way."Continue reading...

media brands

NBC Lands Lucrative Follow-Up to History Channel's Bible Series

Posted by Sheila Shayon on July 2, 2013 05:41 PM

Mark Burnett and Roma Downey are bringing their follow-up to the hugely successful History Channel 10-part miniseries, The Bible, to NBC after the broadcast network outbid History, which will focus instead on its own original content.

A.D.: Beyond the Bible will pick up after Jesus’ death and document the rise of his disciples amid religious unrest. The original series, which ran on cable in March, changed the television landscape, averaging 13.2 million viewers and in its first week of home-video release, rose to the top-selling miniseries of all-time and No. 1 TV series on DVD and Blu-ray since 2008.

"I followed the development process of The Bible closely with Mark,” NBC Entertainment chairman Bob Greenblatt said in a statement, according to USA Today, “and knew that the story was far from over after Christ's crucifixion. In fact, what happened in the aftermath—which is essentially the beginning of Christianity—is utterly fascinating.”Continue reading...

media brands

Turner Broadcasting Announces Newest Class of Startups for Media Camp Accelerator

Posted by Mark J. Miller on June 19, 2013 02:05 PM

“If you can’t beat ‘em, join ‘em” appears to be the motto Turner Broadcasting is using these days as it heads into its second straight summer Media Camp that helps five innovative startups commercialize their businesses to Turner's stable of networks, as well as other Time Warner media properties. 

“As you might expect, companies of our size and maturity often don’t move as fast as we’d like," said Balaji Gopinath, VP-emerging technology at Atlanta-based Turner Broadcasting, according to Ad Age. "Here’s a way for us to spread out the innovation across the startup ecosystem and work collaboratively to define what entertainment might look like in the years to come.”Continue reading...

media brands

Washington Post Debuts 'Sponsored Views,' Putting Opinion Toe-to-Toe with Editorial

Posted by Dale Buss on June 14, 2013 07:01 PM

For business executives and politicians, it was an axiom of the newspaper era that you didn't fight with someone who bought ink by the barrel. But has that warning changed now that everyone, from penniless individuals to mega-corporations and governments, can theoretically "buy" pixels on an equal basis?

Certainly the Washington Post is leveling the digital playing field just a little bit more with its new experiment in launching "Sponsored Views"—a revenue stream that will allow special-interest groups and others to purchase space adjacent to the newspaper's own editorials in its online op-ed section, in response to the paper's viewpoints. While sponsored content per se isn't new (and is actually taking off) to newspaper-brand websites, few have so specifically targeted lobbyists and public-interest groups.Continue reading...

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