Posted by Sheila Shayon on July 24, 2013 03:52 PM
For the first time in TV history, a non-english speaking network has come out on top. Univision was crowned July's sweeps victor over Fox, NBC, CBS and ABC with an average of 1.81 million viewers aged 18 to 49, according to Nielsen. The victory speaks to the demographical changes in the US, as well as the widespread struggles that other networks have had sustaining popular programming, especially during the slow summer season.
The network's full-page ads in The New York Times, LA Times and Wall Street Journal trumpeted, "Numero Uno is the new Number One." The company also published a statement on Slate: “Univision swept ABC, CBS, NBC and FOX. For the first time ever, the Network’s no-repeat lineup of primetime novelas, variety and sports made Univision America’s New #1 Network among both adults 18 – 34 and 18 – 49, including men and women. In any language.”
The network, which boasted all original programming and an average viewer age of 37, had big gains thanks to its youth awards show, "Premios Juventud," which scored close to five million viewers, as well as soccer matches Copa Oro and CONCACAF and popular telenovela Amores Verdaderos.Continue reading...
Posted by Sheila Shayon on July 17, 2013 06:39 PM
As if traditional pay-TV operators weren't already feeling the heat from streaming companies like Netflix and Hulu, the internet TV space is ramping up with some of the tech world's biggest players throwing in their bids.
“If launched, the Internet-TV services could have major implications for the traditional TV ecosystem, creating new competition for pay-TV operators that are already struggling to retain video subscribers," notes the Wall Street Journal. “Existing online-video players like Netflix, Hulu and Amazon.com offer on-demand TV, but the latest efforts are aimed at offering conventional channels, allowing consumers to flip through channels just as they would on cable, as well as on-demand programming.”
Google’s service would offer live TV broadcasts via consumer’s internet connections, bypassing cable operators, with channels bundled so less popular networks would be included—like it or not.Continue reading...
Posted by Sheila Shayon on July 12, 2013 03:27 PM
The question is no longer whether to have a paywall or not, but whether to make it 'soft' or 'hard.'
Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a soft pay wall—making readers watch advertiser videos before having access to content instead of paying. Using a Content Unlock system from Genesis Media, the intent is to lessen the gap between a consumer's willingness to watch advertiser video and marketer's increasing preference for video ads, AdAge reports.
"We act as a soft paywall, which allows users to pay for content and services in a smart way—with their attention to targeted brand experiences and videos vs. their credit card," Mark Yackanich, CEO at Genesis Media told AdAge. "In effect, the brands become sponsors for a readers content consumption, in a very direct and memorable way."Continue reading...
Posted by Sheila Shayon on July 2, 2013 05:41 PM
Mark Burnett and Roma Downey are bringing their follow-up to the hugely successful History Channel 10-part miniseries, The Bible, to NBC after the broadcast network outbid History, which will focus instead on its own original content.
A.D.: Beyond the Bible will pick up after Jesus’ death and document the rise of his disciples amid religious unrest. The original series, which ran on cable in March, changed the television landscape, averaging 13.2 million viewers and in its first week of home-video release, rose to the top-selling miniseries of all-time and No. 1 TV series on DVD and Blu-ray since 2008.
"I followed the development process of The Bible closely with Mark,” NBC Entertainment chairman Bob Greenblatt said in a statement, according to USA Today, “and knew that the story was far from over after Christ's crucifixion. In fact, what happened in the aftermath—which is essentially the beginning of Christianity—is utterly fascinating.”Continue reading...
Posted by Mark J. Miller on June 19, 2013 02:05 PM
“If you can’t beat ‘em, join ‘em” appears to be the motto Turner Broadcasting is using these days as it heads into its second straight summer Media Camp that helps five innovative startups commercialize their businesses to Turner's stable of networks, as well as other Time Warner media properties.
“As you might expect, companies of our size and maturity often don’t move as fast as we’d like," said Balaji Gopinath, VP-emerging technology at Atlanta-based Turner Broadcasting, according to Ad Age. "Here’s a way for us to spread out the innovation across the startup ecosystem and work collaboratively to define what entertainment might look like in the years to come.”Continue reading...
Posted by Dale Buss on June 14, 2013 07:01 PM
For business executives and politicians, it was an axiom of the newspaper era that you didn't fight with someone who bought ink by the barrel. But has that warning changed now that everyone, from penniless individuals to mega-corporations and governments, can theoretically "buy" pixels on an equal basis?
Certainly the Washington Post is leveling the digital playing field just a little bit more with its new experiment in launching "Sponsored Views"—a revenue stream that will allow special-interest groups and others to purchase space adjacent to the newspaper's own editorials in its online op-ed section, in response to the paper's viewpoints. While sponsored content per se isn't new (and is actually taking off) to newspaper-brand websites, few have so specifically targeted lobbyists and public-interest groups.Continue reading...
Posted by Sheila Shayon on May 13, 2013 10:55 AM
Reports broke late last week alleging that Bloomberg reporters were using the Bloomberg terminal to track (some might say stalk) employees at its financial services clients such as Goldman Sachs and JPMorgan, all the way up to high-profile individuals such as Ben Bernanke and Tim Geithner — even, apparently, the new company's namesake founder, Michael Bloomberg.
Following a company-wide email on Friday and a Buzzfeed report that this ability was disclosed by a Bloomberg TV reporter two years ago, Bloomberg L.P. CEO Dan Doctoroff acknowledged in a story published by the Wall Street Journal on Sunday that the a firewall should have prevented its journalists from accessing such user data long "earlier":Continue reading...
Posted by Sheila Shayon on April 11, 2013 07:47 PM
The History Channel is riding its biblical success into car restoration with the return of its wildly popular Counting Cars series.
Star and self-taught mechanic, Danny “The Count” Koker, owns 58 cars and 78 motorcycles. This season, he’ll work with Ziggy Marley to restore and customize Bob Marley’s last car, a 1980 Mercedes 500SL Euro and customize a soap box derby car for a youngster.
To build up enough hype around the series, a mobile marketing tour is showcasing a 1966 Cadillac Coupe de Ville—customized by Koker and filled with thousands of miniature cars—is scheduled to stop at auto shows, NASCAR races and festivals nationwide giving car enthusiasts the opportunity to guess the amount of miniature cars in the vehicle for a chance to win the Cadillac. Fans at home can submit a guess online thanks to interactive photos of the car.Continue reading...