Take the survey!

media brands

Turner Broadcasting Announces Newest Class of Startups for Media Camp Accelerator

Posted by Mark J. Miller on June 19, 2013 02:05 PM

“If you can’t beat ‘em, join ‘em” appears to be the motto Turner Broadcasting is using these days as it heads into its second straight summer Media Camp that helps five innovative startups commercialize their businesses to Turner's stable of networks, as well as other Time Warner media properties. 

“As you might expect, companies of our size and maturity often don’t move as fast as we’d like," said Balaji Gopinath, VP-emerging technology at Atlanta-based Turner Broadcasting, according to Ad Age. "Here’s a way for us to spread out the innovation across the startup ecosystem and work collaboratively to define what entertainment might look like in the years to come.”Continue reading...

media brands

Washington Post Debuts 'Sponsored Views,' Putting Opinion Toe-to-Toe with Editorial

Posted by Dale Buss on June 14, 2013 07:01 PM

For business executives and politicians, it was an axiom of the newspaper era that you didn't fight with someone who bought ink by the barrel. But has that warning changed now that everyone, from penniless individuals to mega-corporations and governments, can theoretically "buy" pixels on an equal basis?

Certainly the Washington Post is leveling the digital playing field just a little bit more with its new experiment in launching "Sponsored Views"—a revenue stream that will allow special-interest groups and others to purchase space adjacent to the newspaper's own editorials in its online op-ed section, in response to the paper's viewpoints. While sponsored content per se isn't new (and is actually taking off) to newspaper-brand websites, few have so specifically targeted lobbyists and public-interest groups.Continue reading...

media brands

Does the Bloomberg Terminal Scandal Undermine the Bloomberg News Brand?

Posted by Sheila Shayon on May 13, 2013 10:55 AM

Reports broke late last week alleging that Bloomberg reporters were using the Bloomberg terminal to track (some might say stalk) employees at its financial services clients such as Goldman Sachs and JPMorgan, all the way up to high-profile individuals such as Ben Bernanke and Tim Geithner — even, apparently, the new company's namesake founder, Michael Bloomberg. 

Following a company-wide email on Friday and a Buzzfeed report that this ability was disclosed by a Bloomberg TV reporter two years ago, Bloomberg L.P. CEO Dan Doctoroff acknowledged in a story published by the Wall Street Journal on Sunday that the a firewall should have prevented its journalists from accessing such user data long "earlier":Continue reading...

media brands

On Cloud 9: History Channel Rolls Ahead with New Cars Series After Bible Success

Posted by Sheila Shayon on April 11, 2013 07:47 PM

The History Channel is riding its biblical success into car restoration with the return of its wildly popular Counting Cars series.

Star and self-taught mechanic, Danny “The Count” Koker, owns 58 cars and 78 motorcycles. This season, he’ll work with Ziggy Marley to restore and customize Bob Marley’s last car, a 1980 Mercedes 500SL Euro and customize a soap box derby car for a youngster. 

To build up enough hype around the series, a mobile marketing tour is showcasing a 1966 Cadillac Coupe de Ville—customized by Koker and filled with thousands of miniature cars—is scheduled to stop at auto shows, NASCAR races and festivals nationwide giving car enthusiasts the opportunity to guess the amount of miniature cars in the vehicle for a chance to win the Cadillac. Fans at home can submit a guess online thanks to interactive photos of the car.Continue reading...

media brands

CBS Buys Stake in TV Guide in its Latest Move to Create More Content

Posted by Sheila Shayon on March 27, 2013 05:18 PM

“America's Most Watched Network” is moving aggressively to maintain its moniker.

In what's been a great week for CBS, the network just bought 50 percent ownership of TV Guide, including the eponymous cable channel and TVguide.com, for about $100 million. The cable channel reaches 80 million plus homes but its iconic website programming grid stretches even further via mobile apps, entertainment news coverage and content recommendations.

The deal adds a basic cable network to CBS’ current television portfolio which includes broadcast networks (CBS and the CW), pay cable network (Showtime), international TV channels, a TV studio syndication unit, sports network and the Smithsonian Channel.Continue reading...

media brands

Oprah's OWN Network Cited by Canadian TV Watchdog

Posted by Sheila Shayon on March 18, 2013 07:10 PM

Oprah Winfrey remains a force of nature, but as she struggles to right her eponymous network, readies launch of an organic brand (also eponymous) on her Maui farm and prepares to address a comparatively small (for her) audience as the speaker at Harvard's 362nd commencement, her latest foe is the CRTC.

Canada’s TV watchdog has put OWN and Corus Entertainment (Canadian licensee) on notice for not fulfilling its educational mandate and has issued a mandatory order to ensure OWN in Canada "complies with its nature of service definition."

"Oprah Winfrey may have taught millions of followers the importance of self-esteem and the value of a good book, but the Canadian broadcasting regulator ruled on Friday that her fireside chats with other celebrities don’t qualify as educational programming, spelling the end of the Oprah Winfrey Network (Canada) as it currently exists," notes The Globe and Mail.Continue reading...

media brands

BBC, UKTV Keep Brands Creative with Spring Refresh

Posted by Sheila Shayon on March 18, 2013 01:28 PM

As news brands struggle to redefine journalism in a digital and always-on environment, two major players across the pond are sprucing up spring marketing campaigns emphasizing personalization and imagination. BBC World News and BBC.com/news are launching "Live the Story," while UKTV readies a new look to reintroduce its brand in celebration of 21 years in digital television.

“With more journalists in more places than any other international news broadcaster, the BBC brings unrivalled depth and insight to news from around the world and, because our journalists live the story, our audience can live the story along with them," the media company stated in a press release.  

The media network, which is celebrating 90 years of broadcasting, makes news available in over 28 languages, making it a globally recognized brand.Continue reading...

media brands

Religion and Marketing: How Media is Creating a Celestial Union

Posted by Sheila Shayon on March 18, 2013 11:21 AM

As the world embraces a new Pope, and arguably a new papal brand, the coincidence of religion, branding and social media have reached new heights.

The History Channel’s 10-part miniseries, "The Bible," garnered 14.1 million viewers last week, more than any other show on cable television in 2013. Produced by Mark Burnett, ("Survivor," "The Apprentice," "Shark Tank") and his wife Roma Downey (who portrays the Virgin Mary), the miniseries looks to target those with general knowledge of Scripture. 

"It’s also packaged with enough bloodlust to capture channel surfers," notes Business Week. "In that regard, the series resembles Mel Gibson’s 2004 film, The Passion of the Christ, a movie bloggers called The Jesus Chainsaw Massacre—and which raked in more than $600 million at the box office."Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence