media brands

Publishers Way In on Soft and Hard Paywalls for Online Content

Posted by Sheila Shayon on July 12, 2013 03:27 PM

The question is no longer whether to have a paywall or not, but whether to make it 'soft' or 'hard.'

Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a soft pay wall—making readers watch advertiser videos before having access to content instead of paying. Using a Content Unlock system from Genesis Media, the intent is to lessen the gap between a consumer's willingness to watch advertiser video and marketer's increasing preference for video ads, AdAge reports

"We act as a soft paywall, which allows users to pay for content and services in a smart way—with their attention to targeted brand experiences and videos vs. their credit card," Mark Yackanich, CEO at Genesis Media told AdAge. "In effect, the brands become sponsors for a readers content consumption, in a very direct and memorable way."Continue reading...

media brands

NBC Lands Lucrative Follow-Up to History Channel's Bible Series

Posted by Sheila Shayon on July 2, 2013 05:41 PM

Mark Burnett and Roma Downey are bringing their follow-up to the hugely successful History Channel 10-part miniseries, The Bible, to NBC after the broadcast network outbid History, which will focus instead on its own original content.

A.D.: Beyond the Bible will pick up after Jesus’ death and document the rise of his disciples amid religious unrest. The original series, which ran on cable in March, changed the television landscape, averaging 13.2 million viewers and in its first week of home-video release, rose to the top-selling miniseries of all-time and No. 1 TV series on DVD and Blu-ray since 2008.

"I followed the development process of The Bible closely with Mark,” NBC Entertainment chairman Bob Greenblatt said in a statement, according to USA Today, “and knew that the story was far from over after Christ's crucifixion. In fact, what happened in the aftermath—which is essentially the beginning of Christianity—is utterly fascinating.”Continue reading...

media brands

Turner Broadcasting Announces Newest Class of Startups for Media Camp Accelerator

Posted by Mark J. Miller on June 19, 2013 02:05 PM

“If you can’t beat ‘em, join ‘em” appears to be the motto Turner Broadcasting is using these days as it heads into its second straight summer Media Camp that helps five innovative startups commercialize their businesses to Turner's stable of networks, as well as other Time Warner media properties. 

“As you might expect, companies of our size and maturity often don’t move as fast as we’d like," said Balaji Gopinath, VP-emerging technology at Atlanta-based Turner Broadcasting, according to Ad Age. "Here’s a way for us to spread out the innovation across the startup ecosystem and work collaboratively to define what entertainment might look like in the years to come.”Continue reading...

media brands

Washington Post Debuts 'Sponsored Views,' Putting Opinion Toe-to-Toe with Editorial

Posted by Dale Buss on June 14, 2013 07:01 PM

For business executives and politicians, it was an axiom of the newspaper era that you didn't fight with someone who bought ink by the barrel. But has that warning changed now that everyone, from penniless individuals to mega-corporations and governments, can theoretically "buy" pixels on an equal basis?

Certainly the Washington Post is leveling the digital playing field just a little bit more with its new experiment in launching "Sponsored Views"—a revenue stream that will allow special-interest groups and others to purchase space adjacent to the newspaper's own editorials in its online op-ed section, in response to the paper's viewpoints. While sponsored content per se isn't new (and is actually taking off) to newspaper-brand websites, few have so specifically targeted lobbyists and public-interest groups.Continue reading...

media brands

Does the Bloomberg Terminal Scandal Undermine the Bloomberg News Brand?

Posted by Sheila Shayon on May 13, 2013 10:55 AM

Reports broke late last week alleging that Bloomberg reporters were using the Bloomberg terminal to track (some might say stalk) employees at its financial services clients such as Goldman Sachs and JPMorgan, all the way up to high-profile individuals such as Ben Bernanke and Tim Geithner — even, apparently, the new company's namesake founder, Michael Bloomberg. 

Following a company-wide email on Friday and a Buzzfeed report that this ability was disclosed by a Bloomberg TV reporter two years ago, Bloomberg L.P. CEO Dan Doctoroff acknowledged in a story published by the Wall Street Journal on Sunday that the a firewall should have prevented its journalists from accessing such user data long "earlier":Continue reading...

media brands

On Cloud 9: History Channel Rolls Ahead with New Cars Series After Bible Success

Posted by Sheila Shayon on April 11, 2013 07:47 PM

The History Channel is riding its biblical success into car restoration with the return of its wildly popular Counting Cars series.

Star and self-taught mechanic, Danny “The Count” Koker, owns 58 cars and 78 motorcycles. This season, he’ll work with Ziggy Marley to restore and customize Bob Marley’s last car, a 1980 Mercedes 500SL Euro and customize a soap box derby car for a youngster. 

To build up enough hype around the series, a mobile marketing tour is showcasing a 1966 Cadillac Coupe de Ville—customized by Koker and filled with thousands of miniature cars—is scheduled to stop at auto shows, NASCAR races and festivals nationwide giving car enthusiasts the opportunity to guess the amount of miniature cars in the vehicle for a chance to win the Cadillac. Fans at home can submit a guess online thanks to interactive photos of the car.Continue reading...

media brands

CBS Buys Stake in TV Guide in its Latest Move to Create More Content

Posted by Sheila Shayon on March 27, 2013 05:18 PM

“America's Most Watched Network” is moving aggressively to maintain its moniker.

In what's been a great week for CBS, the network just bought 50 percent ownership of TV Guide, including the eponymous cable channel and TVguide.com, for about $100 million. The cable channel reaches 80 million plus homes but its iconic website programming grid stretches even further via mobile apps, entertainment news coverage and content recommendations.

The deal adds a basic cable network to CBS’ current television portfolio which includes broadcast networks (CBS and the CW), pay cable network (Showtime), international TV channels, a TV studio syndication unit, sports network and the Smithsonian Channel.Continue reading...

media brands

Oprah's OWN Network Cited by Canadian TV Watchdog

Posted by Sheila Shayon on March 18, 2013 07:10 PM

Oprah Winfrey remains a force of nature, but as she struggles to right her eponymous network, readies launch of an organic brand (also eponymous) on her Maui farm and prepares to address a comparatively small (for her) audience as the speaker at Harvard's 362nd commencement, her latest foe is the CRTC.

Canada’s TV watchdog has put OWN and Corus Entertainment (Canadian licensee) on notice for not fulfilling its educational mandate and has issued a mandatory order to ensure OWN in Canada "complies with its nature of service definition."

"Oprah Winfrey may have taught millions of followers the importance of self-esteem and the value of a good book, but the Canadian broadcasting regulator ruled on Friday that her fireside chats with other celebrities don’t qualify as educational programming, spelling the end of the Oprah Winfrey Network (Canada) as it currently exists," notes The Globe and Mail.Continue reading...

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