2014 Brandcameo Product Placement Awards

media brands

CBS Buys Stake in TV Guide in its Latest Move to Create More Content

Posted by Sheila Shayon on March 27, 2013 05:18 PM

“America's Most Watched Network” is moving aggressively to maintain its moniker.

In what's been a great week for CBS, the network just bought 50 percent ownership of TV Guide, including the eponymous cable channel and TVguide.com, for about $100 million. The cable channel reaches 80 million plus homes but its iconic website programming grid stretches even further via mobile apps, entertainment news coverage and content recommendations.

The deal adds a basic cable network to CBS’ current television portfolio which includes broadcast networks (CBS and the CW), pay cable network (Showtime), international TV channels, a TV studio syndication unit, sports network and the Smithsonian Channel.Continue reading...

media brands

Oprah's OWN Network Cited by Canadian TV Watchdog

Posted by Sheila Shayon on March 18, 2013 07:10 PM

Oprah Winfrey remains a force of nature, but as she struggles to right her eponymous network, readies launch of an organic brand (also eponymous) on her Maui farm and prepares to address a comparatively small (for her) audience as the speaker at Harvard's 362nd commencement, her latest foe is the CRTC.

Canada’s TV watchdog has put OWN and Corus Entertainment (Canadian licensee) on notice for not fulfilling its educational mandate and has issued a mandatory order to ensure OWN in Canada "complies with its nature of service definition."

"Oprah Winfrey may have taught millions of followers the importance of self-esteem and the value of a good book, but the Canadian broadcasting regulator ruled on Friday that her fireside chats with other celebrities don’t qualify as educational programming, spelling the end of the Oprah Winfrey Network (Canada) as it currently exists," notes The Globe and Mail.Continue reading...

media brands

BBC, UKTV Keep Brands Creative with Spring Refresh

Posted by Sheila Shayon on March 18, 2013 01:28 PM

As news brands struggle to redefine journalism in a digital and always-on environment, two major players across the pond are sprucing up spring marketing campaigns emphasizing personalization and imagination. BBC World News and BBC.com/news are launching "Live the Story," while UKTV readies a new look to reintroduce its brand in celebration of 21 years in digital television.

“With more journalists in more places than any other international news broadcaster, the BBC brings unrivalled depth and insight to news from around the world and, because our journalists live the story, our audience can live the story along with them," the media company stated in a press release.  

The media network, which is celebrating 90 years of broadcasting, makes news available in over 28 languages, making it a globally recognized brand.Continue reading...

media brands

Religion and Marketing: How Media is Creating a Celestial Union

Posted by Sheila Shayon on March 18, 2013 11:21 AM

As the world embraces a new Pope, and arguably a new papal brand, the coincidence of religion, branding and social media have reached new heights.

The History Channel’s 10-part miniseries, "The Bible," garnered 14.1 million viewers last week, more than any other show on cable television in 2013. Produced by Mark Burnett, ("Survivor," "The Apprentice," "Shark Tank") and his wife Roma Downey (who portrays the Virgin Mary), the miniseries looks to target those with general knowledge of Scripture. 

"It’s also packaged with enough bloodlust to capture channel surfers," notes Business Week. "In that regard, the series resembles Mel Gibson’s 2004 film, The Passion of the Christ, a movie bloggers called The Jesus Chainsaw Massacre—and which raked in more than $600 million at the box office."Continue reading...

media brands

Conservatives Bust Out In Media Moves

Posted by Dale Buss on March 14, 2013 05:53 PM

Run for the hills, mainstream liberal news media: The conservatives are coming!

While much of the national press corps is preoccupied with their coverage of the Conservative Political Action Conference in Washington, D.C., this week, an affair that is sure to be filled with dramatic internecine warfare and juicy Palinisms, the known media landscape may be shifting a bit beneath the feet of traditional news media.

That's because monied conservatives are attempting to bust out in greater magnitude with a message—and products—that they still believe will grow in popularity during a time of national stagnation and frustration.Continue reading...

media brands

News Corp. Readies ESPN Rival in Fox Sports 1

Posted by Mark J. Miller on March 6, 2013 05:02 PM

In 1987, the first full year that Fox was on the air, the News Corp.-owned broadcast TV channel offered around $1.3 billion to the NFL to take over “Monday Night Football” from ABC. While the NFL didn’t want to sign on with a network that hadn’t established itself yet, the precedent had been set that Fox was unafraid to make bold moves on the sports programming front.

Since then, Fox has made deals to broadcast the NFL, NHL, MLB, NASCAR, UFC, the World Cup and several NCAA divisions. It also has launched 22 regional sports networks. Now News Corp. is doubling down and has announced the U.S. launch of a new 24-hour all-sports network that will go live in August and compete against the likes of ESPN and NBC Sports’ new channel.

“We are not trying to beat ESPN,” News Corp. COO Chase Carey told investors in Florida, according to Variety. “Sports is a big, huge arena. We’ve proven we can do some interesting and exciting things. We can enlarge the category and bring a new dimension to it. The key to success for us is to build an attractive business that resonates with consumers.”Continue reading...

media brands

Comcast, Bullish on Future of Video, Buys Remaining Stake In NBCU From GE

Posted by Sheila Shayon on February 13, 2013 03:03 PM

Comcast has given NBC Universal a “$16.7 billion vote of confidence” by acquiring General Electric’s 49 percent stake in the entertainment company in a deal that was finalized on Tuesday.

“We always thought it was a strong possibility that we’d some day own 100 percent,” said Brian Roberts, Comcast CEO in a telephone interview with The New York Times. “It’s been a very smooth couple of years, and the content continues to get more valuable with new revenue streams.” 

Roberts, touting the value of the deal to shareholders, added in an interview with CNBC, "There's a sense of enthusiasm and confidence on the future of NBC Universal," and told the Hollywood Reporter that he's bullish on turning around NBCU's flagship NBC channel.Continue reading...

media brands

Hearst's Esquire Expanding Beyond the Magazine to Become a TV Network

Posted by Sheila Shayon on February 11, 2013 05:47 PM

The Esquire Network says it's ready for prime time.

The new network, announced today, aims to “capture the essence of the magazine,” David Carey, president of Esquire publisher Hearst Magazines, told The New York Times. "This is not the magazine on TV; that would not work."

The male audience is an ever-sweet spot for brands, as evidenced by offerings that vary from Spike TV to Discovery's Velocity Channel. The Esquire Network will replace the Comcast-created G4 video gaming channel (which gave Esquire fave Olivia Munn her start as co-host on Attack of the Show) on April 22, and be available in 62 million homes with cable or satellite service.

The rebranded network is a strategic partnership between NBC Universal and Hearst Magazines. NBCUniversal cable executive Bonnie Hammer positioned it as "an upscale Bravo for men." She added, "If this was going to come under my portfolio, I’m a little brand crazy, so I said, let’s create a real brand, define a space, understand who we are programming for."Continue reading...

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