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media brands

ESPN Pitching Olympics and US Election Ad Spots

Posted by Dale Buss on July 25, 2012 11:11 AM

It rolls over the television industry every four years like a welcome wave of money, basically no matter what the economy at large is doing. The quadrennial advertising mania created by the coincidence of U.S. elections and the Olympics is upon us, and more outlets than ever are looking for ways to tap into all thatextra cash that will be spent by politicians and Olympics sponsors.

The bonanza is even bigger than before during this election cycle because courts keep upholding the validity of corporate and individual election spending as free speech, so super-PACs will be adding their hundreds of millions of dollars of TV ads to the amounts already due for expenditure by the political parties and candidates themselves.Continue reading...

media brands

Murdoch on News Corp. Split: Not About Chopping "Crushed Wood" Brands

Posted by Sheila Shayon on June 28, 2012 11:11 AM

Now that news of the News Corp. is officially moving ahead with splitting its vast global media empire, founder and chairman Rupert Murdoch warned analysts and reporters on a conference call this morning that the plan to divide into two companies “is not a fait accompli. There are a lot of steps to take.”

He also said the impetus, hailed by the markets as a smart business move that will unshackle its challenged newspapers from its more profitable entertainment brands, is  “not a reaction to anything in Britain” such as ongoing investigations into his newspapers’ phone hacking and bribery scandals. COO Chase Carey, who will become CEO of the newspaper and publishing assets that Murdoch has built from his days as a scrappy Australian news magnate, added there were “no changes” in the corporate plan to buy the rest of BSkyB it doesn't currently control.

Murdoch, with his inimitable Aussie turn of phrase, discredited rumors that the publishing unit was the weak ‘orphan’ and emphasized the pending split is not a lack of faith in that business.Continue reading...

media brands

News Corp. Board Approves Company Split [UPDATED]

Posted by Shirley Brady on June 27, 2012 09:13 PM

Following a board meeting this evening in New York, the board of Rupert Murdoch's News Corporation has approved splitting the company into two publicly traded entities: publishing and entertainment. The Wall Street Journal broke the news, just as it earlier reported that its parent company was contemplating such a move.

According to WSJ the company split would take about a year to approve, dividing assets such as its lucrative FOX broadcast network and TV stations, cable TV channels and 20th Century Fox studio into one company (likely led by Chase Carey, News Corp. deputy chairman, president and COO) and its newspapers, HarperCollins book publishing unit and other publishing assets into another.Continue reading...

media brands

Anthony Bourdain Ready to Shake Up CNN Brand

Posted by Sheila Shayon on May 30, 2012 04:07 PM

Gawker asks, "Will CNN ruin Anthony Bourdain?" but maybe we should be asking, "Will Anthony Bourdain ruin CNN?" (Kidding: big fans, Tony!)

Yes, the ratings-challenged cable network that Ted Turner built CNN has wooed the chef-turned-media personality and author Anthony Bourdain from the Travel Channel, where his current programming will run through the end of the year. Beginning early 2013, Bourdain's new weekend program “will be shot on location and examine cultures from around the world through their food and dining and travel rituals.” 

At a time when CNN’s ratings are at historic lows, the hiring of the oft-profane Bourdain is part of a new weekend programming strategy.Continue reading...

media brands

Buzzmedia: More Than Just Kardashian Central

Posted by Sheila Shayon on May 23, 2012 04:54 PM

Buzzmedia, the parent company to a host of buzz-worthy websites, pitches itself as the web leader in pop culture and millennial audience reach.

The company boasts 100 million monthly unique visitors to category-leading websites including Buzznet, Celebuzz, AbsolutePunk, GoFugYourself, JustJared, Stereogum, TheSuperficial, WWTDD, SocialiteLife, Idolator, PureVolume plus celebrity sites for Kim Kardashian, Whitney Port, and Kimora Lee Simmons.

Collectively, its stable of digital brands reaches more than 25 million pop culture enthusiasts monthly, with site visitors having grown 50% between March 2010/2011, and overall, is ranked #1 among comScore’s top 100 sites in composition index against P18-34.

We spoke with CEO, Tyler Goldman, who oversees about 200 employees in New York, San Francisco, Chicago and home-base Los Angeles. Goldman has earned his stripes as a digital publisher and entrepreneur, and has a net worth of $20 million to show it.Continue reading...

media brands

Syfy Ignites in TV, Gaming and Digital

Posted by Sheila Shayon on April 25, 2012 05:45 PM

Syfy’s upfront event for advertisers, held yesterday at the American Museum of Natural History in New York, celebrated a cohort its research team is calling Igniters — “those highly imaginative people who shape the world in which we live and move brands forward faster,” and the key audience that has made the brand a top media destination for imagination-based entertainment.

The brand's on-air/online pitch to media buyers and brand marketers on the Syfy Igniters microsite: "Syfy sparks the imagination, inspiring curiosity and creativity among an influential audience who believes the world is full of possibility. By opening doors to new ideas, and opening eyes to thrilling new perspectives, we make the unbelievable...believable."

The NBC Universal-owned Syfy, which launched in 1992 as the Sci Fi channel (and shortened to Sci-Fi from 1999-2009), has held steady as a top 10 cable entertainment network among adults 25-54 for 16 consecutive years, and its bumper crop in original programming, digital and gaming media portend many more years to come.Continue reading...

media brands

Al-Jazeera Ready to Play Ball?

Posted by Mark J. Miller on April 5, 2012 12:02 PM

To many, soccer makes the world go round and, if this is true, the country of Qatar is poised to take advantage of the situation. In 2022, Qatar will be the first Arab country to host the World Cup, the world’s most-watched sporting event, and it is building innovative, air-conditioned stadia that will be partially disassembled after the event and sent to less wealthy countries.

Meanwhile, the television-news network owned by Qatar, Al-Jazeera, is using soccer in a different way.

Reuters reports that Al-Jazeera, the most-watched channel in the Arab world, is “racing to launch a new French channel in early June in time for the European Football championships, offering a service for about 11 euros per month.” To get ready, the network has trademarked the channel’s name, beIN Sport, across the globe.Continue reading...

media brands

Current TV Hits a Bump, Closes UK Channel

Posted by Sheila Shayon on March 20, 2012 10:57 AM

It didn't make headlines outside the UK, but Al Gore and Joel Hyatt's Current TV has shuttered its doors and gone off the air in the UK.

Satellite broadcaster BSkyB told Current in January no more funding after the present deal expired, but did offer to keep it on its electronic program guide as an advertiser or subscription-funded channel. Current TV MD Jane Mote told C21 Media the offer came too late.

“We totally accept it is Sky’s right to stop funding Current but we don’t accept the way that it was done, using out-dated inaccurate audience figures, or that we were given no warning before a sudden cut-off in funding just before Christmas, making a rescue plan unachievable.” She added, “We were very close to finding a sustainable model but had an impossibly short amount of time given the late call by Sky on our funding.”Continue reading...

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