2014 Brandcameo Product Placement Awards

media brands

Buzzmedia: More Than Just Kardashian Central

Posted by Sheila Shayon on May 23, 2012 04:54 PM

Buzzmedia, the parent company to a host of buzz-worthy websites, pitches itself as the web leader in pop culture and millennial audience reach.

The company boasts 100 million monthly unique visitors to category-leading websites including Buzznet, Celebuzz, AbsolutePunk, GoFugYourself, JustJared, Stereogum, TheSuperficial, WWTDD, SocialiteLife, Idolator, PureVolume plus celebrity sites for Kim Kardashian, Whitney Port, and Kimora Lee Simmons.

Collectively, its stable of digital brands reaches more than 25 million pop culture enthusiasts monthly, with site visitors having grown 50% between March 2010/2011, and overall, is ranked #1 among comScore’s top 100 sites in composition index against P18-34.

We spoke with CEO, Tyler Goldman, who oversees about 200 employees in New York, San Francisco, Chicago and home-base Los Angeles. Goldman has earned his stripes as a digital publisher and entrepreneur, and has a net worth of $20 million to show it.Continue reading...

media brands

Syfy Ignites in TV, Gaming and Digital

Posted by Sheila Shayon on April 25, 2012 05:45 PM

Syfy’s upfront event for advertisers, held yesterday at the American Museum of Natural History in New York, celebrated a cohort its research team is calling Igniters — “those highly imaginative people who shape the world in which we live and move brands forward faster,” and the key audience that has made the brand a top media destination for imagination-based entertainment.

The brand's on-air/online pitch to media buyers and brand marketers on the Syfy Igniters microsite: "Syfy sparks the imagination, inspiring curiosity and creativity among an influential audience who believes the world is full of possibility. By opening doors to new ideas, and opening eyes to thrilling new perspectives, we make the unbelievable...believable."

The NBC Universal-owned Syfy, which launched in 1992 as the Sci Fi channel (and shortened to Sci-Fi from 1999-2009), has held steady as a top 10 cable entertainment network among adults 25-54 for 16 consecutive years, and its bumper crop in original programming, digital and gaming media portend many more years to come.Continue reading...

media brands

Al-Jazeera Ready to Play Ball?

Posted by Mark J. Miller on April 5, 2012 12:02 PM

To many, soccer makes the world go round and, if this is true, the country of Qatar is poised to take advantage of the situation. In 2022, Qatar will be the first Arab country to host the World Cup, the world’s most-watched sporting event, and it is building innovative, air-conditioned stadia that will be partially disassembled after the event and sent to less wealthy countries.

Meanwhile, the television-news network owned by Qatar, Al-Jazeera, is using soccer in a different way.

Reuters reports that Al-Jazeera, the most-watched channel in the Arab world, is “racing to launch a new French channel in early June in time for the European Football championships, offering a service for about 11 euros per month.” To get ready, the network has trademarked the channel’s name, beIN Sport, across the globe.Continue reading...

media brands

Current TV Hits a Bump, Closes UK Channel

Posted by Sheila Shayon on March 20, 2012 10:57 AM

It didn't make headlines outside the UK, but Al Gore and Joel Hyatt's Current TV has shuttered its doors and gone off the air in the UK.

Satellite broadcaster BSkyB told Current in January no more funding after the present deal expired, but did offer to keep it on its electronic program guide as an advertiser or subscription-funded channel. Current TV MD Jane Mote told C21 Media the offer came too late.

“We totally accept it is Sky’s right to stop funding Current but we don’t accept the way that it was done, using out-dated inaccurate audience figures, or that we were given no warning before a sudden cut-off in funding just before Christmas, making a rescue plan unachievable.” She added, “We were very close to finding a sustainable model but had an impossibly short amount of time given the late call by Sky on our funding.”Continue reading...

media brands

Red All About It: News Corp. Reels With Rebekah Brooks Re-Arrest

Posted by Sheila Shayon on March 13, 2012 05:47 PM

Six journalists, including Rebekah Brooks, the flame-haired former chief of News International, and her husband Charlie have been arrested in the ongoing investigation of the phone-hacking scandal that rocked the UK when Brooks was arrested for the first time last July.

The new arrests in that same investigation opened those wounds anew, even while Brooks and her husband have reportedly been released on bail.Continue reading...

media brands

Hearst Lights Up New York for 125th Anniversary

Posted by Sheila Shayon on March 6, 2012 04:39 PM

Happy Quasquicentennial, Hearst! 125 years after what started in 1880 with the acquisition of the San Francisco Daily Examiner by American publisher and U.S. Senator George Hearst, the Hearst Media empire now spans more than 100 countries in 35+ languages. And if you were in New York on Monday evening you might have looked up and noticed that the Empire State Building was lit up in "Hearst blue" in tribute to Hearst's 125th.

The company's vast holdings today encompasses newspapers (Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union); magazines (Harper's Bazaar, Cosmopolitan, Esquire, ELLE and O, The Oprah Magazine); TV broadcast stations and stakes in cable TV networks (Lifetime, A&E, History and ESPN); automotive, electronic, medical/pharmaceutical and financial information properties; digital and interactive marketing services; TV production; and real estate and other operations.

On March 4, 1887, Hearst turned the Examiner over to his 23-year-old son, William Randolph Hearst. By the 1920’s, one in four Americans read a newspaper he owned in chains that stretched from coast to coast.Continue reading...

media brands

Was Rush Limbaugh's Apology a Fluke?

Posted by Sheila Shayon on March 5, 2012 02:05 PM

Even if Rush Limbaugh's personal brand survives the uproar over his sexist remarks — which is looking perilous as even Republicans back away from him — advertisers are continuing to pull out and boycott his radio show, with AOL becoming the ninth sponsor to withdraw its advertising today.

For those just catching up, the polarizing conservative pundit's attack last week on a law student named Sandra Fluke over the red-hot contraception issue has caused a political, consumer and advertising firestorm, even after Limbaugh issued a formal apology to his listeners and advertisers.

Commenting today that his apology was "sincere," Limbaugh also said on-air today that the advertisers who dropped out made a "business decision" and will be replaced, so his listeners shouldn't "worry."

"They decided they don't want you or your business," Limbaugh stated about the advertiser protests. "This show is about you, not advertisers."Continue reading...

media brands

BBC America Woos Downton Abbey-Starved Viewers with Cheeky Campaign

Posted by Barry Silverstein on February 24, 2012 11:34 AM

It's withdrawal time for millions of viewers of the wildly popular Downton Abbey, the British series that just concluded its second season on PBS. The period costumes, the two-track intrigue of the nobility and working class, the witty dialogue delivered in delicious British accents — all contribute to a success on American television not seen at this level since British classics such as Upstairs Downstairs and All Creatures Great and Small had their lengthy runs on PBS.

As fans anxiously await Season Three of Downton Abbey, however, another Anglophile-wooing TV channel is trying to take advantage of the the hiatus and the halo effect of the show: BBC America.Continue reading...

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