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Mind the Gap (and Your Manners): New York's Winking MTA Courtesy Campaign

Posted by Darcy Newell on February 11, 2015 07:50 PM

Riding the subway is a uniquely New York experience—and subway advertisements are a unique way for brands to connect with and build relationships with the city’s residents. 

Brands like Seamless and Manhattan Mini Storage are old hands at this tact, keying into the New York experience with empathy and wit, while newer brands like Oscar Healthcare and Snapple are eager to show that they, too, understand the passions and plight of Big Apple citizens.  

The latest brand to take this approach? The MTA itself.Continue reading...

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Gatorade Spits Fire—Then Fizzles—After Powerade's King James Goes Down

Posted by Rami Levi on June 6, 2014 04:03 PM

Is it in you, LeBron?

Leading up to Game 1 of the NBA Finals, with the Miami Heat facing the San Antonio Spurs, a rematch of last year’s exhilarating NBA Finals remained the dominant storyline. That is, until the air conditioning at the AT&T Center gave way early in the first half. 

Forget Heat vs. Spurs. The main storyline was now Heat vs. Heat. 

Well, the heat won—and not the basketball team. With just seven minutes to go in a hotly contested nailbiter, LeBron James, one of the best (or the best, if you talk to him) players in the game, literally had to be carried off the court to the sidelines. The heat was cramping his style—and his leg. With their best player looking on through clenched teeth, the Heat lost their lead and eventually the game. 

Following the loss, LeBron very clearly identified the reason for his cramps: “I mean, I got all the fluids I need to get, I do my normal routine I’ve done and it was inevitable for me tonight, throughout the conditions, you know, out there on the floor,” he said. "I lost all the fluids that I was putting in in the last couple of days out there on the floor. It sucks not being out there for your team, especially at this point in the season.”

And with that statement, add one more loser to the boxscore: Powerade.Continue reading...

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Sergio Marchionne Shoots Straight, Even If It’s At Some of His Own Models

Posted by Dale Buss on May 23, 2014 05:36 PM

Back in the Eighties, cigar-chomping Chrysler CEO Lee Iacocca was known for his candor, and the brand even capitalized on it in commercials. “If you can find a better car, buy it,” was one of Chrysler’s tag lines, uttered in ads by Iacocca himself.

Now in the Teens, sweater-donning Fiat Chrysler CEO Sergio Marchionne has adopted the mantle of candor on behalf of his company and has built a reputation as the most straight-shooting auto chief in the world. It helps that he’s been able to engineer a comeback for Chrysler and survival for Fiat in a troubled European auto market, so any Marchionne utterance can be as significant as it is direct.

Two new examples emerged this week as Marchionne weighed in on a couple of issues that are especially big for the auto industry if not so monumental right now for Fiat Chrysler: recalls and EVs.

“I hope you don’t buy it,” Marchionne quipped this week about the new $32,650 Fiat 500e, a well-executed electric vehicle, “because every time you do it costs me $14,000.”Continue reading...

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Minneapolis' Iconic 400 Bar Will Live to Rock Another Day at Mall of America

Posted by Abe Sauer on February 12, 2014 10:47 AM

Hank Williams Sonoma. Cinnabon Iver. Bananarama republic. For a brief period last week many on Twitter wondered what the nationally trending hashtag #400BarAtTheMall was all about.

The hashtag's "400 Bar" is the iconic Minneapolis bar and music venue that closed its doors at the end of 2012. And "The Mall" is the same city's iconic-in-a-different-way Mall of America.

Coming later this year, the 400 Bar, as first reported in the Minneapolis / St. Paul Business Journal, will relocate to the nearby Mall of America as a 25,000-square-foot concert venue, museum and restaurant. The announcement marrying the antiseptic Mall of America with one of Minneapolis' most historic, gritty music venues may have caused confusion for many who remember the old 400 Bar at the bohemian corner of Cedar Ave. and South 4th.Continue reading...

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Soon, You'll be Paying Facebook Rent

Posted by Mark J. Miller on October 2, 2013 12:37 PM

Apparently, free meals, in-house gym access and laundry service isn't enough to keep tech employees at work. But what about an on-campus apartment? Facebook is the latest Silicon Valley company to take such a step, partnering with a real-estate developer to build a 394-unit apartment complex in the town the social media giant calls home: Menlo Park, Calif. 

"Facebook is a strong supporter of its local community and consistently recognized as one of the best places in the world to work," a Facebook spokeswoman said, according to the San Francisco Chronicle. "This project advances both goals, by providing our employees an excellent new housing option within walking distance to campus while investing in new housing opportunities in our local community."Continue reading...

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Zuckerberg, Mayer Dish on the NSA, Transparency at TechCrunch Disrupt

Posted by Mark J. Miller on September 12, 2013 07:33 PM

Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg were quick to clear their names at the TechCrunch Disrupt conference, where both tech leaders expressed their thoughts on the now-infamous National Security Agency's tactics for collecting user data from major tech companies.

"If you don't comply, it's treason," Mayer told the audience. Neither company can discuss what information has been handed over to the government agency, but both stressed more transparency from the NSA's end. Both Yahoo and Facebook have joined others, including Microsoft, in requests to the government to allow them to reveal more about what the NSA collects. 

Either way, none of the execs invovled are happy with the way things have unfolded in the last few months, after a rogue NSA agent disclosed classified documents and information to major media outlets—and identifying a handful of global tech companies that supposedly supply information to the NSA through is PRISM program.Continue reading...

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London Calling: BBC Turns 90 With Original Tune by Damon Albarn

Posted by Sheila Shayon on November 14, 2012 02:58 PM

The British Broadcasting Corporation went live on the airwaves with its first radio news bulletins on Nov. 14, 1922. The top news that day: a train robbery and the notorious London fog. The BBC is still an institution, even as the venerable broadcaster is gripped by an ethics scandal, as it marks the 90th anniversary of that first transmission by making another bit of history.

To mark the occasion, BBC Radio broadcast a three-minute collage from Blur frontman Damon Albarn, 2LO Calling, named for the first transmitter used in 1922. It played on every BBC radio channel at 5.33pm GMT simultaneously, reaching more than 80 million listeners on 55 radio stations, the broadcaster's first simulcast since that first transmission.

"The first broadcast by the 2LO 90 years ago marked the moment when radio moved from the realm of the 'amateur enthusiast' to the first proper public broadcasting service in Britain,” said Tim Boon, head of research and public history at London's Science Museum, which is hosting an exhibition about the anniversary that features the device.Continue reading...

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The Cosmopolitan Invites Guests to Confess Their Sins and Fears

Posted by Sheila Shayon on September 12, 2012 12:02 PM

The tony Cosmopolitan hotel in Las Vegas made its name with the “Just the right amount of wrong” campaign.

Building on that theme this summer was an on-site installation that invited the public to share their "right amount of wrong" in an exhibition called "Confessions," a public art project designed by New Orleans artist and TED Fellow Candy Chang, whose public installations aim to spark conversation. Visitors were asked to share their secrets anonymously, keeping the brotherhood intact of what happens in Vegas stays in Vegas, but wooing over 1,500 confessions by exhibit end.

As artist-in-residence at The Cosmopolitan, Chang turned its P3 Studio gallery into a giant confessional, “inspired by Post Secret, Shinto shrine prayer walls, and Catholicism, people could write and submit their confessions on wooden plaques in the privacy of confession booths.” The confessional themes that emerged ran the gamut: “Over half were about sex, love, or fears of dying alone.”Continue reading...

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