2014 Brandcameo Product Placement Awards

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Minneapolis' Iconic 400 Bar Will Live to Rock Another Day at Mall of America

Posted by Abe Sauer on February 12, 2014 10:47 AM

Hank Williams Sonoma. Cinnabon Iver. Bananarama republic. For a brief period last week many on Twitter wondered what the nationally trending hashtag #400BarAtTheMall was all about.

The hashtag's "400 Bar" is the iconic Minneapolis bar and music venue that closed its doors at the end of 2012. And "The Mall" is the same city's iconic-in-a-different-way Mall of America.

Coming later this year, the 400 Bar, as first reported in the Minneapolis / St. Paul Business Journal, will relocate to the nearby Mall of America as a 25,000-square-foot concert venue, museum and restaurant. The announcement marrying the antiseptic Mall of America with one of Minneapolis' most historic, gritty music venues may have caused confusion for many who remember the old 400 Bar at the bohemian corner of Cedar Ave. and South 4th.Continue reading...

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Soon, You'll be Paying Facebook Rent

Posted by Mark J. Miller on October 2, 2013 12:37 PM

Apparently, free meals, in-house gym access and laundry service isn't enough to keep tech employees at work. But what about an on-campus apartment? Facebook is the latest Silicon Valley company to take such a step, partnering with a real-estate developer to build a 394-unit apartment complex in the town the social media giant calls home: Menlo Park, Calif. 

"Facebook is a strong supporter of its local community and consistently recognized as one of the best places in the world to work," a Facebook spokeswoman said, according to the San Francisco Chronicle. "This project advances both goals, by providing our employees an excellent new housing option within walking distance to campus while investing in new housing opportunities in our local community."Continue reading...

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Zuckerberg, Mayer Dish on the NSA, Transparency at TechCrunch Disrupt

Posted by Mark J. Miller on September 12, 2013 07:33 PM

Yahoo CEO Marissa Mayer and Facebook CEO Mark Zuckerberg were quick to clear their names at the TechCrunch Disrupt conference, where both tech leaders expressed their thoughts on the now-infamous National Security Agency's tactics for collecting user data from major tech companies.

"If you don't comply, it's treason," Mayer told the audience. Neither company can discuss what information has been handed over to the government agency, but both stressed more transparency from the NSA's end. Both Yahoo and Facebook have joined others, including Microsoft, in requests to the government to allow them to reveal more about what the NSA collects. 

Either way, none of the execs invovled are happy with the way things have unfolded in the last few months, after a rogue NSA agent disclosed classified documents and information to major media outlets—and identifying a handful of global tech companies that supposedly supply information to the NSA through is PRISM program.Continue reading...

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London Calling: BBC Turns 90 With Original Tune by Damon Albarn

Posted by Sheila Shayon on November 14, 2012 02:58 PM

The British Broadcasting Corporation went live on the airwaves with its first radio news bulletins on Nov. 14, 1922. The top news that day: a train robbery and the notorious London fog. The BBC is still an institution, even as the venerable broadcaster is gripped by an ethics scandal, as it marks the 90th anniversary of that first transmission by making another bit of history.

To mark the occasion, BBC Radio broadcast a three-minute collage from Blur frontman Damon Albarn, 2LO Calling, named for the first transmitter used in 1922. It played on every BBC radio channel at 5.33pm GMT simultaneously, reaching more than 80 million listeners on 55 radio stations, the broadcaster's first simulcast since that first transmission.

"The first broadcast by the 2LO 90 years ago marked the moment when radio moved from the realm of the 'amateur enthusiast' to the first proper public broadcasting service in Britain,” said Tim Boon, head of research and public history at London's Science Museum, which is hosting an exhibition about the anniversary that features the device.Continue reading...

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The Cosmopolitan Invites Guests to Confess Their Sins and Fears

Posted by Sheila Shayon on September 12, 2012 12:02 PM

The tony Cosmopolitan hotel in Las Vegas made its name with the “Just the right amount of wrong” campaign.

Building on that theme this summer was an on-site installation that invited the public to share their "right amount of wrong" in an exhibition called "Confessions," a public art project designed by New Orleans artist and TED Fellow Candy Chang, whose public installations aim to spark conversation. Visitors were asked to share their secrets anonymously, keeping the brotherhood intact of what happens in Vegas stays in Vegas, but wooing over 1,500 confessions by exhibit end.

As artist-in-residence at The Cosmopolitan, Chang turned its P3 Studio gallery into a giant confessional, “inspired by Post Secret, Shinto shrine prayer walls, and Catholicism, people could write and submit their confessions on wooden plaques in the privacy of confession booths.” The confessional themes that emerged ran the gamut: “Over half were about sex, love, or fears of dying alone.”Continue reading...

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Silence is Golden, But Not When It Comes to Silencers

Posted by Abe Sauer on November 27, 2011 09:28 PM

On Black Friday, several stores of outdoor sports outfitter Cabela's gave away guns. And have you heard the one about the gun club offering photos with Santa and ammo?

Guns, always popular in the US, have become even more so in a slumping, anxious economy. No wonder, as a new report exposes, a New York City-based capital management form has been buying up as many gun brands as it can get its hands on.

The gun-loving conglomerate, Freedom Group, now sells more than 1.2 million guns a year, notching $40 billion in yearly revenue. (That's more than Coca-Cola, by the way.)

Benefitting from the rise in gun sales are the gun accessories industry. But one such brand faces a huge uphill marketing challenge, burdened with severely tight regulations, even for the gun industry. The brand's answer? An education campaign called "Silencers are Legal."Continue reading...

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Chrysler Produces Gospel Version of Eminem Super Bowl Hit

Posted by Dale Buss on August 3, 2011 07:00 PM

Chrysler’s new “Imported from Detroit” positioning may not be directly responsible for helping the automaker move cars off the lot, but it's certainly creating some memorable audio branding.

Through July, Chrysler has sold nearly 40,000 of the new 200 model sedan that was featured in the epochal Eminem Super Bowl commercial, in a segment where it sold only 24,000 cars the year before. Yet the latest version of the larger 300 sedan, fresh as of March, only moved 6% more units in July than the old version did a year ago, and Chrysler relies on the same basic positioning for its 300 advertising campaign. 

Yet there’s no doubt that the Chrysler brand has benefited from its willingness to embrace Motown again as a place of authenticity where you really can build fine automobiles.Continue reading...

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That Old Glass Ceiling? Still There (Alas)

Posted by Sheila Shayon on June 30, 2011 01:30 PM

The proverbial glass ceiling is still intact, according to one corporate watchdog — which is a shame for brands. Women and minorities are still underrepresented on US corporate boards according to the recent report, “Missing Pieces: Women and Minorities on Fortune 500 Boards — 2010 Alliance for Board Diversity Census,” by the Alliance for Board Diversity.

Missing Pieces shows that, six years after the first Alliance for Board Diversity (ABD) Census, not much has changed. While research points decisively to the benefits of a diverse boardroom— including enhanced financial performance—white men continue to dominate corporate boards and have, in fact, increased their presence since 2004. Women and minorities are still vastly underrepresented.”Continue reading...

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