Titan calls itself the leading and the largest transit advertising company in North America, “with more markets and more top ten DMA penetration and riders” than any in the out of home (OOH) advertising category.

In a bid to keep innovating with new advertising solutions for brand marketers, they’re testing three digitally-enabled phone kiosks in New York’s Times Square as you can watch below:Continue reading...

Skyscraper? Check. deadmau5? Check. Light Show? Check. Nokia Lumia 800 phone with Windows? Check and show time!

On Monday Nov. 28th, Nokia illuminated the Lumia brand by teaming up with deadmau5 (pronounced "dead mouse" for those wondering) for a free music and light show spectacular at London's Millbank Tower. The skyscraper's 800 windows were covered with vinyl as 16 projectors beamed 3D images onto it. Three dimensions not enough? deadmau5 created exclusive remixes for the performance which added another.

This isn't the first type of launch event of its kind, and by "its kind" we mean using large projectors for free shows at launch events— witness Jordan Brand's Carmelo Anthony M8 launch event in New York, where a holographic projection of Carmelo walked on water (the Hudson River, to be exact).

While projecting on a building is always an attention getter, the envelope has been pushed further still.Continue reading...

Trailer from This space available on Vimeo.

In the 2011 rumination on advertising's creep into our life, Morgan Spurlock's POM Wonderful Presents: The Greatest Movie Ever Sold, we visit São Paulo, Brazil. In 2007, the mayor passed a "clean city" law that banned outdoor advertising. The city's 8,000 billboards were determined to be causing "visual pollution."

Fast forward to today, and the Dutch head of the Infrastructure and Environment Dept. is calling for a ban of all QR codes on billboards.

Now, another documentary is looking at "New Yorkers and others around the world who want to reclaim the integrity of their cities against an onslaught of visual pollution." Is this the beginning of a global movement?Continue reading...

The above mural in Los Angeles was the winner in Dr Pepper's Pepperland Contest, conducted by deviantART over the summer.

Founded in August 2000, deviantART is the largest peer-to-peer online social network for ‘Deviants,’ aka the 18 million members who upload and share their original art works ranging from traditional media to digital and pixel art, films and anime, racking up page views of 43 million unique visitors monthly.

deviantART teamed up again with Dr Pepper for a “How do YOU Drink Your Dr Pepper?” contest that left the pages of online social networks and jumped to the walls of Williamsburg, Brooklyn. Users submitted 2,105 entries over three weeks and campaign analytics showed that entrants pushed their mural ideas via Facebook, Twitter, MySpace, Live Journal, Stumbleupon and Reddit “to the tune of about 15.9 million total impressions.”Continue reading...

Pennsylvania's Allegheny County, home to the city of Pittsburgh and its three rivers — Monongahela, Allegheny, and Ohio — boasts 520 bridges, drawing tourists and bridge-hunters (think of them as leaf-peepers, without the trees) from across the US and around the world.

Now, some of those historic bridges may soon carrying advertisements.

The Pittsburgh Post-Gazette reports that county officials “are taking steps to find out how many (bridges) might be suitable sites for advertising or sale of naming rights” in order to raise cash for “infrastructure maintenance.”Continue reading...

Oregon’s motto is “she flies with her own wings.” And now she’ll fly with digitally enhanced ones.

The state's legislature has just agreed to allow digital billboards along all state roadways, according to the Oregonian. The newspaper points out that while some Oregon cities already allows such billboards, this law will allow for such advertising along all of the state highways.

Digital billboards are a hot topic of debate around the US.Continue reading...

Adzookie has received "thousands" responses (including one from a church) to its offer to pay the mortgage for homeowners who let it brand the exterior. 

Romeo Mendoza, Adzookie's founder and CEO, told MSNBC he wants to help cash-strapped homeowners, although he originally intended to paint 10 houses. Now, he's hoping to find other advertisers willing to join in on the gambit so he can fund 100 billboard/houses.

It's all, of course, a bid to build brand awareness (accomplished) as Adzookie seeks to gain market share for its mobile ad network.Continue reading...

Some half a million people pass through New York's Times Square daily — and another 10 million globally see live shots from there via TV. Next month, expect that action to ramp up with the biggest interactive display Times Square has ever seen, smack on the side of the Doubletree Hotel.

The Doubletree's digital billboard will serve multiple advertisers and be capable of exchanging data transmitted via cell phones and broadcasting HD video feeds. 

The latest twist in digital signage from D3 LED, it's sure to prove a technology and marketing game-changer for brands who want to make a big impression in one of not just New York's, but the planet's, premier retail showcases.Continue reading...