Posted by Barry Silverstein on May 31, 2011 11:00 AM
Is the world ready for "Sugarpova"? It's a new brand of candy and sweets, leveraging the brand value of tennis star Maria Sharapova, expected to launch at the US Open in August.
This is just the latest commercial venture for the world's highest paid female athlete whose branding acumen seems to be as sharp as her tennis game.
The 24-year old professional tennis player is a winner in more ways than one, ranking number seven in the world's single women tennis players and having made over $24 million from June 2009 to June 2010, according to Forbes.
While Sharapova has earned her fair share from playing tennis, she has done even better from her commercial endorsements.Continue reading...
Posted by Shirley Brady on May 18, 2011 12:00 PM
Add Vogue editor Anna Wintour to the list of celebrities supporting the Human Rights Campaign's "New Yorkers for Marriage Equality" initiative to allow same-sex marriage in New York state. Others throwing their support (and personal brands) behind the HRC effort include Sean Avery, Barbara Bush, Larry King, Julianne Moore, Whoopi Goldberg, and others you can watch here.
As for the other pro-LGBT "cause celeb," the San Francisco Giants this week, following a fan's lobbying, committed to become the first professional sports team to tape a PSA for the "It Gets Better Campaign" anti-gay bullying campaign.
Posted by Sheila Shayon on May 11, 2011 12:00 PM
The queen of daytime TV is publically wondering if kicking off OWN while still on the air with the final (and busy) season of The Oprah Winfrey Show was the right strategic move.
"I’ve thought maybe it would have been better to wait until this completely ended and then literally use [Oprah] as a launchpad. If I had it to do differently and had thought of that option, I might have considered that a priority. But I don’t spend a lot of time in the regret mode," she says.
She’s gaining some comfort from another TV veteran as she prepares to leave the comfort of her daytime perch.Continue reading...
Posted by Shirley Brady on May 5, 2011 10:00 AM
Oprah is counting down to her show's last week, which starts May 23rd, with a look back at how Brand Oprah has inflitrated pop culture over the years. 25 years, to be exact.
Below, watch how Citi is sponsoring the show that airs today.Continue reading...
Posted by Dale Buss on May 4, 2011 06:00 PM
The fishes had barely begun nibbling at the corpse of Osama bin Laden when politicos already began assessing the impact that his demise, indirectly at the hands of President Obama, would have on Obama’s current popularity and political prospects.
The bipartisan come-together in a celebration of bin Laden’s extermination has been remarkable for this modern era of hyper-partisan politics. Obama even invited George W. Bush to participate in a kumbaya moment scheduled for the president’s visit to Ground Zero on Thursday, although Bush demurred.
But to some extent at least, where you stand even on this issue depends on where you sit.
Some polls released on Wednesday, by the New York Times and Washington Post among others, showed a definitive bump in Obama’s current standing among Americans after Navy Seals dispatched the terrorist mastermind.
Yet other surveys, most notably by the right-leaning Rasmussen Reports, showed that the president wasn’t getting much immediate political credit for taking care of bin Laden.Continue reading...
Posted by Sheila Shayon on April 25, 2011 12:00 PM
There’s a new tiger in town — Sophia Chua-Rubenfeld, the daughter of Yale professor Amy Chua, aka Tiger Mom, whose best-seller book, Battle Hymn of the Tiger Mother, stirred heated controversy about parenting styles and culture clashes.
Sophia is now choosing between Yale and Harvard for college, and in her spare time, just launched a blog, New Tiger in Town, to show the world that not only is she exceptional, she’s also normal.
One thing they are, clearly: self-branding and -promoting tigers, this mother and her elder cub.Continue reading...
Posted by Shirley Brady on April 4, 2011 04:30 PM
We've been keeping tabs on how Arnold Schwarzenegger is staging his post-politics personal comeback as an entertainer. Today at the MIPTV conference in Cannes, the world's biggest TV marketplace, the former governor of California unveiled his latest incarnation: cartoon superhero.
The press release for Arnold Schwarzenegger's upcoming kids' TV animated series, The Governator, offers this description:
"Who has special 'Speak Sprays' (disguised as breath freshener) that let him speak a foreign language? Who has an electronic 'Fly Spy' with a mini-cam that activates through his ring, and tracks through his 'G Shades'? Who has Bubble Trouble (bubblegum), that splats to form a face mask secret identity. With his 3 amazing teenage cohorts, his underground lair of super vehicles, and his digital super suits, who delivers the ULTIMATE in both comedy and action?"
Forget who. Why?!Continue reading...
Posted by Sheila Shayon on March 31, 2011 05:30 PM
Melissa Rivers has always fought to carve an identity apart from her comedian mother, Joan Rivers.
And even though the duo are living together again, it's Melissa who's pulling ahead, launching a business that has nothing to do with the family business — TV personality — although it does recall her days on the red carpet with mom.
Melissa this week launched a new digital brand: Shoparatti.com, centered around a website that she curates as editor-in-chief, serving up her take on the best daily deals for other social shopping junkies as she scours Gilt Groupe, Groupon and other offerings on behalf of time-pressed fashionistas.Continue reading...