Posted by Abe Sauer on June 6, 2011 11:00 AM
Old Spice Guy — aka footballer turned actor Isaiah Mustafa — is in a new ad. And this time, the brand he's promoting is Isaiah Mustafa. The most recognizable men's hygiene pitchman of his (and perhaps any) time has himself in an unauthorized trailer for a film that does not yet exist: Marvel Comics' action hero Luke Cage.
It's the actor's latest, and most elaborate, effort to lobby Marvel to give him a shot at becoming one of the most famous black superheroes of all time — in fact, the first black superhero, as Marvel introduced Cage in 1972. Continue reading...
Posted by Mark J. Miller on June 2, 2011 04:30 PM
One of chef/restaurateur Daniel Boulud’s many restaurants, DB Bistro Moderne, turns 10 this week. So he took the opportunity to tell the Wall Street Journal how the French chef managed to work himself into being a worldwide brand.
Something that helps is either owning the actual real estate or holding extremely long leases on the location. With Daniel, his signature restaurant in New York, Boulud owns it outright as well as the apartment upstairs. He holds leases for 15 more years at the rest of his New York eateries.Continue reading...
Posted by Barry Silverstein on May 31, 2011 11:00 AM
Is the world ready for "Sugarpova"? It's a new brand of candy and sweets, leveraging the brand value of tennis star Maria Sharapova, expected to launch at the US Open in August.
This is just the latest commercial venture for the world's highest paid female athlete whose branding acumen seems to be as sharp as her tennis game.
The 24-year old professional tennis player is a winner in more ways than one, ranking number seven in the world's single women tennis players and having made over $24 million from June 2009 to June 2010, according to Forbes.
While Sharapova has earned her fair share from playing tennis, she has done even better from her commercial endorsements.Continue reading...
Posted by Shirley Brady on May 18, 2011 12:00 PM
Add Vogue editor Anna Wintour to the list of celebrities supporting the Human Rights Campaign's "New Yorkers for Marriage Equality" initiative to allow same-sex marriage in New York state. Others throwing their support (and personal brands) behind the HRC effort include Sean Avery, Barbara Bush, Larry King, Julianne Moore, Whoopi Goldberg, and others you can watch here.
As for the other pro-LGBT "cause celeb," the San Francisco Giants this week, following a fan's lobbying, committed to become the first professional sports team to tape a PSA for the "It Gets Better Campaign" anti-gay bullying campaign.
Posted by Sheila Shayon on May 11, 2011 12:00 PM
The queen of daytime TV is publically wondering if kicking off OWN while still on the air with the final (and busy) season of The Oprah Winfrey Show was the right strategic move.
"I’ve thought maybe it would have been better to wait until this completely ended and then literally use [Oprah] as a launchpad. If I had it to do differently and had thought of that option, I might have considered that a priority. But I don’t spend a lot of time in the regret mode," she says.
She’s gaining some comfort from another TV veteran as she prepares to leave the comfort of her daytime perch.Continue reading...
Posted by Shirley Brady on May 5, 2011 10:00 AM
Oprah is counting down to her show's last week, which starts May 23rd, with a look back at how Brand Oprah has inflitrated pop culture over the years. 25 years, to be exact.
Below, watch how Citi is sponsoring the show that airs today.Continue reading...
Posted by Dale Buss on May 4, 2011 06:00 PM
The fishes had barely begun nibbling at the corpse of Osama bin Laden when politicos already began assessing the impact that his demise, indirectly at the hands of President Obama, would have on Obama’s current popularity and political prospects.
The bipartisan come-together in a celebration of bin Laden’s extermination has been remarkable for this modern era of hyper-partisan politics. Obama even invited George W. Bush to participate in a kumbaya moment scheduled for the president’s visit to Ground Zero on Thursday, although Bush demurred.
But to some extent at least, where you stand even on this issue depends on where you sit.
Some polls released on Wednesday, by the New York Times and Washington Post among others, showed a definitive bump in Obama’s current standing among Americans after Navy Seals dispatched the terrorist mastermind.
Yet other surveys, most notably by the right-leaning Rasmussen Reports, showed that the president wasn’t getting much immediate political credit for taking care of bin Laden.Continue reading...
Posted by Sheila Shayon on April 25, 2011 12:00 PM
There’s a new tiger in town — Sophia Chua-Rubenfeld, the daughter of Yale professor Amy Chua, aka Tiger Mom, whose best-seller book, Battle Hymn of the Tiger Mother, stirred heated controversy about parenting styles and culture clashes.
Sophia is now choosing between Yale and Harvard for college, and in her spare time, just launched a blog, New Tiger in Town, to show the world that not only is she exceptional, she’s also normal.
One thing they are, clearly: self-branding and -promoting tigers, this mother and her elder cub.Continue reading...