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personal brands

Tiger Mom, Panda Dad: Make Way for Tiger Cub

Posted by Sheila Shayon on April 25, 2011 12:00 PM

There’s a new tiger in town — Sophia Chua-Rubenfeld, the daughter of Yale professor Amy Chua, aka Tiger Mom, whose best-seller book, Battle Hymn of the Tiger Mother, stirred heated controversy about parenting styles and culture clashes.

Sophia is now choosing between Yale and Harvard for college, and in her spare time, just launched a blog, New Tiger in Town, to show the world that not only is she exceptional, she’s also normal. 

One thing they are, clearly: self-branding and -promoting tigers, this mother and her elder cub.Continue reading...

personal brands

The Governator: Arnold Schwarzenegger Unveils Superhero Comeback

Posted by Shirley Brady on April 4, 2011 04:30 PM

We've been keeping tabs on how Arnold Schwarzenegger is staging his post-politics personal comeback as an entertainer. Today at the MIPTV conference in Cannes, the world's biggest TV marketplace, the former governor of California unveiled his latest incarnation: cartoon superhero.

The press release for Arnold Schwarzenegger's upcoming kids' TV animated series, The Governator, offers this description:

"Who has special 'Speak Sprays' (disguised as breath freshener) that let him speak a foreign language? Who has an electronic 'Fly Spy' with a mini-cam that activates through his ring, and tracks through his 'G Shades'? Who has Bubble Trouble (bubblegum), that splats to form a face mask secret identity. With his 3 amazing teenage cohorts, his underground lair of super vehicles, and his digital super suits, who delivers the ULTIMATE in both comedy and action?"

Forget who. Why?!Continue reading...

personal brands

Melissa Rivers: Social Shopping Aggregista

Posted by Sheila Shayon on March 31, 2011 05:30 PM

Melissa Rivers has always fought to carve an identity apart from her comedian mother, Joan Rivers.

And even though the duo are living together again, it's Melissa who's pulling ahead, launching a business that has nothing to do with the family business — TV personality — although it does recall her days on the red carpet with mom.

Melissa this week launched a new digital brand: Shoparatti.com, centered around a website that she curates as editor-in-chief, serving up her take on the best daily deals for other social shopping junkies as she scours Gilt Groupe, Groupon and other offerings on behalf of time-pressed fashionistas.Continue reading...

personal brands

Glenn Beck Eyes Life Beyond Fox

Posted by Dale Buss on March 24, 2011 02:00 PM

Glenn Beck has caricatured himself so completely that it’s almost impossible to think of anything he won’t say or do on the air that fits his apocalyptic and extremely conservative view of America, the world, and our future.

And now that he’s established such a distinct media brand — he bills himself as "The fusion of entertainment and enlightenment" — he apparently believes that he no longer needs Fox.

Reportedly, Beck is considering launching his own cable TV brand and/or expanding his online "Insider Extreme" subscription offering when his contract with Fox is up at the end of the year. Should anyone be surprised?Continue reading...

personal brands

Grandmartha: Martha Stewart Announces New 'Mini-Martha'

Posted by Shirley Brady on March 11, 2011 05:45 PM

But can she bake a cherry pie? Above, watch Martha Stewart announce the birth of her first grandchild — a daughter, Jude, born March 8th to her daughter Alexis. Will it may not soften her personal brand (she's insisting that her granddaughter will call her "Martha"), it certainly presents an opportunity to revive her Martha Stewart Baby business.

personal brands

Arnold Schwarzenegger Pumps Up His Personal Brand

Posted by Dale Buss on March 8, 2011 03:00 PM

A few months removed from his eight-year tenure as California’s governor, Arnold Schwarzenegger is contemplating his future — and rebuilding his personal brand. And if anyone knows anything about building and branding, it's Arnie.

This past weekend he hosted his annual sports festival and bodybuilding competition, dubbed The Arnold Classic, complete with some b-movie-ready characters.

That's where the former action star told fans he's been offered a deal to remake 15 of his films, including his 1980's classics: The Terminator, Predator, and The Running Man.Continue reading...

personal brands

Twitter Feud Takes Down Celeb Tweeters

Posted by Shirley Brady on February 18, 2011 05:00 PM

Twitter has booted UberMedia's Twitter apps — UberTwitter, Twidroid and Ubercurrent — in a punitive measure against owner UberMedia. CNNMoney calls it the start of a war. As a result, the following celeb accounts using its APIs were temporarily suspended:

• Pop star Rihanna (Almost 3.4 million followers)

• Re-retired cyclist Lance Armstrong (2,743,762)

• Musician Questlove of The Roots (1,478,297)

• Producer Russell Simmons (642,382)

• NFL legend Warren Sapp (511,242)

• NBA star Baron Davis (231,550)

• Actor Donnie Wahlberg (163,632)

• NFL hall of famer and ESPN analyst Mark Schlereth (78,862)

• NFL player Darnell Dockett (59,852)

• World Series pitcher C.J. Wilson (46,501)

Update: UberMedia tweeted that it met Twitter's terms and the impacted accounts have been reinstated. UberMedia CEO Bill Gross discusses the standoff with Om Malik.

personal brands

Biebergate: Rolling Stone Revises Controversial Quote

Posted by Shirley Brady on February 17, 2011 10:30 AM

While Justin Bieber moves from London to Paris to promote the European premieres of his Never Say Never 3D biopic and partneship with MTV against cyberbullying (see his promo below), his handlers have been busy putting out a firestorm.

The tween idol's Rolling Stone cover story, on newsstands tomorrow with a tougher new image for the almost 17-year-old, quotes him making (for the first time) overtly political statements.

Asked about healthcare, the Canadian teen said he prefers his homeland's system; and, most controversially, he was asked about his stance on abortion.

According to an online preview, he told writer Vanessa Grigoriadis: 

"I really don't believe in abortion. It's like killing a baby?" And as for extenuating circumstances, such as rape? "Um. Well, I think that's really sad, but everything happens for a reason. I guess I haven't been in that position, so I wouldn't be able to judge that."

Turns out that's not exactly what he said.Continue reading...

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