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personal brands

Glenn Beck Eyes Life Beyond Fox

Posted by Dale Buss on March 24, 2011 02:00 PM

Glenn Beck has caricatured himself so completely that it’s almost impossible to think of anything he won’t say or do on the air that fits his apocalyptic and extremely conservative view of America, the world, and our future.

And now that he’s established such a distinct media brand — he bills himself as "The fusion of entertainment and enlightenment" — he apparently believes that he no longer needs Fox.

Reportedly, Beck is considering launching his own cable TV brand and/or expanding his online "Insider Extreme" subscription offering when his contract with Fox is up at the end of the year. Should anyone be surprised?Continue reading...

personal brands

Grandmartha: Martha Stewart Announces New 'Mini-Martha'

Posted by Shirley Brady on March 11, 2011 05:45 PM

But can she bake a cherry pie? Above, watch Martha Stewart announce the birth of her first grandchild — a daughter, Jude, born March 8th to her daughter Alexis. Will it may not soften her personal brand (she's insisting that her granddaughter will call her "Martha"), it certainly presents an opportunity to revive her Martha Stewart Baby business.

personal brands

Arnold Schwarzenegger Pumps Up His Personal Brand

Posted by Dale Buss on March 8, 2011 03:00 PM

A few months removed from his eight-year tenure as California’s governor, Arnold Schwarzenegger is contemplating his future — and rebuilding his personal brand. And if anyone knows anything about building and branding, it's Arnie.

This past weekend he hosted his annual sports festival and bodybuilding competition, dubbed The Arnold Classic, complete with some b-movie-ready characters.

That's where the former action star told fans he's been offered a deal to remake 15 of his films, including his 1980's classics: The Terminator, Predator, and The Running Man.Continue reading...

personal brands

Twitter Feud Takes Down Celeb Tweeters

Posted by Shirley Brady on February 18, 2011 05:00 PM

Twitter has booted UberMedia's Twitter apps — UberTwitter, Twidroid and Ubercurrent — in a punitive measure against owner UberMedia. CNNMoney calls it the start of a war. As a result, the following celeb accounts using its APIs were temporarily suspended:

• Pop star Rihanna (Almost 3.4 million followers)

• Re-retired cyclist Lance Armstrong (2,743,762)

• Musician Questlove of The Roots (1,478,297)

• Producer Russell Simmons (642,382)

• NFL legend Warren Sapp (511,242)

• NBA star Baron Davis (231,550)

• Actor Donnie Wahlberg (163,632)

• NFL hall of famer and ESPN analyst Mark Schlereth (78,862)

• NFL player Darnell Dockett (59,852)

• World Series pitcher C.J. Wilson (46,501)

Update: UberMedia tweeted that it met Twitter's terms and the impacted accounts have been reinstated. UberMedia CEO Bill Gross discusses the standoff with Om Malik.

personal brands

Biebergate: Rolling Stone Revises Controversial Quote

Posted by Shirley Brady on February 17, 2011 10:30 AM

While Justin Bieber moves from London to Paris to promote the European premieres of his Never Say Never 3D biopic and partneship with MTV against cyberbullying (see his promo below), his handlers have been busy putting out a firestorm.

The tween idol's Rolling Stone cover story, on newsstands tomorrow with a tougher new image for the almost 17-year-old, quotes him making (for the first time) overtly political statements.

Asked about healthcare, the Canadian teen said he prefers his homeland's system; and, most controversially, he was asked about his stance on abortion.

According to an online preview, he told writer Vanessa Grigoriadis: 

"I really don't believe in abortion. It's like killing a baby?" And as for extenuating circumstances, such as rape? "Um. Well, I think that's really sad, but everything happens for a reason. I guess I haven't been in that position, so I wouldn't be able to judge that."

Turns out that's not exactly what he said.Continue reading...

personal brands

Michelle Obama, Fashion Icon

Posted by Shirley Brady on February 15, 2011 08:15 PM

AP catches up with Kate Betts, author of a new book on Michelle Obama, at Mercedes-Benz Fashion Week in New York. Betts explains what the First Lady's personal brand and style means to fashion, politics and more.

personal brands

Naming 101, or Why Fort Wayne Lacks Baals

Posted by Shirley Brady on February 15, 2011 08:00 PM

Despite receiving 23,823 votes from the public, officials in Fort Wayne, Indiana, have declined to name their new government center after longtime mayor Harry Baals, overriding the popular vote to select Edwin J. Rousseau. (Missed opportunity, Fort Wayne... Boo!)

You can, however, buy merchandise (of course) honoring the late politician, whose family changed their surname's pronunication to rhyme with "bales" and still has a sense of humor, as you can see above. And at least there's the H.W. Baals Drive to remember Harry's civic contributions.

personal brands

Get Ready for Justin Bieber's Never Say Never 2.0

Posted by Shirley Brady on February 15, 2011 10:00 AM

The success of Justin Bieber's autobiographical Never Say Never at the box office this past weekend couldn't unseat the Adam Sandler/Jennifer Aniston romcom, Just Go With It. But no matter: a second version of the 3D movie is being released by Paramount to theaters on Mar. 4, according to Billboard.

Never Say Never 2.0, as it's being called, will include 20 pieces of music not in the current edition. It's also sure to lure devoted Beliebers — who reportedly hacked Esperanza Spalding's website after she nabbed the Grammy award for best new artist of the year — back to cinemas.

The movie's financing and production represents a new business model, as The Wrap outlines here.

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