personal brands

Ford Keeps it All in the Family with More Kin than Ever

Posted by Dale Buss on June 28, 2013 10:38 AM

There's a Ford in your future. Especially if you already are a Ford.

Seven, a record number of Ford-family members, now are on the payroll of Ford Motor Co., ensuring a strong family flavor in the management of the company even as some investors say the family's continued control of voting shares is hindering the performance of the stock that has some public ownership.

Henry Ford II, grandson of the founder, turned the company into a modern survivor and one of Detroit's Big Three automakers when he was CEO from 1945 through 1979. But Bill Ford Jr., his nephew, didn't fare as well when he was CEO of the company several years ago, eventually making his best decision as boss: recruiting Alan Mulally in 2006 to revive Ford. Bill Ford Jr. remains chairman.Continue reading...

personal brands

Lombardi at 100: A Personal Brand that has Withstood Time

Posted by Dale Buss on June 11, 2013 03:12 PM

As ESPN prepares to coronate him as the greatest NFL coach of all time, it's only appropriate that today is the centenary of the man. Vince Lombardi was born on June 11, 1913, 100 years ago, and he's still considered the best leader of men the game has ever seen as well as an exemplar of effective leadership and accomplishment overall.

Because of his rock-ribbed consistency, reputation as a disciplinarian, charismatic personality, testimonials of his former players (11 of whom are in the NFL Hall of Fame)—and record of success, taking the Green Bay Packers to five NFL championships over nine years in the Sixties—Lombardi rose to iconic status soon after his untimely death from cancer in September, 1970. Then-commissioner Pete Rozelle renamed the Super Bowl trophy the Vince Lombardi Trophy within days of his death.

Since then, there has occurred a revival of his beloved Packers franchise; the publication of David Maraniss's fine book on Lombardi, When Pride Still Mattered; a recent successful run on Broadway for a play about Lombardi; and word that a biopic film is in the works that could star Robert DeNiro.Continue reading...

personal brands

Shaquille O’Neal Liquifies Brand with Launch of Soda Shaq

Posted by Mark J. Miller on May 29, 2013 03:16 PM

Shaquille O’Neal may have a total net worth of around $250 million, but the 7’1” sportscaster and hall of fame-bound NBA star is always up for making a few extra dollars. O'Neal brokered a deal with AriZona Beverage Co. to create his own soda brand, simply named Soda Shaq, according to Bleacher Report. 

On Tuesday, O’Neal tweeted to his 7.1 million followers that the drinks would be “Comin to stores very soon” and attached an image of the four launch flavors that all feature O’Neal’s face plastered on the front. The big guy must have a fondness for cream soda since all of the flavorings are some variation: Strawberry Cream, Orange Cream, Vanilla Cream and Blueberry Cream.Continue reading...

personal brands

David Beckham's Soccer Career May Be Over, but His Brand Will Live On

Posted by Mark J. Miller on May 16, 2013 04:12 PM

Another English soccer legend is retiring. David Beckham announced his retirement from pro soccer not long after his former coach, Sir Alex Ferguson, made the same announcement.

After two more games, Beckham will be hanging up his cleats, but the star athlete was sure to rack up a few more titles before he cleans out his locker. Thanks to Paris Saint-Germain' s recent win to claim the Ligue 1 title, Beckham is now the only person to have won four national club championships in four different leagues in four different countries. He's also the first English player to score at three consecutive World Cup finals, and he's been honored by the Queen of England. Not a bad rap for a guy that kicks a ball around for a living, but there's a lot more to Beckham's success than what simply lies on the field. 

"If you had told me as a young boy I would have played for and won trophies with my boyhood club Manchester United, proudly captained and played for my country over 100 times and lined up for some of the biggest clubs in the world, I would have told you it was a fantasy," he said, the BBC reports. "I'm fortunate to have realized those dreams."Continue reading...

personal brands

Hot in Cleveland: Charles Ramsey Heroics Bring Moment in Spotlight—and On T-Shirts

Posted by Dale Buss on May 8, 2013 04:23 PM

Heroes can be made as quickly as villains, and as fast as life changes. That's always been the case. What's new in the era of 24/7, digitized media is that they're so quickly enshrined in the public space.

As surely as Cleveland's Castro brothers have emerged as alleged horrific monsters in the case of the long-missing and now miraculously escaped three young women and a child, a regular guy named Charles Ramsey already has been hailed profusely as the overnight hero of the hour.

McDonald's and a local restaurant already are competing to tie themselves to him. Ramsey has been installed as an instant viral meme on the internet and even has been Autotuned. Hollywood types have begun pitching in their two cents as well, with varying degrees of insensitivity, with actor Patton Oswalt (of King of Queens) fame tweeting, "I totally want to run into your black arms." Pundits are already wringing their hands about whether Ramsey has become a digital hero for the right reasons (his actual heroism) or the "wrong" reasons (his colorful interviews that only reinforce stereotypes).Continue reading...

personal brands

As Tim Tebow Brand Falters, Marketers Try to Make Sense of the Future

Posted by Ben Berkon on May 1, 2013 12:52 PM

Claiming Tim Tebow was a bad quarterback in 2012 is almost an unfair statement. The former Florida Gators standout only threw the ball eight times as a New York Jet—and to his credit, completed six of those passes. Surely fans, prospective front offices and even vocal ex-teammates would need a slightly larger sample size to evaluate the talent and future of a player.

Yet, there will not likely be any more chances for Tim Tebow to prove himself in the National Football League—at least not in the foreseeable future. The New York Jets released their fourth string QB after surprisingly drafting West Virginia star Geno Smith 39th overall, making Tebow an unrestricted free agent. Apparently, only the Omaha Beef indoor team has knocked on Tebow's door since. Heck, even the Montreal Alouettes of the Canadian Football League passed on him.

Tebow has become somewhat of an enigma in the professional sports circuit. While his performance on the field has been anything but exceptional, his sterling brand has remained remarkably strong. Very strong, in fact, according to Henry Schafer, the executive Vice President of The Q Scores, which rank athletes and celebrities based on their positive impressions in the public. This now-mainstream analytics measurement has helped Tebow land a variety of endorsements throughout the years, and may ultimately contribute to a stay in his popularity.Continue reading...

personal brands

Debate Over Church's Future Is Only Sure Thing As Pope Benedict Resigns

Posted by Dale Buss on February 11, 2013 11:53 AM

He staunchly defended and advanced the conservatism of the Roman Catholic Church, stood by its traditions on abortion and euthanasia and gay marriage and married clergy, and coped with the epochal tarnish of pedophilic priests. But none of that apparently prompted Pope Benedict XVI to announce his resignation on Monday.

Rather, the 85-year-old German cited a lack of physical strength and "advanced age" for deciding to step down from his post on February 28, becoming the first pope to resign in almost 600 years.

Benedict also proved his conservatism by championing the European roots of a religion that is growing most in emerging countries. Yet he embraced social media.

In any event, the departure of Benedict — whose given name was Joseph Ratzinger and Twitter handle is @pontifex — could suggest an opening for changes to the spiritual leadership of 1.2 billion Catholics worldwide and a wider conversation about the church's brand.Continue reading...

personal brands

One Pound Fish Man: Building a Personal Brand From a Market Stall in London

Posted by Shirley Brady on December 13, 2012 03:59 PM

Muhammad Shahid Nazir, a fish-seller at Queen's Market in East London's Upton Park, soared to fame when his "Come on, ladies" song to lure buyers to his "one pound fish" stall when it was captured on video and posted on YouTube in April, and now has more than 4.5 million views.

On Dec. 10th he got his own music video — "£1 Fish Man - One Pound Fish - O-Fish-Al Video" — chalking up more than one million views in two days and more than 1.6 million views so far. There's even a Speakerbox remix and a Trap remix (buy them on iTunes), and he has been profiled beyond the UK including on CBS in the US and in Australia. Follow him on Facebook for more.

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