personal brands

ABC's "The Bachelor" Days of Wine (if Not Roses) Will Continue

Posted by Dale Buss on March 12, 2012 07:06 PM

Forget those bi-planes flying around college-football stadiums trailing 50-foot banners that say, "Courtney, Will You Marry Me?" Never has a marriage proposal been better-telegraphed than the one that's to come in the final episode of this season's The Bachelor on ABC tonight.

But throughout all the recent speculation about what Ben Flajnik will or won't do in the season's finale, and what comes after that for him and his tenuosly betrothed, the bachelor has been keeping a nurturing eye on another brand besides ABC's. The "other woman" in this case is the real love of his life: his co-owned vineyard and vino brand, Envolve. That's Flajnik holding the wine bottle, above.Continue reading...

personal brands

Linsanity Waning? Not in Taiwan

Posted by Mark J. Miller on March 9, 2012 03:57 PM

Some people have suggested that Linsanity is pretty much over as the New York Knicks haven’t won (surprise!) every single game that Jeremy Lin has started as point guard, and have actually lost a few with him taking charge.

But anybody who says that obviously hasn’t been hanging out in Taiwan recently. Focus Taiwan reports that the 23-year-old Harvard grad’s influence is extremely strong there. A local magazine there released poll results Friday that show Lin’s continuing influence.Continue reading...

personal brands

Former Colt Peyton Manning Will Retain Endorsement Status

Posted by Mark J. Miller on March 7, 2012 05:04 PM

Peyton Manning’s storied career may have only officially come to an end on Wednesday afternoon with the news that he and the Indianapolis Colts are parting ways, but the word from CNN Money is that he doesn’t have to worry about any kind of income, even if he doesn’t play football right away again.

Manning counts endorsement deals in the past with MasterCard, Papa John's Pizza, DirecTV, Kraft's Oreo cookies, and PepsiCo's Gatorade, among others. "He's an established national brand," said Paul Swangard, managing director of the Warsaw Sports Marketing Center at the University of Oregon, to CNN Money. "I don't think location, wherever it is, will be a step backwards for him."Continue reading...

personal brands

Oprah Helps Paula Deen Open Her Next Chapter

Posted by Sheila Shayon on March 5, 2012 06:45 PM

In a twist of irony, girlfriends Paula Deen and Oprah Winfrey (with a hand from Winfrey's BFF, Gayle King) are helping each other regroup.

The three got together for a pajama party at Deen’s Savannah, Georgia home, donned rubber boots to check on the hens in the chicken coop and talk about life and loss, as show in Sunday night’s episode of Oprah’s Next Chapter on Winfrey's OWN channel, in a pitch for forgiveness and rebranding.

While Winfrey's OWN is in need of a ratings boost, Deen's in need of an image makeover following a startling revelation from the Queen of Southern cooking in January that she’s had Type 2 Diabetes for three years, an announcement that came in tandem with the news that she was being paid by Novo Nordisk to promote its diabetes drug.Continue reading...

personal brands

Houston, We Have a Problem: The Challenges Facing Whitney Houston's Post-Mortem Earning Power

Posted by Mark J. Miller on February 17, 2012 04:01 PM

After Whitney Houston’s unfortunate death last Saturday, anyone turning on a TV or radio got to hear her signature tune, “I Will Always Love You,” countless times, whether it was Jennifer Hudson singing it on the Grammys or Amber Riley performing it, apparently coincidentally, on the Valentine’s Day episode of Glee on FOX.

Of course Houston had a slew of other massive hits, such as “How Will I Know,” “The Greatest Love of All,” and “I Want to Dance With Somebody (Who Loves Me),” but the fact that one tune kept spilling out of the speakers over and over again didn’t speak well of her brand’s ability to stick around for generations to come.

Metro reports that Houston, whose funeral is taking place on Saturday (with a live-stream for fans via the Associated Press), has a chance to “have a legacy that can outlive our collective memory of her somewhat tainted past” of drug and alcohol abuse. That legacy may lie in the hands of marketing pros “who specialize in the act of ‘sanitizing’ the image of a deceased celebrity."Continue reading...

personal brands

With Jeremy Lin Shoe, Nike Seeks Linsane Asylum

Posted by Mark J. Miller on February 16, 2012 12:23 PM

The world, in case you hadn't noticed, has gone nuts for New York Knicks point guard Jeremy Lin. He finally started a game Wednesday during which he didn’t score 20 or more points. Instead, he provided 10 points and a season-high 13 assists in the team’s seventh straight win.

Now Nike is planning to give the people what they want: to be #Linning too. According to ESPN Radio's blog, the shoe manufacturer is "set to release the Nike Hyperfuse 2011 Linsanity PE," a shoe that features New York Knick's iconic orange and blue with ‘Lin’ written in script, "sweeping across the side of the heel" — they even got a sneak peek, as you can see from their photo above.Continue reading...

personal brands

Should Oprah Winfrey Regret Striking Out on Her OWN?

Posted by Sheila Shayon on February 14, 2012 02:04 PM

Oprah Winfrey made a major faux pas during Sunday's Grammy Award broadcast on Sunday night by tweeting: “Every 1 who can please turn to OWN especially if u have a Neilsen box,” as OWN debuted the latest episode of Winfrey's flagship series, Oprah’s Next Chapter.

Not only did Oprah violate Nielsen rules, (and misspell its name as "Neilsen"), she surprised and offended many. In fact, social media experts like Ian Schafer, CEO of Deep Focus, Gary Vaynerchuk and New York Times media reporter Brian Stelter all questioned if the tweet really came from Oprah.

Indeed it did. She also defended the action after a Twitter follower called the request "desperate" by responding: "'desperate' not ever part of my vocab." Is this what Brand Oprah has come to?Continue reading...

personal brands

Macy's Sues Martha Stewart Over J.C.Penney Deal

Posted by Shirley Brady on January 23, 2012 07:10 PM

Since 2006, Macy's has carried the Martha Stewart Collection of home products under the banner, "Only at Macy's." So when Martha Stewart Living Omnimedia struck a 10-year deal last month to sell some branded products at rival department store J.C.Penney, which also acquired a large stake in MSLO, Macy's legal department took notice.

Today Macy's filed a New York state Supreme Court filing to stop Martha Stewart's company from moving ahead with the J.C.Penney arrangement, which includes launching an e-commerce site and branded in-store boutiques in 2013, and to reinforce its existing contract.Continue reading...

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