Posted by Abe Sauer on August 12, 2011 04:00 PM
A year ago, a Quinnipiac University survey found that half of New Jersey residents find MTV's series Jersey Shore "revolting." A "Jersey Doesn't Stink" campaign duly launched in an attempt to clean up the state's image. Ah, New Jersey.
Now, the state's Governor Chris Christie has embarked on a campaign to reclaim the Jersey Shore from the seedy image fostered by Jersey Shore ... which was just named the "cable phenom" of the year by Bloomberg Businessweek, by the way.
Christie's campaign to reclaim and restore the image of New Jersey's shore towns includes a visit today to Atlantic City — battling its own image downgrade at the hands of another cable network (HBO) and TV series (Empire Boardwalk) peopled by less than upright citizens.
Blame/credit an earlier HBO series, The Sopranos, for ... ah, fuhgeddaboudit!
Posted by Mark J. Miller on July 21, 2011 10:00 AM
New York State is getting ready to celebrate its first same-sex weddings on Sunday.
Following last month's passage of marriage equality legislation, the state’s travel bureau is getting in on the action by “offering wedding packages for same-sex couples in some of the most world-renowned travel destinations – from Niagara Falls to New York City” on its I Love NY website.
New York City is expecting to break the record for most marriage licenses given out in a day on Sunday with 764 available, the New York Times reports. That’s 20% higher than the previous high of 621 set on Valentine’s Day 2003, the paper notes.Continue reading...
Posted by Shirley Brady on July 5, 2011 11:00 AM
The British Tourist Authority is ramping up its tourism push ahead of the London Olympics in 2012. Visit Britain's "You're Invited" campaign, which "aims to increase the number of visitors (to the UK) by 4 million a year," according to Tourism Review. Below, check out the new spots featuring actors Rupert Everett, Dame Judi Dench and Dev Patel, along with model Twiggy and celebrity chef Jamie Oliver.Continue reading...
Posted by Barry Silverstein on June 29, 2011 11:30 AM
There may be a bitter dispute over how to reduce the federal deficit, but that didn't stop Congress from authorizing the creation of a new entity whose job it is to pump up the USA as a destination for foreign travelers.
The Corporation for Travel Promotion (CTP) is a partnership between the travel industry and the federal government established late last year. The first funding for marketing will become available in October 2011, part of what is expected to be a $200 million budget. In May, CTP appointed Jim Evans, a long-time leader in the hospitality industry, as CEO.
Its next big hire: the organization is looking for a CMO (Chief Marketing Officer) to promote 'Brand USA' internationally and improve America's tourism revenues — and reputation around the world.Continue reading...
Posted by Mark J. Miller on June 27, 2011 02:30 PM
When you’re talking about almost $400 million, everybody wants a piece of the pie. That’s how much a “report last month from New York's Senate Independent Democratic Conference estimated the state would earn” in the next three years if it legalized same-sex marriages, according to USA Today.
Now that the bill has passed and same-sex couples can start tying the knot in the Empire State on July 24, New York City is planning an “I Do” marketing campaign to help draw wedding-bound couples to the Big Apple.Continue reading...
Posted by Mark J. Miller on June 22, 2011 10:00 AM
More than 150 people were arrested and put in jail during the Salem Witch Trials of 1692 and 1693. Of those, 14 women and five men, were executed by hanging. Another man was crushed to death under stones because he wouldn’t enter a plea deal.
Those were hard times for witches in those parts. But these days, it’s not the worst thing to be or be associated with in Salem, Massachusetts. The town’s businesses bring in about $99 million annually on the tourist trade and a major chunk of that is related to witchcraft — but it wants to be known for more than its history.Continue reading...
Posted by Mark J. Miller on June 7, 2011 11:00 AM
The Australian city of Newcastle, just 101 miles up the coastline from Sydney and home to about 290,000 residents, has had some rough times in recent years, even if it is still the largest coal exporting harbor in the world.
Back in 1993, there was 17% unemployment in Newcastle and things were particularly bleak there when a major employer, Melbourne-based mining, oil, and gas giant BHP Billiton, closed its Newcastle steelworks.
But now the city is attempting to get back on track with a colorful rebranding effort.Continue reading...
Posted by Mark J. Miller on June 1, 2011 03:00 PM
Up to 4.9 million barrels of oil spilled into the Gulf of Mexico in the Deepwater Horizon travesty of last year, leaving 11 humans dead and who knows how many fish and water fowl, not to mention the revenues of local fishermen and tourist spots.
Now it appears that BP is looking for a celebrity to help show how the company and the Natural Resource Damage Assessment “are working together to manage the process of cleaning up the environment in and around the Gulf of Mexico,” according to a casting call obtained by Politico.com.Continue reading...