Posted by Mark J. Miller on January 27, 2012 10:20 AM
Rebranding a state can be a dicey proposition. As the Wall Street Journal noted in an article about New Mexico's desire to come up with a new marketing slogan,
New Jersey hired a consultant a few years ago to come up with a new tourism slogan. The result? "New Jersey: We'll Win You Over." That may have been an improvement over its 1970s tagline, "New Jersey's Got It," which inspired innumerable jokes about venereal disease. But state officials thought "We'll Win You Over" sounded defensive and spiked the campaign.
So we're watching with interest another rebranding project in New York City's tri-state area: Connecticut, which has been saving its pennies and now has $22 million in its coffers to spend on boosting tourism and business investment in the state. The Nutmeg State hasn’t spent any money in the last two years on tourism and is now opening up its wallet to try and rebrand itself over the next two years.Continue reading...
Posted by Dale Buss on January 6, 2012 06:26 PM
Today is, unofficially at least, "Love Detroit" Day.
The robust Detroit Lions are about to enter the NFL playoffs for the first time in 13 years. Chrysler just announced the addition of 1,100 new auto-assembly jobs in the city, great news following the ebullient 2011 U.S. car sales reports this week. And Motown is spiffing up for an influx of thousands of foreign journalists and auto-industry executives attending the 2012 North American International Auto Show next week — not to mention the other thousands of Michiganders who will attend the public part of the Detroit Auto Show the following week.
So if Detroit lovers could take a snapshot of any particular day and just live in it for a while, without the clock moving forward, January 6th, 2012 might be that day. Nothing has been ideal in fiscally strapped and infrastructure-challenged Detroit for a long time and might never be again, but today's news has presented a trifecta of developments that the city will certainly embrace for a while.Continue reading...
Posted by Mark J. Miller on December 23, 2011 10:01 AM
The New York Tourism Board has been busy this year, between offering same-sex marriage vacation packages or counting every last visitor that’s come into the Big Apple. That last one has paid off.
The city this week named its honorary 50 millionth visitor in 2011: actually, two of them, a British couple, named Craig Johnson and Lucy Foulger, who were in town to get married at Rockefeller Center. For their efforts, the pair got to spend an hour with Mayor Michael Bloomberg in lovely Times Square. But that’s not all!Continue reading...
Posted by Dale Buss on December 14, 2011 11:59 AM
At least one geopolitical struggle has eased this holiday season, and a temporary peace reigns — around the Great Lakes, that is. This is because Wisconsin and Michigan appear to have buried the hatchet in their epic struggle over which state has the most legitimate claim to the mitten metaphor to describe the shape of their homeland.
Sounds like big stakes, eh? Well, despite the thorniness of the issue, Michigan and Wisconsin tourism officials today managed to declare a truce in the mitten war and even their joint establishment of a philanthropic effort they're calling The Great Lakes Mitten Campaign.
"We encourage everyone in both states to 'shake hands' and donate mittens to help make this winter a bit warmer for those in need," Wisconsin Gov. Scott Walker said in a press statement announcing a handful of mitten-dropoff sites around the state.Continue reading...
Posted by Dale Buss on December 8, 2011 05:31 PM
It's a border battle fit for the season. And with this new Michigan-Wisconsin dispute comes all the underlying tensions from a long and tenuous adjacency that include zebra mussels, Asian carp, rights to the Upper Peninsula, Packers-Lions, Badgers-Spartans, the wreck of the Edmund Fitzgerald, beach envy, Lake Michigan mineral rights, and which state really has the fattest people.
Yes, Wisconsin's tourism department has appropriated mitten imagery for new web-based winter promotion of its mitten-shaped state. And that has made mavens of mitten-shaped Michigan — well, mightily miffed. The result is a frosty contretemps between pillars of the Upper Midwest that is only likely to get more icy.
You see, Michiganders clearly own the historical and traditional use of their right hands — with fingers straight up and together, they form a perfect mitten shape —when pointing out, usually with their left index fingers, where something is located in the state's Lower Peninsula.Continue reading...
Posted by Barry Silverstein on December 1, 2011 01:10 PM
What do you think of when you think of Nevada? Most tourists would answer, "Las Vegas." That's a perception Nevada would like to change.
At the Governor's Conference on Tourism on November 29 (held in Las Vegas, of course), plans for a new branding campaign for the state of Nevada were announced. While state officials were careful not to downplay the value of Las Vegas as a drawing card, they say they want tourists to understand that there's a lot more to Nevada than the glittery lights, extravagant shows, and gambling casinos of "sin city."
Even the Las Vegas Mayor, Carolyn Goodman, admitted, "We really need to step it up a bit. While we are well known throughout the world, everybody knows we're the entertainment capital of the world and that's us, we need to do more." Lt. Gov. Brian Krolicki added, "We are going to transition from what we have and what you can see, to really what you can feel and what you can do."Continue reading...
Posted by Sheila Shayon on November 7, 2011 03:31 PM
"Brand USA has arrived, and it is not just a tourism brand,” stated Stephen J. Cloobeck, chairman of Brand USA, at a public unveiling today in London.
Formerly known as the Corporation for Travel Promotion, Brand USA is the new name for America's tourism body encompassing all 50 states, part of a new national image campaign that has been in the works since last year, when Congress approved the public-private partnership to refresh America's brand with a global campaign pitching the U.S. as a destination to tourists.
As America's national brand, what is Brand USA exactly?Continue reading...
Posted by Mark J. Miller on November 4, 2011 01:01 PM
The state of New Mexico turns 100 in January but most Americans — or non-Americans, for that matter — apparently still don’t know or understand its charms just yet. When focus group members were asked to describe the state, words and phrases like “snooze,” “close to Arizona,” and “dull” came up.
That’s not a good feeling for state tourism execs (or locals), so tourism officials are preparing to embark on a rebrand that has them thinking more about how to lure more visitors into the state rather than how to service the ones that are already there, according to the Santa Fe New Mexican.
Despite gorgeous scenery, draws such as Santa Fe and Taos, and a rich cultural heritage to draw on, "We suffer from low awareness and damaging misperceptions," State Tourism Secretary Monique Jacobson told attendees at a conference held by the New Mexico tourism association.Continue reading...