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Nevada Looks to New Brand to Rise Above Vegas Image

Posted by Barry Silverstein on December 1, 2011 01:10 PM

What do you think of when you think of Nevada? Most tourists would answer, "Las Vegas." That's a perception Nevada would like to change.

At the Governor's Conference on Tourism on November 29 (held in Las Vegas, of course), plans for a new branding campaign for the state of Nevada were announced. While state officials were careful not to downplay the value of Las Vegas as a drawing card, they say they want tourists to understand that there's a lot more to Nevada than the glittery lights, extravagant shows, and gambling casinos of "sin city." 

Even the Las Vegas Mayor, Carolyn Goodman, admitted, "We really need to step it up a bit. While we are well known throughout the world, everybody knows we're the entertainment capital of the world and that's us, we need to do more." Lt. Gov. Brian Krolicki added, "We are going to transition from what we have and what you can see, to really what you can feel and what you can do."Continue reading...

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Brand USA Aims to Rehab America's Image to Boost Tourism

Posted by Sheila Shayon on November 7, 2011 03:31 PM

"Brand USA has arrived, and it is not just a tourism brand,” stated Stephen J. Cloobeck, chairman of Brand USA, at a public unveiling today in London. 

Formerly known as the Corporation for Travel Promotion, Brand USA is the new name for America's tourism body encompassing all 50 states, part of a new national image campaign that has been in the works since last year, when Congress approved the public-private partnership to refresh America's brand with a global campaign pitching the U.S. as a destination to tourists.

As America's national brand, what is Brand USA exactly?Continue reading...

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New Mexico Looking to Prove Its No Snooze

Posted by Mark J. Miller on November 4, 2011 01:01 PM

The state of New Mexico turns 100 in January but most Americans — or non-Americans, for that matter — apparently still don’t know or understand its charms just yet. When focus group members were asked to describe the state, words and phrases like “snooze,” “close to Arizona,” and “dull” came up. 

That’s not a good feeling for state tourism execs (or locals), so tourism officials are preparing to embark on a rebrand that has them thinking more about how to lure more visitors into the state rather than how to service the ones that are already there, according to the Santa Fe New Mexican.

Despite gorgeous scenery, draws such as Santa Fe and Taos, and a rich cultural heritage to draw on, "We suffer from low awareness and damaging misperceptions," State Tourism Secretary Monique Jacobson told attendees at a conference held by the New Mexico tourism association.Continue reading...

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Don't Mess With Texas or its Slogans

Posted by Mark J. Miller on October 5, 2011 10:02 AM

The statehouse in Austin, Texas, is exactly one foot taller than the U.S. Capitol Building, just so folks in the Lone Star State can claim some “bigger is better” notion. 

Whatever that extra foot means, one thing is clear: Don’t mess with the Texas government. The state’s Department of Transportation recently showed its heft by winning a lawsuit against an individual for the rights to DontMessWithTExas.com, according to Domain Wire News

The slogan was originally created in the 1980s as part of an anti-litter campaign, the site notes, but “the department has been more aggressive about protecting the trademark of late as people have started to disassociate the slogan with the anti-litter campaigns and it has brought on more of a generic meaning.” Previously, the DOT owned the rights to DontMessWithTexas.org.

Austin Business Journal reported recently that the Texas DOT attempted to halt the publication of a romance novel entitled, you guessed it, “Don’t Mess With Texas.” 

Domain News Wire notes that the DOT “made a big mistake in how it argued the case,” claiming that the domain name was registered in 1996, “which predated the federal trademark registration for the slogan,” but the domain actually wasn’t registered until after the trademark was registered.

Bottom line: Don't mess with Texas — or its slogans!

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I Love NY Logo Brings in Bucks for New York State

Posted by Mark J. Miller on September 20, 2011 10:08 AM

When New York State was trying to lure in tourists in the late ‘70s and commissioned the creation of the famous “I Love New York” song and corresponding, it likely had no idea that more than 30 years later, it would be making big bucks from licensing the logo to a wide variety of products.

While many assume it's a campaign touting the Big Apple, it's actually a state tourism and economic development-boosting slogan.

NY State began licensing the logo in 1994, New York Daily News reports, bringing in more than $1.83 million in licensing fees for it in fiscal 2011, up from $1.5 million the previous year.

"It is a multimillion-dollar licensing program that continues to grow," said Empire State Development Corp. spokesman Austin Shafran to the Daily News.

Some of that growth will be found in the sale of such products that incorporate the brand as high-end t-shirts, perfume, and spring water that can be licensed and sold in such places as England and Italy, the paper reports. There is even some consideration of opening an “I Love NY” store, apparently.

"We are huge in Japan," Samira Ali of CMG Worldwide, the state's licensing agent, told the Daily News. "That is our second-largest market."

Or as ESDC vice president Maha Eltobgy puts it: "Everybody in the world loves that logo.”

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Can Seediq Bale Do for Taiwan What 'Time' Travel Cannot?

Posted by Abe Sauer on September 1, 2011 02:47 PM

Taiwan, remember that place? Wildly significant both economically and politically through the last half of the 20th century, the island nation that maybe kind of isn't a nation at all has been feeling a pinch in significance as the People's Republic next door continues to grow in importance.

So while recent reports about Taiwan's economic future vary (manufacturing drops and global talent flees but investment pours in), the island's tourism bureau is taking measures to sell interest in the destination via a new tourism campaign, "My Beautiful Island."

It was only a few months ago that Taiwan launched a new tourism campaign with the tagline, "Taiwan: The Heart of Asia." Now, its new tourism campaign insists, it's "Time for Taiwan."Continue reading...

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NJ Gov. Chris Christie: "This is the Real Jersey Shore"

Posted by Abe Sauer on August 12, 2011 04:00 PM

A year ago, a Quinnipiac University survey found that half of New Jersey residents find MTV's series Jersey Shore "revolting." A "Jersey Doesn't Stink" campaign duly launched in an attempt to clean up the state's image. Ah, New Jersey.

Now, the state's Governor Chris Christie has embarked on a campaign to reclaim the Jersey Shore from the seedy image fostered by Jersey Shore ... which was just named the "cable phenom" of the year by Bloomberg Businessweek, by the way.

Christie's campaign to reclaim and restore the image of New Jersey's shore towns includes a visit today to Atlantic City — battling its own image downgrade at the hands of another cable network (HBO) and TV series (Empire Boardwalk) peopled by less than upright citizens. 

Blame/credit an earlier HBO series, The Sopranos, for ... ah, fuhgeddaboudit!

place branding

New York Woos Same-Sex Marriages

Posted by Mark J. Miller on July 21, 2011 10:00 AM

New York State is getting ready to celebrate its first same-sex weddings on Sunday.

Following last month's passage of marriage equality legislation, the state’s travel bureau is getting in on the action by “offering wedding packages for same-sex couples in some of the most world-renowned travel destinations – from Niagara Falls to New York City” on its I Love NY website.

New York City is expecting to break the record for most marriage licenses given out in a day on Sunday with 764 available, the New York Times reports. That’s 20% higher than the previous high of  621 set on Valentine’s Day 2003, the paper notes.Continue reading...

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