Posted by Mark J. Miller on September 20, 2011 10:08 AM
When New York State was trying to lure in tourists in the late ‘70s and commissioned the creation of the famous “I Love New York” song and corresponding, it likely had no idea that more than 30 years later, it would be making big bucks from licensing the logo to a wide variety of products.
While many assume it's a campaign touting the Big Apple, it's actually a state tourism and economic development-boosting slogan.
NY State began licensing the logo in 1994, New York Daily News reports, bringing in more than $1.83 million in licensing fees for it in fiscal 2011, up from $1.5 million the previous year.
"It is a multimillion-dollar licensing program that continues to grow," said Empire State Development Corp. spokesman Austin Shafran to the Daily News.
Some of that growth will be found in the sale of such products that incorporate the brand as high-end t-shirts, perfume, and spring water that can be licensed and sold in such places as England and Italy, the paper reports. There is even some consideration of opening an “I Love NY” store, apparently.
"We are huge in Japan," Samira Ali of CMG Worldwide, the state's licensing agent, told the Daily News. "That is our second-largest market."
Or as ESDC vice president Maha Eltobgy puts it: "Everybody in the world loves that logo.”
Posted by Abe Sauer on September 1, 2011 02:47 PM
Taiwan, remember that place? Wildly significant both economically and politically through the last half of the 20th century, the island nation that maybe kind of isn't a nation at all has been feeling a pinch in significance as the People's Republic next door continues to grow in importance.
So while recent reports about Taiwan's economic future vary (manufacturing drops and global talent flees but investment pours in), the island's tourism bureau is taking measures to sell interest in the destination via a new tourism campaign, "My Beautiful Island."
It was only a few months ago that Taiwan launched a new tourism campaign with the tagline, "Taiwan: The Heart of Asia." Now, its new tourism campaign insists, it's "Time for Taiwan."Continue reading...
Posted by Abe Sauer on August 12, 2011 04:00 PM
A year ago, a Quinnipiac University survey found that half of New Jersey residents find MTV's series Jersey Shore "revolting." A "Jersey Doesn't Stink" campaign duly launched in an attempt to clean up the state's image. Ah, New Jersey.
Now, the state's Governor Chris Christie has embarked on a campaign to reclaim the Jersey Shore from the seedy image fostered by Jersey Shore ... which was just named the "cable phenom" of the year by Bloomberg Businessweek, by the way.
Christie's campaign to reclaim and restore the image of New Jersey's shore towns includes a visit today to Atlantic City — battling its own image downgrade at the hands of another cable network (HBO) and TV series (Empire Boardwalk) peopled by less than upright citizens.
Blame/credit an earlier HBO series, The Sopranos, for ... ah, fuhgeddaboudit!
Posted by Mark J. Miller on July 21, 2011 10:00 AM
New York State is getting ready to celebrate its first same-sex weddings on Sunday.
Following last month's passage of marriage equality legislation, the state’s travel bureau is getting in on the action by “offering wedding packages for same-sex couples in some of the most world-renowned travel destinations – from Niagara Falls to New York City” on its I Love NY website.
New York City is expecting to break the record for most marriage licenses given out in a day on Sunday with 764 available, the New York Times reports. That’s 20% higher than the previous high of 621 set on Valentine’s Day 2003, the paper notes.Continue reading...
Posted by Shirley Brady on July 5, 2011 11:00 AM
The British Tourist Authority is ramping up its tourism push ahead of the London Olympics in 2012. Visit Britain's "You're Invited" campaign, which "aims to increase the number of visitors (to the UK) by 4 million a year," according to Tourism Review. Below, check out the new spots featuring actors Rupert Everett, Dame Judi Dench and Dev Patel, along with model Twiggy and celebrity chef Jamie Oliver.Continue reading...
Posted by Barry Silverstein on June 29, 2011 11:30 AM
There may be a bitter dispute over how to reduce the federal deficit, but that didn't stop Congress from authorizing the creation of a new entity whose job it is to pump up the USA as a destination for foreign travelers.
The Corporation for Travel Promotion (CTP) is a partnership between the travel industry and the federal government established late last year. The first funding for marketing will become available in October 2011, part of what is expected to be a $200 million budget. In May, CTP appointed Jim Evans, a long-time leader in the hospitality industry, as CEO.
Its next big hire: the organization is looking for a CMO (Chief Marketing Officer) to promote 'Brand USA' internationally and improve America's tourism revenues — and reputation around the world.Continue reading...
Posted by Mark J. Miller on June 27, 2011 02:30 PM
When you’re talking about almost $400 million, everybody wants a piece of the pie. That’s how much a “report last month from New York's Senate Independent Democratic Conference estimated the state would earn” in the next three years if it legalized same-sex marriages, according to USA Today.
Now that the bill has passed and same-sex couples can start tying the knot in the Empire State on July 24, New York City is planning an “I Do” marketing campaign to help draw wedding-bound couples to the Big Apple.Continue reading...
Posted by Mark J. Miller on June 22, 2011 10:00 AM
More than 150 people were arrested and put in jail during the Salem Witch Trials of 1692 and 1693. Of those, 14 women and five men, were executed by hanging. Another man was crushed to death under stones because he wouldn’t enter a plea deal.
Those were hard times for witches in those parts. But these days, it’s not the worst thing to be or be associated with in Salem, Massachusetts. The town’s businesses bring in about $99 million annually on the tourist trade and a major chunk of that is related to witchcraft — but it wants to be known for more than its history.Continue reading...