Posted by Shirley Brady on June 28, 2011 05:00 PM
"If you go and look at something and it looks different every time you see it, like completely different, it’s hard to establish a brand, it’s hard to establish a voice. We have an editorial voice and we have a very specific looking feel and it’s one that allows for a lot of latitude.
The next question is — as tablets evolve and as screens converge — how do we bring a distinct voice to this new role? What does that look like? We’re excited that we have in a short time already created a brand and a point-of-view that we can bring to that world as it evolves.
As a brand you want people, whether they’re reading your emails or looking at you on the iPad or at an app you’ve created, you want those people to all come away with that same message."
— Greg Clayman, publisher of News Corp.'s four-month-old The Daily subscription publication for the iPad, to Jeff Mancini, Interbrand's New York senior director of digital strategy
Click below to read an exclusive excerpt from their interview in the launch issue of IQ — Interbrand's new journal exploring the ideas and issues that are pushing the boundaries in the art and science of branding.Continue reading...
Posted by Shirley Brady on June 8, 2011 09:30 AM
"We are now on that case heavily in terms of using social media for reporting and to make the Times a platform for people to gather. In some ways, on breaking news our greatest competitor can be Twitter.
Nobody wants a unitary voice of authority any more. Readers are sceptical about our authority, I'm very aware of that. It's a question of engaging more than we might have years ago. Our readers are an unbelievable resource to us and yes we have to be more energetic and creative about leveraging the beauty of our online audience.
I think the authority that we enjoy comes from the depth of our reporting and that is immutable. That will never change."
— Jill Abramson, the newly promoted top editor at the New York Times, details her digital challenges to The Guardian.
Posted by Shirley Brady on June 6, 2011 04:30 PM
“Keeping these devices in sync is driving us crazy. We have a great solution for this problem. We are going to demote the PC to just be a device. We are going to move the digital hub, the center of your digital life, into the cloud. Everything happens automatically and there is nothing new to learn.” — Apple CEO Steve Jobs
The ailing Apple CEO reported for duty to announce iCloud in a keynote address Monday at Apple's Worldwide Developers Conference in San Francisco, where he also previewed Lion OS X and iOS 5.
The highly anticipated iCloud, a wireless data syncing service that offers five free GB of storage and will match non-iTunes content for $25/year, replaces Apple's now-scrapped MobileMe subscription storage service, which Jobs admitted "wasn't our finest hour."
More on the WWDC product announcements in Apple's videos below.Continue reading...
Posted by Shirley Brady on May 19, 2011 06:15 PM
"Ronald McDonald is an ambassador to McDonald's and he is an ambassador for good. Ronald McDonald is going nowhere."
— McDonald's CEO Jim Skinner defends the chain's brand mascot at today's annual general meeting and confirms Ronald isn't being retired. The news prompted cheers and the majority of shareholders rejected a proposal (following an ad campaign by an obesity watchdog group including Dr. Andrew Weil, among other physicians and health advocates) pressuring the chain to revamp its kids marketing tactics in light of America's rising childhood obesity numbers.
Posted by Shirley Brady on March 30, 2011 04:30 PM
"We've re-categorized the Ashley swimsuit as padded. We agree with those who say it is best 'suited' for girls age 12 and older."
— Abercrombie Kids, the juniors apparel arm of Abercrombie & Fitch, capitulated on its Facebook page following a public outcry over a "push-up triangle" bikini top, which is no longer available on its website.
Posted by Shirley Brady on March 24, 2011 12:30 PM
"With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue.
Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation." — Anna Wintour to the Wall Street Journal.
Wintour was interviewed for "Brand Anna," a WSJ. magazine profile of the Vogue US editor-in-chief, in which the celeb-fixated editrix also admits, "I'm not terribly proud of putting the Spice Girls on the cover."
Posted by Shirley Brady on March 13, 2011 12:15 PM
“Has anybody said they came back because people love the coffee again? They came back because they’re remaking themselves as a brand that competes on value, largely — a brand that’s everywhere, easily accessible, predictable."
— Bryant Simon, author of "Everything but the Coffee: Learning About America From Starbucks," commenting in "A Changed Starbucks. A Changed C.E.O." in today's New York Times
Posted by Shirley Brady on March 8, 2011 04:30 PM
"When will I win again? Whenever it happens, it happens. I'm just going to keep trying to progress. As I've said, my swing is still a work in progress, and it takes time to get comfortable with everything. It's hard to implement all these changes. I just have to keep moving forward. I'm light years ahead of where I was at the end of last summer." — Tiger Woods blog post on his website, as the now fifth-ranked golfer prepares to battle Phil Mickelson.