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Posted by Reneé Alexander on March 4, 2013 04:21 PM

After playing coy about its exact launch dates in Canada, Target has confirmed it's opening the first of its Canadian stores this week. Residents in three communities (Guelph, Fergus and Milton) west of Toronto will be able to check out the launch trio of Target Canada "pilot stores" that will open at 8 a.m. on Tuesday, part of the first wave of 24 stores soft opening this month in Ontario. As Target's press release puts it,
Like the majority of Target locations opening in Canada, the pilot stores feature a licensed Starbucks, as well as an in-store pharmacy designed to provide guests with superior patient-centered healthcare. “The Target team is excited to open these test locations as we put the finishing touches on our stores, assortments and inventory,” said Tony Fisher, president, Target Canada. “We look forward to delivering on our Expect More. Pay Less. brand promise and providing an outstanding shopping experience as we approach our grand opening in early April.”
The move kicks off the Minneapolis-based retailer's opening of up to 135 locations in former Zellers locations across Canada, 124 of those locations opening their doors this year. Target had said publicly it will start having soft store openings in March but it hadn't given exact dates or specific locations. In advance of this week's opening drive, the brand is practically building snowmen (see a recent Facebook cover image, above), drinking maple syrup straight from the bottle and painting its face at hockey games.
The retailing giant has been on an awareness-building campaign for its highly-anticipated arrival since late last year, one that is expected to ignite an all-out battle for consumers not seen since Walmart stormed the 49th parallel in 1994 with the acquisition of 122 Woolco stores.Continue reading...
More about: Retail, Target, Canada, Social Marketing, Launches, Zellers, Walmart, Woolco, The Bay, Hudson Bay Co., Local Marketing, Event Marketing, Starbucks, Luxury, All Saints, David Yurman, John Varvatos, Mulberry, White House Black Market, Zara, Roots
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Posted by Dale Buss on February 28, 2013 05:26 PM

Is it just us, or does J.C. Penney's "Yours Truly" ad sound like a goodbye? Unfortunately for the 100-year-old brand, it may not be far off.
J.C. Penney CEO Ron Johnson may be testifying in the suit against his company by Macy's over Martha Stewart any day now. Sitting in the hot seat in that courtroom can't be any worse than sitting in the hot seat that he already occupies: as the man who presided over what's been called "the worst quarter in retailing history" by Business Insider and who seems increasingly unable to stop Penney's self-imposed slide.
Not that things are hunky-dory at some of his competitors these days either. Sears' problems continue and now Walmart is having trouble keeping its shelves stocked.
Things seem to be spinning out of control at Penney. This week, Johnson reported an adjusted decline in same-store sales of nearly 32 percent for the fourth quarter; and for the fiscal year as a whole, sales dropped by a staggering total of $4.3 billion compared with 2011—just before Johnson was hand-picked as CEO by the Penney board that had been starstruck by his accomplishments running Apple retail. Last month, he finally conceded that the "no-sales" basis of his strategy might be flawed. Continue reading...
More about: Retail, Apple, JCPenney, Macy's, Ron Johnson, Sears Holdings, Martha Stewart, Walmart, Collaborations, Licensing, Personal Brands, Celebrities, JCP
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Posted by Brittany Waterson on February 27, 2013 12:37 PM

JCPenney, seemingly a permanent fixture in the news these days, seeks to push past the negative financial and branding headlines and tap into customer experience with their new pop-up shops, which will hopefully garner appeal from designer collaborations.
The store, which is currently embroiled in a high-stakes trial with Macy's and Martha Stewart over product licenses, has had a rough time since CEO Ron Johnson took over a year ago. The brand's "no markdown" strategy backfired, and word on the street is that employee morale has hit an all-time low at the company's Plano, Texas headquarters.
However, the company had a moment during the Oscars broadcast. The new campaign, a series of commercials introducing JCP’s latest brand partnerships expanded on last year's rebranding campaign with Ellen DeGeneres. It also boosted activity on Facebook and Twitter, rewarding some followers with gift certificates.
Now, with the success of shop-in-shop brands like Sephora, MNG by Mango, Levi's Denim Bar and Liz Claiborne, the retailer is adding more designers to its in-store boutique lineup and plans to expand to home goods later this spring. Each brand will have their own design aesthetic within their individual shop.
With its in-store designer additions, J.C. Penney joins Target, Macy's (now battling JCP in court over Martha Stewart) and Bloomingdale's as the latest department store to experiment with boutique-style shops. In fact, JCP is stealing from Target's playbook with a new exclusive home goods collection by American architect Michael Graves—Target's first designer partnership, which launched in 1999 and produced a whopping 2,000 items—and Justin Timberlake's William Rast collection, which launched as a Target exclusive in 2010.
Other upcoming JCPenney designer collaborations include in-store boutiques for Happy Chic by Jonathan Adler, Designs by Conran, Watchgear by Tourneau, Carters and Giggles. Here's a look at the in-store boutiques now hitting its stores:Continue reading...
More about: Retail, Fashion, Design, Collaborations, Co-Branding, Licensing, JCP, J.C. Penney, JCPenney, Macy's, Target, Bloomingdale's, Martha Stewart, Sephora, MNG by Mango, Joe Fresh, William Rast, Georgina Chapman, Marchesa, Nanette Lepore, Cosabella, Lulu Guinness, Duro Olowu, Levis, Liz Claiborne, Jonathan Adler, Conran, Tourneau, Carters, Giggles, Justin Timberlake, Ellen DeGeneres, Academy Awards, Oscars, Social Media, Advertising, Ron Johnson, Legal, Private Labels, Loblaw, Joe Mimran, Club Monaco, Project Runway
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Posted by Mark J. Miller on February 22, 2013 03:18 PM

Since Google began releasing its Chromebook laptops to the mass market in June of 2011, the machines have been known for their low prices and their focus on cloud computing. Now, the company has released its Chromebook Pixel, a laptop that is asking consumers to dig a little deeper into their wallets.
The new computer retails for $1,299 and more than a few tech bloggers are saying that while the Pixel has some nice features, including a fancy touchscreen and certainly is aesthetically pleasing, it might not be worth shelling out the big bucks when other computers deliver just as much for lower cost. TechCrunch notes that “for a machine aiming at power users, it’s a device surprisingly devoid of power features.” Techspot.com concludes, “We can’t fault Google for trying something different and bold with Chrome OS, but at that price it’ll be a hard sell when you can get more for less.” And so on.
However, Mashable.com makes a case for Pixel, starting its review by saying, “The tech pundit jury has apparently reached a solemn, sober verdict on the Chromebook Pixel laptop Google launched Thursday. And the verdict is ... ‘Oh my God, look at the sticker price!’” The review calls the rush to judgment a “pity” and goes on to note that the Pixel is “a pleasure to use, with a screen that's just as eye-poppingly beautiful as a Macbook Retina,” “incredibly fast,” and perfect for someone who is constantly on the go and looking for Wi-Fi access.Continue reading...
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Posted by Dale Buss on February 21, 2013 09:58 AM

In their on-again, off-again love affair with spending, the American consumer may just have hit the "off" switch again. Both Walmart and America's National Restaurant Association are warning about remarkable dropoffs in the trend for consumer spending over the last few weeks, with few prospects for improvement anytime soon.
And on Thursday morning, Walmart reaffirmed its alarm in a financial report that predicts flat same-store sales in the U.S. for the first quarter.
The latest revelation was that U.S. restaurant same-store sales rose much less in January than in December due to a pullback by consumers, according to a restaurant operator survey authorized by the NRA. The trend was worse for full-service restaurants than for quick-serve businesses, but the overall 1.1 percent rise for the month (versus a year earlier) compared with a 2.4 percent increase for December prompted alarm bells to go off.
"Operators are unsure of what the cause of the slowdown was," said Larry Miller, restaurant securities analyst at RBC Capital Markets and creator of the NRA's monthly survey, according to NRN.com. "They cited a laundry list of reasons, including weather, holiday shifts, gas prices and tax-refund delays."Continue reading...
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Posted by Dale Buss on February 20, 2013 12:22 PM

One company announced the deal early, but the merger between Office Depot and OfficeMax has been a long time coming.
Office Depot jumped the gun by posting a draft press release about the deal on its web site early this morning; shortly after, the two companies confirmed that a deal was done. The still-to-be-approver merger will create an $18 billion global "office solutions" company whose combination is meant to help them survive the intensifying competition not only with archrival Staples but also with Amazon.com and other retailers that are increasingly peddling office supplies.
"In the past decade, with the growth of the internet, our industry has changed dramatically," Neil Austrian, CEO of Office Depot, said in a press release. "Combining our two companies will enhance our ability to serve customers around the world, offer new opportunities for our employees, make us a more attractive partner to our vendors, and increase stockholder value."Continue reading...
More about: Retail, Office, Depot, OfficeMax, Staples, Amazon, Apple, Best Buy, Costco, Dollar Stores, FTC, Target, Walmart, M&A
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Posted by Dale Buss on February 19, 2013 05:12 PM

Could there be a better match than between the red and white of Target's logo and identity and the red and white of Canada's maple leaf flag — or between Canada's relatively sleepy retail environment and the jolt that Target will bring?
Canadians and the Minneapolis-based retailer are moving closer to finding out. Target is poised to open its first outlets in Canada in the next few weeks, the first of a total of 124 stores planned for the country this year. Its coming invasion of store openings in March and April is exciting many Canadian consumers, prompting wariness among its soon-to-be competitors and necessitating a country-specific strategy from Target despite its accomplishments in the much bigger market to the South.
The move north involves more than simply remembering the "u" in "neighbor," as noted on its Canadian website, or featuring hockey-playing polar bears (with its logo conveniently placed center ice) on its Canadian Facebook page. It also means respecting local preferences in food, clothing and doing business.Continue reading...
More about: Retail, Target, Canadian Tire, Loblaw, Loblaws, Walmart, Canada, Roots, Local Marketing, Brand Extensions, Apparel, Food, Collaboration, Design, Limited-Edition, Launches
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Posted by Dale Buss on February 19, 2013 03:08 PM

Best Buy is confident that it will kill "showrooming" once and for all beginning March 3.
The electronics retailer has announced that it plans to launch a "Low Price Guarantee" policy under which it will price-match all local retail competitors along with 19 "major online competitors" in all product categories, whenever a customer asks for it. That way, Best Buy's reasoning goes, shoppers will have absolutely no incentive to "showroom" by doing their research in the store and then ordering the merchandise less expensively online.
"There is no doubt that this new policy ends showrooming for Best Buy customers," a company spokesman told Bloomberg.
That's the hope, at least, although along with the new showrooming policy—or, actually, as part of it—Best Buy now will accept returned merchandise only for 15 days after the date of purchase instead of 30 days. It also will price-match purchases within 15 days if it has lowered its own price for a product in the store or online.Continue reading...
More about: Retail, Best Buy, Advertising, Campaigns, Amy Poehler, Showrooming, Super Bowl, Target, Electronics, Digital, E-Commerce, Online, Mobile