2014 Brandcameo Product Placement Awards

rising brands

Bitcoin Gets Its Game On as Bankers Grapple with Growing Popularity

Posted by Sheila Shayon on January 9, 2014 11:47 AM

What does it take for a virtual currency that exists as software, is not controlled by any country or banking authority (and still eschewed by many), to hit mainstream adoption? Gaming.

Zynga recently announced it is testing Bitcoin payment in seven of its games, causing prices to surge to $1,000 on the Mt. Gox exchange.  

Zynga published the announcement exclusively on Reddit, saying, “We wanted to share with the r/bitcoin community that Zynga Inc. is now conducting a Bitcoin test with BitPay, a leading Bitcoin service provider, in select Zynga.com web games." The Bitcoin test is only available to Zynga users playing FarmVille 2, CastleVille, ChefVille, CoasterVille, Hidden Chronicles, Hidden Shadows and CityVille.

Created by Satoshi Nakamoto in 2008, Bitcoin crossed the $1,000 threshold in November, but plummeted to $640 as China stopped accepting deposits, disturbed by its sweeping popularity and reports of money laundering. But since then, merchants accepting Bitcoins for a wide range of purchases from Gummi bears to smartphones have boosted its value.Continue reading...

rising brands

Winklevoss Twins File SEC Proposal to Take Bitcoins Mainstream

Posted by Sheila Shayon on July 2, 2013 03:58 PM

Cameron and Tyler Winklevoss, best known for their contentious role in the history of Facebook, have become key backers of Bitcoin, the virtual currency anonymously exchanged through online peer-to-peer networks.

The twin brothers are hoping to broaden the adoption of and investment in Bitcoin by filing a proposal with securities regulators for a Winklevoss Bitcoin Trust.  

The move "is part of a broader effort to remove the stigma hovering over bitcoin and other online money endeavors, which have faced a barrage of regulatory questions and enforcement actions," The New York Times reports. The Winklevoss' have reportedly amassed nearly $11 million worth of Bitcoins, which amounts to about one percent of all Bitcoin in circulation.Continue reading...

rising brands

Bitcoin Sees Broad Global Adoption of its Controversial Virtual Currency

Posted by Sheila Shayon on March 21, 2013 12:36 PM

Bitcoin, the virtual currency anonymously exchanged through an online peer-to-peer network, has hit the mainstream radar as ironically, a technical glitch caused a “flash crash” this week, sending Bitcoin on a 23 percent tumble and into financial headlines.

Created by Satoshi Nakamoto, “Bitcoin is not controlled by any government or central bank,” explains Business Insider. “And two, it’s private. In the world of conventional finance, governments can see every time you use your credit card, withdraw cash at an ATM, or make a wire transfer. Yet with Bitcoin, they don’t have this ability. And this is a key reason why Bitcoin has become so popular, especially in places like Argentina where people are getting squashed by their government.”Continue reading...

rising brands

Wendy's Dethroning Burger King as No. 2 Burger Chain

Posted by Mark J. Miller on December 1, 2011 02:07 PM

While McDonald’s is still the overwhelming powerhouse in fast-food burger chain, it appears that Burger King will soon be dethroned and it will come at the hands of a young pigtailed redhead.

The Orange County Register reports that Wendy’s is expected to surpass BK in the U.S., perhaps as early as this year, according to a report by Janney Capital Markets that was released Tuesday.

"We expect Wendy's to overtake privately-held Burger King for the number-two market-share position within the limited-service hamburger sector, perhaps as soon as this year," wrote analyst Mark Kalinowski in the report, according to the Register.Continue reading...

rising brands

Carmelo Anthony Makes a Big Splash in His Jordan Brand M8's

Posted by Michael Waltzer on October 26, 2011 06:01 PM

You may not be able to walk on water, but Carmelo Anthony can.

Last Thursday (Oct. 20) marked the date of a spectacular launch event for his new M8 Jordan Brand sneaker. Inviting guests to NYC's Pier 54 to the Hudson River, an 85-foot 3D projector was used to project a truly one-of-a-kind light show on the water.

It began with a helicopter dropping someone dressed in white into the water — before a giant vision of the New York Knick was visible, running up and down the water dribbling a basketball. Nike's Jordan Brand marketers also used the entire front of a building for another projector which showed Carmelo running across it to shoot a basket.Continue reading...

rising brands

For Viagra Maker Pfizer, What Goes Up Doesn't Come Down (Until 2019)

Posted by Mark J. Miller on August 15, 2011 05:00 PM

The excitement levels of Pfizer execs likely went way up (and remained there for some time) after a federal judge upheld a U.S. patent for the company’s anti-impotence pill, Viagra, on Friday.

The company, the world’s largest drug maker, gets to remain the exclusive manufacturer of the drug into 2019, reports the Wall Street Journal. U.S. Judge Rebecca Beach Smith in Federal court in Norfolk, Virginia (Virginia is for lovers, you know) ruled that Teva Pharmaceutical Industries Ltd. could not produce a generic version of the drug, the Journal reports.Continue reading...

rising brands

Airbnb Crashes the Billion-Dollar Valuation Club

Posted by Sheila Shayon on July 26, 2011 06:00 PM

Airbnb just joined the billion dollar valuation club, $1.3 billion to be precise, according to the Wall Street Journal. The San Francisco-based apartment-sharing website just closed a $112 million round of financing led by Andreessen-Horowitz, with participation from Yuri Milner’s DST Global and General Catalyst. 

The startup, launched in August 2008 by cofounders Nathan Blecharczyk, Brian Chesky and Joe Gebbia, today boasts some impressive stats: more than 2 million nights booked (double that of four months ago), a website attracting 30 million-plus monthly views, and 54 million ‘social connections’ since the May launch of its social hub

As competition in its category heats up, Airbnb will reportedly use the latest cash infusion to continue expansion from its current 186 countries and “stay in front of the folks trying to emulate the service around the world.”Continue reading...

rising brands

Survey Says: YouGov Rates Brand Buzz

Posted by Shirley Brady on July 8, 2011 03:00 PM

YouGov BrandIndex’s Buzz score is out with its rankings of brands for the first half of the year.

The survey asked consumers to rate brands within categories, posting the question: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

In addition to ratings brands that scored the biggest buzz from January to June 2011, YouGov listed the brands that made the biggest improvements in the period vs. their standing in the January-June period of 2010.Continue reading...

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