Posted by Dale Buss on September 5, 2013 07:46 PM
One of the cheekiest brands in the realm of mainstream advertising is going from GoDaddy-esque to GoDaddy-ish with a new advertising campaign and refined brand positioning as well as some improvements to its actual products and services.
Ever synonymous with risque TV and online advertising through its use of jiggle and tease via racecar driver Danica Patrick and other lesser-known attractive females, under new leadership the online-services brand has begun running a new ad today that distances GoDaddy significantly from its previous provocative approach, which founder Bob Parsons affectionately called "GoDaddy-esque."
Now GoDaddy hopes its ad featuring action movie star Jean-Claude Van Damme will provoke its small business-owner audience in another way: to consider GoDaddy as more than just a clever advertiser and as a potentially crucial helpmate to people trying to build a business.Continue reading...
Posted by Abe Sauer on March 7, 2013 10:24 AM
Happy Endings. Literally. That's the latest strategy from French automaker Citroen, as it moves to fulfill its promise to double its sales in China over the next three years.
Citroen's new ad campaign for its C4L model is an extended joke about going to a brothel, but the ad is similar to an erotic hit Hong Kong film from last year. It's just one more way Citroen is embracing the fact that it might soon be more Chinese than French. Continue reading...
Posted by Sheila Shayon on February 11, 2013 06:52 PM
A venerated cash cow for Time Inc., Sports Illustrated's annual swimsuit issue generates 7 percent of the magazine's annual revenue. Its readership is estimated to be 30% female, and the magazine is known to influence bikini and swimsuit trends and sales.
In this year's culturally diverse issue, which hits stands on Tuesday with a multilplatform splash, SI has tweaked its barely-there offerings in an effort to appeal to the estimated 18 million women in the issue's readership by offering a six-page fashion guide, which is accompanied with six pages of ads from Target.
Women are "a part of our franchise that we can grow," said SI swimsuit editor M.J. Day to the New York Times. "Why not deliver more to them?"
The guide features model interviews and makeup tips, while Target’s pages of ads feature swimsuits for sale in its stores. “From a business standpoint, swim is a huge business for Target,” said Michelle Mesenburg, its marketing vp, in The Times
. “We wanted to have something that was a little more innovative and not just an ad in the book.”Continue reading...
Posted by Abe Sauer on September 18, 2012 02:08 PM
In Chinese, they have become known as "breast milk exhibitions" (乳展). Except, the shows have nothing to do with babies. Nor are they promotional events for plastic surgeons or any of the sketchy breast enlargement centers commonly found on China's streets. "Breast milk exhibitions" is the colloquial name that mainland social web wags now use for China's auto shows. All it takes is a look at a few photos from recent events to understand why the moniker makes sense.
China should probably have seen it all coming almost exactly a year ago when one Heilongjiang Province VW dealer used naked women to move product off the floor. The authorities are upset. But so far, the punishment bark is worse than the bite, which assures that China will only soon see more "breast milk exhibitions," no matter how pointless the promotions are. Continue reading...
Posted by Dale Buss on February 15, 2012 03:42 PM
It's not like using sex to sell is a new idea, but something about the popularity of Sports Illustrated's annual swimsuit issue keeps inviting brand innovation by the digital marketers at SI and Time Inc.
For the 2012 edition, arriving in mailboxes, newsstands and tablets to eager readers this week, a couple of automakers are throwing some curves — in the form of promotions with their own bikini-clad models.
Lexus is running a campaign that matches the twists and turns in a depiction of a competitive driving course to the body curves of a swimsuit model. The objective: to spotlight the 2013 GS, the sporty sedan featured in the brand's Super Bowl ad and a key launch for Lexus's hopes of a sales comeback this year after last years's supply-chain woes. Previous swimsuit-issue model Tori Praver is the model in the Lexus campaign.Continue reading...
Posted by Abe Sauer on February 10, 2012 05:06 PM
It's sexy sex time!
Not to be outdone by all the sexing sex talk between Catholic leaders concerned with religious freedom and the Obama administration's mandate on providing birth control, brands got into the prophylactastic fun.
Are you ready for an almost-entirely NSFW post? Okay! First, there's the Louis Vuitton condom that wasn't.Continue reading...
Posted by Abe Sauer on January 27, 2011 04:30 PM
It's the kind of headline some brands could only dream to attract: "American Apparel risks porn charge with latest ad campaign." AA founder Dov Charney can only hope.
But it should be noted that those "charges" are not actual legal charges, but accusations, and those accusations are almost solely from a media that has formed a symbiotic relationship with the retailer in which American Apparel creates an ad, media (especially web-based) falls over itself to criticize the ads all while printing the increasingly salacious ads and selling advertising against the pageviews. Beautiful.
American Apparel faces a real threat, but it's not from conveniently aghast bloggers.Continue reading...
Posted by Shirley Brady on October 4, 2010 10:00 AM
In the wake of the FTC charging on Sept. 27 that its ads made deceptive health claims, POM Wonderful didn't waste any time putting out new ads that steer away from any health benefits. Instead, the California-based beverage maker's just-released trio of new ads subtly makes mythological claims under a new tagline: "Powerful Then. POM Wonderful Now."
While not stated outright, the not-so-subtle message of the new commercials, POM Wonderful co-founder Lynda Resnick tells the Associated Press, is that POM improves your sex life. The campaign — narrated by Malcolm McDowell— isn't in response to the FTC, she adds, but as AP puts it, a response "to competition from Coke and Pepsi, which are slipping small amounts of pomegranate juice into new beverages and stealing market share."
In the spot above, actress Sonja Kinski continues channeling her mom Nastassja's infamous nude-with-snake photo by Richard Avedon, with a similarly posed commercial in which she portrays a naked Eve, tempted by a serpent (and a succulent pomegranate) in the Garden of Eden. Check out POM's other libido-targeted spots after the jump.Continue reading...