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shopper insights

Collective Bias Turns Bloggers into Brand Ambassadors

Posted by Sheila Shayon on April 16, 2013 10:47 AM

Social Shopper pioneer Collective Bias has iterated marketing messaging to new heights with a community of 1,400 influencers doing the heavy-lifting for brands.

“We believe that social shopper marketing is the evolution of shopper media, and supplants tired traditional media like FSI’s, retail circulars and digital display advertising,” said John Andrews, co-founder and CEO of Collective Bias. The company, founded in 2009 and headquartered in Arkansas, just received $10.5 million in funding led by Updata Partners to grow its platform where brands such as Tyson, Nestle and Smart & Final pay for their products to be covered by relevant bloggers who push that content across social media. 

Named one of America's Most Promising Companies in 2013 by Forbes, their proprietary Social Fabric community of shopping-centric influencers has an aggregate reach of over 50 million, as the company claims its bloggers have an average reach of 40,000.Continue reading...

shopper insights

Do Consumers Care if it's Black Friday, Cyber Monday or Mobile Monday?

Posted by Sheila Shayon on November 26, 2012 05:07 PM

We won’t know for sure until tomorrow, but according to the IBM Digital Analytics Benchmark, “all signs point to Cyber Monday being a banner year for retailers, marketers and CMOs. With sales up 24.1 percent over 2011, the multiscreen shopper is out in full force this year.”

Black Friday in-store sales were undercut by Thanksgiving Early Bird sales, as well as mobile and web e-commerce, and according to the Wall Street Journal, "Total spending for the weekend reached an estimated $59.1 billion, a 13% increase from a year ago, according to the National Retail Federation...A consumer survey conducted for the trade association by BIGinsight found that shoppers spent an average of $423 over the weekend, up 6% from $398 last Thanksgiving weekend."

Sales projections for today, re-christened ‘Mobile Monday,’ will be further fueled by smartphones leveraging a plethora of apps. "Our findings reinforce that mobile is not just another channel," Chia Chen, mobile practice leader for Digitas, told Mobile Commerce Daily. "It's a technology-driven cultural phenomenon that is changing how people are connecting to brands and commerce.” Continue reading...

shopper insights

Feel Like Store Mannequins are Watching you? These Ones Are

Posted by Mark J. Miller on November 23, 2012 10:01 AM

Security cameras are pretty much everywhere – even places you don’t suspect. In 2005, the New York Civil Liberties Union counted 4,176 cameras below 14th Street in Manhattan alone, according to Discovery.com. And the number has multiplied since. Cute Rockwell's 2004 hit song, "Somebody's Watching Me."

A 2007 documentary called Look claims that there were more than 30 million surveillance cameras across the country and that the average American is recorded 200 times a day. You have to wonder what the filmmakers would have made of Italian mannequin maker Almax SpA, whose EyeSee technology embeds surveillance cameras in its mannequins' eyes.

The $5,130 mute models boast cameras with facial-recognition software so the retailer can keep track of the ages, ethnicities, and gender of those peering into store windows or wandering through the racks, Bloomberg reports. Sure, it can be used as a security measure, but the EyeSee is more about watching what kinds of customers are already coming into the store, traffic patterns, and gleaning other shopper insights to create new revenue streams.Continue reading...

shopper insights

U.S. Retail Brands Can Still Look to Black Friday Bounce - Accenture

Posted by Barry Silverstein on October 24, 2012 01:17 PM

Traditionally, Black Friday retail sales in the U.S., falling on the public day off that is the day after Thanksgiving, has been a bellweather for the holiday shopping season. But this year, retailers have been trying to preempt Black Friday in order to get a jump on holiday sales. 

Target tried to literally move Christmas to July with its summertime "Bonus Black Friday" and "Summer Cyber Week" sales. Meanwhile, Amazon said it would turn Black Friday into a whole week of special deals beginning on Monday, November 19, the week of Thanksgiving. Walmart, on the other hand, may have something to fear, as employees threatened to blacken the chain's holiday sales with a possible Black Friday strike.

The good news for retailers is that consumers are apparently ready to shop. The majority of U.S. consumers, 51 percent, have already made their holiday shopping plans this year and will make purchases with money they have set aside specifically for the holidays, according to the just-released Accenture Holiday Shopping Survey.Continue reading...

shopper insights

Facebook Drives More Traffic to Retail, But Pinterest Users Spend More - Study

Posted by Sheila Shayon on September 25, 2012 10:03 AM

While Facebook dominates in socially-driven shopping, Pinterest is driving the highest average spending per online shopping session.

RichRelevance, a specialist in dynamic e-commerce personalization for the world’s largest retailers, analyzed nearly 700 million shopping sessions to benchmark the performance of Facebook, Twitter and Pinterest as drivers of traffic to retail sites.

“Every social network promises a new way of connecting consumers with retailers and brands,” stated Diane Kegley, CMO of RichRelevance, of the firm's latest Shopping Insights report. “However, the big take-away from our research is that not all channels in the social space are created equal.” 

Key findings include:Continue reading...

shopper insights

Private Label Popularity Growing in Australia

Posted by Barry Silverstein on July 18, 2012 05:11 PM

Private label products, also known as store brands, have never enjoyed so much popularity. Years ago, generic products were seen as inferior and dull, but today, economic conditions and a distinct improvement in product quality have given private labels a new desirability.

In the U.S., store brands are thriving. A recent study of 500 U.S. consumers conducted by the management consulting company Accenture shows that 64 percent of shoppers' grocery carts were at least half full of store brands — and 39 percent said they've bought more store brands in recent years.

That trend is not limited to the United States. A new report from IBISWorld, Australia's largest provider of industry-based research, notes that private labels will account for over 30 percent of supermarket sales in Australia by 2017-18.Continue reading...

shopper insights

Eye-Tracking Helping Marketers Boost Shelf Awareness

Posted by Sheila Shayon on July 17, 2012 03:17 PM

Breaking: consumers are not the most reliable source of what grabs their attention and influences their shopping choices. So marketers are using sophisticated eye-tracking technology to measure shopper response to different products and design.

That's why P&G, Kimberly-Clark, Johnson & Johnson and Unilever are just a few of the CPG giants using three-dimensional computer simulations of both designs and store layouts with the eye-tracking technology to deduce how to improve sales.

“Eye-tracking gives you the only valid way of measuring shelf visibility, because it’s fully a behavioral measure," Scott Young, president of Perception Research Services, told Packaging World. "If you ask consumers attitudinally what they saw on shelf, you’re not going to get accurate information, because recall is biased by brand familiarity. If a shopper sees a soda shelf, she will ‘remember’ seeing Coke and Pepsi, even if they weren’t actually on the shelf.”Continue reading...

shopper insights

Accenture: Store Brands Thrive as U.S. Shoppers Keep Cheap Habits

Posted by Barry Silverstein on July 11, 2012 01:01 PM

What started as a recession-beating tactic seems to have become ingrained in shoppers in the United States. They just can't get enough of store brands, aka generics or private label products.

A new study of 500 U.S. consumers conducted by the management consulting company Accenture shows that 64 percent of shoppers' grocery carts were at least half full of store brand products — and 39 percent said they've bought more store brands in recent years. This is in line with an April 2012 study conducted by Perception Research Services indicating that 38 percent of U.S. shoppers have bought more private label products than they did in 2010, with 86 percent of shoppers saying they purchase at least some store brands on a regular basis.

The rise of store brands has been a phenomenon typically associated with recessionary times, but in recent years, consumers have favored store brands for reasons other than price alone. Two-thirds of shoppers do indeed say they buy store brands because they are cheaper; according to the Accenture study, however, 50 percent of consumers surveyed buy store brand products because they perceive the quality to be just as good as the brand-name equivalent, and 42 percent say they buy private label products because they trust a particular store's brand.

Start throwing around terms like "quality" and "trust" and marketers of brand-name products become very nervous.Continue reading...

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