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social marketing

Facebook Looks to Inspire Users, Marketers with New Ad Formats

Posted by Sheila Shayon on March 3, 2014 07:27 PM

Facebook is dipping its toe in the ad game once again after earlier, underwhelming forays such as 2012's “chairs are like Facebook” and “home dinner” failed to build up the social brand.  

This time around, the campaign focuses on how Facebook facilitates real-life experiences, from getting a group of friends together to go "couch sledding", taking tango lessons to running a marathon.  

It’s part of an overhaul of Facebook’s ad campaign structure that begins rolling out March 4 with new ad sets ablet to be placed between campaigns, as well as new controls for campaign managers.Continue reading...

social marketing

Calvin Klein Asks Fans to Snap Selfies in Their Skivvies for #MyCalvins Campaign

Posted by Sheila Shayon on February 19, 2014 02:52 PM

Calvin Klein is handing over the marketing reins to its fans for its latest line of designer underwear. The #mycalvins campaign is so hip, in fact, that it's encouraging bloggers, models, musicians and average fashionistas to snap selfies of themselves wearing the iconic waist-banded knickers and share them on social media. 

The digital initiative kicked-off with supermodel Miranda Kerr and R&B artist Trey Songz, who both posted photos of themselves stripped down and showing off their branded waist-bands. The second wave of brand ambassadors includes popular bloggers Chiara Ferragni of The Blonde Salad and Leandra Medine of the Man Repeller. 

The company reports that the first of the three influencer photos had more than 1 million total fan interactions among an audience of over 50 million in less than 24 hours.Continue reading...

social marketing

Best Buy Takes a Black Friday Gamble with #VineinLine Promo

Posted by Sheila Shayon on November 27, 2013 11:14 AM

Best Buy, no stranger to Black Friday-related madness, is prompting camped-out shoppers to create Vine videos using hashtag #VineinLine in an invitation issued through Twitter ads. 

To prepare for the pandemonium, a Best Buy store in Denver, Co. held a dress rehearsal. Store manager Doug Ryan told his team, "Black Friday, in my opinion, is the funnest day at Best Buy," according to the Denver Post. “The energy of the customers coming into the store, the fact they are choosing us—it's a special atmosphere." That is, until someone gets trampled.

After his intro, employees broke into departments for detailed briefings on door-buster deals, pricing, inventories and how to pitch extended-warranty protection and store credit cards. Department manager Kevin Ribbens described the training as "'bum rushing’ individual departments with dozens of workers playing frantic customers posing endless questions—sometimes with an element of impatience."

Last year Best Buy opened stores at midnight for Black Friday, but this year, like so many other retailers out to grab any edge they can, its stores will open Thanksgiving evening.Continue reading...

social marketing

Mondelez Finds Added Value in Social Strategy That Performs As Well As TV

Posted by Sheila Shayon on September 25, 2013 02:13 PM

Mondelez International is stepping out of the social quicksand with a bold reshaping of its social media strategy following a trial of a Crème Egg campaign that drove the same purchase consideration through Facebook as on television—for a third of the budget.

The initiative, called “Storytelling at Scale,” is a mash-up of curated content and paid-media to engage a new crop of customers that are not yet brand followers, and signals a shift away from banner adverts to a new model that will increase the circulation of branded content. 

The company's "Have a Fling" Facebook campaign for the chocolate brand reached over 15 million unique consumers, 90 percent of it's target 18-24 demographic and had 5 million active interactions with the campaign, according to the UK's Marketing Week.Continue reading...

social marketing

Honda Clears 2013 Models at Corner of Twitter and Vine to Make Way for CR-V

Posted by Dale Buss on August 6, 2013 07:02 PM

Honda is turning again to new media to help clear out old vehicles this summer. Meanwhile, the hard-charging brand hopes to add to its forward momentum by launching the 2014 version of its best-selling SUV, the CR-V.

In July, Honda jolted its annual Summer Clearance Sales Event with a social media campaign that featured the brand directly engaging with Twitter users utilizing real-time Vine videos around the theme #wantnewcar. It got more than 100 million impressions and nearly 10,000 #wantnewcar mentions.Continue reading...

social marketing

LinkedIn Broadens its Social Footprint with Movie Promotion

Posted by Sheila Shayon on August 1, 2013 06:50 PM

LinkedIn has spread its wings quite a bit, turning the lackluster online 'office' into a full-blown social media network for professionals and brands. Now, it's venturing beyond business for its first film promotion, for the upcoming Lee Daniels' The Butler, in theaters Aug. 16. is not just for business anymore. 

LinkedIn users have a chance to enter a contest, Path to Success, in which three winners will receive a career experience in New York City that includes meetings with a top recruiter, an executive and a renowned career coach. Users enter the contest via a LinkedIn API to ‘visualize’ their professional bios alongside Gaines' career. Sending thank-you notes to those who’ve helped along the way enhances chances of winning.

The film, from the Weinstein Company, is about longtime White House butler, Cecil Gaines (played by Forest Whitaker), who served seven presidential administrations between 1957 and 1986.Continue reading...

social marketing

TSA Launches Instagram Account Featuring Passengers' Confiscated Guns, Fireworks

Posted by Sheila Shayon on July 3, 2013 06:07 PM

Eager to justify its embarrasing pat-downs and digging through your luggage's underwear compartment, the TSA has launched an Instagram account where it posts photos of confiscated goods that its agents pluck from passengers throughout the nation's airports.  

The account, which went live in late June, shows photos of brass knuckles, fireworks, knives, and tons of guns—handguns, a stun gun disguised as a pack of cigarettes and even an inert grenade all impounded from airline travelers.Continue reading...

social marketing

In First Post-Acquisition Move, Tumblr Introduces Native Ads to Desktop Dashboards

Posted by Sheila Shayon on May 31, 2013 04:28 PM

Yahoo is wasting no time in leveraging its $1.1 billion acquisition of Tumblr, using the blogging platform to roll out sponsored web posts next month. The ads will integrate with user’s streams, which, until now, were only populated by user content on desktop versions. In-stream ads in Tumblr's mobile app have been active since last month. 

The new dashboard ad units will be similar to the mobile ads currently on display, which are distinguishd by a small dollar sign in the upper right-hand corner of the post. Users can share and favorite the ads, which won't appear more than four times per day. Tumblr claims that the in-stream mobile ads have been shared more than 10 million times since launching in April. 

Yahoo's first big step in increasing the monetization of the popular blog site is also the biggest concern of faithful users, many of which who supposedly jumped ship to other platforms soon after news of the acquisition was announced.  “Tumblr has to make sure to carefully manage velocity—i.e. pacing of introduction so as not to alienate users,” Vik Kathuria, managing partner at GroupM told Digiday.Continue reading...

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