Best Global Green Brands 2014

social marketing

Buick is Pinning and Winning (with a Dash of Tumbling, Too)

Posted by Sheila Shayon on December 13, 2012 04:58 PM

The 2013 Buick Encore is powered by a 1.4L turbocharged engine, has an EPA-estimated 33 mpg highway fuel economy, and standard six-speed automatic transmission with front-wheel drive. It also features personalized technologies well-suited to the desired demo such as Intellilink and QuietTuning with Buick’s first use of Bose Active Noise Cancellation. 

That's all well and good, but it's not very exciting to non-car buffs. So how to excite the social web with those features? Excite bloggers to become inspired by the brand and become social ambassadors, for a start. With 71% of Pinterest’s nearly 25 million users under the age of 45, (50% age 25-44), the “Pinboard to Dashboard” program has generated 17 million plus unique visitors, followers or users across Pinterest, Facebook, Twitter, Instagram and blogs.

“Knowing the Encore’s target audience spends a great deal of time online, and on Pinterest, we created a social strategy to reach them where they ‘live’,” said Lloyd Biermann, Buick Crossovers marketing manager. So In October, Buick selected 10 influential design, fashion and food bloggers to create pinboards on Pinterest showcasing how the all-new Encore speaks to their personal style and life passions.Continue reading...

social marketing

From Perfume to Hot Dog Pizza, Pizza Hut Canada is Winning Facebook

Posted by Shirley Brady on December 5, 2012 04:19 PM

Pizza Hut Canada thrilled its Facebook fans by whipping up a batch of limited-edition perfume and sending it to the first 100 to raise their wrists — with a new batch on its way — while sending one lucky follower an original cartoon on the inside lid of a pizza box (check 'em both out, below).

Now the brand's Canadian marketers are rolling out (no joke) a hotdog-stuffed pizza crust, previously tested in the UK, from Dec. 4 to Jan. 7. Only in Canada, eh? Pity.Continue reading...

social marketing

#My2K Hashtag Campaign Spurs Twitter Townhall Fiscal Cliff Debate

Posted by Shirley Brady on November 28, 2012 12:06 PM

In July 2011, President Obama warned House Majority Leader Eric Cantor that he would pressure Republicans to compromise and make a deal by "going to the American people" in order to avoid the so-called fiscal cliff, and he's doing just that.

The White House (with more than 3 million Twitter followers) and Obama (with 23.9 million followers) created a trending topic on Twitter today by promoting the #My2K hashtag to rally support for the president's call for legislation before the year-end fiscal cliff deadline for former president George W. Bush's tax cuts package.

Obama is stepping up his effort to get Americans to lobby their elected representatives to pass the middle class tax cuts, personalizing the message with "My 2K" as a reference to the $2,000 (well, $2,200) that may be coming out of their pockets: "If Congress fails to act before the end of the year, every American family’s taxes will automatically go up. A typical middle-class family of four would see its taxes rise by $2,200 starting in 2013."Continue reading...

social marketing

Social Marketing for Brands: Tweet Smarter, Not Harder [Infographic]

Posted by Shirley Brady on November 28, 2012 10:57 AM

Kudos to Untypical Marketing (aka Joe Schaefer, a one-man web/mobile marketing band based in Albany, NY) for his "Tweet Smarter" tips for brands, which we share below but encourage you to click here and share his short, sweet and helpful infographic — which is pretty much the secret to making Twitter work for you.Continue reading...

social marketing

Salesforce Social Marketing Cloud Bursts as Radian6, Buddy Media Hit Storm

Posted by Sheila Shayon on October 26, 2012 05:42 PM

A storm is gathering in the clouds, not just with #Sandy moving towards the northeast US, but with rumbling within the Salesforce Marketing Cloud. This week, it emerged that Salesforce.com's biggest acquisition, social media campaign manager Buddy Media, is losing more than $40 million a year, while Salesforce's social media markeing firm, Radian6, is reorganizing and shedding jobs.

Salesforce spokesperson Jane Hynes’ statement in part: “With the integration of Radian6 and Buddy Media, the Salesforce Marketing Cloud is rebalancing its resources to support its growth, including moving from a hub to a distributed model for certain customer-facing roles, consolidating marketing, and dramatically increasing investments in R&D. Fewer than 100 people globally have been impacted.”

Salesforce acquired Buddy Media in August for $745 million, a time it was churning through more than $42 million a year, while Radian6, Salesforce’s previous marquee acquisition was cash-flow positive at the time of its $325 million acquisition in March of 2010.Continue reading...

social marketing

Old Navy Says Thanks to Facebook Fans With Human Coupon

Posted by Shirley Brady on October 10, 2012 10:37 AM

Old Navy hit five million "likes" on Facebook on Tuesday, and as promised, they're saying thanks with its biggest promotion ever: a "human coupon" that offers 30 percent off an entire purchase from Oct. 12-14. Download it at OldNavy.com/5million, and check out the making of video below.Continue reading...

social marketing

Facebook Partners With Retail Brands to Test F-Commerce, Want Button

Posted by Mark J. Miller on October 9, 2012 06:13 PM

Even though economies are still rough around the world, people everywhere still desire to own all sorts of stuff that they don’t really need. Facebook, which now has about a billion users, is aiming to help some of those folks get what they want by enabling wishlists, a popular feature on retail sites such as Target.com and Amazon.com.

The famed social network is now showcasing the products of seven different retailers and allowing some users to click on a “want” button that will put the desired item on a wish list for others to see, Reuters reports. This is part of a test of “Collections” functionality, that will also see if buttons marked “Collect” or “Like” will work better. In time, all of Facebook’s users and brand partners) will have access to the tool.Continue reading...

social marketing

Mercedes-Benz Drives Social TV Innovation With Twitter #YOUDRIVE Campaign

Posted by Sheila Shayon on October 2, 2012 02:02 PM

Social innovation is at an all time high and campaigns integrated with social media are the latest incarnation exemplified by the new Mercedes-Benz #YOUDRIVE Twitter campaign, which will let fans help shape the ending. Ever the innovator on digital, Mercedes-Benz is up 10 percent in Interbrand's just-announced 2012 Best Global Brands report.

TV viewers in the UK will ‘drive the action’ of a three-part story about the new Mercedes-Benz A-Class to be shown this weekend during commercial breaks in "The X Factor." A cat and mouse caper features a young music star (played by Top Boy actor Kane Robinson) aided by a female accomplice attempting to secure a secret gig that authorities are keen to close down.Continue reading...

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