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social marketing

Ford Expands Facebook Advertising as GM Pulls Out

Posted by Dale Buss on June 8, 2012 06:35 PM

If you hurry you can still see one way that Ford just keeps on using Facebook for paid advertising even as rival GM has pulled its paid ads (and invested in Manchester United as a way to reach Chinese car-buyers). And next week, you can read a report that presumably will underscore how many advertisers still agree with Ford, not GM.

Ford is currently running ads for Ford-logoed licensed merchandise such as t-shirts and toy cars with the Blue Oval logo that the company just got out of hock. The idea is to promote them for Father's Day, so they're June 1st through 10th in advance of Father's Day on the 17th. The ads — a first for Ford's licensing operations — appear on the right-hand side of Facebook user profiles to visit Ford and motor sports-related FB pages, according to Bloomberg.Continue reading...

social marketing

NBA’s Brooklyn Nets Woo Fans to Barclays Center with Socialcam

Posted by Sheila Shayon on May 22, 2012 10:07 AM

The social video sharing app Socialcam, just scored the NBA’s (and Jay-Z's) Brooklyn Nets, formerly known as the New Jersey Nets.

Their “Hello Brooklyn” campaign (watch below) is a pitch to the team’s community of fans, 35 million and growing, and takes users on a subway ride to their new home for the 2012-13 NBA season at the new Barclays Center.

The mobile app for shooting, editing, and sharing videos via smartphone is jousting for position in an increasingly competitive arena fueled by Facebook’s $1 billion acquisition of Instagram.Continue reading...

social marketing

Sun-Maid Brand, at 100, Brings Their Quintessential California Girl to Facebook

Posted by Sheila Shayon on May 21, 2012 10:10 AM

Raisins went mainstream thanks to the classic California Raisins television claymation commercial in the 1980's featuring I Heard it Through the Grapevine as its signature anthem.

Fast forward to 2012 and raisins are raising interest once again with the Sun-Maid Raisin Girl’s launch on Facebook to help celebrate the brand's 100th anniversary. That's her doing yoga on the beach, above — she's presumably a pro at the sunrise salutation, too.

"While the process of making raisins and dried fruits has remained relatively unchanged over the past century, information technology and international commerce continue to close the distance between the grapevine and consumer," stated Sun-Maid President Barry Kriebel.Continue reading...

social marketing

GM Reassures Facebook Fans as Rival Automakers Weigh In

Posted by Dale Buss on May 16, 2012 12:20 PM

General Motors' CMO Joel Ewanick made waves this week with the news that he's refusing to buy ads on Facebook until he can be convinced there's any ROI for doing so. The automaker is still committed to engaging on Facebook, as a statement on GM's Facebook page this morning notes:

"Just wanted to let our millions of Facebook fans know, we're still here, and we 'like' you back! We may not be advertising on Facebook at the moment but we'll still be talking with you all daily. If anything, we will be providing more content across our many GM Facebook pages - including Chevrolet, Buick, GMC and Cadillac - to keep the dialogue going."

He's got some sympathies from brand executives of other automakers who are scratching their heads about the value of actually paying for space on the ubiquitous social site. But most car brands (including Kia and Subaru, as the Wall Street Journal noted) are sticking with Facebook ads as well as in beefing up the content and engagement available that doesn't cost them anything (other than staffers' time or agency fees) on their brands' Facebook pages.

Ford strikes the highest-profile dissension with its cross-town rival in assessing the value of paid ads on Facebook. "We are doing more advertising on Facebook," Matt VanDyke, Ford's director of marketing communications, told brandchannel, "and it is a growing and critical part of our media mix."Continue reading...

social marketing

Can a Mobile App Teach Corporate Social Marketing?

Posted by Sheila Shayon on May 14, 2012 11:14 AM

“Turtle or Soup. Survival of the Smartest” is a “boss-approved” gaming app designed to enhance skills around social media marketing on platforms like Facebook, Twitter, LinkedIn and Google.

The “original mobile marketing racing game” features "Roi" (aka ROI, or the billion-dollar question with every social media campaign), the All-American Small Business Turtle, and his arch-nemesis, Biggie the Rabbit. Players are either the turtle who outsmarts the competition, or the loser who becomes the competitor's soup. Set along the Washington DC Beltway, the mission is to beat Big Business by leveraging social media to generate awareness, drive new leads, and improve brand visibility.

Developed by the Borenstein Group, Turtle or Soup can be downloaded from Apple’s iTunes store (for iPhone and iPad), Google Play for Android devices, and followed on Facebook and Twitter. "With mobile, digital and social media dominating how people interact and engage, we wanted to find a fun and educational way to show management and employees how these tools can help businesses grow – from branding, to lead generation, to increasing market awareness,” said Gal Borenstein, Borenstein Group’s CEO.Continue reading...

social marketing

Ford Fiesta Sales Slump Highlights Social Marketing Challenges

Posted by Dale Buss on May 9, 2012 11:01 AM

Ford became the industry trailblazer in social media three years when it launched the "Fiesta Movement" about a year ahead of the Fiesta's availability to car-buyers. The marketing experiment seemed to work in spades, but now sales of the model are slumping.

Are other factors to blame for the sales slump, and is it not a problem, as Ford executives insist? Or does the fact that Fiesta sales are falling off after only two years suggest anything at all about the effectiveness of a marketing platform for the car that has been largely based on social media?Continue reading...

social marketing

Wrapp Presents Social Mobile Group-Gifting to America

Posted by Sheila Shayon on April 30, 2012 04:05 PM

Americans love their gift cards, as the average American adult gives five a year and they are the most requested gift. Now they can turn to Wrapp, a social gifting service that enables F2F (friend-to-friend) marketing on behalf of brands.

The Swedish startup, founded last year, launches today in the U.S. with major retail partners including Gap, Fab.com, H&M, Sephora, the Wall Street Journal, Brooklyn Industries, Warby Parker, WeSC, Gant, Bjorn Borg, with another 15 retailers in the wings.Continue reading...

social marketing

London 2012 Watch: Marketers Look to Facebook for Olympic Gold

Posted by Mark J. Miller on April 20, 2012 03:59 PM

The last Summer Olympics were in 2008. That’s seven katrillion years in technology years. Much has changed since then and marketers are planning to put extra emphasis on an area that has grown exponentially in the last four human years: social media.

Brand marketers are particularly interested in using Facebook to boost their brands this summer. After all, you fish where the fish are — and Facebook had 794 million people visiting it each month of last year, spending an average (per comScore) of six hours per visit.Continue reading...

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