Learn more about Sustainable Brands 2015 San Diego

social marketing

Can a Mobile App Teach Corporate Social Marketing?

Posted by Sheila Shayon on May 14, 2012 11:14 AM

“Turtle or Soup. Survival of the Smartest” is a “boss-approved” gaming app designed to enhance skills around social media marketing on platforms like Facebook, Twitter, LinkedIn and Google.

The “original mobile marketing racing game” features "Roi" (aka ROI, or the billion-dollar question with every social media campaign), the All-American Small Business Turtle, and his arch-nemesis, Biggie the Rabbit. Players are either the turtle who outsmarts the competition, or the loser who becomes the competitor's soup. Set along the Washington DC Beltway, the mission is to beat Big Business by leveraging social media to generate awareness, drive new leads, and improve brand visibility.

Developed by the Borenstein Group, Turtle or Soup can be downloaded from Apple’s iTunes store (for iPhone and iPad), Google Play for Android devices, and followed on Facebook and Twitter. "With mobile, digital and social media dominating how people interact and engage, we wanted to find a fun and educational way to show management and employees how these tools can help businesses grow – from branding, to lead generation, to increasing market awareness,” said Gal Borenstein, Borenstein Group’s CEO.Continue reading...

social marketing

Ford Fiesta Sales Slump Highlights Social Marketing Challenges

Posted by Dale Buss on May 9, 2012 11:01 AM

Ford became the industry trailblazer in social media three years when it launched the "Fiesta Movement" about a year ahead of the Fiesta's availability to car-buyers. The marketing experiment seemed to work in spades, but now sales of the model are slumping.

Are other factors to blame for the sales slump, and is it not a problem, as Ford executives insist? Or does the fact that Fiesta sales are falling off after only two years suggest anything at all about the effectiveness of a marketing platform for the car that has been largely based on social media?Continue reading...

social marketing

Wrapp Presents Social Mobile Group-Gifting to America

Posted by Sheila Shayon on April 30, 2012 04:05 PM

Americans love their gift cards, as the average American adult gives five a year and they are the most requested gift. Now they can turn to Wrapp, a social gifting service that enables F2F (friend-to-friend) marketing on behalf of brands.

The Swedish startup, founded last year, launches today in the U.S. with major retail partners including Gap, Fab.com, H&M, Sephora, the Wall Street Journal, Brooklyn Industries, Warby Parker, WeSC, Gant, Bjorn Borg, with another 15 retailers in the wings.Continue reading...

social marketing

London 2012 Watch: Marketers Look to Facebook for Olympic Gold

Posted by Mark J. Miller on April 20, 2012 03:59 PM

The last Summer Olympics were in 2008. That’s seven katrillion years in technology years. Much has changed since then and marketers are planning to put extra emphasis on an area that has grown exponentially in the last four human years: social media.

Brand marketers are particularly interested in using Facebook to boost their brands this summer. After all, you fish where the fish are — and Facebook had 794 million people visiting it each month of last year, spending an average (per comScore) of six hours per visit.Continue reading...

social marketing

How Brands are Pinning and Winning on Pinterest This Week

Posted by Sheila Shayon on April 18, 2012 11:13 AM

Brands are ‘pinning’ it on Pinterest with increasing savvy, and although the site doesn’t carry advertising or sponsored content, publishers and brands are quickly getting hip to how to leverage the social thirst for sharing images to drive awareness and traffic to their own digital touchpoints.

With estimates of 18.7 million unique visitors in March, (according to comScore), “Pinterest has a message for the media: a picture is worth a thousand words," notes today's New York Times, or given Twitter's 140-character message limit, "about seven Twitter posts.”

Whole Foods, West Elm, Better Homes and Gardens, Real Simple, Gilt Home,  L.L.Bean, and even the National Pork Board are all early Pinterest adopters in what comScore VP Andrew Lipsman calls “the rise of the visual Web.” As he comments to the Times, “Pinterest is creating sort of a meritocracy of what’s visually appealing. Brands are scrambling and trying to figure it out. They know it’s going to be big, but they don’t necessarily know the best way to use it.” Well, they're starting to figure it out.Continue reading...

social marketing

Will Ikea 'Snap a Napper' Facebook Stunt Lead to Separate Beds?

Posted by Abe Sauer on April 5, 2012 04:05 PM

"Know someone that tends to doze off when they shouldn't? Are they more 'sleeping beast' than 'sleeping beauty'? Take a picture and share it with us. You could both win everything you need to sleep like a princess in our exclusive IKEA FAMILY competition."

That's the pitch for Ikea UK's "Snap a Napper" campaign. "Snap a Napper" is a crowdsourcing project aimed at getting users to take pictures of people grabbing a few winks, and then upload those pictures to Ikea UK's Facebook page, all for a chance to win a £1,500 "dream bed." 

Not only is the competition only open to fans of Ikea's Facebook page, but it's also limited to "Ikea Family Members." Not a member? "Don't worry, it's quick and easy to join IKEA FAMILY."Continue reading...

social marketing

Wrestlemania: WWE's Social Media Event of the Year

Posted by Sheila Shayon on March 30, 2012 03:12 PM

WWE is going to the mat for Wrestlemania with its first ever “WrestleMania Pre-Show,” to be simulcast live on YouTube, Facebook and WWE.com on Sunday, April 1 at 6:30 p.m. ET. The annual spectacular is leveraging social media to the fullest for WrestleMania Week in Miami as WrestleMania XXVIII broadcasts live on pay-per-view at 7:00 p.m. ET.

Dubbed the “The Social Media Event of the Year,” WWE has named Mike Tyson as their official Social Media Ambassador, and will be pitting main-event competitors The Rock and John Cena against each other in a Twitter face-off. Fans, celebrities and WWE Legends are invited to the Twitter hashtag battle over who will win the WrestleMania event featuring the two legends using hashtags #TeamBringIt vs. #Cenation. (Are you ready to Tumbl?)Continue reading...

social marketing

With Facebook Timeline Looming, Brands Need to Be More Responsive

Posted by Mark J. Miller on March 29, 2012 05:04 PM

One of the beautiful things about social media is that suddenly there is a way for everyday consumers can reach out and actually communicate with a brand without having to sit on hold waiting for a customer-service agent who might have no idea what you’re talking about.

Some companies have a team of people who keep busy all day monitoring and responding to the posts that flood in from Twitter and Facebook. We’re all just looking for human contact, right? And if a brand can give that to a consumer, that can’t hurt the brand loyalty.

Of course, plenty of brands don’t have a team of people doing that, either, so it’s not shocking that a new study has found that the responsiveness of 20 top U.S. retailers on Facebook is, well, “uneven, at best,” according to CNN.

As brands rush to meet Friday's deadline to curate their Facebook Timeline, it's sobering food for thought — but there's good news for brands that have already made the Timeline switch.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia