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social marketing

Will Ikea 'Snap a Napper' Facebook Stunt Lead to Separate Beds?

Posted by Abe Sauer on April 5, 2012 04:05 PM

"Know someone that tends to doze off when they shouldn't? Are they more 'sleeping beast' than 'sleeping beauty'? Take a picture and share it with us. You could both win everything you need to sleep like a princess in our exclusive IKEA FAMILY competition."

That's the pitch for Ikea UK's "Snap a Napper" campaign. "Snap a Napper" is a crowdsourcing project aimed at getting users to take pictures of people grabbing a few winks, and then upload those pictures to Ikea UK's Facebook page, all for a chance to win a £1,500 "dream bed." 

Not only is the competition only open to fans of Ikea's Facebook page, but it's also limited to "Ikea Family Members." Not a member? "Don't worry, it's quick and easy to join IKEA FAMILY."Continue reading...

social marketing

Wrestlemania: WWE's Social Media Event of the Year

Posted by Sheila Shayon on March 30, 2012 03:12 PM

WWE is going to the mat for Wrestlemania with its first ever “WrestleMania Pre-Show,” to be simulcast live on YouTube, Facebook and on Sunday, April 1 at 6:30 p.m. ET. The annual spectacular is leveraging social media to the fullest for WrestleMania Week in Miami as WrestleMania XXVIII broadcasts live on pay-per-view at 7:00 p.m. ET.

Dubbed the “The Social Media Event of the Year,” WWE has named Mike Tyson as their official Social Media Ambassador, and will be pitting main-event competitors The Rock and John Cena against each other in a Twitter face-off. Fans, celebrities and WWE Legends are invited to the Twitter hashtag battle over who will win the WrestleMania event featuring the two legends using hashtags #TeamBringIt vs. #Cenation. (Are you ready to Tumbl?)Continue reading...

social marketing

With Facebook Timeline Looming, Brands Need to Be More Responsive

Posted by Mark J. Miller on March 29, 2012 05:04 PM

One of the beautiful things about social media is that suddenly there is a way for everyday consumers can reach out and actually communicate with a brand without having to sit on hold waiting for a customer-service agent who might have no idea what you’re talking about.

Some companies have a team of people who keep busy all day monitoring and responding to the posts that flood in from Twitter and Facebook. We’re all just looking for human contact, right? And if a brand can give that to a consumer, that can’t hurt the brand loyalty.

Of course, plenty of brands don’t have a team of people doing that, either, so it’s not shocking that a new study has found that the responsiveness of 20 top U.S. retailers on Facebook is, well, “uneven, at best,” according to CNN.

As brands rush to meet Friday's deadline to curate their Facebook Timeline, it's sobering food for thought — but there's good news for brands that have already made the Timeline switch.Continue reading...

social marketing

The Social Marketing Ninja Behind The Hunger Games Success

Posted by Sheila Shayon on March 28, 2012 11:02 AM

As the appetite for all things Hunger Games seems insatiable, with its record-breaking $155m weekend opening and Fandango pre-sales for more than 1,200 showings, one key player that deserves credit for making the pre-release marketing a hit on social media is a relative newcomer: thismoment.

Simply put, “Lionsgate social media marketing is centered around thismoment’s social infrastructure,” writes Forbes. Entrepreneur-centric Inc. also acknowledged the thismoment-powered social media savvy of The Hunger Games pre-launch marketing. Their secret sauce?Continue reading...

social marketing

Plink Adds Arby's to Growing Facebook Loyalty Roster

Posted by Sheila Shayon on March 27, 2012 11:18 AM

What do you get when the second largest quick-service sandwich chain in the U.S. goes Plink? The opportunity for customers at 3,500 Arby’s restaurants to earn 10 Facebook Credits for every $5 spent.

Plink, the online-to-offline social media-based loyalty program already counts Taco Bell, Outback Steakhouse, 7-Eleven, Red Robin, Quiznos, and Dunkin’ Donuts as affiliates. Now you can add the Atlanta-based Arby’s Restaurant Group, purveyor of the classic Roast Beef and Beef ‘n Cheddar sandwiches, Curly Fries and Jamocha Shakes, to the Plink roster.

“Facebook Credits is the missing ingredient that’s been needed to connect social media to offline sales,” stated Peter Vogel, co-founder of Plink, in January. “Now with the ‘glue’ of Facebook Credits our national restaurant and offline retailer partners have a way to tap into the nearly 800 million users on Facebook, motivate them to become loyal customers, and reward them.”Continue reading...

social marketing

How Brands are Pinning and Winning on Pinterest This Week

Posted by Sheila Shayon on February 18, 2012 10:34 AM

Brands are ‘pinning’ it on Pinterest with increasing savvy, and although the site doesn’t carry advertising or sponsored content, publishers and brands are quickly getting hip to how to leverage the social thirst for sharing images to drive awareness and traffic to their own digital touchpoints.

With estimates of 18.7 million unique visitors in March, (according to comScore), “Pinterest has a message for the media: a picture is worth a thousand words," notes today's New York Times, or given Twitter's 140-character message limit, "about seven Twitter posts.”

Whole Foods, West Elm, Better Homes and Gardens, Real Simple, Gilt Home,  L.L.Bean, and even the National Pork Board are all early Pinterest adopters in what comScore VP Andrew Lipsman calls “the rise of the visual Web.” As he comments to the Times, “Pinterest is creating sort of a meritocracy of what’s visually appealing. Brands are scrambling and trying to figure it out. They know it’s going to be big, but they don’t necessarily know the best way to use it.” Well, they're starting to figure it out.Continue reading...

social marketing

AmEx Brings Self-Serve Twitter Ads to Small Biz Brands

Posted by Sheila Shayon on February 17, 2012 05:02 PM

American Express Cardmembers and merchants are getting exclusive access to Twitter’s new advertising solution for small businesses. The first 10,000 eligible businesses that register at will get $100 in free Twitter ads as the self-serve automated system begins in March.

Similar to Google, advertisers will choose amount they’ll spend, the cities or regions for ads to appear, and write their own 140-character copy. According to AmEx’s press release, Twitter will charge only for ads that get a user response.

Twitter is already testing Promoted Tweets priced on a "cost-per-engagement" basis, where businesses only pay if a user interacts (retweets, replies to, clicks or favorites), but the AmEx partnership could exponentially increase the number of advertisers Twitter can work with.Continue reading...

social marketing

PGA Hits the Links with TaylorMade on Twitter

Posted by Mark J. Miller on February 16, 2012 10:21 AM

Before Tiger Woods came on the golf circuit and livened things up on and off the course, professional golf was decidedly unhip. The Professional Golf Association wasn’t exactly known for getting involved in anything that might have been labeled “young” or “cool.”

Times have changed, of course. Tiger’s star may be fading, but the PGA isn’t planning to give up all those new markets that Woods and friends opened up for the organization. The PGA wants to keep that young, vibrant beat going. And it’s using social media to help. This week, the PGA Tour got its first branded Twitter hashtag, #driverlove, which is being worn on the hats of players at the Northern Trust Open in California, as Mashable notes.

#driverlove tees off on golf gear manufacturer TaylorMade’s “larger campaign that plays off the special connection that some players feel with their clubs.” The brand's microsite is showcasing fans' tweets and twitpics of their beloved Taylor drivers using the #driverlove hashtag.Continue reading...

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