2014 Brandcameo Product Placement Awards

social marketing

Citroën Woos Back-Tweet Drivers to ‘Twitter Race’ for a New DS5

Posted by Sheila Shayon on November 15, 2011 05:00 PM

Euro RSCG Amsterdam and Perfect Fools have created the world’s first Twitter Race as part of the brand's Citroën DS5 launch marketing activities.

The social media race starts November 17 in Amersfoort, Netherlands, offering Twitter users the chance to win a new Citroën DS5 by being the most persuasive tweeters and directing the car driver’s to their location — no easy feat in 140 characters.

The tool aggregates real-time tweets, navigating the car on the one-day user-led tour around the Netherlands. Citroën fans worldwide can participate on Twitter by using the #ds5race hashtag, while a live videostream from inside the car will broadcast on the Citroën NL Facebook page.

Dutch TV and radio host Froukje de Both is the driver, and a co-pilot will instruct her, via Tweets, where to go. When the time is up, the car will stop, and Froukje and her co-driver will step out displaying a sign with the final Twitter message; the first re-tweeter wins the Citroën DS5.Continue reading...

social marketing

Altoids Opens Hall of Curiosity on Tumblr and eBay

Posted by Michael Waltzer on November 14, 2011 04:30 PM

In the world of Altoids, you can't be curious enough. Which is why, with the help of Energy BBDO, the brand is inviting fans to explore the Altoids Hall of Curiosity. The site includes a back story on how "Once upon a time a there were Altoids.

A mint so strong, it changed the course of history forever (and ever and ever.)" Historical relics from Altoids' "curiously strong" past are on display and also available on eBay for auction to the highest bidders.Continue reading...

social marketing

Nike, LeBron, Wish Basketball Would Never Stop

Posted by Sheila Shayon on November 7, 2011 01:32 PM

Despite weekend talks the NBA lockout continues, making Nike's latest "Basketball Never Stops" spot from W+K (above) all the more poignant. Starring a determined LeBron James, Nike's social marketing including a Facebook push and Twitter hashtag, #BasketballNeverStops, managed by the Nike Basketball feed. The owner of the Miami Heat, meanwhile, was fined $500,000 last week for venting on Twitter about the stalemae. More on the campaign below.Continue reading...

social marketing

Communispace Builds Fan Camps for Brands

Posted by Sheila Shayon on November 7, 2011 11:31 AM

TRESemmé gives a "Fresh Start" when an unexpected date arrives (above) and Alberto Culver’s dry shampoo is now number one in the category with Q4 2010 retail sales topping $7.7 million.

Alberto Culver is more than a global beauty-care company, it’s an online savvy brand that launched its first private online community, My Beauty Café, in 2007. When research showed that women wanted hair rejuvenation on days when they didn’t shampoo, the brand had turned to Communispace, a leader in online consumer insights communities founded in 1999.

The Omnicom-owned firm has created more than 400 communities for major brands including Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever and GlaxoSmithKline. Communispace also recently won the Forrester Groundswell Award in the “Business to Consumer, North America” Embracing category for their work with Alberto Culver.Continue reading...

social marketing

Pepsi and The X Factor Go Social to Engage Fans

Posted by Sheila Shayon on October 19, 2011 03:28 PM

As a major sponsor on Simon Cowell's American version of The X Factor now airing on FOX, it's in Pepsi's interest to engage fans in the series.

That's why it's behind two digital platforms to do just that: Pepsi Pulse and Pepsi Sound Off, which combine gamification and social TV to enhance the viewing experience, and deliver on the promise that fans would experience the program in ways “never imagined.”Continue reading...

social marketing

Ikea App Uses Facebook Profiles to Design Dream Bedrooms

Posted by Abe Sauer on October 18, 2011 12:29 PM

Ikea is teaming up with YouTube to bring us one step closer to never having to participate in reality. By accessing a customer's Facebook account, Ikea UK's YouTube App uses social media information to build  "everything you need to be happy in bed."

After accessing your Facebook information, Ikea's YouTube app construct a 3D bedroom designed and furnished based on the lifestyle and interests information obtained from the Facebook profile. The Ikea items in the bedroom are interactive, with a click leading to purchase information on the Ikea UK website.

The app, accessible to anyone with a Facebook account, offers a couple of neat tricks.Continue reading...

social marketing

Survey Says: Yelp Helps, But Not With Groupon?

Posted by Mark J. Miller on October 12, 2011 11:59 AM

A new study out of the Harvard Business School finds that restaurants reviewed on the site can count on higher business. Even a one-star increase on Yelp's five-star ratings scale, according to WSJ.com, "was associated with a 5 to 9% increase in revenue."

The research comes as businesses, especially small businesses, are pondering the benefits of participating in group-buying deals such as Groupon or LivingSocial. They offer not just good deals but new experiences is possibly new parts of your city that haven’t been fully explored. That’s all well and good for the consumer. But for the businesses offering the deal, it might mean eventual bad news.Continue reading...

social marketing

It's Jesus vs. Justin as Believers Trump Beliebers on Facebook

Posted by Sheila Shayon on September 29, 2011 02:04 PM

Religion is trumping pop culture on Facebook, as the "Jesus Daily" page continues to have more active fans and engaged followers than the official Justin Bieber page.

According to AllFacebook.com, during the last three months, more people have “Liked,” commented and shared on Jesus Daily than on any other Facebook page, including the Bieb’s. With almost 8.6 million fans, Jesus Daily counted 4.3 million interactions in a single week, compared with 866,000 interactions from Bieber’s 36 million fans.

Jesus Daily launched as a hobby in 2009 by social media savvy North Carolina diet doctor Aaron Tabor, who learned many of his marketing moves by pitching his diet business on the QVC home shopping channel.Continue reading...

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