social media watch

Does Facebook Need a Chatroulette? Sean Parker and Shawn Fanning Think So

Posted by Sheila Shayon on May 17, 2012 11:07 AM

Sean Parker — Napster cofounder, Spotify cofounder, and Facebook's first president, as portrayed by Justin Timberlake in The Social Network — is teaming again with Shawn Fanning, his old Napster colleague, on Airtime, a new video chat service for Facebook users, which will be unveiled June 5th at Milk Studios in New York City.

Generating murmurs and speculation at SXSW earlier this year, the new platform will randomly put Facebook users face-to-face with each other, echoing the notorious Chatroulette. 

On the website is a Facebook sign-up button for early access, a countdown clock (18 days to go now!), and job postings for technical talent.Continue reading...

social media watch

Will Other Big Marketers Follow GM's Facebook Ad Pullout?

Posted by Shirley Brady on May 15, 2012 10:14 PM

"We regularly review our overall media spend and make adjustments as needed. This happens as a regular course of business and it's not unusual for us to move our spending around various media outlets — especially with the growth of multiple social  and digital media outlets. In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers."

The above statement was issued by General Motors today after a story by the Wall Street Journal was published online, in which GM chief marketing officer Joel Ewanick announced that the automaker will no longer advertise on Facebook — a bold announcement by one of the largest advertisers in the U.S.Continue reading...

social media watch

Facebook Addresses Privacy Concerns on Eve of Historic IPO

Posted by Sheila Shayon on May 14, 2012 05:03 PM

Facebook may feel it has addressed privacy time and time again during its brief history, including recently addressing concerns about app privacy with the launch of Timeline.

But on the eve of its historic $96 billion (up to $104 billion) initial public offering, when it is expected to sell shares on NASDAQ starting Friday, Chief Privacy Officer for Policy Erin Egan hosted a live event today concerning the latest changes to its privacy policy in response to an audit by the Irish government.Continue reading...

social media watch

Confirmed: A Table for Four(square) at 8pm

Posted by Sheila Shayon on May 4, 2012 02:02 PM

Foursquare is squaring off against Yelp, and has become a “mobile, socially powered version of Yelp," as Fast Company puts it, thanks to the Explore tool that gives users dining and bar recommendations based on location check-in.

Add the latest tweak to the tool, a proximity-based finder for maps that zooms and can be dragged and pinched at will, and Foursquare’s search iterates from present to future location. The sophistication of the app's user interface puts it ahead of Google Maps, MenuPages, Urban Spoon and Yelp.

Foursquare recently partnered with Open Table, adding a reservations function that covers more than 15,000 restaurants including hours of business and menu perusal.Continue reading...

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social media watch

Hello World: Pinterest Goes Pinternational

Posted by Sheila Shayon on May 4, 2012 01:07 PM

Pinterest is no longer a trending obsession. It’s a bona fide hub of passionate visual scrapbooking for individuals and brands alike.

The next step in its evolution: spreading from English-speaking confines to Pinternationality.

In a blog post this week, the site announced it’s looking for translators to French, German, Japanese, Portuguese, and Spanish, to be followed by Dutch, Greek, Italian, Korean, Malay, Polish, Russian, Simplified Chinese, Swedish, and Turkish.Continue reading...

social media watch

Facebook Releases IPO Roadshow Video

Posted by Shirley Brady on May 4, 2012 09:22 AM

Facebook released a half-hour video for its roadshow presentation to investors ahead of of its IPO, which values the company at an estimated $95 billion, as AP reports. The looming IPO could be the biggest payday ever for an Internet brand, but has raised concerns about privacy as FB's social graph opens user data to marketers.

social media watch

Twitter's Message: Discover Your World and Go Pro, but No IPO (Yet)

Posted by Sheila Shayon on May 2, 2012 03:22 PM

As Occupy Wall Street protesters marched in the streets of Manhattan on Mayday, another group of agitators were on stage touting disruption of a different kind.

Among the speakers at Wired's Disruptive by Design conference, Twitter CEO Dick Costolo drew a lot of attention for his somewhat contrarian views. With Facebook's IPO looming, he rejected the notion that his social enterprise is missing out on an IPO window, saying, "We don't see any need or urgency to even think about that stuff…I'm never going to optimize for short-term revenue at the expense of user experience. If people think we're going too cautiously, I don't care. They can stay on the sidelines. 

Costolo added that with $1 billion in venture funds in its coffers, "We don't need to worry about financing now. Google went public on its own terms. If you have a great business, you can be a public company whenever you want to be a public company. You're not beholden to a window."Continue reading...

social media watch

Socialbakers Aims to Elevate Facebook Marketing

Posted by Sheila Shayon on April 23, 2012 04:01 PM

Socialbakers claims it's #1 source for global Facebook data (other than Facebook, of course) with more than 10 million Facebook pages and places indexed.

The social media analytics company just launched its AnalyticsPRO product designed to enhance social media performance through competitive insights, engagement and influencer identification.

The proprietary technology tracks Facebook and Twitter campaigns for any company, enterprise to small business, while monitoring industry competitors. It’s currently the most utilized social media analytics platform in Europe, with 250,000 users across 75 countries.Continue reading...

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