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social media watch

ooVoo Looks to Engage Through Ambient Video Chat

Posted by Sheila Shayon on May 22, 2012 04:01 PM

Video chat provider ooVoo has rolled out a new 12-way HD video Facebook application and ‘category-defining’ iPad app with four simultaneous HD video streams.

CEO Yuval Baharav says ooVoo reaches an estimated 46 million users worldwide: “At the most fundamental level, ooVoo provides free social video chat and integrated messaging. Diving a layer deeper, ooVoo offers an open social layer that augments existing popular social networks such as Facebook and Twitter with the addition of high-quality group video chat.”Continue reading...

social media watch

Facebook's Post-IPO Challenges

Posted by Sheila Shayon on May 17, 2012 05:13 PM

With Facebook’s historic IPO upon us — with a valuation of $104 billion, it's the third highest IPO for a U.S. company, after General Motors and Visa, and it's now worth more than McDonald's, Citigroup and Amazon — the social network's employees have a few challenges ahead beyond how to spend the vast sums of money heading their way.

For a start, Facebook must keep improving the site to better engage users. New research from Attensity, for example, shows that the new Facebook Timeline is a turn-off for many, representing a high risk of customer churn unless the design is improved, even though. One article, titled “Sure Facebook has 900 million users, but its engagement is smoked by these other sites,” argues that “total users is not the only measure of success for a social network.”Continue reading...

social media watch

Does Facebook Need a Chatroulette? Sean Parker and Shawn Fanning Think So

Posted by Sheila Shayon on May 17, 2012 11:07 AM

Sean Parker — Napster cofounder, Spotify cofounder, and Facebook's first president, as portrayed by Justin Timberlake in The Social Network — is teaming again with Shawn Fanning, his old Napster colleague, on Airtime, a new video chat service for Facebook users, which will be unveiled June 5th at Milk Studios in New York City.

Generating murmurs and speculation at SXSW earlier this year, the new platform will randomly put Facebook users face-to-face with each other, echoing the notorious Chatroulette. 

On the website is a Facebook sign-up button for early access, a countdown clock (18 days to go now!), and job postings for technical talent.Continue reading...

social media watch

Will Other Big Marketers Follow GM's Facebook Ad Pullout?

Posted by Shirley Brady on May 15, 2012 10:14 PM

"We regularly review our overall media spend and make adjustments as needed. This happens as a regular course of business and it's not unusual for us to move our spending around various media outlets — especially with the growth of multiple social  and digital media outlets. In terms of Facebook specifically, while we currently do not plan to continue with advertising, we remain committed to an aggressive content strategy through all of our products and brands, as it continues to be a very effective tool for engaging with our customers."

The above statement was issued by General Motors today after a story by the Wall Street Journal was published online, in which GM chief marketing officer Joel Ewanick announced that the automaker will no longer advertise on Facebook — a bold announcement by one of the largest advertisers in the U.S.Continue reading...

social media watch

Facebook Addresses Privacy Concerns on Eve of Historic IPO

Posted by Sheila Shayon on May 14, 2012 05:03 PM

Facebook may feel it has addressed privacy time and time again during its brief history, including recently addressing concerns about app privacy with the launch of Timeline.

But on the eve of its historic $96 billion (up to $104 billion) initial public offering, when it is expected to sell shares on NASDAQ starting Friday, Chief Privacy Officer for Policy Erin Egan hosted a live event today concerning the latest changes to its privacy policy in response to an audit by the Irish government.Continue reading...

social media watch

Confirmed: A Table for Four(square) at 8pm

Posted by Sheila Shayon on May 4, 2012 02:02 PM

Foursquare is squaring off against Yelp, and has become a “mobile, socially powered version of Yelp," as Fast Company puts it, thanks to the Explore tool that gives users dining and bar recommendations based on location check-in.

Add the latest tweak to the tool, a proximity-based finder for maps that zooms and can be dragged and pinched at will, and Foursquare’s search iterates from present to future location. The sophistication of the app's user interface puts it ahead of Google Maps, MenuPages, Urban Spoon and Yelp.

Foursquare recently partnered with Open Table, adding a reservations function that covers more than 15,000 restaurants including hours of business and menu perusal.Continue reading...

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social media watch

Hello World: Pinterest Goes Pinternational

Posted by Sheila Shayon on May 4, 2012 01:07 PM

Pinterest is no longer a trending obsession. It’s a bona fide hub of passionate visual scrapbooking for individuals and brands alike.

The next step in its evolution: spreading from English-speaking confines to Pinternationality.

In a blog post this week, the site announced it’s looking for translators to French, German, Japanese, Portuguese, and Spanish, to be followed by Dutch, Greek, Italian, Korean, Malay, Polish, Russian, Simplified Chinese, Swedish, and Turkish.Continue reading...

social media watch

Facebook Releases IPO Roadshow Video

Posted by Shirley Brady on May 4, 2012 09:22 AM

Facebook released a half-hour video for its roadshow presentation to investors ahead of of its IPO, which values the company at an estimated $95 billion, as AP reports. The looming IPO could be the biggest payday ever for an Internet brand, but has raised concerns about privacy as FB's social graph opens user data to marketers.

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