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social media watch

Socialbakers Aims to Elevate Facebook Marketing

Posted by Sheila Shayon on April 23, 2012 04:01 PM

Socialbakers claims it's #1 source for global Facebook data (other than Facebook, of course) with more than 10 million Facebook pages and places indexed.

The social media analytics company just launched its AnalyticsPRO product designed to enhance social media performance through competitive insights, engagement and influencer identification.

The proprietary technology tracks Facebook and Twitter campaigns for any company, enterprise to small business, while monitoring industry competitors. It’s currently the most utilized social media analytics platform in Europe, with 250,000 users across 75 countries.Continue reading...

social media watch

Anxious to Get that Hot Nike Shoe? Now You Can RSVP by Twitter

Posted by Sheila Shayon on April 20, 2012 01:03 PM

From the Nike FuelBand to its limited-edition "Back to the Future" Air Mag shoe, Nike new product releases always grab attention and cause some serious hubbub, particularly on social media. Now you can leverage your social savvy to guarantee you get that new release.

According to NikeBlog.com, “Looking to finally put an end to the mayhem that accompanies around-the-block lines and campouts for highly-anticipated releases, Nike is introducing a new Twitter RSVP system for all company stores. The goal being to get shoes claimed and spoken for as soon as they release — at a random time on the release date — while also banning line-ups outside the store.”

Given the brand's next hot new shoe — the Jordan 12 ( Air Jordan XII ‘Playoffs') — Twitter must be seeing a lot of sign-ups this week. The US-only move engages customers with each local store's official Twitter feed, while using dedicated hashtags and Twitter's offline "direct message" function keeps the reservations process from clogging up users' Twitter timelines.Continue reading...

social media watch

Google+ Redesign: The Apps Are Coming!

Posted by Sheila Shayon on April 12, 2012 04:08 PM

Google+ is getting a facelift, and as seen in the above video, it promises every user the "World in Front of Me" (from the album Stairwells, Kina Grannis.) According to Google, the redesign will make the social network "more functional and flexible."

Common sense says the apps are coming.

Cosmetics aside, changes include: a new navigation interface with a customizable "ribbon" of applications (left side), replacing statice top-of-page icons, that enables dragging of apps to a customized order, and the ability to hover over apps for quick actions, as illustrated here.

"We've also built the ribbon with the future in mind, giving us an obvious (and clutter-free) space for The Next Big Feature, and The Feature After That. So stay tuned,” writes Google's Vic Gundotra. 

A public signal that Google+ is planning to open its platform to third-party apps? Continue reading...

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social media watch

Overreaching in Aisle 2? Union Discounts Grocer's Social Media Policy

Posted by Sheila Shayon on April 2, 2012 11:01 AM

In a closely watched case that could impact employees' use of social media, the United Food and Commercial Workers Local 1500 has filed a petition with the National Labor Relations Board alleging that the Stop & Shop grocery chain's social media policy is "impermissibly vague, overbroad and violated Section 7 rights of employees" that protects the right to organize and bargain.

The Union represents 5,500 Stop & Shop employees at 45 stores in and around New York City. The petition alleges that Stop & Shop enacted the social media policy without consulting the union, a violation of collective bargaining rights, while forbidding employees from disclosing confidential information (such as salaries) on sites like Facebook and Twitter.

The policy also prohibits employees from discrediting the store's practices or products on their personal social media posts. Furthermore, according to legal counsel for the Union, Patricia McConnell of Meyer Suozzi English & Klein, the policy requires employees to report colleagues’ violations whereby workers face disciplinary action — up to and including termination.Continue reading...

social media watch

Banking on Social Media: The Financial Services Brands That Get Social

Posted by Sheila Shayon on March 27, 2012 03:03 PM

The vast majority of wealth managers and private banks are dealing quite “clumsily” with social media according to a recent study of 50 leading private banks and wealth management firms by Swiss consulting firm assetinum.com.

“Amateurish” social media strategies, “hibernation” on Facebook and “tokenism attitudes” towards Twitter and YouTube are abundant.

Of the institutions assessed on a 100-point scale, the average score was 43 points. Twenty-seven of the firms did not reach half the maximum points in the Facebook category; 25 fell short in the website and mobile category; 25 scored less than half in the Twitter assessment, and for YouTube and LinkedIn the scores were 29 and 21.

While 42 out of 50 banks have Twitter accounts, just 26 are active in response to posts and only 13 posted content about wealth management. Nineteen banks have blogs with only six of those interacting proactively with consumers.Continue reading...

social media watch

Chocolate Google+ Pages Notwithstanding, Not Everyone's Enamored of G+

Posted by Sheila Shayon on March 16, 2012 10:57 AM

Google+ may inspire such fits of creativity as the chocolate Google+ page that Cadbury UK created (above) to thank its 500,000 G+ followers, but it isn't inspiring all Googlers, past or present.

While disgruntled Goldman Sachs exec Greg Smith became a media sensation after he published his resignation letter in the New York Times this week, a former Googler named James Whittaker, who quit in February to return to Microsoft (from whence he came), blasted Google for letting Google+ take over its business focus (and sanity, he argues).

In a personal blog post entitled "Why I left Google," Whittaker wrote that “The Google I was passionate about was a technology company that empowered its employees to innovate. The Google I left was an advertising company with a single corporate-mandated focus" — for which he blames the company's obsession with Google+.Continue reading...

social media watch

Huggies Makes Amends with Dads After Flunking Facebook 'Test'

Posted by Sheila Shayon on March 13, 2012 10:08 AM

As you may have caught on Facebook lately, Huggies is in hot water with Dads.

The issue: the Kimberly-Clark diaper brand's male-targeted social marketing campaign featuring real dads and real babies, which aimed for the funny bone but landed in the solar plexus. "To prove that Huggies diapers and wipes can handle anything, we put them to the toughest test imaginable – Dads," intoned a female voice-over in the videos ("Dad Test" and "Easy Chair").

Befuddled dads may have seemed like a cute way to make their point, but it (inevitably) irked parents. Consider that dads are increasingly stay-at-home caregivers, one out of three according to the US Census, it was no surprise that many of them took umbrage and took to social media to be heard.Continue reading...

social media watch

Homeless Hotspots at SXSW Cause Uproar

Posted by Sheila Shayon on March 12, 2012 04:38 PM

Two words — "Homeless Hotspots" — are causing an uproar in Austin, Texas. Billed as “a charitable experiment” by BBH, it's not part of the official South by Southwest Interactive agenda, but it's getting mixed reviews and lots of attention.

Bartle Bogle Hegarty's BBHLabs skunkworks unit partnered with Front Steps Shelter to equip homeless people with 4G MiFi devices to serve as walking hotspots or pay-per-use Wi-Fi purveyors for attendees at the SXSW Interactive conference now taking place in Austin, TX.

The experiment was to see how much SXSWi attendees would donate (suggested donation: $2 per 15 minutes) — assuming attendees didn't oppose the notion of fundraising via hotspots (vs., say, hot meals) for the homeless.Continue reading...

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