social media watch

Twitter Starts Checking IDs to Safeguard Booze Brands—And Target Ads

Posted by Mark J. Miller on November 27, 2013 08:37 PM

Twitter isn’t interested in corrupting minors, so the social media giant has set up a system of checks and balances to make sure no one under the age of 21 in the US will see any Twitter posts from alcohol brands. When requesting to follow a brand, users will have to enter their birthdate into a direct message for verification. 

"Our hope is that this approach to age-screening will enable alcohol brands to responsibly and safely connect with the right audience on Twitter," wrote Tarun Jain in a blog post.

Mashable notes that Bud Light, Knob Creek, and Bacardi as brands that require age-verification to follow. When a person clicks on those brands, a direct message is sent to verify the birthdate. If it isn’t filled out correctly within 24 hours, the address is off limits. Sometime in the future, Twitter may start trying to prove that users are telling the truth, but that's a bit far off, VentureBeat reports.Continue reading...

social media watch

Nissan Successfully Navigates Social Promo on Reddit as JPMorgan Regroups

Posted by Sheila Shayon on November 22, 2013 04:56 PM

Japanese automaker Nissan recently became the first brand to promote a car, its new Versa Note, for purchase on Amazon

To bring further attention to the new model and partnership, Nissan asked Reddit users last week to request an item they would like from Amazon—and then started buying those items for them in an experiment overseen by two Reddit community managers.

Most advertisers would agree that Reddit is the kind of social network where you either speak the language or suffer the consequences. Of course, brands can fall victim to similar fates on Twitter, Facebook, and others, but Reddit's unique community and stringent ad rules make the platform a mine field for brands caught promoting themselves. 

Nissan, however, followed the rules and garnered more than 1,500 comments and requests and concluded the experiment by treating some Redditors to 30 months of Reddit gold (the website’s premium membership) and a long list of items including: “Grow a boyfriend, roller skates, new boots, How to avoid huge ships(book), Calvin and Hobbes Book set, ultimate bacon sampler, horse mask, glorious three-wolf moon shirt, 17'' catfish pillow, LOVE ( Beatles Soundtrack), Cooking with Coolio (book), 4,500 ladybugs, banana slicer, bookmark, skull cap, how to sharpen pencils (book), pizza cutter, headset stand, puzzle, diapers, french press, Battlefield4, chair, camera mic, necklace, nean bag bed, scooter suitcase, KitchenAid, and a Nexus 10," according to Digiday.Continue reading...

social media watch

Pinterest Sees Big Potential in Location-Based Place Pins

Posted by Sheila Shayon on November 21, 2013 02:47 PM

Pinterest is pinning its monetization hopes on Place Pins, a new category of pins focused on travel that carries enormous potential in the lucrative business of location-based ads.

Place Pins let users pin images of bars, cafes, restaurants and other destinations onto dedicated Pinterest boards. The intention is to tap into social travel, helping users plan trips. The company says its Pinners generate 1.5 million pins tagged to locations every day, adding up to a total of 750 million across the site, with 75 percent of traffic coming from mobile. 

Users can create map-based pin boards integrated with map apps from Google and Apple, while Foursquare, Airbnb and OpenTable will provide content. The pins will make use of Foursquare’s location API and Mapbox’s map technology.

“Pinterest users like to plan vacations as much as they like to redesign their living rooms and make over their wardrobes, so it isn’t far-fetched to imagine hotels, vacation destinations and travel agents paying to promote themselves on the new pin maps," the Wall Street Journal muses.Continue reading...

social media watch

LinkedIn Gets More Brand Friendly with Dedicated Product Pages, Targeted Content

Posted by Sheila Shayon on November 19, 2013 02:43 PM

LinkedIn has managed to make its platform more brand friendly by introducing Showcase Pages. The dedicated content pages allow major brands like Microsoft to focus on a singluar sub-brand such as Xbox and direct targeted content to users interested in the specific topic. Companies can have up to 10 Showcase Pages. 

Different from Company Pages, Showcase Pages aren’t for recruiting and don’t include a Careers or Products & Services section. LinkedIn has more than three million Company Pages from blue chip brands like Adobe, Cisco, Microsoft and HP, who were all part of a pilot test for the new feature.Continue reading...

social media watch

Snapchat Spurns Facebook Buyout—And Steals its Users Too

Posted by Sheila Shayon on November 14, 2013 04:58 PM

Following the acquisitions of social media stars Instagram, Tumblr, and Vine, one hot commodity is holding out: Snapchat. 

The photo-social app that essentially destroys user photo snaps after a few seconds reportedly turned down a $3 billion offer from Facebook. Are they crazy? Or just crazy smart? 

Opinions are mixed, but 23-year-old founder Evan Spiegel and his team may actually be sitting on a social media egg that could shape the future of social sharing. For one thing, Snapchat leaves no messy, incriminating trail in the digital ethers unlike Facebook, Twitter and other platforms. And with teens looking to hide from their parents and adults hoping to hide less-than-ideal antics from employers and colleagues, Snapchat may be the prime destination for a generation of web-heads that are seeking more privacy and control.Continue reading...

social media watch

Post-IPO Twitter Looks to Keep the Momentum Going

Posted by Sheila Shayon on November 11, 2013 01:44 PM

Sorting out the initial impact of Twitter’s IPO last Thursday, the microblogging platform ended its first day of trading with a valuation of $27bn and raised $2.09 billion in the biggest technology IPO since rival Facebook’s last year. Analysts are optimistic the momentum can continue. "We are expecting Twitter ad revenues to grow significantly over the next 12 months without the need for Twitter to make any substantial changes," commented Driftrock CEO Matt Wheeler, citing three reasons: Twitter is mobile-ad first, built for brand-building, and ads are easily extensible globally.

Two years ago, Twitter and chief rival Facebook were social media upstarts. Today they represent a combined $140 billion fiercely competing for eyeballs and ad dollars in a market estimated to reach $11 billion in the U.S. in 2017 according to BIA/Kelsey. Twitter remains a fraction of the size of Facebook, with one-fifth market capitalization and users, and one-twelfth the revenue. “They are competing on core functions that each service needs,” observed Josh Goldman, partner at Norwest Venture Partners. “That is sort of creating a battle between these two companies, even if the use case is different.”Continue reading...

social media watch

Sony Teams with Instagram Pros to Offer Up Pic Tips

Posted by Sheila Shayon on November 5, 2013 02:39 PM

Thanks to ever-improving cell phone cameras, any one these days can consider themself an excellent photographer. But Instagram, the social network that helped redefined mobile photography, thinks we can do even better. 

In a partnership with Sony Mobile, Instagram has launched Xperia PicTip, the world's first online school of photography, offering tips on how to point, shoot and use the brand’s plentiful filters.

Sony has recruited eight of Scandinavia's largest Instagram account holders as teacher/ambassadors in an interactive experience that bridges pro-Instagrammers and fans. All images will be taken with Sony's flagship mobile Xperia Z1, with the ambassadors showcasing a new photo theme everyday for a week using hashtag #Xperiapictip. Fans, too, are invited to snap their own photos during the week, of which the ambassadors will pick favorites to highlight and promote on Facebook.Continue reading...

social media watch

Twitter Builds Up IPO Clout with Bullish Reports from Wall Street

Posted by Sheila Shayon on November 4, 2013 05:51 PM

Twitter is going full steam ahead this week as it puts final touches on its IPO, now priced between $23 and $25, pushing its potential market value to $13.9 billion. 

With its Thursday market debut looming, Twitter is showing no signs of weakness, continuing an aggressive push to boost the value of the microblogger. Careful to not have a 'Facebook moment,' Twitter still intends to sell 70 million shares in its debut, but with strong demand for its stock after its road show, the company even plans to close its books on Tuesday, a day ahead of schedule. The move is on point with bullish reports from Wall Street, most indicating a strong support and outlook for the company. 

“If you’ve got a social strategy, Twitter is one of the most effective ways to activate that,” Brian Wieser, a senior analyst at Pivotal Research, said in an interview, according to the New York Times. “What they’ve got is unique and not replicable in any sense.”

And analysts are only looking up. Richard Greenfield, an analyst at BTIG Research, indicated that he sees Twitter's revenue growing from $636 million this year to $1.1 billion in 2014, and $2.7 billion in 2016. “We expect a lot of growth ahead in advertising and Twitter ad products," he told the Times.Continue reading...

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