Best Global Green Brands 2014

social media watch

Hooters Serves Up Sexy with Instagram Birthday Bash

Posted by Sheila Shayon on September 30, 2013 04:56 PM

Hooters, the original "breastaurant," may be turning 30, but the sports bar franchise is doing its part to stay hip with a little help from social media. After all, the wings-and-beer chain offers up plenty of visual appeal to its customers—much like Instagram does for its users.

To celebrate, the resturant is inviting back some 300,000 former waitresses to its 400-plus locations on Oct. 4 with one request: to snap photos for the company's Instagram account, tagged with #stepintoawesome.  

"We've had amazing growth on Instagram," Dave Henninger, Hooters CMO, told Adweek. "It's a big part of our marketing mix going forward."Continue reading...

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Pinterest Woos Print Brands with 'Pin Now, Read Later' Article Pins

Posted by Sheila Shayon on September 26, 2013 12:42 PM

At 4 years old, Pinterest is stepping up and out of the photo-centric ‘virtual pinboard’ model it has risen to success with, adding ads in the form of ‘promoted pins,’ and now article pins to woo publishers and readers.  

Pinterest is aggressively seeking to leverage its more than 5 million daily article pins from brands like BuzzFeed for whom the pinboard has become a top traffic referral. The new article pins will give brands the ability to include headlines, authors, story descriptions and links to the source from the pin itself.

“The addition of the more useful article pins is only one of many changes taking place at Pinterest this year, as the company moves to turn its growing traction into a real, monetizable business," TechCrunch notes. “The move to expand the focus to articles and news content, then, could potentially position Pinterest as a modern-day bookmarking tool akin to Delicious, or even a competitor to 'read it later' services like Instapaper or Pocket.”Continue reading...

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Twitter Pushes Real-Time Engagement with Live Campaign Creation at Ad Week

Posted by Alicia Ciccone on September 25, 2013 11:49 AM

During its Wednesday presentation at Advertising Week in New York, Twitter, in partnership with Deep Focus, continued to push its compatability with brand marketing, previously through a presentation on its Amplify TV product, and now with a live, real-time example of how brands can better engage with fans through in-the-moment marketing efforts. 

The morning session promised attendees that the micro-blogger would create a real-time promoted Tweet campaign for RadioShack—a brand that is knee-deep in a digital, social revival of its retail business—within the one-hour session, with help from the audience, of course. 

And they did. RadioShack tweeted a Halloween-themed post that married the retailer's core offerings with a time-relevant event, enforcing the marketing power behind living in the moment.Continue reading...

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Pinterest Experiments with Promoted Pins on Road to Monetization

Posted by Sheila Shayon on September 20, 2013 03:52 PM

After four years of ‘pinning,’ Pinterest has yet to produce any revenue from its growing community, which reached 46.2 million people in July in the US alone, according to ComScore. But that may all be about to change. .

As its users move from web to mobile, the visual/social platform plans to experiment with "promoted pins"—an ad service that, for now, will be free and function very much like the promoted posts that run on Twitter and Facebook.

“Nobody’s paying for anything yet—we want to see how things go and, more than anything, hear what you think,” CEO Ben Silbermann wrote in a blog post. "We're going to start experimenting with promoting certain pins from a select group of businesses,” in search results and category feeds. "For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for 'Halloween.'"Continue reading...

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Airbnb Debuts Hollywood & Vines User-Created Short Film

Posted by Alicia Ciccone on September 20, 2013 10:53 AM

After months of ongoing legal troubles and renter mishaps, Airbnb is working on taking a step back to focus on user experience. And its first initiative involved tapping its millions of users aroundthe world to create a first of its kind, grassroots campaign made entirely of six-second Vine videos.

The initiative, dubbed Hollywood & Vines, instructed users via Twitter on what to film, including paper airplanes flying and a boat on rough seas. The result is a four-minute short film, which debuted on the Sundance Channel, that not only captures immense creativity, but the adventurous spirits that embody Airbnb users.Continue reading...

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Go Ahead and Hit 'Like,' You're Protected by the US Constitution

Posted by Sheila Shayon on September 19, 2013 08:10 PM

Free speech in the digital age has reached a new milestone, with a U.S. court ruling that Facebook "likes" are protected by the First Amendment. 

The ruling came through the Fourth U.S. Circuit Court of Appeals, which sided with former deputy sheriff B.J. Roberts who was allegedly fired for 'liking' the Facebook page of his boss' opponent in a race for city sheriff. 

Chief Judge William B. Traxler Jr. said that the former deputy's action was the "internet equivalent of displaying a political sign in one's front yard, which the Supreme Court has held is substantive speech," according to the Wall Street Journal

The appeal and ruling stems from a previous ruling in 2012 that declared that 'liking' "didn't rise to the level of protected speech."Continue reading...

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After Hitting User Milestone, Instagram Looks to Ads

Posted by Sheila Shayon on September 9, 2013 12:33 PM

Since Facebook bought it for $1 billion in 2012, Instagram has seen a lot of upgrades. The popular photo-editing app turned social network has since updated its editing abilities, added video and now has over 150 million monthly active users

And now, with more eyeballs on the app than ever, Instagram is planning on adding ads "within the next year," according to the Wall Street Journal. The brand will likely face similar challenges as Tumblr, which needed to find a balance between its 'cool' image and being functional after Yahoo bought it and moved forward to monetize it. 

"We want to make money in the long term, but we don't have any short-term pressure," Emily White, a Facebook transplant who now is Instagram's Director of Operations, told WSJ. White, however, has seen Facebook's complicated ad efforts backfire, so she plans to keep Instagram's entry "simple."Continue reading...

social media watch

Airbnb Directs Users in First Ever Film Made of Vine Videos

Posted by Sheila Shayon on August 23, 2013 04:16 PM

Virtual vacation rental service Airbnb, recently in the headlines for violating local occupation laws, is looking to turn the tide with a cheery, travel-inspired short film made completely of user-submitted Vine videos.

The campaign from Mullen San Francisco aptly dubbed "Hollywood and Vines" invites consumers to submit six-second Vine videos inspired by prompts from the company.Continue reading...

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