Best Global Green Brands 2014

social media watch

Airbnb Directs Users in First Ever Film Made of Vine Videos

Posted by Sheila Shayon on August 23, 2013 04:16 PM

Virtual vacation rental service Airbnb, recently in the headlines for violating local occupation laws, is looking to turn the tide with a cheery, travel-inspired short film made completely of user-submitted Vine videos.

The campaign from Mullen San Francisco aptly dubbed "Hollywood and Vines" invites consumers to submit six-second Vine videos inspired by prompts from the company.Continue reading...

social media watch

Katy Perry, Pepsi, MTV Team Up for Primetime VMA Reveal

Posted by Sheila Shayon on August 22, 2013 11:12 AM

MTV's annual Video Music Awards are this Sunday, and the show, like every year, is reaching higher to engage and entertain fans, whether they're inside Brooklyn's Barclays Center or not. 

This year, pop singer Katy Perry has partnered with Pepsi for a socially-infused promotion built around her secret performance, where fans will get to choose which song she performs, and in turn, what her next single will be off of her new album. Pepsi, MTV and Perry will be giving out clues leading up to Sunday's performance to help fans unlock information, including song titles and lyrics. Fans can listen and vote for their song of choice via a microsite and using hashtag #KatyNow. 

The voting process will conclude with Perry's performance, which will take place somewhere outdoors in Brooklyn (also one of the clues).Continue reading...

social media watch

US Open to Display Real-Time Social Commentary on 50-Foot Digital Wall

Posted by Sheila Shayon on August 21, 2013 10:43 AM

Furthering the relationship between social media and sports, the US Open, running Aug. 26 through Sept. 9 in New York, is erecting a 50-by-8-foot social media wall next to Louis Armstrong Stadium to display real-time social media commentary.

The wall, like a digital water-cooler, will aggregate posts from Twitter, Facebook and Instagram and put them on display for some 700,000 spectators expected to attend the tennis event. "It also connects our global fan base, combining them with the live event and the attendee," Nicole Jeter West, director of digital strategies and partnerships for the US Tennis Assocation, told USA Today.Continue reading...

social media watch

J.Crew Takes Fall Catalog Digital with Exclusive Pinterest Debut

Posted by Sheila Shayon on August 19, 2013 12:32 PM

Despite being a late-comer to social media, J.Crew is adapting quite quickly. In fact, the retail brand is behind a social media first: debuting its Fall 2013 catalog on Pinterest.

The brand has posted a sampling of its fall offerings to the site, with the added ability to pre-order the posted looks through the company's personal stylists. The effort adds a whole new dimension to the retailer's more traditional sales approach and in turn may garner the brand more fans—and subscribers. 

While J.Crew may be the first brand to pull off such a feat on Pinterest—which has 70 million users, 80 percent of which are women—it's not the first fashion brand to use social media to give fans exclusive access.Continue reading...

social media watch

LinkedIn Targets More Youthful Demographic with Debut of University Pages

Posted by Sheila Shayon on August 19, 2013 11:26 AM

One of the only social media sites closed to young adults is opening the floodgates. LinkedIn's launch of University Pages will allow college-bound teens to gather information and start networking with classmates and college staff, offering more than 200 school profiles with a career-centric lens including notable alumni, data on where those alumni are working—and the ability for prospective students to connect with them.

But LinkedIn, which is largely regarded as a professional network, isn't stopping there. On Sept. 12, the network will become open to anyone over the age of 14, opening the site to a completely new, socially-savvy demographic.

"We're trying to provide real value for prospective students," Christina Allen, director of product management at LinkedIn, who called University Pages the “cornerstone” of the company’s education services strategy, told USA Today.Continue reading...

social media watch

GE Leverages Vine for 6-Second Social Media Science Fair

Posted by Sheila Shayon on August 8, 2013 11:51 AM

GE, a perpetual early-adopter of new media, is leveraging Vine to create a science fair online after a one-off video became a surprise hit. The video, dubbed #6SecondScience, gave an abbreviated demonstration of what happens when you mix milk, food coloring and dish soap. With the initial post still being retweeted and reposted, GE decided to spin #6SecondScience into a full campaign.  

A pro at bringing out the beauty of science, the campaign showcases quick science creations by both GE and fellow social media users. Other popular Vine posts include the chemical properties of a cup of coffee and one that shows the cells in your hand. All of GE's 6-second science videos will be curated on a Tumblr page, and some users that contribute their own #6SecondScience creations will receive a science-themed gift from GE.Continue reading...

social media watch

Facebook Riding High on Mobile Games, New TV-Style Ads

Posted by Sheila Shayon on July 31, 2013 05:02 PM

Facebook is having a good week. Its stock price has, for the first time, risen above its $38 IPO price, it is launching a program to directly publish mobile games, and is seeking to break the advertising mold by selling TV-style ads on its social network for as much as $2.5 million a day. 

The new Mobile Games Publishing page is now live on Facebook’s developer site, the company's first effort to reach out to small and mid-size game developers looking for a highly-engaged community of gamers—all of which Facebook will get an unspecified cut of. 

"The thinking is that it’s become prohibitively expensive for new mobile developers to find an audience, as the top grossing charts have become a lot more stable over the last year," TechCrunch notes. "With more than 800 million mobile users every month and more than 260 million people playing games on Facebook, the company says it’s in a unique position to help developers target high-quality gamers."Continue reading...

social media watch

Thomson Reuters Twitter Latest to be Hacked by Syrian Group

Posted by Sheila Shayon on July 30, 2013 02:47 PM

Thomson Reuters' corporate Twitter account is the latest victim of the Syrian Electronic Army, a group of hackers that are pro-president Bashar Al-Assad. The group is the same one that claimed responsibility for Twitter hacks on NPR, CBS' 60 Minutes, Al Jazeera and the Associated Press—a hack that caused a drop in the Dow Jones Industrial Average. 

For about 45 minutes Monday night, the hackers took over, posting offensive political cartoons—all of which Buzzfeed managed to capture before Twitter suspended the @ThomsonReuters account, which has about 83,000 followers and is seperate from the @Reuters breaking news account.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence