2014 Brandcameo Product Placement Awards

social media watch

J.Crew Takes Fall Catalog Digital with Exclusive Pinterest Debut

Posted by Sheila Shayon on August 19, 2013 12:32 PM

Despite being a late-comer to social media, J.Crew is adapting quite quickly. In fact, the retail brand is behind a social media first: debuting its Fall 2013 catalog on Pinterest.

The brand has posted a sampling of its fall offerings to the site, with the added ability to pre-order the posted looks through the company's personal stylists. The effort adds a whole new dimension to the retailer's more traditional sales approach and in turn may garner the brand more fans—and subscribers. 

While J.Crew may be the first brand to pull off such a feat on Pinterest—which has 70 million users, 80 percent of which are women—it's not the first fashion brand to use social media to give fans exclusive access.Continue reading...

social media watch

LinkedIn Targets More Youthful Demographic with Debut of University Pages

Posted by Sheila Shayon on August 19, 2013 11:26 AM

One of the only social media sites closed to young adults is opening the floodgates. LinkedIn's launch of University Pages will allow college-bound teens to gather information and start networking with classmates and college staff, offering more than 200 school profiles with a career-centric lens including notable alumni, data on where those alumni are working—and the ability for prospective students to connect with them.

But LinkedIn, which is largely regarded as a professional network, isn't stopping there. On Sept. 12, the network will become open to anyone over the age of 14, opening the site to a completely new, socially-savvy demographic.

"We're trying to provide real value for prospective students," Christina Allen, director of product management at LinkedIn, who called University Pages the “cornerstone” of the company’s education services strategy, told USA Today.Continue reading...

social media watch

GE Leverages Vine for 6-Second Social Media Science Fair

Posted by Sheila Shayon on August 8, 2013 11:51 AM

GE, a perpetual early-adopter of new media, is leveraging Vine to create a science fair online after a one-off video became a surprise hit. The video, dubbed #6SecondScience, gave an abbreviated demonstration of what happens when you mix milk, food coloring and dish soap. With the initial post still being retweeted and reposted, GE decided to spin #6SecondScience into a full campaign.  

A pro at bringing out the beauty of science, the campaign showcases quick science creations by both GE and fellow social media users. Other popular Vine posts include the chemical properties of a cup of coffee and one that shows the cells in your hand. All of GE's 6-second science videos will be curated on a Tumblr page, and some users that contribute their own #6SecondScience creations will receive a science-themed gift from GE.Continue reading...

social media watch

Facebook Riding High on Mobile Games, New TV-Style Ads

Posted by Sheila Shayon on July 31, 2013 05:02 PM

Facebook is having a good week. Its stock price has, for the first time, risen above its $38 IPO price, it is launching a program to directly publish mobile games, and is seeking to break the advertising mold by selling TV-style ads on its social network for as much as $2.5 million a day. 

The new Mobile Games Publishing page is now live on Facebook’s developer site, the company's first effort to reach out to small and mid-size game developers looking for a highly-engaged community of gamers—all of which Facebook will get an unspecified cut of. 

"The thinking is that it’s become prohibitively expensive for new mobile developers to find an audience, as the top grossing charts have become a lot more stable over the last year," TechCrunch notes. "With more than 800 million mobile users every month and more than 260 million people playing games on Facebook, the company says it’s in a unique position to help developers target high-quality gamers."Continue reading...

social media watch

Thomson Reuters Twitter Latest to be Hacked by Syrian Group

Posted by Sheila Shayon on July 30, 2013 02:47 PM

Thomson Reuters' corporate Twitter account is the latest victim of the Syrian Electronic Army, a group of hackers that are pro-president Bashar Al-Assad. The group is the same one that claimed responsibility for Twitter hacks on NPR, CBS' 60 Minutes, Al Jazeera and the Associated Press—a hack that caused a drop in the Dow Jones Industrial Average. 

For about 45 minutes Monday night, the hackers took over, posting offensive political cartoons—all of which Buzzfeed managed to capture before Twitter suspended the @ThomsonReuters account, which has about 83,000 followers and is seperate from the @Reuters breaking news account.Continue reading...

social media watch

Twitter Latest Social Site to Come Under Fire for Abusive Content, Screening Policy

Posted by Sheila Shayon on July 29, 2013 06:26 PM

Twitter is the latest social media site to be scrutinized over harmful content, and the community policies surrounding it. 

Caroline Cried-Perez was recently deluged with rape threats on Twitter after leading a successful campaign to bring greater female representation to UK banknotes, resulting in the announcement that Jane Austen’s image would appear on £10 notes. 

Criado-Perez revealed she received “about 50 abusive tweets an hour for about 12 hours,” after the news hit the social media airwaves. Twitter's current "Report Tweet" button is available on its iOS and web apps, however users tweeting from other platforms must visit an offensive tweeter's profile page in order to report abuse and file several forms.Continue reading...

social media watch

Chipotle Admits to Faking Twitter Hack in Successful PR Stunt

Posted by Sheila Shayon on July 25, 2013 02:43 PM

The burrito is out of the bag. Chipotle, the darling of the booming fast-casual sector, has admitted that it faked a Twitter hack of its account to boost followers and help promote the company's 20th anniversary. 

Last Sunday, the official Chipotle Twitter account, @ChipotleTweets, was seen posting a string of seemingly random messages, including, "end Twitter," and "Find avocado store in Arvada, Colorado." 

After nearly a dozen 'hacker' tweets, the brand acknowledged that the account had had a problem, and proceeded to answer media inquiries about the hack with equally bizarre responses, telling Mashable, "I'm glad no one went Anthony Weiner on us, but everything seems to be fine."Continue reading...

social media watch

General Mills Shares Space with Rivals in Cereal-Focused Social Effort

Posted by Sheila Shayon on July 24, 2013 11:20 AM

General Mills is tackling social media with a twist. The brand, which produces some of the most iconic cereal brands around, including Cheerios and Lucky Charms, launched a social effort dubbed Hello Cereal Lovers at the end of 2012. Over six months later, the social experiment is going strong, but isn't making too much of a fuss.

With over 313,000 likes on Facebook, a vibrant website, Instagram and Tumblr accounts, and a cheery Twitter feed, the Fortune 500 company has built a dedicated home for bowl-based breakfast enthusiasts—whether they're spooning General Mills cereal or not.Continue reading...

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