social media watch

Chipotle Admits to Faking Twitter Hack in Successful PR Stunt

Posted by Sheila Shayon on July 25, 2013 02:43 PM

The burrito is out of the bag. Chipotle, the darling of the booming fast-casual sector, has admitted that it faked a Twitter hack of its account to boost followers and help promote the company's 20th anniversary. 

Last Sunday, the official Chipotle Twitter account, @ChipotleTweets, was seen posting a string of seemingly random messages, including, "end Twitter," and "Find avocado store in Arvada, Colorado." 

After nearly a dozen 'hacker' tweets, the brand acknowledged that the account had had a problem, and proceeded to answer media inquiries about the hack with equally bizarre responses, telling Mashable, "I'm glad no one went Anthony Weiner on us, but everything seems to be fine."Continue reading...

social media watch

General Mills Shares Space with Rivals in Cereal-Focused Social Effort

Posted by Sheila Shayon on July 24, 2013 11:20 AM

General Mills is tackling social media with a twist. The brand, which produces some of the most iconic cereal brands around, including Cheerios and Lucky Charms, launched a social effort dubbed Hello Cereal Lovers at the end of 2012. Over six months later, the social experiment is going strong, but isn't making too much of a fuss.

With over 313,000 likes on Facebook, a vibrant website, Instagram and Tumblr accounts, and a cheery Twitter feed, the Fortune 500 company has built a dedicated home for bowl-based breakfast enthusiasts—whether they're spooning General Mills cereal or not.Continue reading...

social media watch

It's a Boy! A Social Media Superstar is Born

Posted by Sheila Shayon on July 23, 2013 03:12 PM

It’s a safe bet that the future monarch born to the Duke and Duchess of Cambridge, Prince William and Kate Middleton, has already redefined what it means to be a royal in today's socially-attuned world. 

While the royal couple had kept to tradition as the birth approached, with the events taking place in St. Mary's Hospital's private Lindo Wing, where Princess Diana gave birth to William, the plan took an updated detour when it came to announcing the baby's birth on Monday. According to tradition, birth and death announcements are made by signed notice via an ornate easel set up in front of Buckingham Palace. However, before the notice was posted at the palace, news of the baby boy was released via an electronic press release and on the British Monarchy's social channels, including Facebook and Twitter.

"Her Royal Highness The Duchess of Cambridge was safely delivered of a son at 4.24pm. The baby weighs 8lbs 6oz. The Duke of Cambridge was present for the birth. The Queen, The Duke of Edinburgh, The Prince of Wales, The Duchess of Cornwall, Prince Harry and members of both families have been informed and are delighted with the news. The baby is third in the line of succession after His Royal Highness The Prince of Wales and His Royal Highness The Duke of Cambridge. He is styled His Royal Highness Prince [name] of Cambridge."Continue reading...

social media watch

Rebecca Minkoff Teams Up with Tumblr, Nordstrom for Fashion Talent Search

Posted by Sheila Shayon on July 19, 2013 04:07 PM

Rebecca Minkoff, fashion designer of luxury handbags, accessories, footwear and apparel, understands the power of social.

Minkoff is targeting the Tumblr community to promote awareness for her upcoming spring collection at New York Fashion Week in September, inviting the creative Tumblr community to participate in a T-shirt and tote campaign with Nordstrom.

Artists can submit T-shirt and tote designs, models can send pictures and photographers can submit portfolios to tumblr@rebeccaminkoff.com by July 25 to be judged by a panel of judges including Tumblr founder and CEO David Karp, Nordstrom EVP of Designer Merchandising Jeffrey Kalinsky and Minkoff herself, with results to be announced July 30.Continue reading...

social media watch

Nissan, Honda Test Vine and Instagram's Looping Video for New Promotions

Posted by Dale Buss on July 16, 2013 06:02 PM

It may or may not be apocryphal, but the story goes that Ernest Hemingway once beat a bar bet that said he couldn't write a complete story in six words. His winning tale: "For sale, baby shoes, never worn."

Vine's six-second video loops are sort of like that, and—to a lesser extent—so is Instagram's new 15-second looping-video feature. And now two major automotive brands, Nissan and Honda, have joined the growing number of companies that are trying to figure out whether these latest new fragments of the social-mediasphere are worthwhile to promote their own aims.

Nissan is tapping both Vine and the new Instagram tool to promote the new Note version of its Versa compact. The car is aimed at "young, active Millennials who live life at the spur of the moment through their phone," as Erich Marx, director of social media and interactive marketing for Nissan USA, told brandchannel. As "the largest vehicle in its segment," he said, Versa Note provides them the best way to pile their friends and their stuff in the car and zoom off to the latest adventure.Continue reading...

social media watch

Police Veteran Bratton Launches Social Network for Police Officers to Collaborate

Posted by Sheila Shayon on July 15, 2013 05:16 PM

Tapping social media for the workplace can be tricky, however one former police commissioner is launching his own Facebook-like service, BlueLine, to bring officers together to help fight crime on a national, collaborative level.

Bill Bratton, who has led the New York, Los Angeles and Boston police departments created the network through his company, Bratton Technologies, in hopes that it will engage younger officers who "share a shocking amount of information on public networks."

Now in beta testing with about 100 officers from the LA police department, LA Sheriff's Department and University of Southern California police force, the secure network will serve as a place for officers to engage each other, "share best practices [and] talk about innovations," Bratton told Reuters.Continue reading...

social media watch

Could a Facebook News Reader Trump Competitors?

Posted by Sheila Shayon on June 25, 2013 12:47 PM

In timely, competitive fashion, Facebook is rumored to be developing a news reader for its social platform as Google prepares to shutter Google Reader next week. A little like Flipboard and Pulse, the social giant has been working on its reader for more than a year, according to a report from the Wall Street Journal

"I view it as a logical next step for them," Danielle Levitas, senior consumer technology analyst at IDC told The Huffington Post. "To me, it's a place where multiple genres of media and content can come together in a trusted fashion."Continue reading...

social media watch

Evian Asks Fans to Show Their Wimbledon Wiggle

Posted by Sheila Shayon on June 24, 2013 07:33 PM

In its latest promotion, Evian makes a play on its dancing reputation with its "Wimbledon Wiggle" campaign. The brand, which is a tournament sponsor and the exclusive water purveyor of the sporting event is offering fans tickets for the best wiggle: defined as a move based on "the cheeky shake players make before receiving a serve."

Fans have until midnight on Monday to submit their wiggle video for a chance to win tickets. After that, fans will be eligible to snag Evian-branded Wimbledon merchandise signed by tennis pro and 2004 Wimbledon champion Maria Sharapova. The best wigglers will be featured on digital outdoor creative at Bankside and Cardinal Place where the championships will be broadcast live on large screens.Continue reading...

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