Take the survey!

social media watch

Evian Asks Fans to Show Their Wimbledon Wiggle

Posted by Sheila Shayon on June 24, 2013 07:33 PM

In its latest promotion, Evian makes a play on its dancing reputation with its "Wimbledon Wiggle" campaign. The brand, which is a tournament sponsor and the exclusive water purveyor of the sporting event is offering fans tickets for the best wiggle: defined as a move based on "the cheeky shake players make before receiving a serve."

Fans have until midnight on Monday to submit their wiggle video for a chance to win tickets. After that, fans will be eligible to snag Evian-branded Wimbledon merchandise signed by tennis pro and 2004 Wimbledon champion Maria Sharapova. The best wigglers will be featured on digital outdoor creative at Bankside and Cardinal Place where the championships will be broadcast live on large screens.Continue reading...

social media watch

Discovery Channel Scores Big Social Win as Nik Wallenda Soars on Wire

Posted by Sheila Shayon on June 24, 2013 12:48 PM

Nik Wallenda and social media are a match made in heaven—and Discovery Channel was happy to be the beneficiary of Sunday night's record-breaking relationship. Wallenda’s 1,400 foot “Skywire” walk—strung 1,500 feet over a section of the Grand Canyon without a safety harness—was broadcast live in the US and 223 countries and generated quite a buzz on social media.

While it may not have reached the heights achieved by Red Bull's 2012 "skyjump" stunt featuring Austrian skydiver Felix Baumgartner, the conclusion of Wallenda's successful trip across the wire, reporters touted the stats for the stunt: 40,000 tweets per minute; 700,000 tweets in total; 1.5 million streams on Discovery.com; and an estimated 13 million TV viewers watching the event on Discovery Channel.

“This was certainly history in the making,” stated Eileen O’Neill, Group President Discovery and TLC Networks.Continue reading...

social media watch

Planet Fitness Fights 'Pintimidation' with New Social Campaign

Posted by Sheila Shayon on June 21, 2013 04:52 PM

Planet Fitness, the gym that is widely known as the "Judgement Free Zone" is looking to take that same stance to social media. The company has launched a No Pintimidation campaign in order to curb the stress and pressures experienced by many on sites like Pinterest and Tumblr. 

The initiative was inspired by a recent TODAY study of 7,000 US mothers that found 42 percent suffer from "Pinterest stress," brought on by images of domestic perfection found on the site.Continue reading...

social media watch

Social Campaign Tweets Tourette Syndrome Tics for Awareness

Posted by Sheila Shayon on June 21, 2013 01:46 PM

The Tourette Syndrome Foundation of Canada has taken up a unique social media campaign to raise awareness of the little understood disease. Through Surrender Your Say, Twitter users can turn over their feeds to the non-profit, which will tweet real-life verbal tics along with the hashtag #surrenderyoursay. 

The experiment asked those afflicted with the condition to submit some of their own tics—involuntary sounds or movements—and Twitter users can sign up to surrender their tweets for 24 hours.Continue reading...

social media watch

Pinterest Goes French for First International Edition

Posted by Sheila Shayon on June 12, 2013 06:48 PM

Pinterest recently introduced a localized version of its website for France, the first non-English edition of its site so far, geared towards enhancing the community experience en français with content from French domains and pins with French-language descriptions more prominent in search and on category pages.

With the new addition, Pinterest "is now catering to the discerning palates of this culturally influential country," which has its own social media culture, notes the Social Times. "In other words, the food, fashion, art, and cinema that have made France a cultural hub for centuries will now do the same for the image bookmarking site."

In a means of promoting the new site, Pinterest has partnered with about 300 bloggers to write guest posts through a "Pin It Forward" (Epingler c’est partager) campaign.Continue reading...

social media watch

Twitter Thrust Back Into the Political Spotlight as Turkish Protesters Take to Social Media

Posted by Sheila Shayon on June 3, 2013 03:38 PM

Over two years after the Arab Spring began, Turkey is in the midst of its own interpretation as a weekend of anti-government demonstrations spread across the country, ignited by opposition to construction of a shopping mall in a popular Istanbul park and exacerbated by traditional Turkish media’s lack of coverage. Protests spread to half of Turkey’s 81 provinces by Sunday with the Turkish Doctors' Association reporting at least 1,700 people injured in Istanbul and Ankara.

Much like the movement that swept across Egypt, Libya, Syria and dozens of other countries in the region, social media, especially Twitter, has played an integral role in the organization of demonstrations and the spread of ideals. Turkish Prime Minister Recep Erdogan called the protesters an "extremist fringe" even as 10,000 demonstrators called on his government to resign. The increasingly authoritarian PM singled out Twitter saying, "the best examples of lies can be found there,” and called social media "the worst menace to society."Continue reading...

social media watch

Twitter Makes Big Announcements for Advertising, Security

Posted by Sheila Shayon on May 23, 2013 05:46 PM

It’s been a big week in the twitter-verse as the micro-blogger, now transmitting close to 400 million messages a day, has made three decisive moves forward.

First, Twitter announced the implementation of a two-factor authentication technology to boost security for its users after recent hacker attacks on the Financial Times, The Onion and the Associated Press accounts. The lack of added security reached a crescendo of criticism in April when a fake tweet about a non-existent White House explosion, sent from the AP account, caused havoc in US financial markets.

The two-factor authentication feature, which is voluntary for users, sends a second, one-time log-in code via text message, making it harder for hackers to break-in to an account with just a main password. Both Jeep and Burger King have been victims as well. Criticized for not putting such measures into place earlier, a Twitter rep said the rollout was delayed due to required updates to its SMS architecture. Facebook, Google, Microsoft and Apple offer it already.Continue reading...

social media watch

Teens Might Be Fleeing, but Facebook Isn't Too Worried About It

Posted by Sheila Shayon on May 22, 2013 05:36 PM

The Facebook generation is so over Facebook, according to a new report from the Pew Research Center.

After surveying 802 teens, ages 12 to 17 about their online habits, it turns out that Facebook has become a "social burden." "While Facebook is still deeply integrated in teens’ everyday lives, it is sometimes seen as a utility and an obligation rather than an exciting new platform that teens can claim as their own." 

While 94 percent of teens are maintaining their Facebook accounts, more and more continue to migrate to Twitter and Instagram as largely parent-free zones that give them a greater ability to freely express themselves. According to the survey, 11 percent of teens had Instagram accounts, 5 percent have Tumblr accounts and 7 percent have accounts on Myspace.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Brands and the pursuit of excellence