Posted by Mark J. Miller on April 3, 2013 04:03 PM
When you have hundreds of thousands of passionate fans and a legacy as a winner, a rebrand can be a dangerous thing. The University of Georgia and Nike teamed up for such a rebrand across all of its athletic teams, but the pair may have saved themselves a lot of heartache and grief by not bringing too much change to the school’s beloved football team.
It’s been 15 months in the making, and now the world can feast its eyes on just how the pair have decided to “promote a consistent and unified look across all sports” at Georgia, the Atlanta Journal-Constitution reports.
One of the odder bits in UGA's rebranding by Nike, which also just revamped the branding for Oregon State, is the introduction of a secondary logo that features a bulldog, the school’s mascot, which doesn’t look quite as unhappy and tough as the school’s previous secondary logo of a bulldog.Continue reading...
Posted by Mark J. Miller on March 27, 2013 04:27 PM
After months of speculation from Miami Dolphins fans (and an extensive fan-drawn new-look uniform contest from ESPN), the new logo for one of the NFL’s worst teams for the last decade has been inadvertently unveiled and—shocker—it doesn’t have the dolphin wearing a football helmet. The logo was leaked last week on NFL.com and was confirmed Wednesday by Dolphins CEO Mike Dee.
Speaking at a stadium renovation conference, Dee confirmed that the logo was leaked by someone at Nike, however he said "the logo is only one part of the announcement. It’s a complete re-branding of the team," the Sun Sentinel reports. Dee noted that the uniform design will be reflective of the team's origical aqua and orange color scheme.Continue reading...
Posted by Mark J. Miller on March 20, 2013 06:16 PM
Nike introduced the FuelBand wristband in January 2012, and it has apparently sold well enough for the company to further invest in its growth as the device at the center of the connected universe it envisions. News on how Nike plans to boost its mobile/digital offering sets the stage for the company's quarterly earnings call on Thursday.
The athletic-wear giant's inaugural Nike Accelerator mobile development incubator, announced late last year, this week awarded $20,000 to 10 different startups that are building apps for its Nike+ products. The hope, CNET reports, is “to create a platform in much the same way that Apple has created a platform with iTunes and Microsoft with Windows.”
Hundreds of app ideas were proposed to Nike and its partner, TechStars, and the 10 that will receive funding as well as mentoring from Nike include “games that encourage users to exercise and a corporate wellness app that espouses healthy living habits,” CNET notes. The companies will work on their apps in Portland, Oregon, near Nike’s campus, and then pitch them to Nike bigwigs, venture capitalists and angel investors in June.Continue reading...
Posted by Mark J. Miller on March 18, 2013 05:37 PM
Athletic wear companies generally figure that partnering with professional sports leagues will lead to its brand name lodging into the minds of millions of potential consumers. They likely don’t predict that their product might be linked to major, life-changing injuries.
Riddell has been the official helmet of the National Football League for at least a quarter century and most of that time, has likely been good for the company. In recent years, however, as the NFL’s concussion problem has made itself more known outside of the league, the association might not be as positive.
The league is facing a lawsuit from more than 4,000 former players who claim they weren’t protected as well as they should have been, with part of the battle centering around helmets that may have offered better protection, but were stifled by the league, Bloomberg reports.Continue reading...
Posted by Mark J. Miller on March 7, 2013 06:17 PM
America has spent more time working or looking for jobs in recent years and it’s put the hurt on some recreational activities. That’s been quite a blow, apparently, to Quiksilver, the brand that’s long been synonymous with surfing, skateboarding and snowboarding.
Andy Mooney, who took over as CEO in January after running the show at Disney Consumer products and spending two decades at Nike, got to share the bad news with the world Thursday as the company reported not-so-great quarterly earnings. Overall revenues for the first quarter, which ended January 31, were down 3 percent to $431 million from $450 million the previous year. American net revenues dropped 9 percent in the quarter to $186 million, down from $205 million. The only major plus for the quarter was that e-commerce sales had gone up 39 percent to $33 million. Continue reading...
Posted by Mark J. Miller on March 5, 2013 07:17 PM
Collegiate sports have probably the largest fan base in American athletics, with an estimated 173 million fans who support the cause.
While schools like the University of Texas and the University of Alabama generally lead the NCAA in merchandise sales and national recognition, Oregon State would apparently like a bigger piece of those pies. To that end, the Oregon State Beavers have teamed with their fellow state dwellers at Nike to try and revamp their brand.
The new look, introduced Monday night, will be seen on the new uniforms for the football, men's and women's basketball, men’s and women’s soccer and track programs, modernizing and strengthening the athletic brand across all 17 sports teams. Portland Business Journal reports. None of them will hit the field till August, but the new logo (below) will immediately be put into use.Continue reading...
Posted by Mark J. Miller on February 26, 2013 01:07 PM
World War II and 9/11 are the only things that have kept the best European and American golfers from squaring off against each other every two years since the late 1920s in the Ryder Cup.
Though it has such big names as Jack Nicklaus, Arnold Palmer, Nick Faldo, Tiger Woods and Colin Montgomerie involved and been around for 85 years, the Ryder Cup has never had a worldwide sponsor—until now.
Scotland’s Standard Life Investments has signed on to fill that spot for the next two Cups, Reuters reports. "This announcement follows the launch of the unified Ryder Cup global brand identity and the stated aim of Ryder Cup Europe and the PGA of America to secure global partnerships going forward," said Pete Bevacqua, chief executive officer of the PGA of America. The tournament is one of the sport's biggest, reaching up to 500 million daily TV viewers in 183 countries. Continue reading...
Posted by Mark J. Miller on February 13, 2013 01:02 PM
After hyping its release for weeks, Adidas' new Boost running shoes finally made its debut Wednesday. The New York announcement was made in good company, with 100-meter world champ Yohan Blake of Jamaica and two-time 10,000-meter Olympic gold medalist Haile Gebrselassie of Nigeria standing close by.
Since the release of Christopher McDougall’s excellent book "Born to Run" back in 2009, a book that made a well-researched case for running barefoot, the running world has had an ongoing debate of whether it is better to workout in “barefoot” shoes or to layer on the extra cushion.
With Boost, Adidas is going "all in" (as its global tagline goes) on the cushion, although the sportswear giant is happy to capitalize on that other market as well. The Boost shoes combine two new elements: the Boost cushioning, which is supposed to be so bouncy that it’ll keep runners going forward for extended periods and the ominous-sounding Spring Blade, which helps the shoe return to its proper shape while your foot flexes.Continue reading...