sporting brands

Nike Introduces New Jerseys for Team England in First-Time Partnership

Posted by Mark J. Miller on May 21, 2013 07:22 PM

When England takes the pitch at Wembley Stadium on May 29 against the Republic of Ireland for a friendly match as they both work toward qualifying for the 2014 World Cup in Brazil, the Three Lions will be sporting a brand new logo on their brand new home uniforms: the Nike Swoosh.

England used to wear Umbro gear, but Nike sold off that brand along with Cole Haan for $225 million to Iconix last year. Now the Nike swoosh is on the England jersey and it gets plenty of close-ups a the promotional video just released to show off the new Home Kit.Continue reading...

sporting brands

Water and Yogurt Await Young Soccer Winners at Danone Nations Cup

Posted by Shirley Brady on May 15, 2013 05:08 PM

Soccer’s quadrennial World Cup is the world’s most-watched sporting event, but there is another event held annually that packs a heftier long-term punch for 500 kids from around the world.

Since 2000, France’s Groupe Danone—the makers of such products as Evian, Naya and Volvic water along with Brown Cow, Stonyfield and Dannon yogurt, among other products—has sponsored 40 youth soccer teams from across the globe to come play in the Danone Nations Cup, essentially a World Cup for the 10- to 12-year-old set. Since 2003, the event has been supported by former French soccer great Zinedine Zidane, who gracelessly ended his career at the 2006 World Cup by getting kicked out of the game for headbutting an Italian player. 

After nine championships in France and two in South Africa, the Cup Final has been played in Spain and Poland in the last two years. Word has finally come this week that the world’s youth soccer elite will be heading to London’s Wembley Stadium for this year’s final on Sept. 7. The American team will be decided after the U.S. final to be held on May 27.Continue reading...

sporting brands

Chevrolet Celebrates Iconic (and Refreshed) Louisville Slugger Brand

Posted by Shirley Brady on May 6, 2013 11:46 AM

Chevrolet has just released a video extolling the most recognizable name in baseball’s craftsmanship: Louisville Slugger, which refreshed its branding in time for Major League Baseball's opening day this season. 

Interbrand Cincinnati, based in the same city the first professional baseball team called home, was honored to be selected to celebrate that craftsmanship by redesigning the iconic logo, marking its first update in 33 years. Find out more here.

sporting brands

NBA’s Sacramento Kings Await Franchise Fate While Investors Tout Brand Plans

Posted by Mark J. Miller on April 16, 2013 12:31 PM

The lowly Sacramento Kings haven't made it out of the first round of the NBA playoffs since 2004, and its owners, the Maloof family, have been threatening to move the struggling team out of Sacramento for years. This may explain why the team had the lowest average attendance (13,660) at home and are in the bottom five of Brand Keys’ annual list of NBA team fan loyalty, Forbes reports.

As the Maloofs try to unload their 65 percent share of the franchise, NBA officials will be deciding later this week whether the team will find a new home in Seattle or remain in Sacramento, thanks to competing interest in the team from two groups of investors. However one investor has a much bigger plan for the franchise if his bid is accepted.Continue reading...

sporting brands

As Golf's Best Gather at the Masters, Sponsors Await Big Pay Day

Posted by Mark J. Miller on April 11, 2013 07:15 PM

The 2013 Masters Golf Tournament—one of the few golf tourneys that the world outside of the golf community actually cares about—kicked off Thursday morning as brands watch helplessly, hoping and praying that one of thier golfers is the one pulling on the famed green jacket by weekend's end. 

As Forbes points out, last year’s winner, Bubba Watson, wasn’t a big name outside of the golf world before the Masters got underway last year. Though by the end of the tournament, his main sponsor, Ping, had generated $14.2 million in media value, according to brand analyst and research firm Repucon. That's triple what the next brand, TaylorMade, got out with at $4.5 million. 

The reason the numbers vary so much is because he Masters only allows four minutes of commercials each hour and limits the amount of branding on the course so the majority of brand exposure comes from the golfers themselves and whatever airtime they get. That means sponsors of the world’s top-ranked golfers—Tiger Woods, Rory McIlroy and Justin Rose— along with such big names as Phil Mickelson (No. 9) and Watson (No. 14) will be enjoying the sight of their products far more than those who supply gear to Richard Sterne (No. 49). Unless, of course, Sterne pulls out the game of his life and ends up in or near the winner's circle.Continue reading...

sporting brands

Aon Inks New Deal with Manchester United for Practice Sponsorship

Posted by Mark J. Miller on April 8, 2013 05:12 PM

Professional sports teams have such cachet with a certain block of the public that pretty much anything they do can find sponsorship. Aon and Manchester United just signed a sponsorship deal that has the British multinational risk-management, insurance and consulting company putting its name on the team’s training facilities for the next eight years.

Along with that, Aon’s name will also grace the training shirts of the ManU players and be attached to any of the team’s pre-season tours during the next eight seasons, such as “Tour 2013 presented by Aon in Asia Pacific.” If that weren’t enough, Manchester United’s business network will also use Aon for its “talent development, health, risk management, retirement and data & analytics.”Continue reading...

sporting brands

No Bull, Dawgs: Georgia and Nike Team Up For a Brand Refresh

Posted by Mark J. Miller on April 3, 2013 04:03 PM

When you have hundreds of thousands of passionate fans and a legacy as a winner, a rebrand can be a dangerous thing. The University of Georgia and Nike teamed up for such a rebrand across all of its athletic teams, but the pair may have saved themselves a lot of heartache and grief by not bringing too much change to the school’s beloved football team.

It’s been 15 months in the making, and now the world can feast its eyes on just how the pair have decided to “promote a consistent and unified look across all sports” at Georgia, the Atlanta Journal-Constitution reports.

One of the odder bits in UGA's rebranding by Nike, which also just revamped the branding for Oregon State,  is the introduction of a secondary logo that features a bulldog, the school’s mascot, which doesn’t look quite as unhappy and tough as the school’s previous secondary logo of a bulldog.Continue reading...

sporting brands

New Miami Dolphins Logo Confirmed After Leak Rumors

Posted by Mark J. Miller on March 27, 2013 04:27 PM

After months of speculation from Miami Dolphins fans (and an extensive fan-drawn new-look uniform contest from ESPN), the new logo for one of the NFL’s worst teams for the last decade has been inadvertently unveiled and—shocker—it doesn’t have the dolphin wearing a football helmet. The logo was leaked last week on and was confirmed Wednesday by Dolphins CEO Mike Dee. 

Speaking at a stadium renovation conference, Dee confirmed that the logo was leaked by someone at Nike, however he said "the logo is only one part of the announcement. It’s a complete re-branding of the team," the Sun Sentinel reports. Dee noted that the uniform design will be reflective of the team's origical aqua and orange color scheme.Continue reading...

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