Posted by Dale Buss on September 16, 2014 03:40 PM
The National Football League continues to try to power through its season of peril like a running back knocking down linebackers. But sponsors, social critics and pro football players themselves continue to make the brand's problems hard to forget.
The latest developments following the Ray Rice scandal include a move by Radisson Hotels to suspend its sponsorship deal with the Minnesota Vikings over its decision to reinstate star running back Adrian Peterson after the team's own investigation of his indictment on child-abuse charges. A Houston TV station reported that Peterson was accused in 2013 of hitting another son, Bloomberg reported.
Other endorsement partners for the time being were standing by Peterson, who was a league MVP and had high marketability scores, according to the St. Paul Business Journal. Nike, Castrol and Wheaties were among the brands still monitoring the situation.Continue reading...
Posted by Mark J. Miller on September 9, 2014 01:46 PM
The NBA’s Brooklyn Nets, heading into its third year in New York City's most populated borough, want to keep the local fans coming despite a minor slip in the standings last year from fourth in the Eastern Conference to fifth.
Brooklyn basketball fans were excited to have the team move from New Jersey two seasons ago, but the Nets need to keep the locals interested now that the sheen on the Barclays Center has worn off. To do so, the brand is launching a new campaign, "We Are Brooklyn" that follows its "Hello Brooklyn" and "Are You Ready" campaigns. Ads will be seen across TV, web and social media as well as on subways, taxis, buses and MetroCards.
The brand's message has evolved, and so while the first two campaigns helped establish the Nets' brand locally and as a lifestyle brand, the new campaign "is a combination of both," Brooklyn Nets and Barclays Center CEO Brett Yormark said, according to Adweek. "Our fan base has evolved from being a little more casual to a little bit hardcore."Continue reading...
Posted by Shirley Brady on September 8, 2014 05:15 PM
The NFL today issued the message that domestic violence (a growing problem) by its players will not be tolerated. But for some, it came as too little, too late.
Following a video released by TMZ showing Ray Rice of the Baltimore Ravens knocking out his now-wife in an elevator at the just-shuttered Revel hotel in Atlantic City back in February, the team this afternoon terminated the running back's multimillion-dollar contract and scrambled to restore their image at a press conference.
The move follows the NFL's two-game penalty for Rice in July, with the league defending that move today by stating it didn't have access to the damning elevator video before the TMZ leak. Now that the running back has been permanently cut by the team, chances are slim he'll be picked up by another team because NFL Commissioner Roger Goodell, who released a tougher domestic violence policy two weeks ago, has suspended him "indefinitely."
Even so, some observers feel that Goodell and the league have mishandled the Rice situation and the issue of player violence against women—a target audience for the sport, which estimates that women comprise 46 percent of US pro football fans—and others in general.Continue reading...
Posted by Mark J. Miller on August 28, 2014 11:23 AM
America’s premier tennis event, the US Open, got underway in Queens earlier this week and with it came a lot of expectations for one particular player: 17-time Grand Slam winner Roger Federer.
Federer had a rough year in 2013, but he seems to have gotten his groove back, barely losing to world No. 1 Novak Djokovic at Wimbledon this summer and picking up three tournament wins this year. While Federer's wins on the court may have taken a little hiatus, his professional brand hasn't skipped a beat.
Sponsor Nike released Fed's new line of tennis shoes to much fanfare after the athlete debuted the new kicks on the court Tuesday, where fellow Nike partner, sports star and design inspiration Michael Jordan looked on.
The legendary athletes actually worked together to develop the new tennis shoes, which are based on the Air Jodan 3, which came out in 1988 just when Federer was getting into sports. Nike designer Tinker Hatfield, who designed the Jordan 3, also designed Federer’s Zoom Vapor AJ 3.Continue reading...
Posted by Dale Buss on August 19, 2014 02:52 PM
In many ways the National Football League brand has become a 365-day-a-year enterprise. But there's still nothing for football fans like the traditional kickoff of the actual NFL season, which begins September 4 when the Green Bay Packers visit the Seattle Seahawks.
That means the NFL itself, and the increasing number of other brands that depend on its success, are about as keyed up right now as the kicking team getting ready to rush down the field to defend their first kickoff.
Arguably no brand has more at stake this NFL season than CBS, which paid the league handsomely to add a package of games under Thursday Night Football to complement the network's Sunday programming. CBS will begin on September 11 airing a package of eight games that it hopes to turn into a prime-time powerhouse much like ABC did with Monday Night Football decades ago. The league launched its Thursday-night broadcasts a few years ago by airing them only on the NFL Network.Continue reading...
Posted by Mark J. Miller on July 30, 2014 03:14 PM
Nike has one last go-around with the soccer world’s best-known brand, Manchester United, before it exits the stadium to make room for adidas after the sporting brand failed to renew its contract with the team after negotiations reached over $100 million per year.
For the price of about $40 million annually, Nike has been outfitting ManU in Nike-branded uniforms for the last 12 seasons and has just unveiled its final kit which will be worn this coming season. The kit, which is the club's third uniform for the season, was unveiled during a preseason match as part of the club's US tour.Continue reading...
Posted by Shirley Brady on July 14, 2014 08:51 PM
The campaign: Nike's Jordan Brand pays respect to retiring New York Yankees captain Derek Jeter in "RE2PECT," a star-studded "tip of the cap" to retiring New York Yankees captain Derek Jeter (and so-called for his jersey number). Cameos include Michael Jordan (of course) along with Tiger Woods, Jay Z, Spike Lee, Billy Crystal, Rudy Giuliani, Joe Torre, Phil Jackson, Carmelo Anthony, and baseball rivals the Boston Red Sox and the New York Mets.
The pitch: "No matter what hat you wear, tip it to The Captain. #RE2PECT"
The response: 1.2 million YouTube views (and counting) in the first 12 hours.
Watch the video, which will debut on TV during Tuesday's All-Star Game—Jeter's 14th and last—below.Continue reading...
Posted by Shirley Brady on July 9, 2014 11:14 AM
No confirmation on adidas signing on to replace soccer-bullish Nike as Manchester United's official kit-maker, but the FIFA sponsor just released an animated video ahead of the Argentina vs. Holland semi-final with its "all in" tagline: "Messi or RVP. Robben or Di Maria. Destiny is at their feet. This is the World Cup semi-final. It's now or never. all in or nothing."
Check it out below, along with the adidas #VAMOSLEO Lionel Messi app (vs. the Nike football app), McDonald's #FryFutbol recap of Brazil's crushing defeat by Germany, and more sports branding headlines.Continue reading...