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sporting brands

Adidas Hopes to Spring Ahead with Latest Shoe Innovation

Posted by Mark J. Miller on June 27, 2013 06:09 PM

There are plenty of folks who don’t think you need anything special on your feet to be a good runner. There are some—like Ethiopian Abebe Bikila, who won the 1960 Rome Olympics marathon barefoot—who don’t think you need anything at all to be the best in the race.

Adidas (and Nike, for that matter) aren’t in that group, of course, and keep upping the design ante to show runners the world over how much better they can be wearing their innoative products.

Now adidas, fresh off the heels of launching the Boost running shoe earlier this year with the help of Britney Spears, is debuting another running shoe, the Springblade—a model billed as its priciest, and most advanced, to date.Continue reading...

sporting brands

Audi Claims 12th Victory at Le Mans, Cementing Sports Dynasty

Posted by Dale Buss on June 24, 2013 10:46 AM

Audi extended one of the longest, strongest dynasties in modern sports by winning the 24 Hours of Le Mans race again over the weekend in France, the 12th victory in 13 tries by the brand in the iconic European road and endurance race since 2000.

The victory was marred, as was the overall occasion, by the death of Danish driver Allan Simonsen in his Aston Martin during opening laps of a Le Mans race that presented weather conditions that winning driver Allan McNish called "the worst I'd ever experienced."

The 90th anniversary edition of the race saw a trio of Audi R18 e-tron quattro cars battling mainly Toyota TS030 hybrids for leadership and ended with the checkered flag coming for the number "2" Audi car driven by McNish and two other European drivers who had started in the pole position.Continue reading...

sporting brands

NBA’s Suns Change Logo with Hopes for Brighter Future

Posted by Mark J. Miller on June 21, 2013 05:22 PM

The NBA season finally drew to a close Thursday night as LeBron James and friends brought the Miami Heat its second consecutive championship. While the large majority of basketball fans were bringing closure to the season, one team’s fans are already full of talk about next season. And what has them gabbing is what their team’s players might be wearing when they hit the court.

A local NBC sports radio affiliate in Arizona tweeted out what it says will be the new jerseys for the Phoenix Suns, the Western Conference’s worst team this past season. The tweet has since been deleted and the Suns have no official word on the subject, but The Basketball Jones points out that T-shirts with the new logo on them are already being sold at the NBA store so it’s a pretty good bet that the new logo design is for real.Continue reading...

sporting brands

IOC Praises South Korea's Olympic Progress as Logo, Master Plan is Complete

Posted by Mark J. Miller on June 19, 2013 06:02 PM

There will be two more Olympiads—first in Sochi, Russia next year, and then in Brazil in 2016—before the Olympic and Paralympic torches roll into PyeongChang, South Korea and light the cauldron to kick off the 2018 Winter Games. Before then, whole arenas and hotels need to be built, new sports need to be considered, and complete teams need to be constructed.

According to the IOC, which made its second visit to the country to check-in on how much progress has been made in preparation for the Games, things are well underway, and the committee is impressed

“We’ve once again seen good progress from PyeongChang 2018,” IOC member Gunilla Lindberg said, accordng to NBC. “And an excellent team effort from the Organizing Committee, all levels of government, and the Korean Olympic Committee."Continue reading...

sporting brands

Nike Introduces New Jerseys for Team England in First-Time Partnership

Posted by Mark J. Miller on May 21, 2013 07:22 PM

When England takes the pitch at Wembley Stadium on May 29 against the Republic of Ireland for a friendly match as they both work toward qualifying for the 2014 World Cup in Brazil, the Three Lions will be sporting a brand new logo on their brand new home uniforms: the Nike Swoosh.

England used to wear Umbro gear, but Nike sold off that brand along with Cole Haan for $225 million to Iconix last year. Now the Nike swoosh is on the England jersey and it gets plenty of close-ups a the promotional video just released to show off the new Home Kit.Continue reading...

sporting brands

Water and Yogurt Await Young Soccer Winners at Danone Nations Cup

Posted by Shirley Brady on May 15, 2013 05:08 PM

Soccer’s quadrennial World Cup is the world’s most-watched sporting event, but there is another event held annually that packs a heftier long-term punch for 500 kids from around the world.

Since 2000, France’s Groupe Danone—the makers of such products as Evian, Naya and Volvic water along with Brown Cow, Stonyfield and Dannon yogurt, among other products—has sponsored 40 youth soccer teams from across the globe to come play in the Danone Nations Cup, essentially a World Cup for the 10- to 12-year-old set. Since 2003, the event has been supported by former French soccer great Zinedine Zidane, who gracelessly ended his career at the 2006 World Cup by getting kicked out of the game for headbutting an Italian player. 

After nine championships in France and two in South Africa, the Cup Final has been played in Spain and Poland in the last two years. Word has finally come this week that the world’s youth soccer elite will be heading to London’s Wembley Stadium for this year’s final on Sept. 7. The American team will be decided after the U.S. final to be held on May 27.Continue reading...

sporting brands

Chevrolet Celebrates Iconic (and Refreshed) Louisville Slugger Brand

Posted by Shirley Brady on May 6, 2013 11:46 AM

Chevrolet has just released a video extolling the most recognizable name in baseball’s craftsmanship: Louisville Slugger, which refreshed its branding in time for Major League Baseball's opening day this season. 

Interbrand Cincinnati, based in the same city the first professional baseball team called home, was honored to be selected to celebrate that craftsmanship by redesigning the iconic logo, marking its first update in 33 years. Find out more here.

sporting brands

NBA’s Sacramento Kings Await Franchise Fate While Investors Tout Brand Plans

Posted by Mark J. Miller on April 16, 2013 12:31 PM

The lowly Sacramento Kings haven't made it out of the first round of the NBA playoffs since 2004, and its owners, the Maloof family, have been threatening to move the struggling team out of Sacramento for years. This may explain why the team had the lowest average attendance (13,660) at home and are in the bottom five of Brand Keys’ annual list of NBA team fan loyalty, Forbes reports.

As the Maloofs try to unload their 65 percent share of the franchise, NBA officials will be deciding later this week whether the team will find a new home in Seattle or remain in Sacramento, thanks to competing interest in the team from two groups of investors. However one investor has a much bigger plan for the franchise if his bid is accepted.Continue reading...

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