sporting brands

College Football Conferences Team Up with USA Football for Player Safety PSAs

Posted by Mark J. Miller on August 19, 2013 07:16 PM

Football has increasingly come under fire for being too rough of a sport as more players report concussions and the long-term affects of such injuries comes into focus. With that, stricter rules have been put into play across all levels—the NFL, college football and Pop Warner leagues. 

This year, the NFL and three NCAA conferences have partnered with nonprofit USA Football to help bring attention to its Heads Up initiative on player safety. College Football's Big Ten, Big 12, and Pac 12 conferences helped make over 50 30-second PSAs that will be aired on all broadcast networks, according to Adweek. The intent is to hopefully prevent similar injuries from occurring in younger players.Continue reading...

sporting brands

UCONN Looks to Expand Sporting Brand with New Arena Partnerships

Posted by Mark J. Miller on July 29, 2013 12:21 PM

In a move to cement its brand on a local and national level, the University of Connecticut officially rebranded itself UCONN back in May, but the college's efforts haven't stopped there. 

The Hartford Courant reports that school representatives are in talks with the Mohegan Sun casino and Bridgeport, Connecticut's Harbor Yard Arena to have the school's highly-ranked basketball teams play games there. 

Looking to spread the school's sports culture across the state, UCONN hopes to bring its most-followed sporting events to new arenas and new crowds. After all, the school's contract with the XL Center in Hartford expired last season and it is not looking to form a contract with a new location.Continue reading...

sporting brands

Under Armour Teams with Ray Lewis for Latest Installment in 'I Will' Campaign

Posted by Mark J. Miller on July 9, 2013 05:28 PM

As it prepares for the upcoming football season, Under Armour has released the lastest commercial in its "I Will" campaign, but this time, the ad may have a more authentic feel to it since it was produced by one of the NFL's top players, Ray Lewis. 

Partnered with the brand since 2007, Lewis' storied career (two Super Bowl wins and 13 Pro Bowls) served as inspiration for the spot, titled Ready For August. According to Mediapost, Lewis helped script the commercial, spent time at the shoot itself, and was involved in the editing process.Continue reading...

sporting brands

Andy Murray's Wimbledon Win a Boon for Britain, Sponsors

Posted by Mark J. Miller on July 8, 2013 01:54 PM

Andy Murray became the first British man to win Wimbledon in 77 years on Sunday—a feat that could boost his endorsement value to $74 million annually, Bloomberg Businessweek reports. “A British man winning Wimbledon hasn’t happened for such a long time,” branding consultant Jonathan Gabay said. “The sky really is the limit for him.”

The 26-year-old Murray demonstrated his loyalty to his endorsement partners when he showed up Monday in central London to take part in an Adidas UK event. Murray, after finishing off the sport's top-seeded athlete in a heated final, took on 100 fans for the brand's #hitthewinner contest. Adidas made sure to show its gratitude as well, releasing a congratulatory post on its social media channels.

Currently, Murray has deals with Adidas, the Royal Bank of Scotland, Jaguar and watchmaker Rado, which signed a seven-figure deal with him last summer before he won the US Open, the Telegraph notes. Other unofficial sponsors, like British soft drink brand Robinsons are hanging on to Murray's promotional coattails after the long-awaited victory.Continue reading...

sporting brands

Milwaukee Brewers Sausages Establish Mascot Legacy After 20 Years

Posted by Dale Buss on July 8, 2013 10:42 AM

The Milwaukee Brewers are mired in the basement of their division in Major League Baseball. They were recently swept by the division-leading Pittsburgh Pirates, their former dormat; are beset by injuries and shaky starting pitching; and are nervously awaiting the outcome of the sport's investigation of the Brewers' Ryan Braun and other baseball stars in the sport's growth-hormone scandal—all while former Brewers star Prince Fielder helps lead a resurgent Detroit Tigers team.

But as the Milwaukee baseball franchise heads into the All-Star break this week, there are some things that no one can take away from the Brewers: They came up with the idea of "sausage races" to entertain Milwaukee fans 20 years ago—a ballpark-entertainment tradition that is stronger than ever and has been emulated by lots of other teams ranging from the Washington Nationals to the Texas Rangers. The 20th anniversary of the torrid tubes has been a highlight of the baseball season in Milwaukee this year.Continue reading...

sporting brands

College Football's Newest Conference Faces Uphill Brand Battle

Posted by Mark J. Miller on July 2, 2013 10:38 AM

College sports fans are used to a lot of acronyms, particularly when it comes to league names: They’ve already got WAC, SEC, PAC, and MAAC (not to be confused with MAC). 

As of this past Monday, they can add AAC, the American Athletic Conference, a league constructed partially out of the remnants of the Big East. As Sports Illustrated notes, this new division has got a lot of work ahead of it in order to show the world it should be mentioned in the same breath as the so-called Power 5: ACC, Big Ten, Big 12, Pac-12 and SEC. And the work will begin by trying to show sports viewers that it is a quality league. 

Made up of Cincinnati, Connecticut, Houston, Louisville (for one season), Memphis, Rutgers (for one season), South Florida, Southern Methodist, Temple, and Central Florida, the conference doesn’t have any major powerhouses, but it will aim to show that it belongs in the upper echelon. "We've got to win games," first-year Cincinnati coach Tommy Tuberville told Sports Illustrated. "The rest of us, the ones that are going to be in this conference, need to step forward and take the lead. Try to get as many teams as we can the first few years into the Top 25. If we do that we'll have an opportunity to build off that."Continue reading...

sporting brands

Adidas Hopes to Spring Ahead with Latest Shoe Innovation

Posted by Mark J. Miller on June 27, 2013 06:09 PM

There are plenty of folks who don’t think you need anything special on your feet to be a good runner. There are some—like Ethiopian Abebe Bikila, who won the 1960 Rome Olympics marathon barefoot—who don’t think you need anything at all to be the best in the race.

Adidas (and Nike, for that matter) aren’t in that group, of course, and keep upping the design ante to show runners the world over how much better they can be wearing their innoative products.

Now adidas, fresh off the heels of launching the Boost running shoe earlier this year with the help of Britney Spears, is debuting another running shoe, the Springblade—a model billed as its priciest, and most advanced, to date.Continue reading...

sporting brands

Audi Claims 12th Victory at Le Mans, Cementing Sports Dynasty

Posted by Dale Buss on June 24, 2013 10:46 AM

Audi extended one of the longest, strongest dynasties in modern sports by winning the 24 Hours of Le Mans race again over the weekend in France, the 12th victory in 13 tries by the brand in the iconic European road and endurance race since 2000.

The victory was marred, as was the overall occasion, by the death of Danish driver Allan Simonsen in his Aston Martin during opening laps of a Le Mans race that presented weather conditions that winning driver Allan McNish called "the worst I'd ever experienced."

The 90th anniversary edition of the race saw a trio of Audi R18 e-tron quattro cars battling mainly Toyota TS030 hybrids for leadership and ended with the checkered flag coming for the number "2" Audi car driven by McNish and two other European drivers who had started in the pole position.Continue reading...

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