Pepsi continues to use its Mountain Dew brand as the ultimate consumer engagement tool, extending its Green Label Art project to include skateboarder Paul Rodriguez and skateboarder/artist Don Pendleton, who met for the first time in the video above. 

Pepsi introduced limited-edition artwork for its bottles and cans in 2007, when it invited contemporary artists to create designs for its packaging. Hudson Sullivan, brand manager at Mountain Dew, tells Marketing Daily, "We found consumers loved it, loved the nature of the program, and loved the art."

As an extension of this initiative, Pepsi is holding a contest for skate shops across the United States to compete to have their designs featured on limited-edition cans under the Green Label Art program.Continue reading...

Though they've been in the music scene for a few albums now, it seems that Kings of Leon have officially blown up into J-Lo/Miley Cyrus/Gwen Stefani/Ben Harper territory: they are designing a clothing line. The Nashville-born family of musicians -- the band consists of three brothers and their cousin – will be collaborating with Paris-based creative collective Surface to Air on a limited-edition collection that will retail exclusively at Copenhagen boutique Paris Texas.

Since the boys received five nominations at this year’s MTV Europe Music Awards, odds are there will plenty of Denmark-bound fans to stand in line once the collection drops.Continue reading...