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tech in the spotlight

Battle of the Brands: Twitter's Periscope Woos Live-Streaming From Meerkat

Posted by Sheila Shayon on March 26, 2015 01:09 PM

Meerkat, the darling of this year's South by Southwest, is facing off against Periscope, Twitter’s latest $100 million acquisition in the live-streaming video race.

Periscope enables users to broadcast video streams and respond in real time—it lets your Periscope followers know you’re live with a whistle notification.

Meerkat, meanwhile, today confirmed it has raised $14 milllion to expand its service beyond Twitter and take on Periscope. So which nascent brand is poised for success?Continue reading...

tech in the spotlight

Watch Out, Apple: TAG Heuer Taps Google and Intel for Luxury Smartwatch

Posted by Mark J. Miller on March 19, 2015 04:35 PM

While Apple has already announced the launch of its Apple Watch, other big brands—including TAG Hauer, Swatch, Breitling, Montblanc and Frederique Constant—waited until Baselworld, the watch industry's biggest annual event, which kicks off this week in Switzerland.

Swiss watchmaker TAG Heuer has teamed up with Intel and Google to create its first smartwatch—a development LVMH watches chief Jean-Claude Biver described as the "biggest announcement ever" in the 40 years he’s been with the company.

TAG will handle the design and manufacturing elements, Google will develop software and offer up its Android platform, and Intel—which is all about wearable tech these days—will provide the electronics.Continue reading...

tech in the spotlight

Meerkat Takes Over SXSW as Twitter Acquires Periscope for Streaming Video

Posted by Sheila Shayon on March 13, 2015 02:14 PM

Meerkat—this year’s breakout app at SXSW—lets users livestream whatever they happen to be doing.

The “app du jour,” as Variety calls it, automatically finds and links with a user’s Twitter followers who are also using the app, resulting in instant followers and fans.

Viewers can’t replay or save the videos, “giving it a similar ephemeral vibe as Snapchat's disappearing photos,” reports Bloomberg. “The app's icon even resembles Snapchat, with an image of the cute African carnivore instead of a smiling ghost.”

“The gamified, viral nature of the tool, combined with the ease-of use, makes this a marketer’s dream,” says BusinessWire in a blog post. “And just in time for SXSW.”Continue reading...

tech in the spotlight

Magic Realism: Will Apple Watch Drive Adoption of Wearable Tech?

Posted by Bob O'Brien on March 11, 2015 12:09 PM

Now that we've seen what the Apple Watch can do, we can start to envision how wearables could fit into our lives—and determine if we want to buy one or not. In the broader context, it feels like we’ve reached a turning point in wearable technology.

As part of the Apple Watch launch story, CEO Tim Cook talked about Dick Tracy’s Two-Way Radio Wrist Watch. When I was young, I knew about the Dick Tracy watch, which looked like a little TV on his wrist and allowed him to stay in vital contact with his operatives.

We had walkie-talkies and watches—but the idea of wearing something so small and integrated with my body was not only intoxicating—it was magical.Continue reading...

tech in the spotlight

Can Apple Watch Aid Transition to Luxury Brand With $17,000 Wearable?

Posted by Sheila Shayon on March 9, 2015 06:25 PM

So the wait is over. And now we know that Apple Watch costs almost as much as Burberry's priciest timepiece at its top end. But this is no ordinary timepiece, of course.

The highly-anticipated Apple Watch reveal today was underwhelming to those who were paying attention when most of the features were revealed in September—with the notable exception of ResearchKit to aid medical research, and the pricing for the luxury top tier Edition Apple Watch.

The Edition duo above? Each one costs a cool $17,000, depending whether you want the 18-Karat yellow gold watch with the red strap or the 18-Karat rose gold with rose gray strap.Continue reading...

tech in the spotlight

Google Promotes Android Watch Ahead of Apple Watch Debut

Posted by Mark J. Miller on March 9, 2015 12:02 PM

The world has been anxiously waiting for Apple’s smartwatch offering—and finally, the company is about to share what the new product will look like and do.

But even before Apple CEO Tim Cook unveiled the Apple Watch Monday at an event in San Francisco, Google couldn't resist the opportunity to remind the world that Android is already in the smartwatch business.Continue reading...

tech in the spotlight

Mobile World Congress: Oral-B Smart Toothbrush Lets You Brush Up on News

Posted by Mark J. Miller on March 2, 2015 04:23 PM

When someone mentions mobile devices, what usually comes to mind are phones and tablets. In this Internet of Things, however, everything from vacuum cleaners to 300-pound refrigerators have been added to the mobile, connected experience.

Even the humble toothbrush is connected. Procter & Gamble’s Oral-B brand, which unveiled its first Bluetooth-enabled smart toothbrush at last year's Mobile World Congress in Barcelona, is back at MWC to show off its new and improved version that's launching this summer, adding more features in response to user feedback. 

In addition to dental hygiene, Oral-B's next high-tech device will bring multitasking toothbrushers the latest news, photos and weather reports. P&G is even opening its API to expand the electric device's content and functionality, inviting mobile developers to participate in advancing the world's first Bluetoothbrush.Continue reading...

tech in the spotlight

Apple Watch is in Vogue (Literally)

Posted by Shirley Brady on February 25, 2015 10:31 AM

The first advertising campaign for Apple Watch is now in Vogue, with a a 12-page spread in the magazine's March issue and a video ad in its iPad app (watch below):Continue reading...

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