tech in the spotlight

Apple Reveals World's Thinnest Tablet, Confirms Apple Pay Launch on Monday

Posted by Sheila Shayon on October 16, 2014 05:06 PM

Wall Street may have shrugged, but will consumers stampede to the stores yet again following Apple's latest product reveal?

That was the big question following today’s Apple press event, which offered few surprises as details of slimmer tablets and fuller-sized versions were accidentally published along with a new user guide yesterday. 

Just in time for the holidays, here’s a recap of today’s announcements by the world's most valuable brand: Continue reading...

tech in the spotlight

Microsoft Reveals Windows 10

Posted by Shirley Brady on September 30, 2014 05:07 PM

Microsoft announced the new Windows operating system today: Windows 10. Billed as "The Future of Windows," it boasts a new Start menu, multiple desktops, and improved multi-tasking, in addition to:

Windows 10 represents the first step of a whole new generation of Windows. Windows 10 unlocks new experiences for customers to work, play and connect. Windows 10 embodies what our customers (both consumers and enterprises) demand and what we will deliver.

Windows 10 will run across an incredibly broad set of devices – from the Internet of Things, to servers in enterprise datacenters worldwide. Some of these devices have 4 inch screens – some have 80 inch screens – and some don’t have screens at all. Some of these devices you hold in your hand, others are ten feet away. Some of these devices you primarily use touch/pen, others mouse/keyboard, others controller/gesture – and some devices can switch between input types.

We’re not talking about one UI to rule them all – we’re talking about one product family, with a tailored experience for each device.

For some Windows 8 users eagerly anticipating the new release, there was just one question: What happened to Windows 9?

See Windows VP Joe Belfiores's twitty response to the naming speculation, along with his video explaining more about the new Windows. Continue reading...

tech in the spotlight

With NBCUx, Programmatic Ad Buying is in the NBCUniversal House

Posted by Sheila Shayon on September 30, 2014 01:18 PM

Programmatic buying is a hot topic at Advertising Week 2014 in New York, where attendees are discussing the convergence of digital video and TV, and ad sellers and buyers are eager to better target and reach viewers. That's why NBCUniversal is upping its stake in programmatic digital ad sales technology with the debut of NBCUx.

“NBCUx offers our clients programmatic access to premium content across our entire portfolio combined with data-enabled targeting," NBCU's press release commented. "The offering combines NBCUniversal's scale and audience of over 100 million unique visitors, premium content from our Entertainment, News, Sports and Hispanic brands, multiple platforms and data in a unique offering in support of our clients' initiatives.”

Programmatic ad buying, where algorithms and machines replace phone calls, wining and dining, is not new to online advertising, but its recent embrace by major television networks signals a seismic shift in the ways those networks are evolving their businesses in a digital world.Continue reading...

tech in the spotlight

Google Helps Indian Government Achieve Digital Dreams

Posted by Sheila Shayon on September 23, 2014 04:07 PM

India is undertaking a massive digital infrastructure project, connecting 800 million rural citizens by 2019 in a program called Digital India. And it can't do it alone.

The $17 billion government program, approved by the Indian cabinet last month, will cover 50,000 gram panchayats (village-level governments) this year, another 100,000 next year and the remaining 100,000 by 2016. There are 600,000 such villages in India administered by local governments.

“The entire country will be covered by broadband within three years and the internet will reach the remotest villages,” commented Ravi Shankar Prasad, India's minister of communications and IT. “India is sitting at the cusp of a huge digital revolution.” 

While analysts agree in theory, finding financial resources and keeping to a schedule are major hurdles. Enter Google, which is partnering with the recently launched MyGov, Prime Minister Narendra Modi’s citizen engagement platform, on a nationwide contest to spur mobile app development and innovation.Continue reading...

tech in the spotlight

Space Inc.: The Great Beyond is Now Ripe for Brand Commercialization

Posted by Dale Buss on September 17, 2014 06:41 PM

What is it about space that entrepreneurs want to keep going up there—or at least starting companies that go up there? Amazon Founder Jeff Bezos is the latest king of business buildling who's now gotten a foothold in the great beyond, joining Virgin Galactic's Richard Branson and SpaceX's Elon Musk.

Bezos founded and funded a space startup called Blue Origin that had been a relatively low-profile venture until it turned up as a partner to Boeing for the "space taxi" program for NASA of which Boeing won the biggest share this week, while SpaceX also got a contract. Blue Origin had been focused on developing spacecraft with a vertical takeoff-vertical landing first stage, simlar to technology that SpaceX has been working on with its Grasshopper and Falcon 9 launchers.

Musk, also founder of Tesla, has been involved via SpaceX in a high-profile race with Branson's Virgin Galactic to be the first to take rank-and-file global citizens into space on their separate aircraft, a competition which is supposed to take civilians into space as early as next year.Continue reading...

tech in the spotlight

Unimpressed: Luxury Watch Makers, Analysts Aren't Sold on Apple Watch

Posted by Mark J. Miller on September 11, 2014 12:37 PM

Apple’s innovations over the years have changed the music and smartphone industries, but its newest category—wearables—may not see the same success.

According to Business Insider, the Swiss watch industry gave a collective shrug over the debut of the long-awaited Apple Watch. “They are essentially transient products rather than items of enduring value,” one Swiss watch industry expert told the site.

Traditional watchmakers aren't impressed, and see zero competition from the Apple Watch, and the impending wearable trend as a whole, despite the fact that Apple released not one, but three collections of the watch that vary in price and materials, including the luxury Edition collection, which features 18-karat gold.  

“I think the Apple Watch will be successful. But it’s not competition for the classic Swiss watch industry,” Franz Tuerler, owner of a luxury watch store in Zurich, told the site.Continue reading...

tech in the spotlight

Apple Naming Evolves With Move From iThings to Things

Posted by Claire Falloon on September 9, 2014 07:08 PM

Forget the iWatch. In the much-anticipated unveiling of Apple’s latest and greatest products and offerings, another more subtle but no less significant game-changer was revealed: the brand's new—or at least evolving—naming convention.

Previously the owner of all things “i,” Apple today moved the needle towards its masterbrand by announcing the new Pay mobile payments platform and Watch smartwatch. While still keeping "i" as part of its iPhone line, with iPhone 6 and iPhone 6 Plus revealed today, Apple's naming evolution is interesting on a number of levels.Continue reading...

tech in the spotlight

Time's Up: Apple Unveils Larger iPhones, Wows with Apple Watch and Payments

Posted by Sheila Shayon on September 9, 2014 05:15 PM

Today, at what seemed like its largest press event ever, Apple unveiled the future of communication—and it's beautiful. 

CEO Tim Cook took the stage after countless brand fans and media kept their eye on a countdown clock on Apple's website, effortlessly building anticipation for a product launch that many have been counting on for the last year. And in true Apple fashion—minimalist introductory video and slideshow presentations, live demos and a parade of Apple executives not to mention U2—the brand introduced what everyone had been waiting for: two new iPhones, the iPhone 6 and the iPhone 6 Plus; a new payment platform, Apple Pay; and the highly-anticipated Apple Watch

After years—decades, really, in tech time—of shunning the "bigger is better" trend in mobile, Apple unveiled not one, but two new iPhones, both of which offer a larger screen experience. But the two new phones turned out to be perhaps the least ground-breaking announcement of the day.Continue reading...

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