2014 Brandcameo Product Placement Awards

tech innovation

Time Warner and Time Warner Cable Bring Future of Tech to Big Apple

Posted by Sheila Shayon on January 27, 2012 11:01 AM

Time Warner is a global media leader, so it needs to track media consumption patterns on behalf of its businesses, brands and advertising partners. So this week it donned a lab coat to launch the Time Warner Medialab, located in the Time Warner Center on New York's Columbus Circle, as a firsthand source of insights.

The high tech hub shows the public where media and technology is headed in its vision of "Content Everywhere," while gathering visitors' feedback on how the proliferation in digital platforms is affecting their media consumption and experience.

Separately, Time Warner Cable, which spun off from Time Warner in 2009 for an estimated $9 billion, this week announced a partnership with the New York-based Chinese-American Planning Council (CPC) as the site of the next Time Warner Cable Learning Lab.Continue reading...

tech innovation

Sprint Plays Catch-Up with AT&T 4G LTE

Posted by Shirley Brady on January 5, 2012 05:11 PM

AT&T has launched its fastest wireless network speed, 4G LTE (Long Term Evolution), in 11 additional markets, including New York, San Francisco and Los Angeles. Today's announcement makes AT&T 4G LTE available to the company's subscribers in a total of 26 markets covering 74 million consumers. 

“We’re building a 4G LTE network that’s blazing fast, and we offer dual layers of 4G technologies to provide customers with a more consistent speed experience,” said John Stankey, President and Chief Executive Officer—AT&T Business Solutions, at Citi’s 22nd Annual Global Entertainment, Media and Telecommunications Conference in San Francisco. “Our network, together with our unsurpassed 4G device portfolio and innovative applications, will give our customers an industry-leading mobile broadband experience.”Continue reading...

tech innovation

Vizio Uses Rose Bowl to Tease New TV Tech

Posted by Shirley Brady on January 3, 2012 09:04 AM

Vizio offered a sneak peek at its new TV technology during Monday's Rose Bowl game.

tech innovation

Let the New Year’s Forecast Games Begin!

Posted by Sheila Shayon on December 23, 2011 11:01 AM

IBM’s “5 in 5” predictions are out and making waves, forecasting five innovations “which will alter the tech landscape in the coming five years,” according to Bernie Meyerson, VP of innovation at IBM. A recap:

1. People power will come to life: Created energy, generated by anything that moves or produces heat, will be captured, stored in batteries, and used to power things from phones and cars to homes and offices and cities. “You’ll see new ecosystems of generation and capture,” Meyerson said. “You generate 60 to 65 watts while walking. You could easily use that to power a phone forever.”

2. You will never need a password again: Machines will automatically know you are who you say you are…or not. Each person’s unique biological identity is biometric data, a.k.a., multi-factor biometrics, such as retina scans, voice files and facial definition, which will be harnessed and used to create an online password.Continue reading...

tech innovation

Google Cultivates Tech Innovation at Google X Lab

Posted by Sheila Shayon on November 14, 2011 03:01 PM

As if Google+ were not enough turns out there’s a Google X.

According to the New York Times, it’s all very hush-hush — a “clandestine lab where Google is tackling a list of 100 shoot-for-the-stars ideas.” Widely rumored, as former TechCrunch writer Paris Lemon notes, think of it as an R&D skunkworks where Google is, in short, looking to invent the future.

“Google X has engineers working on everything from helper robots and Internet-enabled refrigerators to dinner plates and even space elevators (a concept popularized by science fiction author Arthur C. Clarke)," as PC Mag weighs in.

It's not to be confused with the short-lived Google X search project, at top, in 2005. The lab is such a highly guarded secret that nobody will go on the record about its activities.

“They’re pretty far out in front right now. But Google’s not an ordinary company, so almost nothing applies,” observed Rodney Brooks, professor at M.I.T.’s computer science and artificial intelligence lab and founder of Heartland Robotics, to the Times.Continue reading...

tech innovation

HP's Project Moonshot: A Low-Energy B2B Play to Boost IT Innovation

Posted by Mark J. Miller on November 3, 2011 05:02 PM

The seven billion screens that make up our lives today — flat-screen TVs, mobile phones, e-readers, and whatever other surfaces your eyes scan in a day — and the massive amounts of data that flow through them constantly are sucking up a whole fleetload of power. So Hewlett-Packard decided to do something about it.

HP's new Project Moonshot aims to find an alternative to the massive computering infrastructure needed to support the Web and billions of mobile devices. As the company just announced, it "plans to develop extremely low-energy servers, partnering with companies such as chip designers ARM Holdings and Advanced Micro Devices Inc in a move that could threaten the dominance of Intel,” as the Chicago Tribune notes.

In seeking to boost IT innovation, Moonshot is dedicated to finding sustainable alternatives that reduce both the power and space needed to store the loads of info that is being created daily.Continue reading...

tech innovation

With Rekindled Kindle, Amazon Lights a Fire Under Apple

Posted by Sheila Shayon on September 28, 2011 03:13 PM

Amazon today unveiled "Found new Kindles, four amazing price points," but it was the top-end of the range that's garnering the most attention.

The $199 Kindle Fire (available Nov. 15) is burning up Twitter and Facebook, with consumers poring over the just-released details of the tablet computer seen as a direct shot across the bow of Apple’s iPad.

More than 'just' an e-reader, the smaller and cheaper-than-an-iPad Kindle Fire has a 7-inch display, Wi-Fi connectivity, (but not 3G access) comes with a 30-day free trial of Amazon Prime and runs on Google’s Android software.

Announced at a press event in New York, Amazon CEO Jeff Bezos sees Kindle Fire — the flagship device in its newly expanded Kindle line — as more than just a tablet — it's a digital hub and services platform that leads right to his store.Continue reading...

tech innovation

Ford Touts Tech Savvy to Get in Sync in Europe

Posted by Dale Buss on September 1, 2011 03:59 PM

Ford is trying to wow European auto consumers with its onboard-technology prowess just as it has impressed American car buyers, in part by demonstrating that its high-tech capabilities are suited for local markets across the continent.

In Germany, for instance, Ford is adapting its SYNC in-car connectivity system to cope with the famously high speeds on German autobahns. To get SYNC ready for its European debut next year, Ford had to make was to make sure that the smart navigation system could give sufficient advance warning of upcoming exits, considering how fast German drivers motor on their highways.

Some reprogramming has done the trick. Ford also had to tweak the technology so that SYNC systems sold on the continent could understand multiple European languages. What Ford has been able to do (so far) with the European version of SYNC is on display at the IFA consumer-electronics trade show in Berlin this week.Continue reading...

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