that's entertainment

Warner Bros. Prepares Laundry List of Licensees for 'Wizard of Oz' Anniversary

Posted by Sheila Shayon on August 30, 2013 10:47 AM

Warner Bros. is following the yellow brick road right through the golden arches in a deal with McDonald’s and 80 other licensees commemorating the 75th anniversary of the Wizard of Oz

The $25 million initiative includes a theatrical 3D re-release of the film in 300 IMAX theaters across the US in September and a limited edition five-disc Blu-ray set to be released in October. 

“Warner Home Video distributes over 6,800 theatrical titles, but only a select few have anywhere near the same broad appeal, proven sales success, and legendary status of The Wizard of Oz,” said Thomas Lucas, VP marketing, theatrical catalog, MediaPost reports. “Without oversimplifying the challenge, the truth is we had more requests from brands wanting to tie-in with The Wizard of Oz than we could accommodate. Our mandate was to select the best brands from each category, and offer the right fit for all partners.”Continue reading...

that's entertainment

If You Can't Beat 'Em, Join 'Em: Ticketmaster Takes Bite Out of Scalpers with Resale Service

Posted by Mark J. Miller on August 12, 2013 01:43 PM

For years, Live Nation Entertainment's Ticketmaster has been doing everything it can to stave off ticket scalpers and resellers, keeping its premium ticket marketplace top-of-mind for eager event goers. However, despite its best efforts, scalpers still remain, and ticket resellers, like eBay's StubHub, are thriving. 

Tired of pushing against the $4 billion resale industry, Ticketmaster has decided to join the ranks instead, debuting its TM+ service for a handful of test events, according to the Wall Street Journal

The service, which is being tested on a Black Sabbath concert outside Chicago this month, gives ticket seekers two options: seating charts feature prices for unsold tickets, as well as prices for those that consumers are trying to resell.Continue reading...

that's entertainment

Theme Parks Leverage Low, High-Tech to Entertain the Idle

Posted by Mark J. Miller on August 9, 2013 02:16 PM

Lowly economy or not, millions of tourists still flock to amusement parks every year, with attendance at North American's top 20 parks up 7 percent from 2007 through 2012. While we can't resist the appeal of rides, cotton candy and fresh lemonade either, all visitors could agree that waiting in winding lines to get on an attraction gets very old, very fast.

But times have changed. At Walt Disney World, instead of waiting in line for the Dumbo the Flying Elephant ride, “riders are now ushered into an air-conditioned tent, where kids can play on slides, a climbing tower and a toy fire engine while parents wait for the buzz of a pager telling them it's time to ride the attraction,” the Chicago Tribune reports.

"If you reduce the wait, whether real or perceived, it is critical," Jim MacPhee, senior vice president at Walt Disney World Parks, told the Tribune.Continue reading...

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Steve Jobs Biopic Gets the Full Social Treatment

Posted by Sheila Shayon on July 29, 2013 01:26 PM

Steve Jobs would likely be pleased that his forthcoming biopic is getting the royal social media treatment.

The film, which stars Ashton Kutcher, has released three Instagram trailers, one movie poster and now an official website fit for additional promotion and social reblogging.Continue reading...

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'Motown: The Musical': Exported From Detroit To Broadway, Per Chrysler

Posted by Dale Buss on March 11, 2013 04:32 PM

Chrysler is trying to make sure that something "Exported From Detroit" has enough backing from the most famous thing "Imported From Detroit." The company has become a major sponsor of "Motown: The Musical" which opens today for previews at the Lunt-Fontanne Theater on Broadway.

Perhaps hoping to strike some of the same Sixties-era gold as "Jersey Boys," Motown founder and music impresario Berry Gordy Jr. conceived the idea for the show a decade ago and enlisted some showbiz heavyweights to bring his idea to Broadway.

Now, Chrysler—which has re-established an identity over the last few years as the biggest automotive exponent of an identity rooted in Motown—is bringing both the persona of the musical and one of its own products to life through an innovative sponsorship.Continue reading...

that's entertainment

Oscar is the Word: Academy Awards Officially Rebrand Show for 2013

Posted by Sheila Shayon on February 20, 2013 06:01 PM

This year, the 85th Academy Awards takes on a new name with a younger tone, "The Oscars."

"We're rebranding it," Oscars co-producer Neil Meron told The Wrap. "We're not calling it 'the 85th annual Academy Awards,' which keeps it mired somewhat in a musty way. It's called 'The Oscars.'"

Still pursuing a younger demographic despite the failure of James Franco and Anne Hathaway as co-hosts in 2011, the Academy of Motion Picture Arts and Sciences publicist Teni Melidonian said, "It is right for this show, but we could easily go back to using 'Academy Awards' next year."

"It'll be like the Grammys,” Meron added. “The Grammys don't get a number, and neither will the Oscars." The awards show hit a ratings high of 55 million in 1998, the year of Titanic, but have been on a decline ever since.Continue reading...

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A Google+ Hangout Plugs Google-based "The Internship" Movie

Posted by Shirley Brady on February 18, 2013 10:03 AM

As one of the commenters on the YouTube upload of the official trailer for The Internship movie notes, "I can't believe Google was okay with this movie." Not only did the brand approve all the teasing of Google's corporate culture, there was a Google+ Hangout for the film with Conan O'Brien chatting with co-stars Vince Vaughn and Owen Wilson.

that's entertainment

At Sundance, CAA Strays Far Off-Brand With a Wild, NC 17-Rated Blast

Posted by Sheila Shayon on January 25, 2013 04:21 PM

This year’s Sundance Film Festival ends Sunday — but for the powerful Creative Artists Agency, it may not be soon enough.

Amid a crowded slate of brand activities in Park City, Utah, CAA threw a party that the venerable film festival will not likely soon forget, featuring “lingerie-clad women pretending to snort prop cocaine, erotic dancers outfitted with sex toys and an "Alice in Wonderland" look-alike performing a simulated sex act on a man in a rabbit costume,” the Los Angeles Times reported. 

"I said to my agent, 'Is this how you want to brand yourself? Pole dancers? Really?'" Oscar-nominated writer-director Naomi Foner, who was at the festival with the film "Very Good Girls," told the newspaper. Continue reading...

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