2014 Brandcameo Product Placement Awards

that's entertainment

Lionsgate Aces the Selling of “The Hunger Games”

Posted by Sheila Shayon on March 19, 2012 07:03 PM

The Hunger Games movie opening is expected to break all Hollywood records, even eclipsing the now benign-seeming franchises of Harry Potter, Lord of the Rings and Twilight. The first of four planned movies is projected to rake in more than $100 million at the box office this upcoming weekend, with more than $1 million worth of tickets already pre-sold.

The trilogy, written by bestselling author Suzanne Collins, has 24 million copies in print in the U.S. and a built-in fan base that Lionsgate Entertainment has leveraged with unprecedented acumen.

They started traditionally with print ads in newspapers, 50+ magazine cover stories, 3,000 billboard and bus shelter displays, and 80,000 distributed posters. And then came the digital build, creating a series of “little online brushfires to create a box office inferno,” as New York Times reporter Brooks Barnes comments in the video that accompanies his must-read story.

Starting a year ago, the Lionsgate marketing team, led by CMO Tim Palen, leveraged social media to the hilt, building anticipation and participation via Facebook, Twitter, YouTube, Tumblr, iPhone games and the promise of live Yahoo streaming at the premiere.Continue reading...

that's entertainment

Comcast Kicks Off Celeb-Backed Minority-Owned Networks, But Will Anyone Watch?

Posted by Sheila Shayon on March 9, 2012 05:46 PM

As part of its deal to acquire NBCUniversal, Comcast agreed to launch more minority-owned networks by 2014 — and it's doing just that. From a music and pop culture hub called Revolt from Sean "Diddy" Combs, to a startup backed by Magic Johnson, it's a mixed bag that helps America's biggest cable operator appease the feds — but will it really do much for diversity — or TV viewers?Continue reading...

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Target Promotes Adele's 21 and PS22 Chorus Songbird, 11

Posted by Shirley Brady on February 15, 2012 01:32 PM

Target's 30-second spot that debuted during the Grammy Awards ceremony on Sunday night touts its enhanced version of Adele's Grammy-sweeping 21 album — and a talented 11-year-old named Denise Bestman belting out her hit tune, "Rolling in the Deep."

The young New Yorker's connection to Adele dates back to last April when, as a member of at Staten Island's famed PS22 Chorus, she sang the tune in a YouTube video that was tweeted by the British singer. Bestman, now a sixth grader and PS22 alum, was one of 64 students from PS22 who performed during the Oscars telecast last February.

Watch her PS22 breakout performance that caught Target and Adele's attention below.Continue reading...

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Sundance Film Festival Sponsors are Back in Force

Posted by Mark J. Miller on January 20, 2012 11:01 AM

The annual indie-film extravaganza known as the Sundance Film Festival got underway Thursday night in Park City, Utah, and the New York Times noticed something there that had been missing at recent fests: many corporate sponsors.

Eight brands are officially sponsoring this year's festival, which launched as an offshoot of Robert Redford's Sundance Institute in 1978: Adobe, GE, Sprint, Yahoo!, Bertolli, Grey Goose, Time Warner, and Hilton. Last year, the festival had two — Honda and Trident — and neither of them are back.Continue reading...

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HBO Series Cancellation Drives Creator From Tweeting Fans to Meeting Fans

Posted by Sheila Shayon on December 21, 2011 07:01 PM

If you happen to be in Brooklyn tonight, stop by The Brooklyn Inn to meet up with Jonathan Ames. The creator, writer and executive producer of the HBO series Bored to Death, just cancelled as part of the premium cable programmer's sweeping original programming line-up shuffle, will be greeting fans of the series who are gathering, at his behest, to mourn the cancellation of the comedy series after three seasons.

HBO’s surprise announcement yesterday the show's demise, along with Hung and How to Make It in America, led Ames to take his case to the court of public appeal, lobbying for the show’s survival and inviting fans to meet him for a drink tonight.

Ames had been a lively tweeter during the show's run, chatting with fans and revealing behind the scenes tidbits to engage the show's audience. But he recently quit Twitter to “lessen the distractions in his life,” only to reactivate his account yesterday to commiserate with fans.Continue reading...

that's entertainment

Apple Celebrates The Beatles Success on iTunes

Posted by Shirley Brady on December 11, 2011 10:32 PM

In honor of the Beatles' first anniversary exclusive digital availability on iTunes, with more than 10 million songs sold and 1.8 million albums, Apple celebrates the partnership (and end of animosity) just in time for last-minute holiday shopping.

The nod includes a new TV commercial, above, and a free gift — an e-book celebrating The Yellow Submarine with video and audio clips from the 1968 film, and interactive features that allow the reader to ‘tap’ creatures such as butterflies, starfish and sea monsters to make them come alive.

that's entertainment

Jaws Drop as Famed Attraction Closes at Universal Studios

Posted by Michael Waltzer on December 6, 2011 09:05 PM

Cover your ears, Jaws fans, because we have some news you may not like. Universal Studios is officially closing down the Jaws ride, Universal announced Friday. The 32-foot three ton steel and fiberglass shark, which was based on the 1975 movie, was one of the theme park's most popular attractions when it opened in 1990.

The area that surrounds it, which was named after the fictional resort island in the movie, will also be closed "to make room for what will be an exciting new attraction experience," Universal spokesman Tom Schroder said. Fans are biting back.Continue reading...

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The X Factor Goes Live to Lop Five as US Version Struggles

Posted by Dale Buss on October 25, 2011 06:01 PM

The lesson of this TV season so far is that there may be room for only one blockbuster singing-competition reality show per country. In the United States, the disappointing ratings so far for The X Factor on FOX could indicate that Americans make available only so much bandwidth for that kind of show, and FOX's American Idol has pretty much sucked it up for the 10 years of its existence.

But in the United Kingdom, there's a different king of the hill: The X Factor has remained the nation's No. 1 program for the last seven years.

To goose viewership, tonight The X Factor' judges will cut a whopping five acts and decide the surviving Top 12 acts live.Continue reading...

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